Jämsä Region
Accommodation and Travel Stats

February 2021

Jämsä Region: Tourism in a nutshell

Bed Nights icon
Bed Nights (December 2020)
icon: star 26,200
17 %
icon: finland 25,600
35 %
icon: foreign 580
83 %
Top 3:
Netherlands
240
56 %
France
125
1,289 %
Estonia
109
92 %
Visitors icon
Visitors (December 2020)
icon: star 7,500
3 %
icon: finland 7,400
15 %
icon: foreign 137
84 %
Top 3:
Netherlands
94
51 %
France
11
120 %
Estonia
10
97 %
Accommodation Sales icon
Accommodation Sales (December 2020)
icon: star 886,000 €
4 %
Average prices:
Night
33.80 €
4.10 €
Room
129.30 €
4.80 €
RevPAR
52.60 €
3.10 €
Capacity icon
Capacity (December 2020)
icon: establishment 6.0
0 %
icon: room 580
0 %
icon: bed 3,600
0 %
utilization icon
Utilization (December 2020)
icon: room 0.41
2 %
Weather icon
Weather
icon: temperature -9.7 °C
8.0 °C
icon: rainfall 38 mm
12 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Registered bed nights increased 17 percent (December 2020)

In December 2020, 26,200 bed nights were recorded in Jämsä Region (+16.9 %), of which 25,600 nights were spent by domestic visitors and 580 nights by foreigners. Domestic bed nights increased 35 percent and foreign bed nights decreased 83 percent. In total, bed nights increased 17 percent from last year's December.

Most foreign bed nights were recorded for travelers from Netherlands (240 nights).

21,400 nights (+5.2 %) were spend by leisure visitors and 4,800 nights (+131.4 %) by business visitors.

Between January and December, 188,000 bed nights (+4.3 %) were recorded for domestic visitors and 20,100 (-44.7 %) for foreigners in Jämsä Region, in total 208,000 (-3.9 %) nights.

Registered bed nights

Bed nights by country of arrival

7,500 tourists arrived to accommodation (December 2020)

Arrivals to registered accommodation increased three percent compared to earlier year. Of all arrivals, 98.2 percent were domestic, and 1.8 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Jämsä Region on average 3.5 nights (+0.51) and foreigners 4.2 nights (+0.16).

Ferry arrivals from different harbors

Accommodation sales 886,000 euro (December 2020)

Registered accommodation sales in December were 886,000 euro (+36,500).

Registered January-December sales were 5.9 million euro and they decreased 1.8 million euro from the previous year.

Average prices

= change at least 10 %
December 2020
Amount
Change jan-December 2020
Amount
Change
Adr (Registered) 129 € 3.8 % 93 € -15.0 %
Revpar (Registered) 53 € 6.2 % 29 € -21.8 %
Bed Night (Registered) 34 € -10.8 % 28 € -20.5 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (December 2020)

Registered Accommodation

6.0 accommodation establishments (+0)
580 rooms (+1)
3,600 beds (+1)

Room utilization 40.7 % (+0.9)
Unsold rooms 340

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "jämsä region + keyword"

Google searches for "jämsä region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Finnish Meteorological Institute, Statistics Finland

Jämsän kaupunki
Seppolantie 5, 42100 Jämsä

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