Imatra Region
Accommodation and Travel Stats

August 2020

Imatra Region: Tourism in a nutshell

Bed Nights icon
Bed Nights (July)
icon: star 36,200
4 %
icon: finland 35,600
46 %
icon: foreign 650
95 %
Top 3:
Germany
220
4 %
United States
131
26 %
Estonia
75
69 %
Visitors icon
Visitors (July)
icon: star 18,800
0 %
icon: finland 18,500
46 %
icon: foreign 270
96 %
Top 3:
Germany
112
4 %
Estonia
31
16 %
United States
23
60 %
Accommodation Sales icon
Accommodation Sales (July)
icon: star 1.4 mill.
14 %
Average prices:
Night
37.60 €
4.60 €
Room
98.20 €
25.30 €
RevPAR
57.80 €
7.60 €
Capacity icon
Capacity (July)
icon: establishment 17
6 %
icon: room 770
3 %
icon: bed 2,300
7 %
Weather icon
Weather
icon: temperature 15.8 °C
1.9 °C
icon: rainfall 37 mm
11 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

36,200 registered bed nights (July)

In July 2020, 36,200 bed nights were recorded in Imatra Region (-3.8 %), of which 35,600 nights were spent by domestic visitors and 650 nights by foreigners. Domestic bed nights increased 46 percent and foreign bed nights decreased 95 percent. In total, bed nights decreased four percent from last year's July.

Most foreign bed nights were recorded for travelers from Germany (220 nights).

35,200 nights (+0.5 %) were spend by leisure visitors and 1,000 nights (-61.5 %) by business visitors.

Between January and July, 71,500 bed nights (-17.6 %) were recorded for domestic visitors and 26,200 (-55.6 %) for foreigners in Imatra Region, in total 97,800 (-33.0 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.4 percent (July)

Total of 2.6 million bed nights (-21.7 %) were recorded in the whole country, of which 2.4 million nights (-2.2 %) were spent by domestic visitors and 141,000 nights (-82.3 %) by foreigners.

The market share of Imatra Region out of total bed nights was 1.4 % (+0.3 percentage points), out of domestic bed nights 1.5 % and foreign bed nights 0.5 %.

18,800 tourists arrived to accommodation (July)

Arrivals to registered accommodation increased less than one percent compared to earlier year. Of all arrivals, 98.6 percent were domestic, and 1.4 percent were from foreign countries.

During July, domestic visitors stayed in registered accommodation in Imatra Region on average 1.9 nights (-0.01) and foreigners 2.4 nights (+0.27).

Ferry arrivals from different harbors

Accommodation sales 1.4 million euro (July)

Registered accommodation sales in July were 1.4 million euro (-226,000).

Registered January-July sales were 4.0 million euro and they decreased 2.7 million euro from the previous year.

Average prices

= change at least 10 %
July 2020
Amount
Change jan-July 2020
Amount
Change
Adr (Registered) 98 € -20.5 %  101 € -13.6 % 
Revpar (Registered) 58 € -11.7 %  30 € -34.0 % 
Bed Night (Registered) 38 € -10.8 %  41 € -11.5 % 

Tax free sales +17.6 % (January, Imatra)

Tax free sales increased 18 percent from the previous year.

(Russians +18.0 %, Japanese -100.0 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (July)

Registered Accommodation

17 accommodation establishments (-1)
770 rooms (-21)
2,300 beds (-162)

Room utilization 58.9 % (+5.9)
Unsold rooms 320
Bed utilization 49.6 % (+1.7)

Registered room utilization for establishments

Website's user sessions by language

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Global Blue, Statistics Finland

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F.O. Virtasen katu 6, 55100 Imatra
+358 (0) 207 120 560, info@gosaimaa.com, gosaimaa.com

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