Imatra
Accommodation and Travel Stats

January 2019

Notice

This is a non-premium report and will only show data up to 12 months from now.

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.

Imatra: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 16,600
1 %
icon: finland 5,700
50 %
icon: foreign 11,000
16 %
Visitors icon
Visitors
icon: star 8,400
2 %
icon: finland 3,200
38 %
icon: foreign 5,200
17 %
Accommodation Sales icon
Accommodation Sales
icon: star 852,000
2 %
Average prices:
Night
51.20 €
1.70 €
Room
123.10 €
7.50 €
RevPAR
48.30 €
0.80 €
Capacity icon
Capacity
icon: establishment 7.0
12 %
icon: room 570
0 %
icon: bed 1,700
3 %
Tax Free icon
Tax Free
icon: star 25 %
Russia
25 %
China
100 %
Weather icon
Weather
icon: temperature -9.7 °C
5.3 °C

Temperature

Rainfall

16,600 registered bed nights

In January 2019, 16,600 bed nights were recorded in Imatra (-1.3 %), of which 5,700 nights were spent by domestic visitors and 11,000 nights by foreigners. Domestic bed nights increased 50 percent and foreign bed nights decreased 16 percent. In total, bed nights decreased one percent from last year's January.

14,600 nights (-7.1 %) were spend by leisure visitors and 2,100 nights (+76.3 %) by business visitors.

Registered bed nights

Bed nights by country of arrival

Market share 1.1 percent

Total of 1.5 million bed nights (+1.1 %) were recorded in the whole country, of which 869,000 nights (+1.5 %) were spent by domestic visitors and 675,000 nights (+0.6 %) by foreigners.

The market share of Imatra out of total bed nights was 1.1 % (-0.0 percentage points), out of domestic bed nights 0.7 % and foreign bed nights 1.6 %.

8,400 tourists arrived to accommodation

Arrivals to registered accommodation decreased two percent compared to earlier year. Of all arrivals, 37.7 percent were domestic, and 62.3 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Imatra on average 1.8 nights (+0.15) and foreigners 2.1 nights (+0.01).

Ferry arrivals from different harbors

262,000 Russian travelers via eastern border

A total of 262,000 Russians arrived in Finland over the eastern border crossings.

The share of southeastern border stations was 80.1 percent.

  • Vaalimaa: 70,200 (-12.5 %)
  • Nuijamaa: 81,500 (-1.6 %)
  • Imatra: 43,200 (-5.6 %)
  • Vainikkala (train): 15,100 (+7.4 %)
  • Niirala: 21,400 (-4.0 %)
  • Vartius: 8,900 (-6.8 %)
  • Kuusamo: 640 (+0.5 %)
  • Salla: 3,500 (-18.9 %)
  • Raja-Jooseppi: 2,800 (-2.9 %)

Russian visa applications increased one percent

There was a total of 34,000 visa applications to Finland made by the Russians. 82.2 percent were done at St. Petersburg's consulate.

Accommodation sales 852,000 euro

Registered accommodation sales in January were 852,000 euro (+17,000).

Average prices

= change at least 10 %
January 2019
Amount
Change
Adr (Registered) 123 € -5.8 %
Bed Night (Registered) 51 € 3.4 %
Revpar (Registered) 48 € 1.6 %

Tax free sales -24.5 %

Tax free sales decreased 25 percent from the previous year.

(Russians -24.6 %, Chinese -100.0 %)

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

7.0 accommodation establishments (-1)
570 rooms (+0)
1,700 beds (+52)

Room utilization 39.2 % (+2.8)
Unsold rooms 350

Registered room utilization

Sources: Finnish Border Guard, Finnish Meteorological Institute, Global Blue, Ministry For Foreign Affairs Of Finland, Statistics Finland

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