Inari Excl. Saariselkä
Accommodation and Travel Stats

September 2022

Inari Excl. Saariselkä: Tourism in a nutshell

icon: star 18,200
6 %
icon: finland 10,300
33 %
icon: foreign 7,800
97 %
Top 3:
Germany
1,500
12 %
Norway
1,200
708 %
Italy
760
41 %
icon: star 11,800
0 %
icon: finland 6,600
29 %
icon: foreign 5,200
103 %
Top 3:
Germany
1,100
35 %
Norway
860
720 %
Italy
620
43 %
Average prices:
Night
42.30 €
2.90 €
Room
97.50 €
11.00 €
RevPAR
36.80 €
4.90 €
icon: establishment 22
4 %
icon: room 740
5 %
icon: bed 1,800
4 %

18,200 registered bed nights (August)

In August 2022, 18,200 registered bed nights were recorded in Inari Excl. Saariselkä (-6.1 %), of which 10,300 nights were spent by domestic visitors and 7,800 nights by foreigners. Registered domestic bed nights decreased 33 percent and registered foreign bed nights increased 97 percent. In total, registered bed nights decreased six percent from last year's August.

Most foreign registered bed nights were recorded for travelers from Germany (1,500 nights).

15,600 nights (-5.5 %) were spend by leisure visitors and 2,600 nights (-9.3 %) by business visitors.

Between January and August, 43,300 registered bed nights (-29.6 %) were recorded for domestic visitors and 99,500 (+902.4 %) for foreigners in Inari Excl. Saariselkä, in total 143,000 (+100.0 %) registered nights.

Registered bed nights

Registered bed nights (Inari)

Registered bed nights (Ivalo)

Registered bed nights by country of arrival

Market share 0.8 percent (August)

Total of 2.3 million registered bed nights (+12.6 %) were recorded in the whole country, of which 1.8 million nights (-2.2 %) were spent by domestic visitors and 560,000 nights (+114.2 %) by foreigners.

The market share of Inari Excl. Saariselkä out of total registered bed nights was 0.8 % (-0.2 percentage points), out of domestic bed nights 0.6 % and foreign bed nights 1.4 %.

Market share in Lapland 9.1 percent (August)

Total of 200,000 registered bed nights (-6.2 %) were recorded in Lapland, of which 148,000 nights (-20.1 %) were spent by domestic visitors and 51,500 nights (+88.4 %) by foreigners.

The market share of Inari Excl. Saariselkä out of total registered bed nights in Lapland was 9.1 %, out of domestic bed nights 7.0 % and foreign bed nights 15.2 %.

11,800 tourists arrived to registered accommodation (August)

Arrivals to registered accommodation decreased less than one percent compared to earlier year. Of all registered arrivals, 56.2 percent were domestic, and 43.8 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Inari Excl. Saariselkä on average 1.6 nights (-0.1) and foreigners 1.5 nights (-0.04).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

2,200 air travelers (August, Ivalo)

The airport received a total of 2,200 passengers, which means air passenger arrivals decreased two percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 2,100 passengers departing the airport (-10.3 %), therefore the total number of trips via the airport was 4,400 (-6.3 %).

Arriving passengers (excl. transfers) (Ivalo)

Arriving passengers from (Ivalo)

Passengers on transfers from (Ivalo)

Departing passengers to (Ivalo)

Ferry arrivals from different harbors

Accommodation sales 1.2 million euro (August)

Total accommodation sales in August were 1.2 million euro (+61,900). The share of Airbnb and Vrbo was 36.4 percent. Therefore, registered accommodation sales were 768,000 euro (+6,900) and non-registered sales 439,000 euro (+54,900).

Total January-August sales were 13.7 million euro and they increased 7.8 million euro from the previous year.

Average prices

= change at least 10 %
August 2022
Amount
Change jan-August 2022
Amount
Change
Adr (Non-Registered) 132 € -0.7 % 138 € 2.7 %
Adr (Registered) 98 € 12.7 % 135 € 52.5 %
Revpar (Non-Registered) 83 € 8.8 % 89 € 14.1 %
Bed Night (Registered) 42 € 7.4 % 72 € 57.7 %
Revpar (Registered) 37 € 15.5 % 59 € 142.7 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (August)

Registered Accommodation

22 accommodation establishments (-1)
740 rooms (-40)
1,800 beds (-72)

Room utilization 37.7 % (+0.9)
Unsold rooms 460

Airbnb and Vrbo

220 accommodation establishments (+12)
220 apartments (+20)
410 rooms (+45)

Apartment utilization 63.0 % (+5.5)
Unsold apartments 80

Registered room utilization for establishments

Website's user sessions by language

Website's user sessions by language (Inari)

Website's user sessions by language (Ivalo)

Global Google searches for "inari excl. saariselkä + keyword"

Google searches for "inari excl. saariselkä" by search region

Visits to marketing website (Inari)

There were a total of 27,600 user sessions at Inari marketing website in September. The share of visitors using a foreign language in their web browser was 17.6 percent out of all website visitors. The number of total user sessions decreased 64 percent from last year's September.

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Finavia, Google Analytics, Statistics Finland, Tak Research

INARI-SAARISELKÄ MATKAILU OY
Sairaalantie 3 a
99800 Ivalo
inarisaariselka.fi

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