Imatra
Accommodation and Travel Stats

June 2019

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Imatra: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 22,500
19 %
icon: finland 16,100
49 %
icon: foreign 6,400
21 %
Top 3:
Russia
5,500
24 %
Germany
137
1 %
Sweden
135
78 %
Visitors icon
Visitors
icon: star 11,600
12 %
icon: finland 7,900
36 %
icon: foreign 3,700
19 %
Top 3:
Russia
3,200
23 %
Sweden
109
122 %
Italy
65
261 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.1 mill.
24 %
Average prices:
Night
46.90 €
2.00 €
Room
125.40 €
13.90 €
RevPAR
61.10 €
12.00 €
Capacity icon
Capacity
icon: establishment 8.0
0 %
icon: room 580
0 %
icon: bed 1,800
0 %
Tax Free icon
Tax Free
icon: star 25 %
Russia
25 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.

Temperature

Rainfall

Registered bed nights increased 19 percent

In June 2019, 22,500 bed nights were recorded in Imatra (+18.6 %), of which 16,100 nights were spent by domestic visitors and 6,400 nights by foreigners. Domestic bed nights increased 49 percent and foreign bed nights decreased 21 percent. In total, bed nights increased 19 percent from last year's June.

Most foreign bed nights were recorded for travelers from Russia (5,500 nights).

19,800 nights (+14.5 %) were spend by leisure visitors and 2,600 nights (+61.3 %) by business visitors.

Between January and June, 56,500 bed nights (+25.6 %) were recorded for domestic visitors and 44,000 (-9.8 %) for foreigners in Imatra, in total 101,000 (+7.2 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.0 percent

Total of 2.3 million bed nights (+6.2 %) were recorded in the whole country, of which 1.7 million nights (+7.1 %) were spent by domestic visitors and 608,000 nights (+3.8 %) by foreigners.

The market share of Imatra out of total bed nights was 1.0 % (+0.1 percentage points), out of domestic bed nights 1.0 % and foreign bed nights 1.0 %.

11,600 tourists arrived to accommodation

Arrivals to registered accommodation increased 12 percent compared to earlier year. Of all arrivals, 67.9 percent were domestic, and 32.1 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Imatra on average 2.0 nights (+0.17) and foreigners 1.7 nights (-0.06).

Ferry arrivals from different harbors

Trips by Russian travelers over the eastern border increased one percent

A total of 281,000 Russians arrived in Finland over the eastern border crossings.

The share of southeastern border stations was 91.3 percent.

  • Vaalimaa: 84,200 (-2.2 %)
  • Nuijamaa: 114,000 (+10.8 %)
  • Imatra: 44,100 (-14.0 %)
  • Vainikkala (train): 14,400 (+25.3 %)
  • Niirala: 23,700 (-2.0 %)
  • Vartius: 8,200 (+2.7 %)
  • Kuusamo: 500 (+34.7 %)
  • Salla: 2,800 (-6.7 %)
  • Raja-Jooseppi: 2,900 (+4.5 %)

Russian visa applications increased 10 percent

There was a total of 72,500 visa applications to Finland made by the Russians. 81.0 percent were done at St. Petersburg's consulate.

Accommodation sales 1.1 million euro

Registered accommodation sales in June were 1.1 million euro (+203,000).

Registered January-June sales were 4.9 million euro and they increased 381,000 euro from the previous year.

Average prices

= change at least 10 %
June 2019
Amount
Change jan-June 2019
Amount
Change
Adr (Registered) 125 € 12.5 %  118 € 6.8 %
Revpar (Registered) 61 € 24.5 %  47 € 8.9 %
Bed Night (Registered) 47 € 4.5 % 48 € 1.2 %

Tax free sales -25.3 %

Tax free sales decreased 25 percent from the previous year.

(Russians -25.3 %, Chinese -100.0 %)

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

8.0 accommodation establishments (+0)
580 rooms (+0)
1,800 beds (-7)

Room utilization 48.7 % (+4.7)
(for establishments in use)
Unsold rooms 300

Registered room utilization

Website's user sessions by language

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in June was 8.77/10.

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Sources: Booking.Com, Finnish Border Guard, Global Blue, Ministry For Foreign Affairs Of Finland, Statistics Finland

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