Jyväskylä Region
Accommodation and Travel Stats

October 2020

Jyväskylä Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 40,300
32 %
icon: finland 39,600
27 %
icon: foreign 660
87 %
Visitors icon
Visitors
icon: star 22,900
41 %
icon: finland 22,600
38 %
icon: foreign 290
87 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.9 mill. €
47 %
Average prices:
Night
47.80 €
13.50 €
Room
91.40 €
5.20 €
RevPAR
31.00 €
22.70 €
Capacity icon
Capacity
icon: establishment 29
6 %
icon: room 2,000
8 %
icon: bed 4,400
5 %
Weather icon
Weather
icon: temperature 6.0 °C
3.5 °C
icon: rainfall 66 mm
1 mm

Key indicators

Bed nights (Jyväskylä Region)

Arrivals (Jyväskylä Region)

Sales (Jyväskylä Region)

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature (Jyväskylä Region)

Rainfall (Jyväskylä Region)

40,300 registered bed nights (Jyväskylä Region)

Registered bednights in Jyväskylä region in October decreased 32 percent compared to year before. Bednights were recorded in Jyväskylä region in October 2020 40,300, of which for Finns 39,600 and for foreign visitors 660. Therefore domestic bed nights decreased 27 percent and foreign bed nights decreased 87 percent. In total, bed nights decreased 32 percent from last year's October.

24,000 nights (-16.7 %) were spend by leisure visitors and 16,200 nights (-46.8 %) by business visitors.

Between January and October, bed nights in Jyväskylä region were in total 391,000 (-31.7 % compared to year before), of which domestic were 368,000 (-26.4 % compared to year before) and foreign visitors 22,600 (-68.5 % compared to year before). In Finland bed nights were between January and October in total 12.7 million (-35.5 % compared to year before), of which domestic were 10.6 million (-24.0 % compared to year before) and foreign visitors 2.1 million (-63.2 % compared to year before).

Registered bed nights (Jyväskylä Region)

Bed nights by country of arrival (Jyväskylä Region)

Market share 3.6 percent (Jyväskylä Region)

Total of 1.1 million bed nights (-32.3 %) were recorded in the whole country, of which 1.1 million nights (-14.8 %) were spent by domestic visitors and 79,700 nights (-81.7 %) by foreigners.

The market share of Jyväskylä Region out of total bed nights was 3.6 % (0.0 percentage points), out of domestic bed nights 3.8 % and foreign bed nights 0.8 %.

22,900 tourists arrived to accommodation (Jyväskylä Region)

Arrivals to registered accommodation decreased 41 percent compared to earlier year. Of all arrivals, 98.8 percent were domestic, and 1.2 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Jyväskylä Region on average 1.8 nights (+0.26) and foreigners 2.3 nights (-0.15).

2.0 air travelers (Jyväskylä)

The airport received a total of 2.0 passengers, which means air passenger arrivals decreased 100 percent.

Of local passengers, 100.0 % arrived from abroad, thus the share of domestic passengers was 0.0 %.

In addition, there were 7.0 passengers departing the airport (-99.8 %), therefore the total number of trips via the airport was 9.0 (-99.9 %).

Arriving passengers (excl. transfers) (Jyväskylä)

Arriving passengers from (Jyväskylä)

Passengers on transfers from (Jyväskylä)

Departing passengers to (Jyväskylä)

Ferry arrivals from different harbors (Jyväskylä Region)

Accommodation sales 2.6 million euro (Jyväskylä Region)

Total accommodation sales in October were 2.6 million euro (-1.6 million). The share of Airbnb and Vrbo was 25.3 percent. Therefore, registered accommodation sales were 1.9 million euro (-1.7 million) and non-registered sales 653,000 euro (+150,000).

Total January-October sales were 27.9 million euro and they decreased 12.1 million euro from the previous year.

Average prices

= change at least 10 %
October 2020
Amount
Change jan-October 2020
Amount
Change
Adr (Non-Registered) 125 € 30.4 %  116 € 18.4 % 
Adr (Registered) 91 € -5.3 % 95 € -1.3 %
Revpar (Non-Registered) 73 € 40.9 %  65 € 14.8 % 
Bed Night (Registered) 48 € -22.0 %  55 € -8.5 %
Revpar (Registered) 31 € -42.3 %  39 € -22.9 % 

Registered accommodation sales (Jyväskylä Region)

Average registered room price (ADR) (Jyväskylä Region)

Capacity & Utilization (Jyväskylä Region)

Registered Accommodation

29 accommodation establishments (-2)
2,000 rooms (-171)
4,400 beds (-260)

Room utilization 33.9 % (-22)
Unsold rooms 1,300

Airbnb and Vrbo

480 accommodation establishments (-75)
420 apartments (-69)
820 rooms (-85)

Apartment utilization 58.4 % (+4.4)
Unsold apartments 175

Registered room utilization for establishments (Jyväskylä Region)

Website's user sessions by language (Jyväskylä Region)

Global Google searches for "jyväskylä region + keyword" (Jyväskylä Region)

Google searches for "jyväskylä region" by search region (Jyväskylä Region)

The occurrence of hashtags on Instagram (Jyväskylä Region)

Hotel customer satisfaction by nationalities (Jyväskylä Region)

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Sources: Airdna, Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland, Tak Research

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