Inari Excl. Saariselkä
Accommodation and Travel Stats

April 2022

Inari Excl. Saariselkä: Tourism in a nutshell

Bed Nights icon
Bed Nights (March)
icon: star 25,900
610 %
icon: finland 4,100
33 %
icon: foreign 21,800
3,703 %
Top 3:
France
4,000
2,847 %
Netherlands
3,000
Italy
2,800
55,520 %
Visitors icon
Visitors (March)
icon: star 9,400
469 %
icon: finland 2,100
43 %
icon: foreign 7,300
4,069 %
Top 3:
Italy
1,000
24,775 %
France
880
1,658 %
Netherlands
860
Accommodation Sales icon
Accommodation Sales (March)
icon: star 2.3 mill. €
965 %
Average prices:
Night
87.60 €
29.20 €
Room
152.50 €
64.90 €
RevPAR
91.30 €
78.60 €
Capacity icon
Capacity (March)
icon: establishment 20
25 %
icon: room 730
48 %
icon: bed 1,700
41 %
utilization icon
Utilization (March)
icon: room 60 %
310 %

Registered bed nights increased 610 percent (March)

In March 2022, 25,900 registered bed nights were recorded in Inari Excl. Saariselkä (+610.3 %), of which 4,100 nights were spent by domestic visitors and 21,800 nights by foreigners. Registered domestic bed nights increased 33 percent and registered foreign bed nights increased 3,700 percent. In total, registered bed nights increased 610 percent from last year's March.

Most foreign registered bed nights were recorded for travelers from France (4,000 nights).

20,300 nights (+691.0 %) were spend by leisure visitors and 5,600 nights (+418.3 %) by business visitors.

Between January and March, 8,000 registered bed nights (+7.4 %) were recorded for domestic visitors and 70,500 (+6,253.9 %) for foreigners in Inari Excl. Saariselkä, in total 78,500 (+814.1 %) registered nights.

Registered bed nights

Registered bed nights (Inari)

Registered bed nights (Ivalo)

Registered bed nights by country of arrival

Market share 1.5 percent (March)

Total of 1.8 million registered bed nights (+105.0 %) were recorded in the whole country, of which 1.4 million nights (+70.7 %) were spent by domestic visitors and 377,000 nights (+699.7 %) by foreigners.

The market share of Inari Excl. Saariselkä out of total registered bed nights was 1.5 % (+1.0 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 5.8 %.

9,400 tourists arrived to registered accommodation (March)

Arrivals to registered accommodation increased 470 percent compared to earlier year. Of all registered arrivals, 22.5 percent were domestic, and 77.5 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Inari Excl. Saariselkä on average 1.9 nights (-0.15) and foreigners 3.0 nights (-0.29).

4,200 air travelers (Ivalo)

The airport received a total of 4,200 passengers, which means air passenger arrivals increased 132 percent.

Of local passengers, 0.3 % arrived from abroad, thus the share of domestic passengers was 99.7 %.

In addition, there were 5,600 passengers departing the airport (+139.8 %), therefore the total number of trips via the airport was 9,800 (+136.2 %).

Arriving passengers (excl. transfers) (Ivalo)

Arriving passengers from (Ivalo)

Passengers on transfers from (Ivalo)

Departing passengers to (Ivalo)

Ferry arrivals from different harbors

Average prices

= change at least 10 %
April 2022
Amount
Change jan-April 2022
Amount
Change
Adr (Non-Registered) 140 € 3.8 % 142 € 5.9 %
Revpar (Non-Registered) 92 € 23.3 % 98 € 26.5 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Airbnb and Vrbo

220 accommodation establishments (-32)
210 apartments (-23)
390 rooms (-33)

Apartment utilization 65.9 % (+10)
Unsold apartments 72

Registered room utilization for establishments

Visits to marketing website (Inari)

There were a total of 46,600 user sessions at Inari marketing website in April. The share of visitors using a foreign language in their web browser was 17.2 percent out of all website visitors. The number of total user sessions decreased 18 percent from last year's April.

Website's user sessions by language

Website's user sessions by language (Inari)

Website's user sessions by language (Ivalo)

Global Google searches for "inari excl. saariselkä + keyword"

Google searches for "inari excl. saariselkä" by search region

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Finavia, Google Analytics, Statistics Finland, Tak Research

INARI-SAARISELKÄ MATKAILU OY
Sairaalantie 3 a
99800 Ivalo
inarisaariselka.fi

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