Jönköping County
Accommodation and Travel Stats

November 2019


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Jönköping County: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 97,100
5 %
icon: sweden 82,800
9 %
icon: foreign 14,300
15 %
Accommodation Sales icon
Accommodation Sales
icon: star 69.8 mill. SEK
12 %
Average prices:
718.50 SEK
47.10 SEK
1,104.00 SEK
28.00 SEK
652.20 SEK
58.00 SEK
Capacity icon
icon: establishment 97
3 %
icon: room 3,300
3 %
icon: bed 8,600
9 %

Key indicators

Bed nights



Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.



Registered bed nights increased five percent

In November 2019, 97,100 bed nights were recorded in Jönköping County (+4.6 %), of which 82,800 nights were spent by domestic visitors and 14,300 nights by foreigners. Domestic bed nights increased nine percent and foreign bed nights decreased 15 percent. In total, bed nights increased five percent from last year's November.

Between January and November, 1.2 million bed nights (+2.8 %) were recorded for domestic visitors and 488,000 (+6.5 %) for foreigners in Jönköping County, in total 1.7 million (+3.9 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 2.7 percent

Total of 3.6 million bed nights (+3.1 %) were recorded in the whole country, of which 2.9 million nights (+5.9 %) were spent by domestic visitors and 731,000 nights (-6.7 %) by foreigners.

The market share of Jönköping County out of total bed nights was 2.7 % (0.0 percentage points), out of domestic bed nights 2.8 % and foreign bed nights 2.0 %.

Ferry arrivals from different harbors

Accommodation sales 69.8 million SEK

Registered accommodation sales in November were 69.8 million SEK (+7.5 million).

Registered January-November sales were 701.3 million SEK and they increased 39.7 million euro from the previous year.

Average prices

= change at least 10 %
November 2019
Change jan-November 2019
Adr (Registered) 1,100 SEK 2.6 % 950 SEK -0.7 %
Bed Night (Registered) 720 SEK 7.0 % 410 SEK 2.0 %
Revpar (Registered) 650 SEK 9.8 % 550 SEK 4.3 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

97 accommodation establishments (+3)
3,300 rooms (+92)
8,600 beds (+690)

Room utilization 59.1 % (+3.8)
Unsold rooms 1,400
Bed utilization 34.4 % (+0.7)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "jönköping county + keyword"

Google searches for "jönköping county" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

More information available in the dashboard