Joensuu
Accommodation and Travel Stats

June 2020

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Joensuu: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 11,900
39 %
icon: finland 11,400
34 %
icon: foreign 490
79 %
Top 3:
Estonia
171
37 %
Germany
87
80 %
United Kingdom
63
29 %
Visitors icon
Visitors
icon: star 7,300
44 %
icon: finland 7,200
39 %
icon: foreign 106
92 %
Top 3:
Sweden
19
84 %
Estonia
17
32 %
Germany
13
95 %
Accommodation Sales icon
Accommodation Sales
icon: star 722,000 €
43 %
Average prices:
Night
60.60 €
3.80 €
Room
98.40 €
5.80 €
RevPAR
62.90 €
10.40 €
Capacity icon
Capacity
icon: establishment 8.0
27 %
icon: room 310
56 %
icon: bed 690
56 %
utilization icon
Utilization
icon: room 64 %
13 %
icon: bed 46 %
23 %
Weather icon
Weather
icon: temperature 17.0 °C
0.7 °C
icon: rainfall 62 mm
24 mm

11,900 registered bed nights

In June 2020, 11,900 registered bed nights were recorded in Joensuu (-39.1 %), of which 11,400 nights were spent by domestic visitors and 490 nights by foreigners. Registered domestic bed nights decreased 34 percent and registered foreign bed nights decreased 79 percent. In total, registered bed nights decreased 39 percent from last year's June.

Most foreign registered bed nights were recorded for travelers from Estonia (171 nights).

7,600 nights (-33.0 %) were spend by leisure visitors and 4,300 nights (-47.4 %) by business visitors.

Between January and June, 47,300 registered bed nights (-40.9 %) were recorded for domestic visitors and 9,600 (-34.8 %) for foreigners in Joensuu, in total 57,000 (-40.0 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.1 percent

Total of 1.1 million registered bed nights (-50.9 %) were recorded in the whole country, of which 1.1 million nights (-36.1 %) were spent by domestic visitors and 50,900 nights (-91.6 %) by foreigners.

The market share of Joensuu out of total registered bed nights was 1.1 % (+0.2 percentage points), out of domestic bed nights 1.1 % and foreign bed nights 1.0 %.

7,300 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 44 percent compared to earlier year. Of all registered arrivals, 98.6 percent were domestic, and 1.4 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Joensuu on average 1.6 nights (+0.12) and foreigners 4.6 nights (+2.8).

Ferry arrivals from different harbors

20,300 Russian travelers via eastern border

A total of 20,300 Russians arrived in Finland over the eastern border crossings.

  • Vaalimaa: 4,800 (-94.3 %)
  • Nuijamaa: 6,100 (-94.6 %)
  • Imatra: 2,300 (-94.9 %)
  • Vainikkala (train): 0.0 (-100.0 %)
  • Niirala: 4,600 (-80.4 %)
  • Vartius: 1,500 (-81.7 %)
  • Kuusamo: 60 (-88.0 %)
  • Salla: 42 (-98.5 %)
  • Raja-Jooseppi: 28 (-99.0 %)

Russian visa applications decreased 99 percent

There was a total of 590 visa applications to Finland made by the Russians. 65.2 percent were done at St. Petersburg's consulate.

Accommodation sales 805,000 euro

Total accommodation sales in June were 805,000 euro (-515,000). The share of Airbnb and Vrbo was 10.3 percent. Therefore, registered accommodation sales were 722,000 euro (-538,000) and non-registered sales 83,100 euro (+23,200).

Average prices

= change at least 10 %
June 2020
Amount
Change jan-June 2020
Amount
Change
Adr (Non-Registered) 100 € 23.1 % 88 € 1.3 %
Adr (Registered) 98 € 6.3 % 101 € 10.0 %
Revpar (Non-Registered) 68 € 46.7 % 52 € 15.1 %
Revpar (Registered) 63 € 19.7 % 49 € -8.6 %
Bed Night (Registered) 61 € -5.9 % 74 € 6.0 %

Tax free sales -0.3 % (January)

Tax free sales decreased less than one percent from the previous year.

(Russians +0.1 %, Chinese -88.4 %)

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

8.0 accommodation establishments (-3)
310 rooms (-390)
690 beds (-880)

Room utilization 63.9 % (+7.2)
Unsold rooms 113
Bed utilization 46.2 % (+8.5)

Airbnb and Vrbo

91 accommodation establishments (-2)
68 apartments (+4)
116 rooms (+0)

Apartment utilization 67.6 % (+11)
Unsold apartments 22

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "joensuu + keyword"

Google searches for "joensuu" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in June was 8.55/10 (+0.18).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Border Guard, Finnish Meteorological Institute, Global Blue, Ministry For Foreign Affairs Of Finland, Statistics Finland, Tak Research

More information available at the dashboard

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