Imatra
Accommodation and Travel Stats

August 2019

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Imatra: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 24,400
10 %
icon: finland 11,700
18 %
icon: foreign 12,700
4 %
Top 3:
Russia
11,100
4 %
Sweden
210
4 %
Ireland
198
1,880 %
Visitors icon
Visitors
icon: star 13,000
7 %
icon: finland 6,400
9 %
icon: foreign 6,600
6 %
Top 3:
Russia
5,600
7 %
Sweden
163
16 %
Ireland
98
880 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.1 mill.
15 %
Average prices:
Night
46.30 €
1.80 €
Room
116.30 €
8.80 €
RevPAR
62.80 €
8.10 €
Capacity icon
Capacity
icon: establishment 8.0
0 %
icon: room 580
0 %
icon: bed 1,800
0 %
Tax Free icon
Tax Free
icon: star 7 %
Russia
7 %
China
1,942 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 10 percent

In August 2019, 24,400 bed nights were recorded in Imatra (+10.3 %), of which 11,700 nights were spent by domestic visitors and 12,700 nights by foreigners. Domestic bed nights increased 18 percent and foreign bed nights increased four percent. In total, bed nights increased 10 percent from last year's August.

Most foreign bed nights were recorded for travelers from Russia (11,100 nights).

21,600 nights (+15.2 %) were spend by leisure visitors and 2,900 nights (-16.8 %) by business visitors.

Between January and August, 88,800 bed nights (+21.3 %) were recorded for domestic visitors and 68,500 (-4.9 %) for foreigners in Imatra, in total 157,000 (+8.3 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.0 percent

Total of 2.4 million bed nights (+3.9 %) were recorded in the whole country, of which 1.6 million nights (+3.7 %) were spent by domestic visitors and 786,000 nights (+4.1 %) by foreigners.

The market share of Imatra out of total bed nights was 1.0 % (+0.1 percentage points), out of domestic bed nights 0.7 % and foreign bed nights 1.6 %.

13,000 tourists arrived to accommodation

Arrivals to registered accommodation increased seven percent compared to earlier year. Of all arrivals, 49.6 percent were domestic, and 50.4 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Imatra on average 1.8 nights (+0.14) and foreigners 1.9 nights (-0.04).

Ferry arrivals from different harbors

Trips by Russian travelers over the eastern border increased 13 percent

A total of 348,000 Russians arrived in Finland over the eastern border crossings.

The share of southeastern border stations was 92.3 percent.

  • Vaalimaa: 104,000 (+9.0 %)
  • Nuijamaa: 139,000 (+22.2 %)
  • Imatra: 60,400 (+5.6 %)
  • Vainikkala (train): 18,000 (+18.5 %)
  • Niirala: 27,600 (+6.7 %)
  • Vartius: 9,600 (+7.0 %)
  • Kuusamo: 560 (+14.1 %)
  • Salla: 2,800 (+0.6 %)
  • Raja-Jooseppi: 3,100 (+32.3 %)

Russian visa applications increased 45 percent

There was a total of 90,700 visa applications to Finland made by the Russians. 84.3 percent were done at St. Petersburg's consulate.

Accommodation sales 1.1 million euro

Registered accommodation sales in August were 1.1 million euro (+145,000).

Registered January-August sales were 7.4 million euro and they increased 626,000 euro from the previous year.

Average prices

= change at least 10 %
August 2019
Amount
Change jan-August 2019
Amount
Change
Adr (Registered) 116 € 8.2 % 119 € 5.4 %
Revpar (Registered) 63 € 14.7 %  53 € 9.5 %
Bed Night (Registered) 46 € 4.0 % 47 € 0.8 %

Tax free sales +7.1 %

Tax free sales increased seven percent from the previous year.

(Russians +6.5 %, Chinese +1,942.2 %)

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

8.0 accommodation establishments (+0)
580 rooms (+0)
1,800 beds (-4)

Room utilization 54.0 % (+3.1)
Unsold rooms 270
Bed utilization 44.2 % (+4.3)

Registered room utilization for establishments

Website's user sessions by language

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in August was 8.72/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Business Finland, Finnish Border Guard, Global Blue, Ministry For Foreign Affairs Of Finland, Statistics Finland

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