Jyväskylä
Accommodation and Travel Stats

February 2020

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Jyväskylä: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 43,400
24 %
icon: finland 38,700
28 %
icon: foreign 4,700
1 %
Top 3:
Germany
650
5 %
Sweden
560
67 %
France
480
7 %
Visitors icon
Visitors
icon: star 28,600
16 %
icon: finland 26,100
17 %
icon: foreign 2,400
5 %
Top 3:
Germany
450
19 %
France
350
90 %
Sweden
280
36 %
Accommodation Sales icon
Accommodation Sales
icon: star 3.1 mill. €
31 %
Average prices:
Night
72.10 €
4.00 €
Room
115.50 €
19.40 €
RevPAR
66.40 €
13.50 €
Capacity icon
Capacity
icon: establishment 17
0 %
icon: room 1,600
1 %
icon: bed 3,300
1 %
utilization icon
Utilization
icon: room 0.57
4 %
icon: bed 0.47
21 %
Weather icon
Weather
icon: temperature -2.2 °C
1.1 °C
icon: rainfall 40 mm
3 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 24 percent

In February 2020, 43,400 bed nights were recorded in Jyväskylä (+24.2 %), of which 38,700 nights were spent by domestic visitors and 4,700 nights by foreigners. Domestic bed nights increased 28 percent and foreign bed nights decreased one percent. In total, bed nights increased 24 percent from last year's February.

Most foreign bed nights were recorded for travelers from Germany (650 nights).

18,200 nights (+22.1 %) were spend by leisure visitors and 25,200 nights (+25.7 %) by business visitors.

Between January and February, 67,700 bed nights (+16.5 %) were recorded for domestic visitors and 9,400 (-3.5 %) for foreigners in Jyväskylä, in total 77,200 (+13.6 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 2.3 percent

Total of 1.9 million bed nights (+7.0 %) were recorded in the whole country, of which 1.2 million nights (+10.2 %) were spent by domestic visitors and 611,000 nights (+1.2 %) by foreigners.

The market share of Jyväskylä out of total bed nights was 2.3 % (+0.3 percentage points), out of domestic bed nights 3.1 % and foreign bed nights 0.8 %.

28,600 tourists arrived to accommodation

Arrivals to registered accommodation increased 16 percent compared to earlier year. Of all arrivals, 91.4 percent were domestic, and 8.6 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Jyväskylä on average 1.5 nights (+0.13) and foreigners 1.9 nights (-0.1).

2,100 air travelers

The airport received a total of 2,100 passengers, which means air passenger arrivals decreased eight percent.

Of local passengers, 0.7 % arrived from abroad, thus the share of domestic passengers was 99.3 %.

In addition, there were 2,600 passengers departing the airport (-6.0 %), therefore the total number of trips via the airport was 4,700 (-7.0 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 3.1 million euro

Registered accommodation sales in February were 3.1 million euro (+749,000).

Registered January-February sales were 5.3 million euro and they increased 502,000 euro from the previous year.

Average prices

= change at least 10 %
February 2020
Amount
Change jan-February 2020
Amount
Change
Adr (Registered) 116 € 20.2 % 107 € 9.5 %
Bed Night (Registered) 72 € 5.8 % 69 € -2.8 %
Revpar (Registered) 66 € 25.4 % 55 € 7.5 %

Tax free sales +19.3 % (January)

Tax free sales increased 19 percent from the previous year.

(Russians +6.8 %, Chinese +163.0 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

17 accommodation establishments (+0)
1,600 rooms (+21)
3,300 beds (+38)

Room utilization 57.5 % (+2.4)
Unsold rooms 700
Bed utilization 47.4 % (+8.1)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "jyväskylä + keyword"

Google searches for "jyväskylä" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in February was 8.73/10 (+0.19).

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland

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