Himos-Jämsä
Accommodation and Travel Stats

August 2023

Jämsä: Tourism in a nutshell

icon: star 26,500
5 %
icon: finland 25,700
5 %
icon: foreign 850
6 %
icon: star 9,500
1 %
icon: finland 9,100
1 %
icon: foreign 440
4 %
Average prices:
Night
36.90 €
5.20 €
Room
125.70 €
19.30 €
RevPAR
53.20 €
5.40 €
icon: establishment 6.0
0 %
icon: room 630
0 %
icon: bed 3,700
0 %
icon: room 42 %
6 %
icon: bed 22 %
7 %

26,500 registered bed nights (July)

In July 2023, 26,500 registered bed nights were recorded in Jämsä (-5.1 %), of which 25,700 nights were spent by domestic visitors and 850 nights by foreigners. Registered domestic bed nights decreased five percent and registered foreign bed nights decreased six percent. In total, registered bed nights decreased five percent from last year's July.

17,700 nights (-15.6 %) were spend by leisure visitors and 8,800 nights (+26.6 %) by business visitors.

Between January and July, 176,000 registered bed nights (-5.4 %) were recorded for domestic visitors and 18,700 (+26.7 %) for foreigners in Jämsä, in total 195,000 (-3.0 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.8 percent (July)

Total of 3.2 million registered bed nights (-2.0 %) were recorded in the whole country, of which 2.6 million nights (-3.4 %) were spent by domestic visitors and 592,000 nights (+4.5 %) by foreigners.

The market share of Jämsä out of total registered bed nights was 0.8 % (-0.0 percentage points), out of domestic bed nights 1.0 % and foreign bed nights 0.1 %.

Comparison of registered bed nights between regions

9,500 tourists arrived to registered accommodation (July)

Arrivals to registered accommodation decreased one percent compared to earlier year. Of all registered arrivals, 95.3 percent were domestic, and 4.7 percent were from foreign countries.

During July, domestic visitors stayed in registered accommodation in Jämsä on average 2.8 nights (-0.13) and foreigners 1.9 nights (-0.04).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Average prices

= change at least 10 %
August 2023
Amount
Change jan-August 2023
Amount
Change
Adr (Non-Registered) 230 € 23.7 % 210 € 16.7 %
Revpar (Non-Registered) 86 € -11.0 % 99 € 5.5 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Airbnb and Vrbo

210 accommodation establishments (+64)
195 apartments (+68)
510 rooms (+183)

Apartment utilization 38.0 % (-15)
Unsold apartments 121

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Statistics Finland, Tak Research

Jämsän kaupunki
Seppolantie 5, 42100 Jämsä

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