Imatra
Accommodation and Travel Stats

September 2020

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Imatra: Tourism in a nutshell

Registered accommodation. All changes are relative to the same period a year ago.

Bed Nights

13,200

17 %

13,000

19 %

220

96 %

Visitors

6,100

28 %

6,100

16 %

99 %

Accommodation Sales

762,000 €

12 %

Average prices:

Night

57.60 €

3.30 €

Room

89.00 €

17.20 €

RevPAR

44.20 €

6.30 €

Capacity

7.0

0 %

570

0 %

1,700

0 %

Utilization

50 %

4 %

26 %

17 %

13,200 registered bed nights

In September 2020, 13,200 registered bed nights were recorded in Imatra (-17.1 %), of which 13,000 nights were spent by domestic visitors and 220 nights by foreigners. Registered domestic bed nights increased 19 percent and registered foreign bed nights decreased 96 percent. In total, registered bed nights decreased 17 percent from last year's September.

8,800 nights (-24.0 %) were spend by leisure visitors and 4,500 nights (+0.8 %) by business visitors.

Between January and September, 86,900 registered bed nights (-12.9 %) were recorded for domestic visitors and 27,600 (-62.5 %) for foreigners in Imatra, in total 114,000 (-33.9 %) registered nights.

Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.1 percent

Total of 1.2 million registered bed nights (-32.1 %) were recorded in the whole country, of which 1.1 million nights (-12.4 %) were spent by domestic visitors and 92,200 nights (-82.1 %) by foreigners.

The market share of Imatra out of total registered bed nights was 1.1 % (+0.2 percentage points), out of domestic bed nights 1.1 % and foreign bed nights 0.2 %.

6,100 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 28 percent compared to earlier year. Of all registered arrivals, 99.4 percent were domestic, and 0.6 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Imatra on average 2.1 nights (+0.06) and foreigners 6.1 nights (+4.6).

Ferry arrivals from different harbors

International = International cruise ships

23,800 Russian travelers via eastern border

A total of 23,800 Russians arrived in Finland over the eastern border crossings.

Vaalimaa: 6,300 (-90.9 %)
Nuijamaa: 6,100 (-94.0 %)
Imatra: 3,300 (-92.6 %)
Vainikkala (train): 0.0 (-100.0 %)

Niirala: 4,900 (-76.1 %)
Vartius: 1,900 (-75.9 %)
Kuusamo: 44 (-89.8 %)
Salla: 66 (-97.3 %)
Raja-Jooseppi: 34 (-98.6 %)

Russian visa applications decreased 99 percent

There was a total of 610 visa applications to Finland made by the Russians. 60.7 percent were done at St. Petersburg's consulate.

Accommodation sales 762,000 euro

Registered accommodation sales in September were 762,000 euro (-104,000).

Registered January-September sales were 5.1 million euro and they decreased 3.2 million euro from the previous year.

Average prices

= change at least 10 %
	September 2020 Amount	Change	jan-September 2020 Amount	Change
Adr (Registered)	89 €	-16.2 %	98 €	-16.4 %
Bed Night (Registered)	58 €	6.2 %	44 €	-7.6 %
Revpar (Registered)	44 €	-12.5 %	36 €	-31.7 %

adr=average daily rate, revpar=revenue per available room (adr * utilization), bed night=accommodation sales per bed nights

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

7.0 accommodation establishments (+0)
570 rooms (+0)
1,700 beds (+0)

Room utilization 49.6 % (+2.1)
Unsold rooms 290
Bed utilization 25.5 % (-5.2)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "imatra"

Global Google searches for "imatra + keyword"

Google searches for "imatra" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in September was 8.28/10 (-0.6).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Sources: Booking.Com, Business Finland, Finnish Border Guard, Ministry For Foreign Affairs Of Finland, Statistics Finland

More information available at the dashboard

Imatra Accommodation and Travel Stats