Himos-Jämsä
Accommodation and Travel Stats

June 2021

Jämsä: Tourism in a nutshell

Bed Nights icon
Bed Nights (May)
icon: star 10,600
29 %
icon: finland 10,300
31 %
icon: foreign 320
1,377 %
Visitors icon
Visitors (May)
icon: star 4,100
27 %
icon: finland 4,000
29 %
icon: foreign 103
1,960 %
Accommodation Sales icon
Accommodation Sales (May)
icon: star 274,000 €
39 %
Average prices:
Night
25.80 €
3.90 €
Room
77.30 €
8.90 €
RevPAR
15.40 €
11.90 €
Capacity icon
Capacity (May)
icon: establishment 5.0
25 %
icon: room 570
2 %
icon: bed 3,600
1 %
utilization icon
Utilization (May)
icon: room 20 %
37 %
icon: bed 9 %
31 %
Weather icon
Weather
icon: temperature 19.0 °C
0.4 °C
icon: rainfall 68 mm
0 mm

10,600 registered bed nights (May)

In May 2021, 10,600 registered bed nights were recorded in Jämsä (-29.2 %), of which 10,300 nights were spent by domestic visitors and 320 nights by foreigners. Registered domestic bed nights decreased 31 percent and registered foreign bed nights increased 1,400 percent. In total, registered bed nights decreased 29 percent from last year's May.

7,500 nights (-9.1 %) were spend by leisure visitors and 3,100 nights (-53.8 %) by business visitors.

Between January and May, 111,000 registered bed nights (+57.5 %) were recorded for domestic visitors and 3,400 (-80.7 %) for foreigners in Jämsä, in total 114,000 (+30.0 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.2 percent (May)

Total of 850,000 registered bed nights (+183.7 %) were recorded in the whole country, of which 779,000 nights (+177.9 %) were spent by domestic visitors and 71,600 nights (+266.2 %) by foreigners.

The market share of Jämsä out of total registered bed nights was 1.2 % (-3.8 percentage points), out of domestic bed nights 1.3 % and foreign bed nights 0.5 %.

Registered bed nights comparison between regions

4,100 tourists arrived to registered accommodation (May)

Arrivals to registered accommodation decreased 27 percent compared to earlier year. Of all registered arrivals, 97.5 percent were domestic, and 2.5 percent were from foreign countries.

During May, domestic visitors stayed in registered accommodation in Jämsä on average 2.6 nights (-0.09) and foreigners 3.2 nights (-1.2).

Ferry arrivals from different harbors

Average prices

= change at least 10 %
June 2021
Amount
Change jan-June 2021
Amount
Change
Adr (Non-Registered) 210 € -12.8 % 220 € -10.0 %
Revpar (Non-Registered) 107 € -18.3 % 114 € -7.0 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Airbnb and Vrbo

130 accommodation establishments (+8)
119 apartments (+4)
320 rooms (+25)

Apartment utilization 50.3 % (-3.4)
Unsold apartments 59

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "jämsä + keyword"

Google searches for "jämsä" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in June was 7.98/10 (-0.34).

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Booking.Com, Business Finland, Finnish Meteorological Institute, Statistics Finland, Tak Research

Jämsän kaupunki
Seppolantie 5, 42100 Jämsä

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