Imatra
Accommodation and Travel Stats
March 2019
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Imatra: Tourism in a nutshell
15,600
7,000
8,500
9,400
4,200
5,200
729,000
7.0
570
1,700
12 %
-1.7 °C
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.
Temperature
Rainfall
15,600 registered bed nights
In March 2019, 15,600 bed nights were recorded in Imatra (-1.7 %), of which 7,000 nights were spent by domestic visitors and 8,500 nights by foreigners. Domestic bed nights increased three percent and foreign bed nights decreased five percent. In total, bed nights decreased two percent from last year's March.
Most foreign bed nights were recorded for travelers from Russia (8,100 nights).
14,000 nights (-0.4 %) were spend by leisure visitors and 1,500 nights (-12.5 %) by business visitors.
Between January and March, 23,400 bed nights (+33.8 %) were recorded for domestic visitors and 24,900 (-15.1 %) for foreigners in Imatra, in total 48,400 (+3.2 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
Market share 0.8 percent
Total of 1.9 million bed nights (-2.3 %) were recorded in the whole country, of which 1.3 million nights (-2.6 %) were spent by domestic visitors and 566,000 nights (-1.4 %) by foreigners.
The market share of Imatra out of total bed nights was 0.8 % (0.0 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 1.5 %.
9,400 tourists arrived to accommodation
Arrivals to registered accommodation increased one percent compared to earlier year. Of all arrivals, 44.9 percent were domestic, and 55.1 percent were from foreign countries.
During March, domestic visitors stayed in registered accommodation in Imatra on average 1.7 nights (-0.07) and foreigners 1.6 nights (-0.04).
Ferry arrivals from different harbors
International = International cruise ships
Trips by Russian travelers over the eastern border increased seven percent
A total of 292,000 Russians arrived in Finland over the eastern border crossings.
The share of southeastern border stations was 81.9 percent.
- Vaalimaa: 70,300 (+0.1 %)
- Nuijamaa: 106,000 (+17.0 %)
- Imatra: 48,000 (-0.2 %)
- Vainikkala (train): 14,700 (+22.5 %)
- Niirala: 22,700 (+1.6 %)
- Vartius: 9,000 (-1.8 %)
- Kuusamo: 510 (-8.5 %)
- Salla: 3,300 (-22.4 %)
- Raja-Jooseppi: 3,200 (+5.4 %)
Russian visa applications increased 32 percent
There was a total of 65,700 visa applications to Finland made by the Russians. 84.2 percent were done at St. Petersburg's consulate.
Accommodation sales 750,000 euro
Total accommodation sales in March were 750,000 euro (-17,800). The share of Airbnb and HomeAway was 3.0 percent. Therefore, registered accommodation sales were 729,000 euro (-16,200) and Airbnb and HomeAway sales 21,700 euro (-1,600).
Total January-March sales were 2.4 million euro and they increased 116,000 euro from the previous year.
Average prices
| March 2019 Amount |
Change |
jan-March 2019
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 117 € | 2.2 % | 119 € | -0.7 % |
| Adr (Airbnb & Homeaway) | 81 € | -44.8 % | 95 € | -38.2 % |
| Bed Night (Registered) | 47 € | -0.4 % | 48 € | 1.6 % |
| Revpar (Registered) | 41 € | -1.7 % | 46 € | 5.4 % |
| Revpar (Airbnb & Homeaway) | 36 € | -43.9 % | 46 € | -24.7 % |
Tax free sales -12.0 %
Tax free sales decreased 12 percent from the previous year.
(Russians -12.1 %)
Duty-free invoice vouchers stamped at the border stations
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
7.0 accommodation establishments (+0)
570 rooms (-3)
1,700 beds (-15)
Room utilization 35.2 % (-1.4)
Unsold rooms 370
Airbnb and HomeAway
28 apartments (+10)
8.0 private rooms (+1)
0.0 shared rooms (+0)
Apartment utilization 44.2 % (+0.73)
Unsold apartments 16
Registered room utilization
Website's user sessions by language
Sources: Airdna, Finnish Border Guard, Finnish Meteorological Institute, Global Blue, Ministry For Foreign Affairs Of Finland, Statistics Finland