Jyväskylä
Accommodation and Travel Stats

September 2022

Jyväskylä: Tourism in a nutshell

icon: star 48,300
17 %
icon: finland 39,100
1 %
icon: foreign 9,200
251 %
Top 3:
United Kingdom
1,500
3,924 %
Germany
1,100
152 %
France
710
288 %
icon: star 29,600
1 %
icon: finland 26,300
6 %
icon: foreign 3,300
122 %
Top 3:
Germany
610
89 %
United Kingdom
360
1,226 %
Sweden
300
95 %
Average prices:
Night
82.20 €
26.70 €
Room
123.60 €
27.70 €
RevPAR
76.30 €
31.70 €
icon: establishment 19
0 %
icon: room 1,700
2 %
icon: bed 3,300
3 %
icon: temperature 16.8 °C
2.8 °C
icon: rainfall 56 mm
94 mm

Registered bed nights increased 17 percent (August)

In August 2022, 48,300 registered bed nights were recorded in Jyväskylä (+17.0 %), of which 39,100 nights were spent by domestic visitors and 9,200 nights by foreigners. Registered domestic bed nights increased one percent and registered foreign bed nights increased 250 percent. In total, registered bed nights increased 17 percent from last year's August.

Most foreign registered bed nights were recorded for travelers from United Kingdom (1,500 nights).

21,700 nights (-15.3 %) were spend by leisure visitors and 26,600 nights (+69.7 %) by business visitors.

Between January and August, 291,000 registered bed nights (+26.5 %) were recorded for domestic visitors and 34,300 (+270.7 %) for foreigners in Jyväskylä, in total 325,000 (+35.9 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 2.1 percent (August)

Total of 2.3 million registered bed nights (+12.6 %) were recorded in the whole country, of which 1.8 million nights (-2.2 %) were spent by domestic visitors and 560,000 nights (+114.2 %) by foreigners.

The market share of Jyväskylä out of total registered bed nights was 2.1 % (+0.1 percentage points), out of domestic bed nights 2.2 % and foreign bed nights 1.6 %.

29,600 tourists arrived to registered accommodation (August)

Arrivals to registered accommodation increased one percent compared to earlier year. Of all registered arrivals, 88.7 percent were domestic, and 11.3 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Jyväskylä on average 1.5 nights (+0.1) and foreigners 2.8 nights (+1.0).

Domestic visitor days were 492,000 (August)

In August 2022, 492,000 domestic visitor days were recorded in Jyväskylä.

Between January and August, 3.5 million domestic visitor days were recorded in Jyväskylä.

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

58 air travelers (August)

The airport received a total of 58 passengers, which means air passenger arrivals decreased 43 percent.

Of local passengers, 22.4 % arrived from abroad, thus the share of domestic passengers was 77.6 %.

In addition, there were 79 passengers departing the airport (-43.2 %), therefore the total number of trips via the airport was 137 (-43.2 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 4.8 million euro (August)

Total accommodation sales in August were 4.8 million euro (+2.0 million). The share of Airbnb and Vrbo was 16.6 percent. Therefore, registered accommodation sales were 4.0 million euro (+1.7 million) and non-registered sales 792,000 euro (+276,000).

Total January-August sales were 24.4 million euro and they increased 8.4 million euro from the previous year.

Average prices

= change at least 10 %
August 2022
Amount
Change jan-August 2022
Amount
Change
Adr (Non-Registered) 128 € 1.8 % 117 € -3.8 %
Adr (Registered) 124 € 29.0 % 104 € 10.7 %
Bed Night (Registered) 82 € 48.1 % 64 € 18.6 %
Revpar (Non-Registered) 80 € 7.2 % 67 € -0.9 %
Revpar (Registered) 76 € 71.1 % 52 € 43.4 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (August)

Registered Accommodation

19 accommodation establishments (+0)
1,700 rooms (+36)
3,300 beds (+100)

Room utilization 61.7 % (+15)
Unsold rooms 630

Airbnb and Vrbo

550 accommodation establishments (+196)
460 apartments (+155)
860 rooms (+270)

Apartment utilization 62.7 % (+3.2)
Unsold apartments 171

Registered room utilization for establishments

Accommodation customer satisfaction (June)

Average customer satisfaction score on Booking.com given by accommodation customers in June was 8.58/10 (+0.06).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Booking.Com, Business Finland, Elisa, Finavia, Finnish Meteorological Institute, Socialblade, Statistics Finland, Tak Research

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