Imatra Region
Accommodation and Travel Stats

November 2020

Imatra Region: Tourism in a nutshell

Bed Nights icon
Bed Nights (October)
icon: star 15,900
25 %
icon: finland 14,500
11 %
icon: foreign 1,400
83 %
Top 3:
United States
340
452 %
Estonia
44
25 %
Russia
37
99 %
Visitors icon
Visitors (October)
icon: star 7,300
40 %
icon: finland 6,700
5 %
icon: foreign 600
88 %
Top 3:
United States
173
268 %
Russia
20
100 %
Estonia
12
25 %
Accommodation Sales icon
Accommodation Sales (October)
icon: star 680,000 €
27 %
Average prices:
Night
42.80 €
1.50 €
Room
90.30 €
26.40 €
RevPAR
32.80 €
12.70 €
Capacity icon
Capacity (October)
icon: establishment 14
8 %
icon: room 670
1 %
icon: bed 2,000
1 %
Foreign Visitor Spending icon
Foreign Visitor Spending (October)
icon: foreign 1.9 mill. €
88 %
Daily Visitors
1.6 mill. €
Overnight Visitors
297,000 €
Weather icon
Weather
icon: temperature 2.8 °C
3.1 °C
icon: rainfall 49 mm
13 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

15,900 registered bed nights (October)

In October 2020, 15,900 bed nights were recorded in Imatra Region (-24.7 %), of which 14,500 nights were spent by domestic visitors and 1,400 nights by foreigners. Domestic bed nights increased 11 percent and foreign bed nights decreased 83 percent. In total, bed nights decreased 25 percent from last year's October.

Most foreign bed nights were recorded for travelers from United States (340 nights).

12,700 nights (-30.7 %) were spend by leisure visitors and 3,200 nights (+14.7 %) by business visitors.

Between January and October, 111,000 bed nights (-12.1 %) were recorded for domestic visitors and 30,000 (-65.4 %) for foreigners in Imatra Region, in total 141,000 (-33.8 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.4 percent (October)

Total of 1.1 million bed nights (-32.3 %) were recorded in the whole country, of which 1.1 million nights (-14.8 %) were spent by domestic visitors and 79,700 nights (-81.7 %) by foreigners.

The market share of Imatra Region out of total bed nights was 1.4 % (+0.1 percentage points), out of domestic bed nights 1.4 % and foreign bed nights 1.7 %.

7,300 tourists arrived to accommodation (October)

Arrivals to registered accommodation decreased 40 percent compared to earlier year. Of all arrivals, 91.8 percent were domestic, and 8.2 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Imatra Region on average 2.2 nights (+0.31) and foreigners 2.3 nights (+0.73).

Ferry arrivals from different harbors

Foreign visitors and their consumption (October)

The number of foreign visitors in October was 11,600 (-88.4 %). Out of them 10,100 were on a daytrip and 1,500 stayed at least for one night.

The cumulative number of foreign visitors between January and October was 253,000 (-57.9 %).

Total consumption of these visitors in Imatra Region in October was 1.9 million euro (163 per visitor). Overnight visitors spent 297,000 euro and day visitors 1.6 million euro. Between January and October the consumption was 41.3 million euro.

Accommodation sales 680,000 euro (October)

Registered accommodation sales in October were 680,000 euro (-255,000).

Registered January-October sales were 6.2 million euro and they decreased 3.6 million euro from the previous year.

Average prices

= change at least 10 %
October 2020
Amount
Change jan-October 2020
Amount
Change
Adr (Registered) 90 € -22.6 %  99 € -14.7 % 
Bed Night (Registered) 43 € -3.4 % 44 € -4.5 %
Revpar (Registered) 33 € -28.0 %  32 € -31.6 % 

Tax free sales +17.6 % (January, Imatra)

Tax free sales increased 18 percent from the previous year.

(Russians +18.0 %, Japanese -100.0 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (October)

Registered Accommodation

14 accommodation establishments (+1)
670 rooms (+8)
2,000 beds (+14)

Room utilization 36.3 % (-2.7)
Unsold rooms 430
Bed utilization 25.3 % (-8.5)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "imatra region + keyword"

Google searches for "imatra region" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Global Blue, Statistics Finland, Tak Border Research

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