Jönköping
Accommodation and Travel Stats

March 2020

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Jönköping: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 26,000
48 %
icon: sweden 23,500
47 %
icon: foreign 2,600
57 %
Visitors icon
Visitors
icon: star 17,100
52 %
icon: sweden 15,700
50 %
icon: foreign 1,400
63 %
Accommodation Sales icon
Accommodation Sales
icon: star 17.7 mill. SEK
46 %
Average prices:
Night
678.30 SEK
33.10 SEK
Room
951.00 SEK
7.70 SEK
RevPAR
279.60 SEK
216.10 SEK
Capacity icon
Capacity
icon: establishment 37
8 %
icon: room 2,100
6 %
icon: bed 4,300
7 %
utilization icon
Utilization
icon: room 0.29
44 %
icon: bed 0.2
46 %
Weather icon
Weather
icon: rainfall 54 mm
22 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

26,000 registered bed nights

In March 2020, 26,000 bed nights were recorded in Jönköping (-48.4 %), of which 23,500 nights were spent by domestic visitors and 2,600 nights by foreigners. Domestic bed nights decreased 47 percent and foreign bed nights decreased 57 percent. In total, bed nights decreased 48 percent from last year's March.

7,100 rooms (-47.5 %) were booked by leisure visitors and 11,500 rooms (-45.3 %) by business visitors.

Between January and March, 94,000 bed nights (-16.8 %) were recorded for domestic visitors and 12,700 (-22.5 %) for foreigners in Jönköping, in total 107,000 (-17.5 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.9 percent

Total of 2.8 million bed nights (-37.8 %) were recorded in the whole country, of which 2.4 million nights (-33.7 %) were spent by domestic visitors and 405,000 nights (-54.3 %) by foreigners.

The market share of Jönköping out of total bed nights was 0.9 % (-0.2 percentage points), out of domestic bed nights 1.0 % and foreign bed nights 0.6 %.

17,100 tourists arrived to accommodation

Arrivals to registered accommodation decreased 52 percent compared to earlier year. Of all arrivals, 91.7 percent were domestic, and 8.3 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Jönköping on average 1.5 nights (+0.08) and foreigners 1.8 nights (+0.25).

Ferry arrivals from different harbors

Accommodation sales 17.7 million SEK

Registered accommodation sales in March were 17.7 million SEK (-14.9 million).

Registered January-March sales were 69.9 million SEK and they decreased 13.4 million euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Registered) 950 SEK 0.8 % 940 SEK 2.4 %
Bed Night (Registered) 680 SEK 5.1 % 660 SEK 1.7 %
Revpar (Registered) 280 SEK -43.6 % 390 SEK -14.6 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

37 accommodation establishments (-3)
2,100 rooms (-146)
4,300 beds (-310)

Room utilization 29.4 % (-23)
Unsold rooms 1,500
Bed utilization 20.3 % (-18)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "jönköping + keyword"

Google searches for "jönköping" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in March was 8.08/10 (-0.36).

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

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