Jönköping County
Accommodation and Travel Stats

February 2020

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Jönköping County: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 72,300
14 %
icon: sweden 60,000
2 %
icon: foreign 12,300
45 %
Top 3:
Denmark
4,000
67 %
Germany
2,400
36 %
United Kingdom
530
13 %
Accommodation Sales icon
Accommodation Sales
icon: star 38.5 mill. SEK
9 %
Average prices:
Night
531.90 SEK
29.90 SEK
Room
894.00 SEK
13.00 SEK
RevPAR
388.60 SEK
9.10 SEK
Capacity icon
Capacity
icon: establishment 93
2 %
icon: room 3,200
0 %
icon: bed 8,200
5 %
utilization icon
Utilization
icon: room 0.43
4 %
icon: bed 0.26
21 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

72,300 registered bed nights

In February 2020, 72,300 bed nights were recorded in Jönköping County (-13.7 %), of which 60,000 nights were spent by domestic visitors and 12,300 nights by foreigners. Domestic bed nights decreased two percent and foreign bed nights decreased 45 percent. In total, bed nights decreased 14 percent from last year's February.

Most foreign bed nights were recorded for travelers from Denmark (4,000 nights).

Between January and February, 124,000 bed nights (-1.4 %) were recorded for domestic visitors and 23,600 (-32.7 %) for foreigners in Jönköping County, in total 147,000 (-8.3 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.6 percent

Total of 4.4 million bed nights (+2.4 %) were recorded in the whole country, of which 3.5 million nights (+3.9 %) were spent by domestic visitors and 928,000 nights (-2.8 %) by foreigners.

The market share of Jönköping County out of total bed nights was 1.6 % (-0.3 percentage points), out of domestic bed nights 1.7 % and foreign bed nights 1.3 %.

Ferry arrivals from different harbors

Accommodation sales 38.5 million SEK

Registered accommodation sales in February were 38.5 million SEK (-3.6 million).

Registered January-February sales were 81.5 million SEK and they decreased 5.5 million euro from the previous year.

Average prices

= change at least 10 %
February 2020
Amount
Change jan-February 2020
Amount
Change
Adr (Registered) 890 SEK 1.5 % 910 SEK 1.1 %
Bed Night (Registered) 530 SEK 6.0 % 550 SEK 2.2 %
Revpar (Registered) 390 SEK -2.3 % 400 SEK -2.4 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

93 accommodation establishments (+2)
3,200 rooms (-3)
8,200 beds (+390)

Room utilization 43.5 % (-1.7)
Unsold rooms 1,800
Bed utilization 26.2 % (-6.8)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "jönköping county + keyword"

Google searches for "jönköping county" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

More information available at the dashboard

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