Imatra
Accommodation and Travel Stats

April 2021

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Imatra: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 3,900
343 %
icon: finland 3,800
339 %
icon: foreign 69
886 %
Top 3:
Estonia
22
267 %
Belgium
12
Sweden
6.0
Visitors icon
Visitors
icon: star 2,400
595 %
icon: finland 2,400
596 %
icon: foreign 23
475 %
Top 3:
Estonia
8.0
167 %
Sweden
6.0
Belgium
4.0
Accommodation Sales icon
Accommodation Sales
icon: star 241,000 €
429 %
Average prices:
Night
61.80 €
10.00 €
Room
94.90 €
21.70 €
RevPAR
15.40 €
11.70 €
Capacity icon
Capacity
icon: establishment 7.0
40 %
icon: room 570
38 %
icon: bed 1,700
20 %
utilization icon
Utilization
icon: room 16 %
224 %
icon: bed 8 %
300 %
Weather icon
Weather
icon: temperature 2.3 °C

Registered bed nights increased 340 percent

In April 2021, 3,900 registered bed nights were recorded in Imatra (+343.1 %), of which 3,800 nights were spent by domestic visitors and 69 nights by foreigners. Registered domestic bed nights increased 340 percent and registered foreign bed nights increased 890 percent. In total, registered bed nights increased 340 percent from last year's April.

Most foreign registered bed nights were recorded for travelers from Estonia (22 nights).

2,300 nights (+222.6 %) were spend by leisure visitors and 1,600 nights (+877.7 %) by business visitors.

Between January and April, 24,600 registered bed nights (+16.1 %) were recorded for domestic visitors and 280 (-98.9 %) for foreigners in Imatra, in total 24,900 (-45.7 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.5 percent

Total of 780,000 registered bed nights (+310.4 %) were recorded in the whole country, of which 727,000 nights (+319.5 %) were spent by domestic visitors and 53,100 nights (+216.0 %) by foreigners.

The market share of Imatra out of total registered bed nights was 0.5 % (0.0 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.1 %.

2,400 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 600 percent compared to earlier year. Of all registered arrivals, 99.1 percent were domestic, and 0.9 percent were from foreign countries.

During April, domestic visitors stayed in registered accommodation in Imatra on average 1.6 nights (-0.93) and foreigners 3.0 nights (+1.2).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Trips by Russian travelers over the eastern border increased 31 percent

A total of 26,200 Russians arrived in Finland over the eastern border crossings.

The share of southeastern border stations was 68.4 percent.

  • Vaalimaa: 6,900 (+59.4 %)
  • Nuijamaa: 7,500 (+28.3 %)
  • Imatra: 3,600 (+41.8 %)
  • Vainikkala (train): 6.0 (-25.0 %)
  • Niirala: 5,300 (+14.0 %)
  • Vartius: 1,700 (+3.1 %)
  • Kuusamo: 81 (+5.2 %)
  • Salla: 63 (+162.5 %)
  • Raja-Jooseppi: 34 (+100.0 %)

Russian visa applications decreased 87 percent

There was a total of 1,100 visa applications to Finland made by the Russians. 40.1 percent were done at St. Petersburg's consulate.

Accommodation sales 241,000 euro

Registered accommodation sales in April were 241,000 euro (+195,000).

Registered January-April sales were 1.2 million euro and they decreased 931,000 euro from the previous year.

Average prices

= change at least 10 %
April 2021
Amount
Change jan-April 2021
Amount
Change
Adr (Registered) 95 € 29.6 % 96 € -20.0 %
Bed Night (Registered) 62 € 19.4 % 48 € 4.0 %
Revpar (Registered) 15 € 319.9 % 19 € -45.9 %

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

7.0 accommodation establishments (+2)
570 rooms (+157)
1,700 beds (+290)

Room utilization 16.2 % (+11)
Unsold rooms 480
Bed utilization 8.0 % (+6.0)

Registered room utilization for establishments

Website's user sessions by language

Accommodation customer satisfaction (March)

Average customer satisfaction score on Booking.com given by accommodation customers in March was 8.52/10 (-0.51).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Visitor count by attraction

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Sources: Booking.Com, Business Finland, Finnish Border Guard, Finnish Meteorological Institute, Ministry For Foreign Affairs Of Finland, Statistics Finland

More information available at the dashboard

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