Accommodation and Travel Stats

September 2019


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Jönköping: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 70,000
6 %
icon: sweden 55,900
0 %
icon: foreign 14,100
40 %
Visitors icon
icon: star 44,900
4 %
icon: sweden 36,000
2 %
icon: foreign 8,900
31 %
Accommodation Sales icon
Accommodation Sales
icon: star 52.0 mill. SEK
18 %
Average prices:
742.90 SEK
78.30 SEK
1,199.10 SEK
50.90 SEK
783.50 SEK
42.80 SEK
Capacity icon
icon: establishment 43
2 %
icon: room 2,200
10 %
icon: bed 4,600
0 %
Weather icon
icon: rainfall 52 mm

Key indicators

Bed nights



Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.



Registered bed nights increased six percent

In September 2019, 70,000 bed nights were recorded in Jönköping (+5.7 %), of which 55,900 nights were spent by domestic visitors and 14,100 nights by foreigners. Domestic bed nights decreased less than one percent and foreign bed nights increased 40 percent. In total, bed nights increased six percent from last year's September.

17,900 rooms (+26.7 %) were booked by leisure visitors and 25,400 rooms (+5.2 %) by business visitors.

Between January and September, 523,000 bed nights (+1.0 %) were recorded for domestic visitors and 156,000 (+12.7 %) for foreigners in Jönköping, in total 679,000 (+3.4 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.5 percent

Total of 4.5 million bed nights (+2.0 %) were recorded in the whole country, of which 3.4 million nights (+3.2 %) were spent by domestic visitors and 1.2 million nights (-1.1 %) by foreigners.

The market share of Jönköping out of total bed nights was 1.5 % (+0.1 percentage points), out of domestic bed nights 1.7 % and foreign bed nights 1.2 %.

44,900 tourists arrived to accommodation

Arrivals to registered accommodation increased four percent compared to earlier year. Of all arrivals, 80.2 percent were domestic, and 19.8 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Jönköping on average 1.6 nights (+0.02) and foreigners 1.6 nights (+0.1).

Ferry arrivals from different harbors

Accommodation sales 52.0 million SEK

Registered accommodation sales in September were 52.0 million SEK (+8.0 million).

Registered January-September sales were 360.7 million SEK and they increased 36.5 million euro from the previous year.

Average prices

= change at least 10 %
September 2019
Change jan-September 2019
Adr (Registered) 1,200 SEK 4.4 % 1,000 SEK -0.3 %
Revpar (Registered) 780 SEK 5.8 % 600 SEK 1.3 %
Bed Night (Registered) 740 SEK 11.8 %  530 SEK 7.6 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

43 accommodation establishments (-1)
2,200 rooms (+196)
4,600 beds (-2)

Room utilization 65.3 % (+0.83)
Unsold rooms 770
Bed utilization 51.6 % (+0.76)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "jönköping + keyword"

Google searches for "jönköping" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in September was 8.09/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available in the dashboard