Joensuu Region
Accommodation and Travel Stats

March 2020

Joensuu Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 11,800
47 %
icon: finland 7,400
59 %
icon: foreign 4,400
8 %
Top 3:
Germany
900
175 %
Russia
770
26 %
India
240
45 %
Visitors icon
Visitors
icon: star 5,300
59 %
icon: finland 4,200
62 %
icon: foreign 1,100
42 %
Top 3:
Germany
270
30 %
Russia
270
59 %
Sweden
49
57 %
Accommodation Sales icon
Accommodation Sales
icon: star 977,000 €
32 %
Average prices:
Night
82.90 €
18.00 €
Room
122.30 €
26.20 €
RevPAR
44.20 €
8.80 €
Capacity icon
Capacity
icon: establishment 21
0 %
icon: room 860
2 %
icon: bed 2,000
1 %
utilization icon
Utilization
icon: room 0.36
34 %
icon: bed 0.24
35 %
Weather icon
Weather
icon: temperature -1.4 °C
1.4 °C
icon: rainfall 42 mm
16 mm

11,800 registered bed nights

In March 2020, 11,800 bed nights were recorded in Joensuu Region (-46.9 %), of which 7,400 nights were spent by domestic visitors and 4,400 nights by foreigners. Domestic bed nights decreased 59 percent and foreign bed nights increased eight percent. In total, bed nights decreased 47 percent from last year's March.

Most foreign bed nights were recorded for travelers from Germany (900 nights).

4,900 nights (-61.7 %) were spend by leisure visitors and 6,900 nights (-26.6 %) by business visitors.

Between January and March, 39,800 bed nights (-16.9 %) were recorded for domestic visitors and 10,600 (+1.9 %) for foreigners in Joensuu Region, in total 50,400 (-13.6 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.2 percent

Total of 996,000 bed nights (-46.6 %) were recorded in the whole country, of which 730,000 nights (-43.7 %) were spent by domestic visitors and 265,000 nights (-53.2 %) by foreigners.

The market share of Joensuu Region out of total bed nights was 1.2 % (-0.0 percentage points), out of domestic bed nights 1.0 % and foreign bed nights 1.7 %.

Bed nights comparison between regions

5,300 tourists arrived to accommodation

Arrivals to registered accommodation decreased 59 percent compared to earlier year. Of all arrivals, 79.4 percent were domestic, and 20.6 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Joensuu Region on average 1.8 nights (+0.12) and foreigners 4.1 nights (+1.9).

2,500 air travelers (Joensuu)

The airport received a total of 2,500 passengers, which means air passenger arrivals decreased 56 percent.

Of local passengers, 10.8 % arrived from abroad, thus the share of domestic passengers was 89.2 %.

In addition, there were 2,100 passengers departing the airport (-62.9 %), therefore the total number of trips via the airport was 4,600 (-59.2 %).

Arriving passengers (excl. transfers) (Joensuu)

Arriving passengers from (Joensuu)

Passengers on transfers from (Joensuu)

Departing passengers to (Joensuu)

Ferry arrivals from different harbors

145,000 Russian travelers via eastern border

A total of 145,000 Russians arrived in Finland over the eastern border crossings.

The share of southeastern border stations was 88.7 percent.

  • Vaalimaa: 34,800 (-50.5 %)
  • Nuijamaa: 59,000 (-44.4 %)
  • Imatra: 27,800 (-42.0 %)
  • Vainikkala (train): 7,400 (-49.4 %)
  • Niirala: 14,700 (-35.2 %)
  • Vartius: 5,200 (-42.6 %)
  • Kuusamo: 530 (+4.5 %)
  • Salla: 1,400 (-56.6 %)
  • Raja-Jooseppi: 1,100 (-66.2 %)

Russian visa applications decreased 59 percent

There was a total of 27,200 visa applications to Finland made by the Russians. 77.9 percent were done at St. Petersburg's consulate.

Accommodation sales 1.5 million euro

Total accommodation sales in March were 1.5 million euro (-74,900). The share of Airbnb and Vrbo was 34.0 percent. Therefore, registered accommodation sales were 977,000 euro (-463,000) and non-registered sales 504,000 euro (+388,000).

Total January-March sales were 4.7 million euro and they increased 605,000 euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Non-Registered) 187 € 109.2 % 173 € 85.3 %
Adr (Registered) 122 € 27.2 % 103 € 11.6 %
Revpar (Non-Registered) 93 € 129.1 % 91 € 118.9 %
Bed Night (Registered) 83 € 27.7 % 70 € 6.7 %
Revpar (Registered) 44 € -16.6 % 48 € -1.0 %

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

21 accommodation establishments (+0)
860 rooms (+13)
2,000 beds (-14)

Room utilization 36.1 % (-19)
Unsold rooms 550
Bed utilization 24.2 % (-13)

Airbnb and Vrbo

270 accommodation establishments (+79)
230 apartments (+79)
450 rooms (+142)

Apartment utilization 49.3 % (+5.2)
Unsold apartments 118

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "joensuu region + keyword"

Google searches for "joensuu region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

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Sources: Airdna, Business Finland, Finavia, Finnish Border Guard, Finnish Meteorological Institute, Ministry For Foreign Affairs Of Finland, Statistics Finland, Tak Research

VisitKarelia Oy
Länsikatu 15, 3B-rakennus, 80110 JOENSUU
040 751 2744 , visitkarelia at visitkarelia.fi , visitkarelia.fi

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