Jämsä
Accommodation and Travel Stats

January 2021

Jämsä: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 19,700
11 %
icon: finland 18,900
27 %
icon: foreign 780
89 %
Visitors icon
Visitors
icon: star 6,900
8 %
icon: finland 6,500
10 %
icon: foreign 310
79 %
Accommodation Sales icon
Accommodation Sales
icon: star 558,000 €
14 %
Average prices:
Night
28.40 €
0.90 €
Room
82.80 €
23.30 €
RevPAR
33.10 €
5.90 €
Capacity icon
Capacity
icon: establishment 5.0
0 %
icon: room 570
0 %
icon: bed 3,600
0 %
utilization icon
Utilization
icon: room 0.4
9 %
icon: bed 0.18
11 %
Weather icon
Weather
icon: temperature -6.6 °C
6.8 °C
icon: rainfall 54 mm
2 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

19,700 registered bed nights

In January 2021, 19,700 bed nights were recorded in Jämsä (-11.3 %), of which 18,900 nights were spent by domestic visitors and 780 nights by foreigners. Domestic bed nights increased 27 percent and foreign bed nights decreased 89 percent. In total, bed nights decreased 11 percent from last year's January.

14,100 nights (-10.8 %) were spend by leisure visitors and 5,500 nights (-12.6 %) by business visitors.

Registered bed nights

Bed nights by country of arrival

Market share 2.9 percent

Total of 681,000 bed nights (-59.2 %) were recorded in the whole country, of which 629,000 nights (-34.3 %) were spent by domestic visitors and 52,000 nights (-92.7 %) by foreigners.

The market share of Jämsä out of total bed nights was 2.9 % (+1.6 percentage points), out of domestic bed nights 3.0 % and foreign bed nights 1.5 %.

Bed nights comparison between regions

6,900 tourists arrived to accommodation

Arrivals to registered accommodation decreased eight percent compared to earlier year. Of all arrivals, 95.5 percent were domestic, and 4.5 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Jämsä on average 2.9 nights (+0.37) and foreigners 2.5 nights (-2.3).

Ferry arrivals from different harbors

Accommodation sales 558,000 euro

Registered accommodation sales in January were 558,000 euro (-91,300).

Average prices

= change at least 10 %
January 2021
Amount
Change
Adr (Registered) 83 € -22.0 %
Revpar (Registered) 33 € -15.1 %
Bed Night (Registered) 28 € -3.1 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

5.0 accommodation establishments (+0)
570 rooms (+1)
3,600 beds (+0)

Room utilization 39.9 % (+3.2)
Unsold rooms 340
Bed utilization 17.7 % (-2.2)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "jämsä + keyword"

Google searches for "jämsä" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in January was 8.09/10 (-0.54).

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

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Sources: Booking.Com, Business Finland, Finnish Meteorological Institute, Statistics Finland

Jämsän kaupunki
Seppolantie 5, 42100 Jämsä

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