Imatra Region
Accommodation and Travel Stats
June 2021
Imatra Region: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
7,900
7,700
230
4,200
4,100
85
387,000 €
15
680
2,100
115,000 €
18.9 °C
26 mm
Registered bed nights increased 220 percent (May)
In May 2021, 7,900 registered bed nights were recorded in Imatra Region (+219.9 %), of which 7,700 nights were spent by domestic visitors and 230 nights by foreigners. Registered domestic bed nights increased 210 percent and registered foreign bed nights increased 920 percent. In total, registered bed nights increased 220 percent from last year's May.
5,500 nights (+577.0 %) were spend by leisure visitors and 2,400 nights (+46.4 %) by business visitors.
Between January and May, 33,800 registered bed nights (+35.3 %) were recorded for domestic visitors and 510 (-98.0 %) for foreigners in Imatra Region, in total 34,300 (-31.8 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
4,200 tourists arrived to registered accommodation (May)
Arrivals to registered accommodation increased 300 percent compared to earlier year. Of all registered arrivals, 98.0 percent were domestic, and 2.0 percent were from foreign countries.
During May, domestic visitors stayed in registered accommodation in Imatra Region on average 1.8 nights (-0.52) and foreigners 2.8 nights (+1.8).
Ferry arrivals from different harbors
International = International cruise ships
Foreign visitors and their consumption (May)
The number of foreign visitors in May was 680 (+269.6 %). Out of them 520 were on a daytrip and 166 stayed at least for one night.
The cumulative number of foreign visitors between January and May was 3,100 (-98.6 %).
Total consumption of these visitors in Imatra Region in May was 115,000 euro (169 per visitor). Overnight visitors spent 33,700 euro and day visitors 81,200 euro. Between January and May the consumption was 513,000 euro.
The figures are estimates and based on TAK Border Research results.
Average prices
|
June 2020
Amount |
Change |
jan-June 2020
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 62 € | -46.6 % | 105 € | -9.2 % |
| Bed Night (Registered) | 29 € | -32.1 % | 43 € | -8.5 % |
| Revpar (Registered) | 18 € | -64.9 % | 25 € | -40.0 % |
Registered accommodation sales
Average registered room price (ADR)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "imatra region"
Global Google searches for "imatra region + keyword"
Google searches for "imatra region" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Accommodation customer satisfaction by nationalities
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland, Tak Border Research
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