Imatra
Accommodation and Travel Stats

March 2019

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Imatra: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 15,600
2 %
icon: finland 7,000
3 %
icon: foreign 8,500
5 %
Top 3:
Russia
8,100
5 %
Sweden
103
72 %
Estonia
39
62 %
Visitors icon
Visitors
icon: star 9,400
1 %
icon: finland 4,200
7 %
icon: foreign 5,200
3 %
Top 3:
Russia
5,000
4 %
Sweden
30
9 %
Germany
25
127 %
Accommodation Sales icon
Accommodation Sales
icon: star 729,000
2 %
Average prices:
Night
46.90 €
0.20 €
Room
117.40 €
2.60 €
RevPAR
41.30 €
0.70 €
Capacity icon
Capacity
icon: establishment 7.0
0 %
icon: room 570
1 %
icon: bed 1,700
1 %
Tax Free icon
Tax Free
icon: star 12 %
Russia
12 %
Weather icon
Weather
icon: temperature -1.7 °C
6.2 °C

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.

Temperature

Rainfall

15,600 registered bed nights

In March 2019, 15,600 bed nights were recorded in Imatra (-1.7 %), of which 7,000 nights were spent by domestic visitors and 8,500 nights by foreigners. Domestic bed nights increased three percent and foreign bed nights decreased five percent. In total, bed nights decreased two percent from last year's March.

Most foreign bed nights were recorded for travelers from Russia (8,100 nights).

14,000 nights (-0.4 %) were spend by leisure visitors and 1,500 nights (-12.5 %) by business visitors.

Between January and March, 23,400 bed nights (+33.8 %) were recorded for domestic visitors and 24,900 (-15.1 %) for foreigners in Imatra, in total 48,400 (+3.2 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.8 percent

Total of 1.9 million bed nights (-2.3 %) were recorded in the whole country, of which 1.3 million nights (-2.6 %) were spent by domestic visitors and 566,000 nights (-1.4 %) by foreigners.

The market share of Imatra out of total bed nights was 0.8 % (0.0 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 1.5 %.

9,400 tourists arrived to accommodation

Arrivals to registered accommodation increased one percent compared to earlier year. Of all arrivals, 44.9 percent were domestic, and 55.1 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Imatra on average 1.7 nights (-0.07) and foreigners 1.6 nights (-0.04).

Ferry arrivals from different harbors

Trips by Russian travelers over the eastern border increased seven percent

A total of 292,000 Russians arrived in Finland over the eastern border crossings.

The share of southeastern border stations was 81.9 percent.

  • Vaalimaa: 70,300 (+0.1 %)
  • Nuijamaa: 106,000 (+17.0 %)
  • Imatra: 48,000 (-0.2 %)
  • Vainikkala (train): 14,700 (+22.5 %)
  • Niirala: 22,700 (+1.6 %)
  • Vartius: 9,000 (-1.8 %)
  • Kuusamo: 510 (-8.5 %)
  • Salla: 3,300 (-22.4 %)
  • Raja-Jooseppi: 3,200 (+5.4 %)

Russian visa applications increased 32 percent

There was a total of 65,700 visa applications to Finland made by the Russians. 84.2 percent were done at St. Petersburg's consulate.

Accommodation sales 750,000 euro

Total accommodation sales in March were 750,000 euro (-17,800). The share of Airbnb and HomeAway was 3.0 percent. Therefore, registered accommodation sales were 729,000 euro (-16,200) and Airbnb and HomeAway sales 21,700 euro (-1,600).

Total January-March sales were 2.4 million euro and they increased 116,000 euro from the previous year.

Average prices

= change at least 10 %
March 2019
Amount
Change jan-March 2019
Amount
Change
Adr (Registered) 117 € 2.2 % 119 € -0.7 %
Adr (Airbnb & Homeaway) 81 € -44.8 %  95 € -38.2 % 
Bed Night (Registered) 47 € -0.4 % 48 € 1.6 %
Revpar (Registered) 41 € -1.7 % 46 € 5.4 %
Revpar (Airbnb & Homeaway) 36 € -43.9 %  46 € -24.7 % 

Tax free sales -12.0 %

Tax free sales decreased 12 percent from the previous year.

(Russians -12.1 %)

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

7.0 accommodation establishments (+0)
570 rooms (-3)
1,700 beds (-15)

Room utilization 35.2 % (-1.4)
Unsold rooms 370

Airbnb and HomeAway

28 apartments (+10)
8.0 private rooms (+1)
0.0 shared rooms (+0)

Apartment utilization 44.2 % (+0.73)
Unsold apartments 16

Registered room utilization

Website's user sessions by language

Sources: Airdna, Finnish Border Guard, Finnish Meteorological Institute, Global Blue, Ministry For Foreign Affairs Of Finland, Statistics Finland

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