Imatra Region
Accommodation and Travel Stats

January 2021

Imatra Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 5,100
74 %
icon: finland 5,100
10 %
icon: foreign 67
100 %
Top 3:
Russia
29
100 %
Lithuania
8.0
300 %
Switzerland
6.0
25 %
Visitors icon
Visitors
icon: star 2,700
75 %
icon: finland 2,700
23 %
icon: foreign 36
100 %
Top 3:
Russia
17
100 %
Hungary
3.0
Lithuania
2.0
100 %
Accommodation Sales icon
Accommodation Sales
icon: star 239,000 €
74 %
Average prices:
Night
46.50 €
0.70 €
Room
85.50 €
40.50 €
RevPAR
12.50 €
32.20 €
Capacity icon
Capacity
icon: establishment 14
0 %
icon: room 660
1 %
icon: bed 2,000
1 %
Foreign Visitor Spending icon
Foreign Visitor Spending
icon: foreign 72,000 €
100 %
Daily Visitors
57,400 €
Overnight Visitors
14,700 €
Weather icon
Weather
icon: temperature -6.0 °C
5.6 °C
icon: rainfall 41 mm
5 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

5,100 registered bed nights

In January 2021, 5,100 bed nights were recorded in Imatra Region (-73.8 %), of which 5,100 nights were spent by domestic visitors and 67 nights by foreigners. Domestic bed nights decreased 10 percent and foreign bed nights decreased 100 percent. In total, bed nights decreased 74 percent from last year's January.

Most foreign bed nights were recorded for travelers from Russia (29 nights).

4,300 nights (-76.3 %) were spend by leisure visitors and 870 nights (-45.6 %) by business visitors.

Registered bed nights

Bed nights by country of arrival

Market share 0.8 percent

Total of 681,000 bed nights (-59.2 %) were recorded in the whole country, of which 629,000 nights (-34.3 %) were spent by domestic visitors and 52,000 nights (-92.7 %) by foreigners.

The market share of Imatra Region out of total bed nights was 0.8 % (-0.4 percentage points), out of domestic bed nights 0.8 % and foreign bed nights 0.1 %.

2,700 tourists arrived to accommodation

Arrivals to registered accommodation decreased 75 percent compared to earlier year. Of all arrivals, 98.7 percent were domestic, and 1.3 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Imatra Region on average 1.9 nights (+0.28) and foreigners 1.9 nights (-0.05).

Ferry arrivals from different harbors

Foreign visitors and their consumption

The number of foreign visitors in January was 440 (-99.5 %). Out of them 360 were on a daytrip and 72 stayed at least for one night.

Total consumption of these visitors in Imatra Region in January was 72,000 euro (165 per visitor). Overnight visitors spent 14,700 euro and day visitors 57,400 euro.

Accommodation sales 239,000 euro

Registered accommodation sales in January were 239,000 euro (-685,000).

Average prices

= change at least 10 %
January 2021
Amount
Change
Adr (Registered) 85 € -32.2 %
Bed Night (Registered) 46 € -1.6 %
Revpar (Registered) 12 € -72.1 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

14 accommodation establishments (+0)
660 rooms (-10)
2,000 beds (-29)

Room utilization 14.6 % (-21)
Unsold rooms 570
Bed utilization 8.7 % (-22)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "imatra region + keyword"

Google searches for "imatra region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland, Tak Border Research

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