Himos-Jämsä
Accommodation and Travel Stats

May 2023

Jämsä: Tourism in a nutshell

icon: star 21,400
4 %
icon: finland 20,500
5 %
icon: foreign 920
24 %
Top 3:
Netherlands
500
30 %
Estonia
230
0 %
France
157
157 %
icon: star 7,300
9 %
icon: finland 6,900
12 %
icon: foreign 410
83 %
Top 3:
Netherlands
210
36 %
Estonia
99
141 %
France
73
2,333 %
Average prices:
Night
30.40 €
1.30 €
Room
117.00 €
6.90 €
RevPAR
37.90 €
6.00 €
icon: establishment 6.0
20 %
icon: room 620
9 %
icon: bed 3,700
2 %
icon: room 32 %
8 %
icon: bed 19 %
7 %

21,400 registered bed nights (April)

In April 2023, 21,400 registered bed nights were recorded in Jämsä (-4.3 %), of which 20,500 nights were spent by domestic visitors and 920 nights by foreigners. Registered domestic bed nights decreased five percent and registered foreign bed nights increased 24 percent. In total, registered bed nights decreased four percent from last year's April.

Most foreign registered bed nights were recorded for travelers from Netherlands (500 nights).

12,000 nights (-21.5 %) were spend by leisure visitors and 9,400 nights (+32.9 %) by business visitors.

Between January and April, 107,000 registered bed nights (-7.3 %) were recorded for domestic visitors and 16,900 (+31.1 %) for foreigners in Jämsä, in total 124,000 (-3.5 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.4 percent (April)

Total of 1.5 million registered bed nights (-3.9 %) were recorded in the whole country, of which 1.3 million nights (-7.7 %) were spent by domestic visitors and 261,000 nights (+20.1 %) by foreigners.

The market share of Jämsä out of total registered bed nights was 1.4 % (-0.0 percentage points), out of domestic bed nights 1.6 % and foreign bed nights 0.4 %.

Comparison of registered bed nights between regions

7,300 tourists arrived to registered accommodation (April)

Arrivals to registered accommodation decreased nine percent compared to earlier year. Of all registered arrivals, 94.4 percent were domestic, and 5.6 percent were from foreign countries.

During April, domestic visitors stayed in registered accommodation in Jämsä on average 3.0 nights (+0.21) and foreigners 2.3 nights (-1.1).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 963,000 euro (April)

Total accommodation sales in April were 963,000 euro (+7,400). The share of Airbnb and Vrbo was 32.4 percent. Therefore, registered accommodation sales were 651,000 euro (-59,000) and non-registered sales 312,000 euro (+66,500).

Total January-April sales were 6.0 million euro and they increased 570,000 euro from the previous year.

Average prices

= change at least 10 %
April 2023
Amount
Change jan-April 2023
Amount
Change
Adr (Non-Registered) 210 € 9.2 % 210 € 19.9 %
Adr (Registered) 117 € -5.6 % 143 € 4.3 %
Revpar (Non-Registered) 94 € 9.7 % 106 € 20.4 %
Revpar (Registered) 38 € -13.6 % 66 € -5.4 %
Bed Night (Registered) 30 € -4.2 % 37 € 5.8 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (April)

Registered Accommodation

6.0 accommodation establishments (+1)
620 rooms (+50)
3,700 beds (+88)

Room utilization 32.4 % (-3.0)
Unsold rooms 420
Bed utilization 19.4 % (-1.4)

Airbnb and Vrbo

153 accommodation establishments (+31)
136 apartments (+21)
340 rooms (+63)

Apartment utilization 44.4 % (+0.19)
Unsold apartments 76

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Statistics Finland, Tak Research

Jämsän kaupunki
Seppolantie 5, 42100 Jämsä

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