Himos-Jämsä
Accommodation and Travel Stats

May 2021

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Jämsä: Tourism in a nutshell

Total
icon: new 15,500
27 %
Registered Accommodation
icon: star 10,600
29 %
icon: finland 10,300
31 %
icon: foreign 320
1,377 %
Non-registered Accommodation
icon: star 4,900
20 %
Total
icon: new 5,300
26 %
Registered Accommodation
icon: star 4,100
27 %
icon: finland 4,000
29 %
icon: foreign 103
1,960 %
Non-registered Accommodation
icon: star 1,200
20 %
Total
icon: new 486,000 €
40 %
Registered Accommodation
icon: star 280,000 €
40 %
Average prices:
Night
26.40 €
3.30 €
Room
84.30 €
1.90 €
RevPAR
16.80 €
10.50 €
Non-registered Accommodation
icon: star 205,000 €
40 %
Average prices:
Adr
197.80 €
80.20 €
RevPAR
77.10 €
63.40 €
Registered Accommodation
icon: establishment 5.0
25 %
icon: room 570
2 %
icon: bed 3,600
1 %
Non-registered Accommodation
icon: establishment 123
2 %
icon: room 300
1 %
Registered Accommodation
icon: room 20 %
37 %
icon: bed 9 %
31 %
Non-registered Accommodation
icon: entire place 39 %
23 %
Registered Accommodation
icon: star 2.6
3 %
icon: finland 2.6
4 %
icon: foreign 3.2
28 %

Paid bed nights

10,600 registered bed nights

In May 2021, 10,600 registered bed nights were recorded in Jämsä (-29.2 %), of which 10,300 nights were spent by domestic visitors and 320 nights by foreigners. Registered domestic bed nights decreased 31 percent and registered foreign bed nights increased 1,400 percent. In total, registered bed nights decreased 29 percent from last year's May.

7,500 nights (-9.1 %) were spend by leisure visitors and 3,100 nights (-53.8 %) by business visitors.

Between January and May, 111,000 registered bed nights (+57.5 %) were recorded for domestic visitors and 3,400 (-80.7 %) for foreigners in Jämsä, in total 114,000 (+30.0 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.2 percent

Total of 849,000 registered bed nights (+183.3 %) were recorded in the whole country, of which 777,000 nights (+177.4 %) were spent by domestic visitors and 71,700 nights (+266.7 %) by foreigners.

The market share of Jämsä out of total registered bed nights was 1.2 % (-3.8 percentage points), out of domestic bed nights 1.3 % and foreign bed nights 0.5 %.

Comparison of registered bed nights between regions

Length of stay was 2.6 nights in registered accommodation

Length of stay in registered accommodation decreased three percent compared to earlier year. In Jämsä, length of stay in May was on average 2.6 nights and in Finland 2.0 nights (-20.6 %).

During May, domestic visitors stayed in registered accommodation in Jämsä on average 2.6 nights (+12.4 %) and foreigners 3.2 nights (-34.4 %).

4,100 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 27 percent compared to earlier year. Of all registered arrivals, 97.5 percent were domestic, and 2.5 percent were from foreign countries.

During May, domestic visitors stayed in registered accommodation in Jämsä on average 2.6 nights (-0.09) and foreigners 3.2 nights (-1.2).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 486,000 euro

Total accommodation sales in May were 486,000 euro (-325,000). The share of Airbnb and Vrbo was 42.2 percent. Therefore, registered accommodation sales were 280,000 euro (-165,000) and non-registered sales 205,000 euro (-160,000).

Total January-May sales were 5.2 million euro and they increased 884,000 euro from the previous year.

Average prices

= change at least 10 %
May 2021
Amount
Change jan-May 2021
Amount
Change
Adr (Non-Registered) 198 € -28.9 % 210 € -12.5 %
Adr (Registered) 84 € -2.2 % 116 € 11.0 %
Revpar (Non-Registered) 77 € -45.1 % 100 € -16.7 %
Bed Night (Registered) 26 € -11.1 % 33 € 7.3 %
Revpar (Registered) 17 € -38.6 % 47 € 37.5 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

5.0 accommodation establishments (+1)
570 rooms (+12)
3,600 beds (+49)

Room utilization 19.9 % (-12)
Unsold rooms 460
Bed utilization 9.4 % (-4.3)

Airbnb and Vrbo

123 accommodation establishments (+2)
113 apartments (-1)
300 rooms (+3)

Apartment utilization 39.0 % (-12)
Unsold apartments 69

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Statistics Finland, Visitory Research Team

Jämsän kaupunki
Seppolantie 5, 42100 Jämsä

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