Imatra Region
Accommodation and Travel Stats
April 2021
Imatra Region: Tourism in a nutshell
7,400
7,300
49
3,700
3,600
30
382,000 €
14
660
2,000
94,500 €
2.6 °C
27 mm
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
7,400 registered bed nights (March)
In March 2021, 7,400 bed nights were recorded in Imatra Region (-8.7 %), of which 7,300 nights were spent by domestic visitors and 49 nights by foreigners. Domestic bed nights increased 54 percent and foreign bed nights decreased 99 percent. In total, bed nights decreased nine percent from last year's March.
Most foreign bed nights were recorded for travelers from Russia (12 nights).
4,200 nights (-38.3 %) were spend by leisure visitors and 3,200 nights (+148.2 %) by business visitors.
Between January and March, 22,200 bed nights (+3.6 %) were recorded for domestic visitors and 220 (-99.1 %) for foreigners in Imatra Region, in total 22,400 (-52.0 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
3,700 tourists arrived to accommodation (March)
Arrivals to registered accommodation decreased 19 percent compared to earlier year. Of all arrivals, 99.2 percent were domestic, and 0.8 percent were from foreign countries.
During March, domestic visitors stayed in registered accommodation in Imatra Region on average 2.0 nights (+0.12) and foreigners 1.6 nights (-0.01).
Ferry arrivals from different harbors
International = International cruise ships
Foreign visitors and their consumption (March)
The number of foreign visitors in March was 580 (-98.5 %). Out of them 520 were on a daytrip and 62 stayed at least for one night.
The cumulative number of foreign visitors between January and March was 2,100 (-99.1 %).
Total consumption of these visitors in Imatra Region in March was 94,500 euro (162 per visitor). Overnight visitors spent 12,600 euro and day visitors 82,000 euro. Between January and March the consumption was 338,000 euro.
The figures are estimates and based on TAK Border Research results.
Accommodation sales 382,000 euro (March)
Registered accommodation sales in March were 382,000 euro (-1,500).
Registered January-March sales were 1.0 million euro and they decreased 1.1 million euro from the previous year.
Average prices
|
March 2021
Amount |
Change |
jan-March 2021
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 103 € | -1.4 % | 95 € | -21.4 % |
| Bed Night (Registered) | 52 € | 9.1 % | 46 € | -0.9 % |
| Revpar (Registered) | 19 € | -11.6 % | 18 € | -51.6 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization (March)
Registered Accommodation
14 accommodation establishments (+0)
660 rooms (-10)
2,000 beds (-19)
Room utilization 18.2 % (-2.1)
Unsold rooms 540
Bed utilization 11.9 % (-2.1)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "imatra region"
Global Google searches for "imatra region + keyword"
Google searches for "imatra region" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction by nationalities
Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland, Tak Border Research
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