Imatra Region
Accommodation and Travel Stats

March 2020

Imatra Region: Tourism in a nutshell

Bed Nights icon
Bed Nights (February)
icon: star 19,000
14 %
icon: finland 10,900
2 %
icon: foreign 8,100
47 %
Top 3:
Russia
7,700
62 %
Estonia
53
21 %
Germany
37
118 %
Visitors icon
Visitors (February)
icon: star 10,800
25 %
icon: finland 5,800
5 %
icon: foreign 5,100
61 %
Top 3:
Russia
4,800
62 %
United States
32
433 %
Germany
29
262 %
Accommodation Sales icon
Accommodation Sales (February)
icon: star 821,000
6 %
Average prices:
Night
43.20 €
3.20 €
Room
122.80 €
7.00 €
RevPAR
43.00 €
0.30 €
Capacity icon
Capacity (February)
icon: establishment 13
8 %
icon: room 660
4 %
icon: bed 2,000
3 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.

Temperature

Rainfall

Registered bed nights increased 14 percent (February)

In February 2020, 19,000 bed nights were recorded in Imatra Region (+14.3 %), of which 10,900 nights were spent by domestic visitors and 8,100 nights by foreigners. Domestic bed nights decreased two percent and foreign bed nights increased 47 percent. In total, bed nights increased 14 percent from last year's February.

Most foreign bed nights were recorded for travelers from Russia (7,700 nights).

17,300 nights (+19.5 %) were spend by leisure visitors and 1,700 nights (-20.9 %) by business visitors.

Between January and February, 16,400 bed nights (-3.1 %) were recorded for domestic visitors and 22,000 (+30.3 %) for foreigners in Imatra Region, in total 38,400 (+13.5 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.0 percent (February)

Total of 1.8 million bed nights (+7.2 %) were recorded in the whole country, of which 1.2 million nights (+10.1 %) were spent by domestic visitors and 613,000 nights (+1.9 %) by foreigners.

The market share of Imatra Region out of total bed nights was 1.0 % (+0.1 percentage points), out of domestic bed nights 0.9 % and foreign bed nights 1.3 %.

10,800 tourists arrived to accommodation (February)

Arrivals to registered accommodation increased 25 percent compared to earlier year. Of all arrivals, 53.3 percent were domestic, and 46.7 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Imatra Region on average 1.9 nights (-0.13) and foreigners 1.6 nights (-0.14).

Ferry arrivals from different harbors

Accommodation sales 821,000 euro (February)

Registered accommodation sales in February were 821,000 euro (+49,000).

Registered January-February sales were 1.7 million euro and they increased 81,200 euro from the previous year.

Average prices

= change at least 10 %
February 2020
Amount
Change jan-February 2020
Amount
Change
Adr (Registered) 123 € 6.1 % 123 € 3.4 %
Bed Night (Registered) 43 € -6.9 % 45 € -7.6 %
Revpar (Registered) 43 € -0.8 % 43 € -0.5 %

Tax free sales +17.6 % (January, Imatra)

Tax free sales increased 18 percent from the previous year.

(Russians +18.0 %, Japanese -100.0 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (February)

Registered Accommodation

13 accommodation establishments (+1)
660 rooms (+25)
2,000 beds (+51)

Room utilization 35.0 % (-2.4)
Unsold rooms 430

Registered room utilization

Website's user sessions by language

Sources: Global Blue, Statistics Finland


goSaimaa Oy

F.O. Virtasen katu 6, 55100 Imatra

+358 (0) 207 120 560, info@gosaimaa.com, gosaimaa.com

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