Jokkmokk
Accommodation and Travel Stats

March 2020

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Jokkmokk: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 18,500
38 %
icon: sweden 13,400
38 %
icon: foreign 5,100
37 %
Visitors icon
Visitors
icon: star 6,900
40 %
icon: sweden 4,600
36 %
icon: foreign 2,300
47 %
Accommodation Sales icon
Accommodation Sales
icon: star 9.4 mill. SEK
34 %
Average prices:
Night
508.00 SEK
28.90 SEK
Room
1,303.00 SEK
88.20 SEK
RevPAR
433.20 SEK
210.10 SEK
Capacity icon
Capacity
icon: establishment 25
4 %
icon: room 730
0 %
icon: bed 2,400
1 %
utilization icon
Utilization
icon: room 0.33
37 %
icon: bed 0.26
38 %
Weather icon
Weather
icon: temperature -3.7 °C
2.1 °C
icon: rainfall 18 mm
34 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

18,500 registered bed nights

In March 2020, 18,500 bed nights were recorded in Jokkmokk (-38.0 %), of which 13,400 nights were spent by domestic visitors and 5,100 nights by foreigners. Domestic bed nights decreased 38 percent and foreign bed nights decreased 37 percent. In total, bed nights decreased 38 percent from last year's March.

4,000 rooms (-48.3 %) were booked by leisure visitors and 3,200 rooms (-20.5 %) by business visitors.

Between January and March, 37,300 bed nights (-33.0 %) were recorded for domestic visitors and 21,500 (-6.2 %) for foreigners in Jokkmokk, in total 58,800 (-25.2 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.7 percent

Total of 2.8 million bed nights (-37.8 %) were recorded in the whole country, of which 2.4 million nights (-33.7 %) were spent by domestic visitors and 405,000 nights (-54.3 %) by foreigners.

The market share of Jokkmokk out of total bed nights was 0.7 % (-0.0 percentage points), out of domestic bed nights 0.6 % and foreign bed nights 1.3 %.

6,900 tourists arrived to accommodation

Arrivals to registered accommodation decreased 40 percent compared to earlier year. Of all arrivals, 67.0 percent were domestic, and 33.0 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Jokkmokk on average 2.9 nights (-0.09) and foreigners 2.2 nights (+0.35).

Ferry arrivals from different harbors

Accommodation sales 9.4 million SEK

Registered accommodation sales in March were 9.4 million SEK (-4.9 million).

Registered January-March sales were 32.7 million SEK and they decreased 6.7 million euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Registered) 1,300 SEK 7.3 % 1,300 SEK 8.7 %
Bed Night (Registered) 510 SEK 6.0 % 560 SEK 11.0 %
Revpar (Registered) 430 SEK -32.7 % 540 SEK -17.4 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

25 accommodation establishments (+1)
730 rooms (-2)
2,400 beds (+18)

Room utilization 33.2 % (-20)
Unsold rooms 490
Bed utilization 26.0 % (-16)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "jokkmokk + keyword"

Google searches for "jokkmokk" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

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