Accommodation and Travel Stats
Jämsä: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
29,000 bed nights in paid accommodation (April)
Total of 29,000 bed nights (+2.1 %) were recorded in paid accommodation in Jämsä in April 2023. This figure includes bed nights at registered establishments as well as at AirBnB and Vrbo. The share of registered bed nights was 74 % and non-registered 26 %.
Between January and April, the number of paid bed nights was 160,000 (+2.6 %). Share of registered was 78 % and non-registered 22 %.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded. Non-registered bed nights statistics include bed nights from AirBnB and Vrbo.
21,400 registered bed nights (April)
In April 2023, 21,400 registered bed nights were recorded in Jämsä (-4.3 %), of which 20,500 nights were spent by domestic visitors and 920 nights by foreigners. Registered domestic bed nights decreased five percent and registered foreign bed nights increased 24 percent. In total, registered bed nights decreased four percent from last year's April.
Most foreign registered bed nights were recorded for travelers from Netherlands (500 nights).
12,000 nights (-21.5 %) were spend by leisure visitors and 9,400 nights (+32.9 %) by business visitors.
Between January and April, 107,000 registered bed nights (-7.3 %) were recorded for domestic visitors and 16,900 (+31.1 %) for foreigners in Jämsä, in total 124,000 (-3.5 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
Comparison of registered bed nights between regions
7,300 tourists arrived to registered accommodation (April)
Arrivals to registered accommodation decreased nine percent compared to earlier year. Of all registered arrivals, 94.4 percent were domestic, and 5.6 percent were from foreign countries.
During April, domestic visitors stayed in registered accommodation in Jämsä on average 3.0 nights (+0.21) and foreigners 2.3 nights (-1.1).
Visitor days by region
Visitor days by city
Visitor days by postal code
Visitor nights by region
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 963,000 euro (April)
Total accommodation sales in April were 963,000 euro (+7,400). The share of Airbnb and Vrbo was 32.4 percent. Therefore, registered accommodation sales were 651,000 euro (-59,000) and non-registered sales 312,000 euro (+66,500).
Total January-April sales were 6.0 million euro and they increased 570,000 euro from the previous year.
|Adr (Non-Registered)||210 €||9.2 %||210 €||19.9 %|
|Adr (Registered)||117 €||-5.6 %||143 €||4.3 %|
|Revpar (Non-Registered)||94 €||9.7 %||106 €||20.4 %|
|Revpar (Registered)||38 €||-13.6 %||66 €||-5.4 %|
|Bed Night (Registered)||30 €||-4.2 %||37 €||5.8 %|
Registered accommodation sales
Non-registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization (April)
6.0 accommodation establishments (+1)
620 rooms (+50)
3,700 beds (+88)
Room utilization 32.4 % (-3.0)
Unsold rooms 420
Bed utilization 19.4 % (-1.4)
Airbnb and Vrbo
153 accommodation establishments (+31)
136 apartments (+21)
340 rooms (+63)
Apartment utilization 44.4 % (+0.19)
Unsold apartments 76
Registered room utilization for establishments
Sources: Airdna, Statistics Finland, Tak Research
Seppolantie 5, 42100 Jämsä