Jämtland County
Accommodation and Travel Stats

April 2020

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Jämtland County: Tourism in a nutshell

Bed Nights

67,500

78 %

64,200

77 %

3,200

90 %

Accommodation Sales

8.7 mill. SEK

92 %

Average prices:

Night

128.80 SEK

210.20 SEK

Room

865.00 SEK

343.00 SEK

RevPAR

82.40 SEK

471.30 SEK

Capacity

154

9 %

2,500

18 %

10,800

32 %

Utilization

0.1

79 %

0.08

77 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

67,500 registered bed nights

In April 2020, 67,500 bed nights were recorded in Jämtland County (-78.1 %), of which 64,200 nights were spent by domestic visitors and 3,200 nights by foreigners. Domestic bed nights decreased 77 percent and foreign bed nights decreased 90 percent. In total, bed nights decreased 78 percent from last year's April.

Between January and April, 1.0 million bed nights (-23.3 %) were recorded for domestic visitors and 144,000 (-35.5 %) for foreigners in Jämtland County, in total 1.2 million (-25.1 %) nights.

Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.

Registered bed nights

Bed nights by country of arrival

Market share 5.2 percent

Total of 1.3 million bed nights (-69.7 %) were recorded in the whole country, of which 1.2 million nights (-64.5 %) were spent by domestic visitors and 117,000 nights (-87.7 %) by foreigners.

The market share of Jämtland County out of total bed nights was 5.2 % (-2.0 percentage points), out of domestic bed nights 5.5 % and foreign bed nights 2.8 %.

Ferry arrivals from different harbors

International = International cruise ships

Accommodation sales 8.7 million SEK

Registered accommodation sales in April were 8.7 million SEK (-95.7 million).

Registered January-April sales were 262.4 million SEK and they decreased 310.0 million euro from the previous year.

Average prices

= change at least 10 %
	April 2020 Amount	Change	jan-April 2020 Amount	Change
Adr (Registered)	860 SEK	-28.4 %	1,300 SEK	-1.8 %
Bed Night (Registered)	129 SEK	-62.0 %	220 SEK	-38.8 %
Revpar (Registered)	82 SEK	-85.1 %	530 SEK	-27.2 %

adr=average daily rate, revpar=revenue per available room (adr * utilization), bed night=accommodation sales per bed nights

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

154 accommodation establishments (-15)
2,500 rooms (-560)
10,800 beds (-5,100)

Room utilization 9.5 % (-36)
Unsold rooms 2,300
Bed utilization 7.7 % (-26)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "jämtland county"

Global Google searches for "jämtland county + keyword"

Google searches for "jämtland county" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

Sources: Statistics Sweden

More information available at the dashboard

Jämtland County Accommodation and Travel Stats