Jämtland County
Accommodation and Travel Stats

November 2019


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Jämtland County: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 102,000
8 %
icon: sweden 79,900
3 %
icon: foreign 22,400
29 %
Accommodation Sales icon
Accommodation Sales
icon: star 39.0 mill. SEK
14 %
Average prices:
380.90 SEK
21.40 SEK
909.00 SEK
33.00 SEK
383.70 SEK
6.30 SEK
Capacity icon
icon: establishment 142
15 %
icon: room 2,800
18 %
icon: bed 12,600
10 %

Key indicators

Bed nights



Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.



Registered bed nights increased eight percent

In November 2019, 102,000 bed nights were recorded in Jämtland County (+7.6 %), of which 79,900 nights were spent by domestic visitors and 22,400 nights by foreigners. Domestic bed nights increased three percent and foreign bed nights increased 29 percent. In total, bed nights increased eight percent from last year's November.

Between January and November, 2.2 million bed nights (+4.2 %) were recorded for domestic visitors and 589,000 (+0.3 %) for foreigners in Jämtland County, in total 2.8 million (+3.4 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 2.8 percent

Total of 3.6 million bed nights (+3.1 %) were recorded in the whole country, of which 2.9 million nights (+5.9 %) were spent by domestic visitors and 731,000 nights (-6.7 %) by foreigners.

The market share of Jämtland County out of total bed nights was 2.8 % (+0.1 percentage points), out of domestic bed nights 2.8 % and foreign bed nights 3.1 %.

Ferry arrivals from different harbors

Accommodation sales 39.0 million SEK

Registered accommodation sales in November were 39.0 million SEK (+4.8 million).

Registered January-November sales were 873.0 million SEK and they increased 98.5 million euro from the previous year.

Average prices

= change at least 10 %
November 2019
Change jan-November 2019
Adr (Registered) 910 SEK 3.8 % 1,100 SEK 6.7 %
Revpar (Registered) 380 SEK -1.6 % 530 SEK 5.4 %
Bed Night (Registered) 380 SEK 6.0 % 310 SEK 9.0 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

142 accommodation establishments (+19)
2,800 rooms (+430)
12,600 beds (+1,100)

Room utilization 42.2 % (-2.3)
Unsold rooms 1,600
Bed utilization 20.4 % (+0.6)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "jämtland county + keyword"

Google searches for "jämtland county" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

More information available in the dashboard