Imatra Region
Accommodation and Travel Stats
March 2020
Imatra Region: Tourism in a nutshell
19,000
10,900
8,100
10,800
5,800
5,100
821,000
13
660
2,000
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.
Temperature
Rainfall
Registered bed nights increased 14 percent (February)
In February 2020, 19,000 bed nights were recorded in Imatra Region (+14.3 %), of which 10,900 nights were spent by domestic visitors and 8,100 nights by foreigners. Domestic bed nights decreased two percent and foreign bed nights increased 47 percent. In total, bed nights increased 14 percent from last year's February.
Most foreign bed nights were recorded for travelers from Russia (7,700 nights).
17,300 nights (+19.5 %) were spend by leisure visitors and 1,700 nights (-20.9 %) by business visitors.
Between January and February, 16,400 bed nights (-3.1 %) were recorded for domestic visitors and 22,000 (+30.3 %) for foreigners in Imatra Region, in total 38,400 (+13.5 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
Market share 1.0 percent (February)
Total of 1.8 million bed nights (+7.2 %) were recorded in the whole country, of which 1.2 million nights (+10.1 %) were spent by domestic visitors and 613,000 nights (+1.9 %) by foreigners.
The market share of Imatra Region out of total bed nights was 1.0 % (+0.1 percentage points), out of domestic bed nights 0.9 % and foreign bed nights 1.3 %.
10,800 tourists arrived to accommodation (February)
Arrivals to registered accommodation increased 25 percent compared to earlier year. Of all arrivals, 53.3 percent were domestic, and 46.7 percent were from foreign countries.
During February, domestic visitors stayed in registered accommodation in Imatra Region on average 1.9 nights (-0.13) and foreigners 1.6 nights (-0.14).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 821,000 euro (February)
Registered accommodation sales in February were 821,000 euro (+49,000).
Registered January-February sales were 1.7 million euro and they increased 81,200 euro from the previous year.
Average prices
| February 2020 Amount |
Change |
jan-February 2020
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 123 € | 6.1 % | 123 € | 3.4 % |
| Bed Night (Registered) | 43 € | -6.9 % | 45 € | -7.6 % |
| Revpar (Registered) | 43 € | -0.8 % | 43 € | -0.5 % |
Tax free sales +17.6 % (January, Imatra)
Tax free sales increased 18 percent from the previous year.
(Russians +18.0 %, Japanese -100.0 %)
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization (February)
Registered Accommodation
13 accommodation establishments (+1)
660 rooms (+25)
2,000 beds (+51)
Room utilization 35.0 % (-2.4)
Unsold rooms 430
Registered room utilization
Website's user sessions by language
Sources: Global Blue, Statistics Finland
goSaimaa Oy
F.O. Virtasen katu 6, 55100 Imatra
+358 (0) 207 120 560, info@gosaimaa.com, gosaimaa.com
