Imatra Region
Accommodation and Travel Stats
November 2020
Imatra Region: Tourism in a nutshell
15,900
14,500
1,400
7,300
6,700
600
680,000 €
14
670
2,000
1.9 mill. €
2.8 °C
49 mm
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
15,900 registered bed nights (October)
In October 2020, 15,900 bed nights were recorded in Imatra Region (-24.7 %), of which 14,500 nights were spent by domestic visitors and 1,400 nights by foreigners. Domestic bed nights increased 11 percent and foreign bed nights decreased 83 percent. In total, bed nights decreased 25 percent from last year's October.
Most foreign bed nights were recorded for travelers from United States (340 nights).
12,700 nights (-30.7 %) were spend by leisure visitors and 3,200 nights (+14.7 %) by business visitors.
Between January and October, 111,000 bed nights (-12.1 %) were recorded for domestic visitors and 30,000 (-65.4 %) for foreigners in Imatra Region, in total 141,000 (-33.8 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
7,300 tourists arrived to accommodation (October)
Arrivals to registered accommodation decreased 40 percent compared to earlier year. Of all arrivals, 91.8 percent were domestic, and 8.2 percent were from foreign countries.
During October, domestic visitors stayed in registered accommodation in Imatra Region on average 2.2 nights (+0.31) and foreigners 2.3 nights (+0.73).
Ferry arrivals from different harbors
International = International cruise ships
Foreign visitors and their consumption (October)
The number of foreign visitors in October was 11,600 (-88.4 %). Out of them 10,100 were on a daytrip and 1,500 stayed at least for one night.
The cumulative number of foreign visitors between January and October was 253,000 (-57.9 %).
Total consumption of these visitors in Imatra Region in October was 1.9 million euro (163 per visitor). Overnight visitors spent 297,000 euro and day visitors 1.6 million euro. Between January and October the consumption was 41.3 million euro.
The figures are estimates and based on TAK Border Research results.
Accommodation sales 680,000 euro (October)
Registered accommodation sales in October were 680,000 euro (-255,000).
Registered January-October sales were 6.2 million euro and they decreased 3.6 million euro from the previous year.
Average prices
| October 2020 Amount |
Change |
jan-October 2020
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 90 € | -22.6 % | 99 € | -14.7 % |
| Bed Night (Registered) | 43 € | -3.4 % | 44 € | -4.5 % |
| Revpar (Registered) | 33 € | -28.0 % | 32 € | -31.6 % |
Tax free sales +17.6 % (January, Imatra)
Tax free sales increased 18 percent from the previous year.
(Russians +18.0 %, Japanese -100.0 %)
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization (October)
Registered Accommodation
14 accommodation establishments (+1)
670 rooms (+8)
2,000 beds (+14)
Room utilization 36.3 % (-2.7)
Unsold rooms 430
Bed utilization 25.3 % (-8.5)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "imatra region"
Global Google searches for "imatra region + keyword"
Google searches for "imatra region" by search region
The occurrence of hashtags on Instagram
Hotel customer satisfaction by nationalities
Sources: Business Finland, Finnish Meteorological Institute, Global Blue, Statistics Finland, Tak Border Research
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