Jyväskylä
Accommodation and Travel Stats

October 2019

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Jyväskylä: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 42,800
15 %
icon: finland 38,100
19 %
icon: foreign 4,700
7 %
Visitors icon
Visitors
icon: star 30,300
19 %
icon: finland 28,300
24 %
icon: foreign 2,000
21 %
Accommodation Sales icon
Accommodation Sales
icon: star 2.9 mill. €
10 %
Average prices:
Night
68.70 €
3.60 €
Room
101.90 €
0.50 €
RevPAR
58.60 €
4.40 €
Capacity icon
Capacity
icon: establishment 18
6 %
icon: room 1,600
3 %
icon: bed 3,200
3 %
Weather icon
Weather
icon: temperature 2.5 °C
1.8 °C
icon: rainfall 65 mm
28 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 15 percent

In October 2019, 42,800 bed nights were recorded in Jyväskylä (+15.3 %), of which 38,100 nights were spent by domestic visitors and 4,700 nights by foreigners. Domestic bed nights increased 19 percent and foreign bed nights decreased seven percent. In total, bed nights increased 15 percent from last year's October.

19,000 nights (+34.4 %) were spend by leisure visitors and 23,800 nights (+3.6 %) by business visitors.

Between January and October, 358,000 bed nights (+3.4 %) were recorded for domestic visitors and 58,700 (-15.6 %) for foreigners in Jyväskylä, in total 417,000 (+0.2 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 2.6 percent

Total of 1.7 million bed nights (+7.1 %) were recorded in the whole country, of which 1.2 million nights (+5.3 %) were spent by domestic visitors and 436,000 nights (+12.5 %) by foreigners.

The market share of Jyväskylä out of total bed nights was 2.6 % (+0.2 percentage points), out of domestic bed nights 3.1 % and foreign bed nights 1.1 %.

30,300 tourists arrived to accommodation

Arrivals to registered accommodation increased 19 percent compared to earlier year. Of all arrivals, 93.4 percent were domestic, and 6.6 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Jyväskylä on average 1.3 nights (-0.06) and foreigners 2.3 nights (+0.37).

3,700 international congress guests in 2019

The number of international congress quests decreased 22 percent from the previous year.

There was a total of 51 congresses organized (+5.0) in 2019.

2,900 air travelers

The airport received a total of 2,900 passengers, which means air passenger arrivals decreased 37 percent.

Of local passengers, 19.2 % arrived from abroad, thus the share of domestic passengers was 80.8 %.

In addition, there were 3,100 passengers departing the airport (-34.9 %), therefore the total number of trips via the airport was 6,000 (-35.8 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 2.9 million euro

Registered accommodation sales in October were 2.9 million euro (+256,000).

Registered January-October sales were 27.8 million euro and they decreased 479,000 euro from the previous year.

Average prices

= change at least 10 %
October 2019
Amount
Change jan-October 2019
Amount
Change
Adr (Registered) 102 € 0.5 % 100 € -1.8 %
Bed Night (Registered) 69 € -5.0 % 67 € -1.9 %
Revpar (Registered) 59 € 8.0 % 55 € -5.0 %

Tax free sales -41.2 %

Tax free sales decreased 41 percent from the previous year.

(Russians -17.3 %, Chinese -57.6 %, Japanese -100.0 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

18 accommodation establishments (+1)
1,600 rooms (+54)
3,200 beds (+106)

Room utilization 57.5 % (+4.0)
Unsold rooms 690
Bed utilization 43.5 % (+5.5)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "jyväskylä + keyword"

Google searches for "jyväskylä" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in October was 8.89/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland

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