Imatra
Accommodation and Travel Stats

January 2020

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Imatra: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 18,800
13 %
icon: finland 5,300
7 %
icon: foreign 13,500
23 %
Top 3:
Russia
13,200
29 %
Estonia
50
22 %
Sweden
49
84 %
Visitors icon
Visitors
icon: star 10,500
24 %
icon: finland 3,300
4 %
icon: foreign 7,200
37 %
Top 3:
Russia
7,000
37 %
Sweden
44
19 %
United Kingdom
28
833 %
Accommodation Sales icon
Accommodation Sales
icon: star 900,000 €
6 %
Average prices:
Night
47.90 €
3.30 €
Room
126.30 €
3.10 €
RevPAR
50.80 €
2.50 €
Capacity icon
Capacity
icon: establishment 7.0
0 %
icon: room 570
1 %
icon: bed 1,700
1 %
utilization icon
Utilization
icon: room 0.4
3 %
icon: bed 0.35
12 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 13 percent

In January 2020, 18,800 bed nights were recorded in Imatra (+13.0 %), of which 5,300 nights were spent by domestic visitors and 13,500 nights by foreigners. Domestic bed nights decreased seven percent and foreign bed nights increased 23 percent. In total, bed nights increased 13 percent from last year's January.

Most foreign bed nights were recorded for travelers from Russia (13,200 nights).

17,300 nights (+18.5 %) were spend by leisure visitors and 1,500 nights (-25.9 %) by business visitors.

Registered bed nights

Bed nights by country of arrival

Market share 1.1 percent

Total of 1.7 million bed nights (+8.0 %) were recorded in the whole country, of which 957,000 nights (+10.1 %) were spent by domestic visitors and 714,000 nights (+5.3 %) by foreigners.

The market share of Imatra out of total bed nights was 1.1 % (0.0 percentage points), out of domestic bed nights 0.6 % and foreign bed nights 1.9 %.

10,500 tourists arrived to accommodation

Arrivals to registered accommodation increased 24 percent compared to earlier year. Of all arrivals, 31.5 percent were domestic, and 68.5 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Imatra on average 1.6 nights (-0.18) and foreigners 1.9 nights (-0.21).

Ferry arrivals from different harbors

Trips by Russian travelers over the eastern border increased 25 percent

A total of 291,000 Russians arrived in Finland over the eastern border crossings.

The share of southeastern border stations was 91.8 percent.

  • Vaalimaa: 85,500 (+21.9 %)
  • Nuijamaa: 106,000 (+30.6 %)
  • Imatra: 55,800 (+29.3 %)
  • Vainikkala (train): 19,600 (+30.1 %)
  • Niirala: 25,700 (+20.4 %)
  • Vartius: 9,200 (+3.5 %)
  • Kuusamo: 720 (+11.7 %)
  • Salla: 4,000 (+14.9 %)
  • Raja-Jooseppi: 3,000 (+5.6 %)

Russian visa applications increased nine percent

There was a total of 37,100 visa applications to Finland made by the Russians. 81.1 percent were done at St. Petersburg's consulate.

Accommodation sales 900,000 euro

Registered accommodation sales in January were 900,000 euro (+48,500).

Average prices

= change at least 10 %
January 2020
Amount
Change
Adr (Registered) 126 € 2.5 %
Revpar (Registered) 51 € 5.1 %
Bed Night (Registered) 48 € -6.5 %

Tax free sales +17.6 %

Tax free sales increased 18 percent from the previous year.

(Russians +18.0 %, Japanese -100.0 %)

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

7.0 accommodation establishments (+0)
570 rooms (+3)
1,700 beds (+11)

Room utilization 40.2 % (+1.0)
Unsold rooms 340
Bed utilization 35.0 % (+3.8)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "imatra + keyword"

Google searches for "imatra" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in January was 8.74/10 (+0.02).

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Business Finland, Finnish Border Guard, Global Blue, Ministry For Foreign Affairs Of Finland, Statistics Finland

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