Inari Excl. Saariselkä
Accommodation and Travel Stats

September 2020

Inari Excl. Saariselkä: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 12,700
17 %
icon: finland 11,500
16 %
icon: foreign 1,200
79 %
Top 3:
Germany
280
63 %
Estonia
44
15 %
Norway
39
88 %
Visitors icon
Visitors
icon: star 7,300
15 %
icon: finland 6,700
21 %
icon: foreign 610
80 %
Top 3:
Germany
144
68 %
Norway
33
88 %
Estonia
29
7 %
Accommodation Sales icon
Accommodation Sales
icon: star 682,000 €
1 %
Average prices:
Night
53.80 €
8.70 €
Room
100.80 €
20.50 €
RevPAR
28.00 €
1.80 €
Capacity icon
Capacity
icon: establishment 22
0 %
icon: room 750
2 %
icon: bed 1,900
1 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

12,700 registered bed nights

In September 2020, 12,700 bed nights were recorded in Inari Excl. Saariselkä (-17.3 %), of which 11,500 nights were spent by domestic visitors and 1,200 nights by foreigners. Domestic bed nights increased 16 percent and foreign bed nights decreased 79 percent. In total, bed nights decreased 17 percent from last year's September.

Most foreign bed nights were recorded for travelers from Germany (280 nights).

10,000 nights (-5.2 %) were spend by leisure visitors and 2,700 nights (-44.0 %) by business visitors.

Between January and September, 55,700 bed nights (+15.0 %) were recorded for domestic visitors and 72,100 (-31.3 %) for foreigners in Inari Excl. Saariselkä, in total 128,000 (-16.6 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.0 percent

Total of 1.2 million bed nights (-32.3 %) were recorded in the whole country, of which 1.1 million nights (-12.3 %) were spent by domestic visitors and 87,000 nights (-83.1 %) by foreigners.

The market share of Inari Excl. Saariselkä out of total bed nights was 1.0 % (+0.2 percentage points), out of domestic bed nights 1.0 % and foreign bed nights 1.3 %.

7,300 tourists arrived to accommodation

Arrivals to registered accommodation decreased 15 percent compared to earlier year. Of all arrivals, 91.7 percent were domestic, and 8.3 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Inari Excl. Saariselkä on average 1.7 nights (-0.07) and foreigners 1.9 nights (+0.12).

Ferry arrivals from different harbors

Accommodation sales 1.1 million euro

Total accommodation sales in September were 1.1 million euro (+158,000). The share of Airbnb and Vrbo was 38.7 percent. Therefore, registered accommodation sales were 682,000 euro (-10,200) and non-registered sales 431,000 euro (+168,000).

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Non-Registered) 148 € 19.8 %  150 € 17.9 % 
Revpar (Non-Registered) 104 € 19.9 %  100 € 23.2 % 
Adr (Registered) 101 € 25.5 %  121 €
Bed Night (Registered) 54 € 19.2 %  65 € 42.4 % 
Revpar (Registered) 28 € -6.0 % 47 €

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

22 accommodation establishments (+0)
750 rooms (+14)
1,900 beds (+22)

Room utilization 27.8 % (-9.3)
Unsold rooms 540

Airbnb and Vrbo

220 accommodation establishments (+40)
200 apartments (+44)
370 rooms (+47)

Apartment utilization 70.3 % (+0.07)
Unsold apartments 61

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "inari excl. saariselkä + keyword"

Google searches for "inari excl. saariselkä" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Airdna, Statistics Finland, Tak Research

INARI-SAARISELKÄ MATKAILU OY
Kelotie/Siula
99830 Saariselkä
inarisaariselka.fi

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