Imatra Region
Accommodation and Travel Stats
January 2021
Imatra Region: Tourism in a nutshell
5,100
5,100
67
2,700
2,700
36
239,000 €
14
660
2,000
72,000 €
-6.0 °C
41 mm
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
5,100 registered bed nights
In January 2021, 5,100 bed nights were recorded in Imatra Region (-73.8 %), of which 5,100 nights were spent by domestic visitors and 67 nights by foreigners. Domestic bed nights decreased 10 percent and foreign bed nights decreased 100 percent. In total, bed nights decreased 74 percent from last year's January.
Most foreign bed nights were recorded for travelers from Russia (29 nights).
4,300 nights (-76.3 %) were spend by leisure visitors and 870 nights (-45.6 %) by business visitors.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
2,700 tourists arrived to accommodation
Arrivals to registered accommodation decreased 75 percent compared to earlier year. Of all arrivals, 98.7 percent were domestic, and 1.3 percent were from foreign countries.
During January, domestic visitors stayed in registered accommodation in Imatra Region on average 1.9 nights (+0.28) and foreigners 1.9 nights (-0.05).
Ferry arrivals from different harbors
International = International cruise ships
Foreign visitors and their consumption
The number of foreign visitors in January was 440 (-99.5 %). Out of them 360 were on a daytrip and 72 stayed at least for one night.
Total consumption of these visitors in Imatra Region in January was 72,000 euro (165 per visitor). Overnight visitors spent 14,700 euro and day visitors 57,400 euro.
The figures are estimates and based on TAK Border Research results.
Accommodation sales 239,000 euro
Registered accommodation sales in January were 239,000 euro (-685,000).
Average prices
|
January 2021
Amount |
Change | |
|---|---|---|
| Adr (Registered) | 85 € | -32.2 % |
| Bed Night (Registered) | 46 € | -1.6 % |
| Revpar (Registered) | 12 € | -72.1 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
14 accommodation establishments (+0)
660 rooms (-10)
2,000 beds (-29)
Room utilization 14.6 % (-21)
Unsold rooms 570
Bed utilization 8.7 % (-22)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "imatra region"
Global Google searches for "imatra region + keyword"
Google searches for "imatra region" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction by nationalities
Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland, Tak Border Research
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