Jyväskylä Region
Accommodation and Travel Stats

April 2021

Jyväskylä Region: Tourism in a nutshell

Bed Nights icon
Bed Nights (March)
icon: star 24,500
13 %
icon: finland 22,900
9 %
icon: foreign 1,500
46 %
Top 3:
Sweden
160
70 %
Germany
157
60 %
Czech Republic
136
1,411 %
Visitors icon
Visitors (March)
icon: star 14,800
12 %
icon: finland 13,800
13 %
icon: foreign 980
6 %
Top 3:
Sweden
147
110 %
Japan
133
787 %
Czech Republic
125
2,400 %
Accommodation Sales icon
Accommodation Sales (March)
icon: star 1.3 mill. €
31 %
Average prices:
Night
52.80 €
14.20 €
Room
85.10 €
12.10 €
RevPAR
22.00 €
14.00 €
Capacity icon
Capacity (March)
icon: establishment 26
10 %
icon: room 1,900
11 %
icon: bed 4,300
8 %
utilization icon
Utilization (March)
icon: room 0.26
30 %
icon: bed 0.18
23 %
Weather icon
Weather
icon: temperature 2.8 °C
1.1 °C
icon: rainfall 52 mm
27 mm

Key indicators

Bed nights (Jyväskylä Region)

Arrivals (Jyväskylä Region)

Sales (Jyväskylä Region)

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature (Jyväskylä Region)

Rainfall (Jyväskylä Region)

24,500 registered bed nights (March, Jyväskylä Region)

Registered bednights in Jyväskylä region in March decreased 13 percent compared to year before. Bednights were recorded in Jyväskylä region in March 2021 24,500, of which for Finns 22,900 and for foreign visitors 1,500. Therefore domestic bed nights decreased nine percent and foreign bed nights decreased 46 percent. In total, bed nights decreased 13 percent from last year's March.

Most foreign bed nights were recorded for travelers from Sweden (160 nights).

10,400 nights (-6.9 %) were spend by leisure visitors and 14,000 nights (-16.4 %) by business visitors.

Between January and March, bed nights in Jyväskylä region were in total 73,100 (-45.5 % compared to year before), of which domestic were 69,900 (-41.2 % compared to year before) and foreign visitors 3,200 (-79.1 % compared to year before). In Finland bed nights were between January and March in total 2.5 million (-45.8 % compared to year before), of which domestic were 2.3 million (-21.7 % compared to year before) and foreign visitors 158,000 (-90.1 % compared to year before).

Registered bed nights (Jyväskylä Region)

Bed nights by country of arrival (Jyväskylä Region)

Market share 2.8 percent (March, Jyväskylä Region)

Total of 863,000 bed nights (-13.3 %) were recorded in the whole country, of which 816,000 nights (+11.7 %) were spent by domestic visitors and 47,500 nights (-82.1 %) by foreigners.

The market share of Jyväskylä Region out of total bed nights was 2.8 % (0.0 percentage points), out of domestic bed nights 2.8 % and foreign bed nights 3.2 %.

14,800 tourists arrived to accommodation (March, Jyväskylä Region)

Arrivals to registered accommodation decreased 12 percent compared to earlier year. Of all arrivals, 93.3 percent were domestic, and 6.7 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Jyväskylä Region on average 1.7 nights (+0.07) and foreigners 1.6 nights (-1.1).

7.0 air travelers (Jyväskylä)

The airport received a total of 7.0 passengers.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 6.0 passengers departing the airport, therefore the total number of trips via the airport was 13.

Arriving passengers (excl. transfers) (Jyväskylä)

Arriving passengers from (Jyväskylä)

Passengers on transfers from (Jyväskylä)

Departing passengers to (Jyväskylä)

Ferry arrivals from different harbors (Jyväskylä Region)

Accommodation sales 1.7 million euro (March, Jyväskylä Region)

Total accommodation sales in March were 1.7 million euro (-587,000). The share of Airbnb and Vrbo was 24.6 percent. Therefore, registered accommodation sales were 1.3 million euro (-584,000) and non-registered sales 421,000 euro (-3,200).

Total January-March sales were 4.9 million euro and they decreased 5.0 million euro from the previous year.

Average prices

= change at least 10 %
March 2021
Amount
Change jan-March 2021
Amount
Change
Adr (Non-Registered) 127 € 21.9 % 118 € 19.7 %
Adr (Registered) 85 € -12.5 % 86 € -15.5 %
Revpar (Non-Registered) 67 € 48.0 % 59 € 21.6 %
Bed Night (Registered) 53 € -21.2 % 53 € -18.0 %
Revpar (Registered) 22 € -39.0 % 22 € -52.8 %

Registered accommodation sales (Jyväskylä Region)

Average registered room price (ADR) (Jyväskylä Region)

Capacity & Utilization (March, Jyväskylä Region)

Registered Accommodation

26 accommodation establishments (-3)
1,900 rooms (-240)
4,300 beds (-370)

Room utilization 25.8 % (-11)
Unsold rooms 1,400
Bed utilization 18.3 % (-5.6)

Airbnb and Vrbo

340 accommodation establishments (-156)
300 apartments (-146)
580 rooms (-250)

Apartment utilization 53.3 % (+9.8)
Unsold apartments 140

Registered room utilization for establishments (Jyväskylä Region)

Website's user sessions by language (Jyväskylä Region)

Global Google searches for "jyväskylä region + keyword" (Jyväskylä Region)

Google searches for "jyväskylä region" by search region (Jyväskylä Region)

The occurrence of hashtags on Instagram (Jyväskylä Region)

The number of likes for posts with hashtags on Instagram (Jyväskylä Region)

Hotel customer satisfaction by nationalities (Jyväskylä Region)

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Sources: Airdna, Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland, Tak Research

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