Jämtland County
Accommodation and Travel Stats

November 2019

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Jämtland County: Tourism in a nutshell

Bed Nights

102,000

8 %

79,900

3 %

22,400

29 %

Accommodation Sales

39.0 mill. SEK

14 %

Average prices:

Night

380.90 SEK

21.40 SEK

Room

909.00 SEK

33.00 SEK

RevPAR

383.70 SEK

6.30 SEK

Capacity

142

15 %

2,800

18 %

12,600

10 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased eight percent

In November 2019, 102,000 bed nights were recorded in Jämtland County (+7.6 %), of which 79,900 nights were spent by domestic visitors and 22,400 nights by foreigners. Domestic bed nights increased three percent and foreign bed nights increased 29 percent. In total, bed nights increased eight percent from last year's November.

Between January and November, 2.2 million bed nights (+4.2 %) were recorded for domestic visitors and 589,000 (+0.3 %) for foreigners in Jämtland County, in total 2.8 million (+3.4 %) nights.

Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.

Registered bed nights

Bed nights by country of arrival

Market share 2.8 percent

Total of 3.6 million bed nights (+3.1 %) were recorded in the whole country, of which 2.9 million nights (+5.9 %) were spent by domestic visitors and 731,000 nights (-6.7 %) by foreigners.

The market share of Jämtland County out of total bed nights was 2.8 % (+0.1 percentage points), out of domestic bed nights 2.8 % and foreign bed nights 3.1 %.

Ferry arrivals from different harbors

International = International cruise ships

Accommodation sales 39.0 million SEK

Registered accommodation sales in November were 39.0 million SEK (+4.8 million).

Registered January-November sales were 873.0 million SEK and they increased 98.5 million euro from the previous year.

Average prices

= change at least 10 %
	November 2019 Amount	Change	jan-November 2019 Amount	Change
Adr (Registered)	910 SEK	3.8 %	1,100 SEK	6.7 %
Revpar (Registered)	380 SEK	-1.6 %	530 SEK	5.4 %
Bed Night (Registered)	380 SEK	6.0 %	310 SEK	9.0 %

adr=average daily rate, revpar=revenue per available room (adr * utilization), bed night=accommodation sales per bed nights

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

142 accommodation establishments (+19)
2,800 rooms (+430)
12,600 beds (+1,100)

Room utilization 42.2 % (-2.3)
Unsold rooms 1,600
Bed utilization 20.4 % (+0.6)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "jämtland county"

Global Google searches for "jämtland county + keyword"

Google searches for "jämtland county" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

Sources: Statistics Sweden

More information available in the dashboard

Jämtland County Accommodation and Travel Stats