Accommodation and Travel Stats

April 2020

5,100 registered bed nights

In April 2020, 5,100 bed nights were recorded in Jämsä (-61.7 %), of which 5,100 nights were spent by domestic visitors and 16 nights by foreigners. Domestic bed nights decreased 59 percent and foreign bed nights decreased 98 percent. In total, bed nights decreased 62 percent from last year's April.

Most foreign bed nights were recorded for travelers from Norway (12 nights).

4,600 nights (-59.9 %) were spend by leisure visitors and 570 nights (-71.8 %) by business visitors.

Between January and April, 55,300 bed nights (-19.1 %) were recorded for domestic visitors and 17,500 (-14.5 %) for foreigners in Jämsä, in total 72,800 (-18.0 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 2.7 percent

Total of 190,000 bed nights (-88.0 %) were recorded in the whole country, of which 173,000 nights (-85.8 %) were spent by domestic visitors and 16,800 nights (-95.3 %) by foreigners.

The market share of Jämsä out of total bed nights was 2.7 % (+1.9 percentage points), out of domestic bed nights 3.0 % and foreign bed nights 0.1 %.

Bed nights comparison between regions

3,100 tourists arrived to accommodation

Arrivals to registered accommodation decreased 34 percent compared to earlier year. Of all arrivals, 99.9 percent were domestic, and 0.1 percent were from foreign countries.

During April, domestic visitors stayed in registered accommodation in Jämsä on average 1.6 nights (-1.2) and foreigners 8.0 nights (+4.2).

Ferry arrivals from different harbors

Average prices

= change at least 10 %
April 2020
Change jan-April 2020
Adr (Non-Registered) 270 € 20.3 % 230 € 12.5 %
Revpar (Non-Registered) 118 € 26.1 % 116 € 25.3 %

Tax free sales +5.0 % (January)

Tax free sales increased five percent from the previous year.

(Russians -1.2 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

4.0 accommodation establishments (-1)
560 rooms (-12)
3,500 beds (-49)

Room utilization 12.1 % (-17)
Unsold rooms 490
Bed utilization 4.8 % (-7.5)

Airbnb and Vrbo

120 accommodation establishments (+30)
114 apartments (+31)
290 rooms (+58)

Apartment utilization 43.5 % (+2.0)
Unsold apartments 64

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "jämsä + keyword"

Google searches for "jämsä" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in April was 8.08/10.

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

Key indicators

Bed nights



Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.



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Sources: Airdna, Booking.Com, Business Finland, Global Blue, Statistics Finland, Tak Research

Jämsän kaupunki
Seppolantie 5, 42100 Jämsä

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