Itä-Lappi
Accommodation and Travel Stats

February 2020

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Itä-Lappi: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 41,200
11 %
icon: finland 28,000
18 %
icon: foreign 13,200
2 %
Top 3:
Netherlands
5,300
12 %
United Kingdom
1,900
26 %
France
1,700
0 %
Visitors icon
Visitors
icon: star 8,300
8 %
icon: finland 5,700
17 %
icon: foreign 2,600
7 %
Top 3:
Netherlands
850
16 %
United Kingdom
290
24 %
Germany
290
63 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.4 mill. €
17 %
Average prices:
Night
32.90 €
1.80 €
Room
102.40 €
11.40 €
RevPAR
60.20 €
8.30 €
Capacity icon
Capacity
icon: establishment 25
4 %
icon: room 820
1 %
icon: bed 3,500
4 %
utilization icon
Utilization
icon: room 0.59
3 %
icon: bed 0.38
5 %
Weather icon
Weather
icon: temperature -8.3 °C
3.1 °C
icon: rainfall 48 mm
12 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 11 percent

In February 2020, 41,200 bed nights were recorded in Itä-Lappi (+10.8 %), of which 28,000 nights were spent by domestic visitors and 13,200 nights by foreigners. Domestic bed nights increased 18 percent and foreign bed nights decreased two percent. In total, bed nights increased 11 percent from last year's February.

Most foreign bed nights were recorded for travelers from Netherlands (5,300 nights).

39,500 nights (+8.2 %) were spend by leisure visitors and 1,700 nights (+152.3 %) by business visitors.

Between January and February, 41,700 bed nights (+9.6 %) were recorded for domestic visitors and 29,300 (+9.8 %) for foreigners in Itä-Lappi, in total 70,900 (+9.7 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 2.2 percent

Total of 1.9 million bed nights (+7.0 %) were recorded in the whole country, of which 1.2 million nights (+10.2 %) were spent by domestic visitors and 611,000 nights (+1.2 %) by foreigners.

The market share of Itä-Lappi out of total bed nights was 2.2 % (+0.1 percentage points), out of domestic bed nights 2.3 % and foreign bed nights 2.2 %.

8,300 tourists arrived to accommodation

Arrivals to registered accommodation increased eight percent compared to earlier year. Of all arrivals, 68.4 percent were domestic, and 31.6 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Itä-Lappi on average 4.9 nights (+0.05) and foreigners 5.0 nights (+0.25).

Ferry arrivals from different harbors

Accommodation sales 1.4 million euro

Registered accommodation sales in February were 1.4 million euro (+198,000).

Registered January-February sales were 2.2 million euro and they increased 330,000 euro from the previous year.

Average prices

= change at least 10 %
February 2020
Amount
Change jan-February 2020
Amount
Change
Adr (Registered) 102 € 12.5 % 94 € 6.4 %
Revpar (Registered) 60 € 15.9 % 47 € 9.9 %
Bed Night (Registered) 33 € 5.7 % 32 € 7.0 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

25 accommodation establishments (+1)
820 rooms (+12)
3,500 beds (+124)

Room utilization 58.8 % (+1.7)
Unsold rooms 340
Bed utilization 38.2 % (+1.9)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "itä-lappi + keyword"

Google searches for "itä-lappi" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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