Jyväskylä Region
Accommodation and Travel Stats

February 2021

Jyväskylä Region: Tourism in a nutshell

Bed Nights icon
Bed Nights (January)
icon: star 23,100
49 %
icon: finland 22,200
43 %
icon: foreign 860
87 %
Visitors icon
Visitors (January)
icon: star 14,700
42 %
icon: finland 14,300
37 %
icon: foreign 400
86 %
Accommodation Sales icon
Accommodation Sales (January)
icon: star 1.3 mill. €
52 %
Average prices:
Night
57.70 €
3.00 €
Room
89.60 €
5.50 €
RevPAR
21.40 €
20.40 €
Capacity icon
Capacity (January)
icon: establishment 27
13 %
icon: room 2,000
10 %
icon: bed 4,300
8 %
utilization icon
Utilization (January)
icon: room 0.24
46 %
icon: bed 0.17
44 %
Weather icon
Weather (January)
icon: temperature -7.4 °C
6.9 °C
icon: rainfall 71 mm
17 mm

Key indicators

Bed nights (Jyväskylä Region)

Arrivals (Jyväskylä Region)

Sales (Jyväskylä Region)

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature (Jyväskylä Region)

Rainfall (Jyväskylä Region)

23,100 registered bed nights (January, Jyväskylä Region)

Registered bednights in Jyväskylä region in January decreased 49 percent compared to year before. Bednights were recorded in Jyväskylä region in January 2021 23,100, of which for Finns 22,200 and for foreign visitors 860. Therefore domestic bed nights decreased 43 percent and foreign bed nights decreased 87 percent. In total, bed nights decreased 49 percent from last year's January.

11,100 nights (-47.2 %) were spend by leisure visitors and 12,000 nights (-51.3 %) by business visitors.

Registered bed nights (Jyväskylä Region)

Bed nights by country of arrival (Jyväskylä Region)

Market share 3.4 percent (January, Jyväskylä Region)

Total of 681,000 bed nights (-59.2 %) were recorded in the whole country, of which 629,000 nights (-34.3 %) were spent by domestic visitors and 52,000 nights (-92.7 %) by foreigners.

The market share of Jyväskylä Region out of total bed nights was 3.4 % (+0.7 percentage points), out of domestic bed nights 3.5 % and foreign bed nights 1.6 %.

14,700 tourists arrived to accommodation (January, Jyväskylä Region)

Arrivals to registered accommodation decreased 42 percent compared to earlier year. Of all arrivals, 97.3 percent were domestic, and 2.7 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Jyväskylä Region on average 1.5 nights (-0.16) and foreigners 2.1 nights (-0.22).

13 air travelers (January, Jyväskylä)

The airport received a total of 13 passengers, which means air passenger arrivals decreased 99 percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 11 passengers departing the airport (-99.6 %), therefore the total number of trips via the airport was 24 (-99.4 %).

Arriving passengers (excl. transfers) (Jyväskylä)

Arriving passengers from (Jyväskylä)

Passengers on transfers from (Jyväskylä)

Departing passengers to (Jyväskylä)

Ferry arrivals from different harbors (Jyväskylä Region)

Accommodation sales 1.6 million euro (January, Jyväskylä Region)

Total accommodation sales in January were 1.6 million euro (-1.6 million). The share of Airbnb and Vrbo was 18.8 percent. Therefore, registered accommodation sales were 1.3 million euro (-1.4 million) and non-registered sales 308,000 euro (-114,000).

Average prices

= change at least 10 %
January 2021
Amount
Change
Adr (Non-Registered) 111 € 15.6 %
Adr (Registered) 90 € -5.8 %
Bed Night (Registered) 58 € -4.9 %
Revpar (Non-Registered) 49 € 5.1 %
Revpar (Registered) 21 € -48.8 %

Registered accommodation sales (Jyväskylä Region)

Average registered room price (ADR) (Jyväskylä Region)

Capacity & Utilization (January, Jyväskylä Region)

Registered Accommodation

27 accommodation establishments (-4)
2,000 rooms (-230)
4,300 beds (-350)

Room utilization 23.9 % (-20)
Unsold rooms 1,500
Bed utilization 17.2 % (-14)

Airbnb and Vrbo

370 accommodation establishments (-115)
320 apartments (-101)
640 rooms (-149)

Apartment utilization 44.3 % (-4.0)
Unsold apartments 181

Registered room utilization for establishments (Jyväskylä Region)

Website's user sessions by language (Jyväskylä Region)

Global Google searches for "jyväskylä region + keyword" (Jyväskylä Region)

Google searches for "jyväskylä region" by search region (Jyväskylä Region)

The occurrence of hashtags on Instagram (Jyväskylä Region)

The number of likes for posts with hashtags on Instagram (Jyväskylä Region)

Hotel customer satisfaction by nationalities (Jyväskylä Region)

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Sources: Airdna, Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland, Tak Research

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