Imatra
Accommodation and Travel Stats

November 2019

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Imatra: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 17,100
3 %
icon: finland 7,700
2 %
icon: foreign 9,400
4 %
Top 3:
Russia
8,000
14 %
Belarus
910
0 %
Estonia
250
24 %
Visitors icon
Visitors
icon: star 10,300
10 %
icon: finland 4,800
4 %
icon: foreign 5,500
15 %
Top 3:
Russia
5,200
16 %
Sweden
72
76 %
Belarus
56
0 %
Accommodation Sales icon
Accommodation Sales
icon: star 755,000 €
1 %
Average prices:
Night
44.10 €
0.70 €
Room
102.10 €
1.20 €
RevPAR
44.00 €
0.30 €
Capacity icon
Capacity
icon: establishment 7.0
0 %
icon: room 570
1 %
icon: bed 1,700
0 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased three percent

In November 2019, 17,100 bed nights were recorded in Imatra (+3.0 %), of which 7,700 nights were spent by domestic visitors and 9,400 nights by foreigners. Domestic bed nights increased two percent and foreign bed nights increased four percent. In total, bed nights increased three percent from last year's November.

Most foreign bed nights were recorded for travelers from Russia (8,000 nights).

14,600 nights (-1.4 %) were spend by leisure visitors and 2,600 nights (+38.2 %) by business visitors.

Between January and November, 120,000 bed nights (+15.3 %) were recorded for domestic visitors and 90,800 (-1.3 %) for foreigners in Imatra, in total 208,000 (+6.2 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.1 percent

Total of 1.6 million bed nights (+5.3 %) were recorded in the whole country, of which 1.1 million nights (+5.8 %) were spent by domestic visitors and 457,000 nights (+4.3 %) by foreigners.

The market share of Imatra out of total bed nights was 1.1 % (-0.0 percentage points), out of domestic bed nights 0.7 % and foreign bed nights 2.1 %.

10,300 tourists arrived to accommodation

Arrivals to registered accommodation increased 10 percent compared to earlier year. Of all arrivals, 46.8 percent were domestic, and 53.2 percent were from foreign countries.

During November, domestic visitors stayed in registered accommodation in Imatra on average 1.6 nights (-0.04) and foreigners 1.7 nights (-0.19).

Ferry arrivals from different harbors

Trips by Russian travelers over the eastern border increased 16 percent

A total of 289,000 Russians arrived in Finland over the eastern border crossings.

The share of southeastern border stations was 91.3 percent.

  • Vaalimaa: 74,800 (+12.0 %)
  • Nuijamaa: 119,000 (+20.8 %)
  • Imatra: 54,300 (+17.1 %)
  • Vainikkala (train): 15,700 (+28.0 %)
  • Niirala: 23,500 (+10.1 %)
  • Vartius: 8,900 (+4.4 %)
  • Kuusamo: 530 (+41.1 %)
  • Salla: 3,700 (+11.1 %)
  • Raja-Jooseppi: 3,300 (+30.0 %)

Russian visa applications decreased six percent

There was a total of 55,000 visa applications to Finland made by the Russians. 76.9 percent were done at St. Petersburg's consulate.

Accommodation sales 755,000 euro

Registered accommodation sales in November were 755,000 euro (+9,600).

Registered January-November sales were 9.9 million euro and they increased 699,000 euro from the previous year.

Average prices

= change at least 10 %
November 2019
Amount
Change jan-November 2019
Amount
Change
Adr (Registered) 102 € 1.2 %  €
Bed Night (Registered) 44 € -1.6 % 48 € 1.3 %
Revpar (Registered) 44 € 0.8 %  €

Tax free sales +8.4 %

Tax free sales increased eight percent from the previous year.

(Russians +8.1 %)

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

7.0 accommodation establishments (+0)
570 rooms (+3)
1,700 beds (+1)

Room utilization 43.1 % (-0.2)
Unsold rooms 330
Bed utilization 33.0 % (+0.9)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "imatra + keyword"

Google searches for "imatra" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in November was 8.84/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Business Finland, Finnish Border Guard, Global Blue, Ministry For Foreign Affairs Of Finland, Statistics Finland

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