Accommodation and Travel Stats
Jämsä: Tourism in a nutshell
Registered bed nights increased 111 percent (March)
In March 2021, 29,200 bed nights were recorded in Jämsä (+110.7 %), of which 28,400 nights were spent by domestic visitors and 720 nights by foreigners. Domestic bed nights increased 124 percent and foreign bed nights decreased 38 percent. In total, bed nights increased 111 percent from last year's March.
Most foreign bed nights were recorded for travelers from Netherlands (560 nights).
23,600 nights (+158.7 %) were spend by leisure visitors and 5,600 nights (+18.0 %) by business visitors.
Between January and March, 82,000 bed nights (+63.3 %) were recorded for domestic visitors and 2,600 (-85.1 %) for foreigners in Jämsä, in total 84,600 (+25.0 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
Bed nights comparison between regions
9,800 tourists arrived to accommodation (March)
Arrivals to registered accommodation increased 106 percent compared to earlier year. Of all arrivals, 97.1 percent were domestic, and 2.9 percent were from foreign countries.
During March, domestic visitors stayed in registered accommodation in Jämsä on average 3.0 nights (+0.12) and foreigners 2.6 nights (-1.0).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 1.4 million euro (March)
Total accommodation sales in March were 1.4 million euro (+682,000). The share of Airbnb and Vrbo was 25.9 percent. Therefore, registered accommodation sales were 1.1 million euro (+613,000) and non-registered sales 373,000 euro (+69,500).
Total January-March sales were 4.0 million euro and they increased 878,000 euro from the previous year.
|Adr (Non-Registered)||210 €||-7.0 %||220 €||-2.9 %|
|Revpar (Non-Registered)||133 €||28.9 %||125 €||9.0 %|
|Adr (Registered)||127 €||39.3 %||122 €||6.1 %|
|Revpar (Registered)||63 €||126.5 %||61 €||33.5 %|
|Bed Night (Registered)||37 €||11.3 %||35 €||7.4 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization (March)
5.0 accommodation establishments (+0)
570 rooms (+12)
3,600 beds (+27)
Room utilization 49.6 % (+19)
Unsold rooms 290
Bed utilization 26.2 % (+14)
Airbnb and Vrbo
115 accommodation establishments (-5)
104 apartments (-10)
270 rooms (-18)
Apartment utilization 63.4 % (+18)
Unsold apartments 38
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "jämsä"
Global Google searches for "jämsä + keyword"
Google searches for "jämsä" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction (March)
Average customer satisfaction score on Booking.com given by hotel customers in March was 8.01/10 (+0.01).
Hotel customer satisfaction by nationalities
Hotel customer satisfaction comparison between regions
Sources: Airdna, Booking.Com, Business Finland, Finnish Meteorological Institute, Statistics Finland, Tak Research
Seppolantie 5, 42100 Jämsä