Imatra
Accommodation and Travel Stats

February 2020

Imatra: Tourism in a nutshell

Registered Accommodation
icon: star 18,500
14 %
icon: finland 10,600
1 %
icon: foreign 7,900
45 %
Top 3 (Reg.):
Russia
7,600
59 %
Estonia
53
21 %
Germany
37
118 %
Registered Accommodation
icon: star 10,600
25 %
icon: finland 5,700
5 %
icon: foreign 5,000
58 %
Top 3 (Reg.):
Russia
4,700
59 %
United States
32
433 %
Germany
29
262 %
Registered Accommodation
icon: star 815,000 €
8 %
Average prices:
Night
44.00 €
2.40 €
Room
126.00 €
10.30 €
RevPAR
49.60 €
2.50 €
Registered Accommodation
icon: establishment 7.0
0 %
icon: room 570
1 %
icon: bed 1,700
1 %
Registered Accommodation
icon: room 39 %
3 %
icon: bed 37 %
10 %
Registered Accommodation
icon: star 1.7
8 %
icon: finland 1.9
6 %
icon: foreign 1.6
8 %

Paid bed nights

Registered bed nights increased 14 percent

In February 2020, 18,500 registered bed nights were recorded in Imatra (+14.3 %), of which 10,600 nights were spent by domestic visitors and 7,900 nights by foreigners. Registered domestic bed nights decreased one percent and registered foreign bed nights increased 45 percent. In total, registered bed nights increased 14 percent from last year's February.

Most foreign registered bed nights were recorded for travelers from Russia (7,600 nights).

16,800 nights (+19.9 %) were spend by leisure visitors and 1,600 nights (-22.3 %) by business visitors.

Between January and February, 15,900 registered bed nights (-3.2 %) were recorded for domestic visitors and 21,400 (+30.5 %) for foreigners in Imatra, in total 37,300 (+13.6 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.0 percent

Total of 1.9 million registered bed nights (+7.0 %) were recorded in the whole country, of which 1.2 million nights (+10.2 %) were spent by domestic visitors and 611,000 nights (+1.2 %) by foreigners.

The market share of Imatra out of total registered bed nights was 1.0 % (+0.1 percentage points), out of domestic bed nights 0.9 % and foreign bed nights 1.3 %.

Length of stay was 1.7 nights in registered accommodation

Length of stay in registered accommodation decreased eight percent compared to earlier year. In Imatra, length of stay in February was on average 1.7 nights and in Finland 2.0 nights (+2.0 %).

During February, domestic visitors stayed in registered accommodation in Imatra on average 1.9 nights (-7.6 %) and foreigners 1.6 nights (-9.8 %).

10,600 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 25 percent compared to earlier year. Of all registered arrivals, 53.2 percent were domestic, and 46.8 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Imatra on average 1.9 nights (-0.13) and foreigners 1.6 nights (-0.14).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Trips by Russian travelers over the eastern border increased 36 percent

A total of 255,000 Russians arrived in Finland over the eastern border crossings.

The share of southeastern border stations was 91.5 percent.

  • Vaalimaa: 61,000 (+24.5 %)
  • Nuijamaa: 108,000 (+42.0 %)
  • Imatra: 49,700 (+55.9 %)
  • Vainikkala (train): 14,400 (+24.8 %)
  • Niirala: 21,200 (+20.4 %)
  • Vartius: 7,800 (+13.6 %)
  • Kuusamo: 610 (+44.1 %)
  • Salla: 2,900 (+29.5 %)
  • Raja-Jooseppi: 2,600 (+22.3 %)

Accommodation sales 815,000 euro

Registered accommodation sales in February were 815,000 euro (+62,700).

Registered January-February sales were 1.7 million euro and they increased 111,000 euro from the previous year.

Average prices

= change at least 10 %
February 2020
Amount
Change jan-February 2020
Amount
Change
Adr (Registered) 126 € 8.9 % 126 € 5.7 %
Revpar (Registered) 50 € 5.2 % 50 € 5.2 %
Bed Night (Registered) 44 € -5.2 % 46 € -5.9 %

Total accommodation sales

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Non-registered accommodation sales

Capacity & Utilization

Registered Accommodation

7.0 accommodation establishments (+0)
570 rooms (+3)
1,700 beds (+11)

Room utilization 39.4 % (-1.4)
Unsold rooms 350
Bed utilization 37.1 % (+3.5)

Registered room utilization for establishments

Website's user sessions by language

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Visitor count by attraction

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Sources: Finnish Border Guard, Statistics Finland

More information available at the dashboard

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