Himos-Jämsä
Accommodation and Travel Stats

April 2022

Jämsä: Tourism in a nutshell

Bed Nights icon
Bed Nights (March)
icon: star 35,500
22 %
icon: finland 32,000
12 %
icon: foreign 3,600
395 %
Top 3:
Estonia
1,700
5,284 %
Netherlands
840
52 %
Latvia
370
Visitors icon
Visitors (March)
icon: star 12,700
30 %
icon: finland 11,500
21 %
icon: foreign 1,200
333 %
Top 3:
Estonia
540
4,800 %
Netherlands
360
45 %
Italy
96
Accommodation Sales icon
Accommodation Sales (March)
icon: star 1.3 mill. €
25 %
Average prices:
Night
37.40 €
0.80 €
Room
151.90 €
24.70 €
RevPAR
81.60 €
18.50 €
Capacity icon
Capacity (March)
icon: establishment 5.0
0 %
icon: room 570
0 %
icon: bed 3,600
0 %
utilization icon
Utilization (March)
icon: room 54 %
8 %
icon: bed 32 %
22 %
Weather icon
Weather
icon: temperature 2.2 °C
1.2 °C
icon: rainfall 60 mm
18 mm

Registered bed nights increased 22 percent (March)

In March 2022, 35,500 registered bed nights were recorded in Jämsä (+21.9 %), of which 32,000 nights were spent by domestic visitors and 3,600 nights by foreigners. Registered domestic bed nights increased 12 percent and registered foreign bed nights increased 400 percent. In total, registered bed nights increased 22 percent from last year's March.

Most foreign registered bed nights were recorded for travelers from Estonia (1,700 nights).

26,300 nights (+11.5 %) were spend by leisure visitors and 9,200 nights (+65.9 %) by business visitors.

Between January and March, 94,100 registered bed nights (+14.7 %) were recorded for domestic visitors and 12,200 (+365.8 %) for foreigners in Jämsä, in total 106,000 (+25.6 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 2.0 percent (March)

Total of 1.8 million registered bed nights (+105.0 %) were recorded in the whole country, of which 1.4 million nights (+70.7 %) were spent by domestic visitors and 377,000 nights (+699.7 %) by foreigners.

The market share of Jämsä out of total registered bed nights was 2.0 % (-1.4 percentage points), out of domestic bed nights 2.3 % and foreign bed nights 1.0 %.

Comparison of registered bed nights between regions

12,700 tourists arrived to registered accommodation (March)

Arrivals to registered accommodation increased 30 percent compared to earlier year. Of all registered arrivals, 90.4 percent were domestic, and 9.6 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Jämsä on average 2.8 nights (-0.22) and foreigners 2.9 nights (+0.37).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Average prices

= change at least 10 %
April 2022
Amount
Change jan-April 2022
Amount
Change
Adr (Non-Registered) 195 € -17.8 % 177 € -20.1 %
Revpar (Non-Registered) 86 € -19.4 % 89 € -26.5 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Airbnb and Vrbo

122 accommodation establishments (+9)
116 apartments (+6)
280 rooms (+0)

Apartment utilization 44.2 % (-0.92)
Unsold apartments 65

Registered room utilization for establishments

Accommodation customer satisfaction (March)

Average customer satisfaction score on Booking.com given by accommodation customers in March was 8.01/10 (-0.01).

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Booking.Com, Business Finland, Finnish Meteorological Institute, Statistics Finland, Tak Research

Jämsän kaupunki
Seppolantie 5, 42100 Jämsä

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