Himos-Jämsä
Accommodation and Travel Stats

September 2021

Jämsä: Tourism in a nutshell

Bed Nights icon
Bed Nights (August)
icon: star 16,800
9 %
icon: finland 16,000
7 %
icon: foreign 820
91 %
Visitors icon
Visitors (August)
icon: star 6,500
10 %
icon: finland 6,300
10 %
icon: foreign 174
16 %
Accommodation Sales icon
Accommodation Sales (August)
icon: star 438,000 €
18 %
Average prices:
Night
26.00 €
1.90 €
Room
80.30 €
0.40 €
RevPAR
24.10 €
2.40 €
Capacity icon
Capacity (August)
icon: establishment 5.0
0 %
icon: room 580
0 %
icon: bed 3,600
0 %
utilization icon
Utilization (August)
icon: room 30 %
12 %
icon: bed 15 %
10 %
Weather icon
Weather
icon: temperature 8.3 °C
3.4 °C
icon: rainfall 35 mm
27 mm

Registered bed nights increased nine percent (August)

In August 2021, 16,800 registered bed nights were recorded in Jämsä (+9.0 %), of which 16,000 nights were spent by domestic visitors and 820 nights by foreigners. Registered domestic bed nights increased seven percent and registered foreign bed nights increased 91 percent. In total, registered bed nights increased nine percent from last year's August.

11,000 nights (+9.3 %) were spend by leisure visitors and 5,800 nights (+8.4 %) by business visitors.

Between January and August, 184,000 registered bed nights (+48.2 %) were recorded for domestic visitors and 5,100 (-72.5 %) for foreigners in Jämsä, in total 189,000 (+32.5 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.8 percent (August)

Total of 2.1 million registered bed nights (+23.1 %) were recorded in the whole country, of which 1.8 million nights (+17.9 %) were spent by domestic visitors and 264,000 nights (+77.0 %) by foreigners.

The market share of Jämsä out of total registered bed nights was 0.8 % (-0.1 percentage points), out of domestic bed nights 0.9 % and foreign bed nights 0.3 %.

Registered bed nights comparison between regions

6,500 tourists arrived to registered accommodation (August)

Arrivals to registered accommodation increased 10 percent compared to earlier year. Of all registered arrivals, 97.3 percent were domestic, and 2.7 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Jämsä on average 2.5 nights (-0.07) and foreigners 4.7 nights (+1.9).

Ferry arrivals from different harbors

Average prices

= change at least 10 %
September 2021
Amount
Change jan-September 2021
Amount
Change
Adr (Non-Registered) 173 € -28.4 % 210 € -10.7 %
Revpar (Non-Registered) 59 € -54.1 % 109 € -13.2 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Airbnb and Vrbo

111 accommodation establishments (+1)
105 apartments (+1)
270 rooms (-3)

Apartment utilization 34.2 % (-19)
Unsold apartments 69

Registered room utilization for establishments

Global Google searches for "jämsä + keyword"

Google searches for "jämsä" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in September was 7.4/10 (-0.43).

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Booking.Com, Business Finland, Finnish Meteorological Institute, Statistics Finland, Tak Research

Jämsän kaupunki
Seppolantie 5, 42100 Jämsä

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