Inari Excl. Saariselkä
Accommodation and Travel Stats

December 2022

Inari Excl. Saariselkä: Tourism in a nutshell

icon: star 27,200
10 %
icon: finland 1,600
26 %
icon: foreign 25,500
14 %
icon: star 10,900
54 %
icon: finland 860
12 %
icon: foreign 10,000
65 %
icon: star 3.2 mill. €
40 %
Average prices:
Night
117.70 €
25.20 €
Room
194.90 €
39.80 €
RevPAR
125.00 €
37.80 €
icon: establishment 18
0 %
icon: room 700
2 %
icon: bed 1,600
3 %

Registered bed nights increased 10 percent

In December 2022, 27,200 registered bed nights were recorded in Inari Excl. Saariselkä (+10.1 %), of which 1,600 nights were spent by domestic visitors and 25,500 nights by foreigners. Registered domestic bed nights decreased 26 percent and registered foreign bed nights increased 14 percent. In total, registered bed nights increased 10 percent from last year's December.

20,500 nights (+0.4 %) were spend by leisure visitors and 6,600 nights (+57.1 %) by business visitors.

Between January and December, 61,100 registered bed nights (-30.0 %) were recorded for domestic visitors and 140,000 (+206.2 %) for foreigners in Inari Excl. Saariselkä, in total 201,000 (+51.2 %) registered nights.

Registered bed nights

Registered bed nights (Inari)

Registered bed nights (Ivalo)

Registered bed nights by country of arrival

Market share 1.5 percent

Total of 1.8 million registered bed nights (+11.8 %) were recorded in the whole country, of which 1.1 million nights (+5.2 %) were spent by domestic visitors and 731,000 nights (+23.2 %) by foreigners.

The market share of Inari Excl. Saariselkä out of total registered bed nights was 1.5 % (-0.0 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 3.5 %.

Market share in Lapland 4.9 percent

Total of 555,000 registered bed nights (+12.5 %) were recorded in Lapland, of which 113,000 nights (-12.9 %) were spent by domestic visitors and 441,000 nights (+21.6 %) by foreigners.

The market share of Inari Excl. Saariselkä out of total registered bed nights in Lapland was 4.9 %, out of domestic bed nights 1.4 % and foreign bed nights 5.8 %.

10,900 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 54 percent compared to earlier year. Of all registered arrivals, 7.9 percent were domestic, and 92.1 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Inari Excl. Saariselkä on average 1.9 nights (-0.37) and foreigners 2.5 nights (-1.1).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

33,500 air travelers (Ivalo)

The airport received a total of 33,500 passengers, which means air passenger arrivals increased 29 percent.

Of local passengers, 51.5 % arrived from abroad, thus the share of domestic passengers was 48.5 %.

In addition, there were 30,900 passengers departing the airport (+24.0 %), therefore the total number of trips via the airport was 64,400 (+26.3 %).

Arriving passengers (excl. transfers) (Ivalo)

Arriving passengers from (Ivalo)

Passengers on transfers from (Ivalo)

Departing passengers to (Ivalo)

Ferry arrivals from different harbors

Accommodation sales 4.0 million euro

Total accommodation sales in December were 4.0 million euro (+1.1 million). The share of Airbnb and Vrbo was 20.3 percent. Therefore, registered accommodation sales were 3.2 million euro (+915,000) and non-registered sales 814,000 euro (+192,000).

Total January-December sales were 20.8 million euro and they increased 9.2 million euro from the previous year.

Average prices

= change at least 10 %
December 2022
Amount
Change jan-December 2022
Amount
Change
Adr (Registered) 195 € 25.7 % 137 € 37.4 %
Adr (Non-Registered) 191 € 6.9 % 148 € 5.5 %
Revpar (Non-Registered) 133 € 28.3 % 93 € 16.4 %
Revpar (Registered) 125 € 43.3 % 59 € 85.9 %
Bed Night (Registered) 118 € 27.3 % 76 € 38.8 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

18 accommodation establishments (+0)
700 rooms (+11)
1,600 beds (+48)

Room utilization 64.1 % (+7.9)
Unsold rooms 250

Airbnb and Vrbo

250 accommodation establishments (+9)
240 apartments (+14)
460 rooms (+37)

Apartment utilization 69.5 % (+12)
Unsold apartments 74

Registered room utilization for establishments

Website's user sessions by language

Website's user sessions by language (Inari)

Website's user sessions by language (Ivalo)

Global Google searches for "inari excl. saariselkä + keyword"

Google searches for "inari excl. saariselkä" by search region

Visits to marketing website (Inari)

There were a total of 36,800 user sessions at Inari marketing website in December. The share of visitors using a foreign language in their web browser was 45.2 percent out of all website visitors. The number of total user sessions decreased 42 percent from last year's December.

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Finavia, Google Analytics, Statistics Finland, Tak Research

INARI-SAARISELKÄ MATKAILU OY
Sairaalantie 3 a
99800 Ivalo
inarisaariselka.fi

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