Imatra
Accommodation and Travel Stats

January 2022

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Imatra: Tourism in a nutshell

icon: star 5,900
20 %
icon: finland 5,500
14 %
icon: foreign 350
422 %
icon: star 3,300
24 %
icon: finland 3,100
20 %
icon: foreign 165
358 %
icon: star 315,000 €
38 %
Average prices:
Night
53.80 €
7.20 €
Room
92.40 €
7.10 €
RevPAR
18.00 €
4.20 €
icon: establishment 7.0
0 %
icon: room 570
0 %
icon: bed 1,700
0 %
icon: room 20 %
20 %
icon: bed 11 %
15 %
icon: temperature -6.2 °C
0.4 °C
icon: Instagram followers 56
0 %
icon: Twitter followers 15
0 %

Registered bed nights increased 20 percent

In January 2022, 5,900 registered bed nights were recorded in Imatra (+19.7 %), of which 5,500 nights were spent by domestic visitors and 350 nights by foreigners. Registered domestic bed nights increased 14 percent and registered foreign bed nights increased 420 percent. In total, registered bed nights increased 20 percent from last year's January.

4,200 nights (+3.4 %) were spend by leisure visitors and 1,700 nights (+98.8 %) by business visitors.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.6 percent

Total of 1.0 million registered bed nights (+50.7 %) were recorded in the whole country, of which 690,000 nights (+9.1 %) were spent by domestic visitors and 342,000 nights (+558.2 %) by foreigners.

The market share of Imatra out of total registered bed nights was 0.6 % (-0.1 percentage points), out of domestic bed nights 0.8 % and foreign bed nights 0.1 %.

3,300 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 24 percent compared to earlier year. Of all registered arrivals, 95.0 percent were domestic, and 5.0 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Imatra on average 1.8 nights (-0.09) and foreigners 2.1 nights (+0.26).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Trips by Russian travelers over the eastern border increased 47 percent

A total of 34,500 Russians arrived in Finland over the eastern border crossings.

The share of southeastern border stations was 74.3 percent.

  • Vaalimaa: 10,100 (+48.4 %)
  • Nuijamaa: 11,100 (+81.8 %)
  • Imatra: 2,600 (-22.6 %)
  • Vainikkala (train): 2,000
  • Niirala: 7,500 (+59.8 %)
  • Vartius: 2,400 (+46.1 %)
  • Kuusamo: 137 (+55.7 %)
  • Salla: 230 (+175.6 %)
  • Raja-Jooseppi: 89 (+187.1 %)

Accommodation sales 315,000 euro

Registered accommodation sales in January were 315,000 euro (+87,100).

Average prices

= change at least 10 %
January 2022
Amount
Change
Adr (Registered) 92 € 8.3 %
Bed Night (Registered) 54 € 15.4 %
Revpar (Registered) 18 € 30.3 %

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

7.0 accommodation establishments (+0)
570 rooms (+0)
1,700 beds (+0)

Room utilization 19.5 % (+3.3)
Unsold rooms 460
Bed utilization 11.0 % (+1.4)

Registered room utilization for establishments

Website's user sessions by language

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Visitor count by attraction

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Sources: Finnish Border Guard, Finnish Meteorological Institute, Socialblade, Statistics Finland

More information available at the dashboard

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