Imatra
Accommodation and Travel Stats
April 2020
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Imatra: Tourism in a nutshell
880
870
7.0
350
350
4.0
45,500 €
5.0
420
1,400
0.05
0.02
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
880 registered bed nights
In April 2020, 880 bed nights were recorded in Imatra (-93.6 %), of which 870 nights were spent by domestic visitors and 7.0 nights by foreigners. Domestic bed nights decreased 90 percent and foreign bed nights decreased 100 percent. In total, bed nights decreased 94 percent from last year's April.
Most foreign bed nights were recorded for travelers from Estonia (6.0 nights).
720 nights (-93.8 %) were spend by leisure visitors and 162 nights (-92.8 %) by business visitors.
Between January and April, 21,200 bed nights (-34.7 %) were recorded for domestic visitors and 24,700 (-16.5 %) for foreigners in Imatra, in total 45,900 (-26.0 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
350 tourists arrived to accommodation
Arrivals to registered accommodation decreased 96 percent compared to earlier year. Of all arrivals, 98.9 percent were domestic, and 1.1 percent were from foreign countries.
During April, domestic visitors stayed in registered accommodation in Imatra on average 2.5 nights (+0.75) and foreigners 1.8 nights (+0.19).
Ferry arrivals from different harbors
International = International cruise ships
20,100 Russian travelers via eastern border
A total of 20,100 Russians arrived in Finland over the eastern border crossings.
The share of southeastern border stations was 63.1 percent.
- Vaalimaa: 4,300 (-93.9 %)
- Nuijamaa: 5,800 (-94.2 %)
- Imatra: 2,500 (-94.0 %)
- Vainikkala (train): 8.0 (-99.9 %)
- Niirala: 4,700 (-78.0 %)
- Vartius: 1,700 (-79.0 %)
- Kuusamo: 77 (-76.5 %)
- Salla: 24 (-99.0 %)
- Raja-Jooseppi: 17 (-99.3 %)
Russian visa applications decreased 89 percent
There was a total of 8,600 visa applications to Finland made by the Russians. 92.3 percent were done at St. Petersburg's consulate.
Accommodation sales 45,500 euro
Registered accommodation sales in April were 45,500 euro (-634,000).
Registered January-April sales were 2.1 million euro and they decreased 875,000 euro from the previous year.
Average prices
|
April 2020
Amount |
Change |
jan-April 2020
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 73 € | -32.9 % | 120 € | 2.9 % |
| Bed Night (Registered) | 52 € | 4.6 % | 47 € | -4.0 % |
| Revpar (Registered) | 3.7 € | -90.8 % | 34 € | -22.0 % |
Tax free sales +17.6 % (January)
Tax free sales increased 18 percent from the previous year.
(Russians +18.0 %, Japanese -100.0 %)
Duty-free invoice vouchers stamped at the border stations
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
5.0 accommodation establishments (-2)
420 rooms (-154)
1,400 beds (-280)
Room utilization 5.0 % (-32)
Unsold rooms 390
Bed utilization 2.0 % (-25)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "imatra"
Global Google searches for "imatra + keyword"
Google searches for "imatra" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in April was 8.79/10 (-0.12).
Hotel customer satisfaction by nationalities
Sources: Booking.Com, Business Finland, Finnish Border Guard, Global Blue, Ministry For Foreign Affairs Of Finland, Statistics Finland
More information available at the dashboard