Jyväskylä
Accommodation and Travel Stats

December 2021

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Jyväskylä: Tourism in a nutshell

Total
icon: new 39,800
43 %
Registered Accommodation
icon: star 29,000
78 %
icon: finland 26,900
72 %
icon: foreign 2,100
194 %
Non-registered Accommodation
icon: star 10,700
6 %
Total
icon: new 25,900
57 %
Registered Accommodation
icon: star 20,800
88 %
icon: finland 19,700
83 %
icon: foreign 1,100
316 %
Non-registered Accommodation
icon: star 5,100
6 %
Total
icon: new 2.1 mill. €
68 %
Registered Accommodation
icon: star 1.7 mill. €
68 %
Average prices:
Night
59.80 €
6.90 €
Room
99.80 €
14.40 €
RevPAR
37.90 €
16.70 €
Non-registered Accommodation
icon: star 365,000 €
68 %
Average prices:
Adr
132.70 €
7.30 €
RevPAR
60.90 €
3.70 €
Registered Accommodation
icon: establishment 16
7 %
icon: room 1,600
14 %
icon: bed 3,100
10 %
Non-registered Accommodation
icon: establishment 310
15 %
icon: room 530
17 %
Registered Accommodation
icon: room 38 %
53 %
icon: bed 32 %
60 %
Non-registered Accommodation
icon: entire place 46 %
11 %
Registered Accommodation
icon: star 1.4
5 %
icon: finland 1.4
5 %
icon: foreign 2.0
29 %

Paid bed nights

Registered bed nights increased 78 percent

In December 2021, 29,000 registered bed nights were recorded in Jyväskylä (+77.9 %), of which 26,900 nights were spent by domestic visitors and 2,100 nights by foreigners. Registered domestic bed nights increased 72 percent and registered foreign bed nights increased 194 percent. In total, registered bed nights increased 78 percent from last year's December.

16,600 nights (+91.7 %) were spend by leisure visitors and 12,500 nights (+62.4 %) by business visitors.

Between January and December, 374,000 registered bed nights (+23.8 %) were recorded for domestic visitors and 21,900 (+18.3 %) for foreigners in Jyväskylä, in total 396,000 (+23.4 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.8 percent

Total of 1.6 million registered bed nights (+109.8 %) were recorded in the whole country, of which 1.0 million nights (+44.5 %) were spent by domestic visitors and 593,000 nights (+823.7 %) by foreigners.

The market share of Jyväskylä out of total registered bed nights was 1.8 % (-0.3 percentage points), out of domestic bed nights 2.7 % and foreign bed nights 0.4 %.

Length of stay was 1.4 nights in registered accommodation

Length of stay in registered accommodation decreased five percent compared to earlier year. In Jyväskylä, length of stay in December was on average 1.4 nights and in Finland 2.2 nights (-5.9 %).

During December, domestic visitors stayed in registered accommodation in Jyväskylä on average 1.4 nights (-4.5 %) and foreigners 2.0 nights (+27.2 %).

20,800 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 88 percent compared to earlier year. Of all registered arrivals, 94.9 percent were domestic, and 5.1 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Jyväskylä on average 1.4 nights (-0.08) and foreigners 2.0 nights (-0.83).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

128 air travelers

The airport received a total of 128 passengers, which means air passenger arrivals increased 370 percent.

Of local passengers, 10.2 % arrived from abroad, thus the share of domestic passengers was 89.8 %.

In addition, there were 151 passengers departing the airport (+420.7 %), therefore the total number of trips via the airport was 280 (+398.2 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 2.1 million euro

Total accommodation sales in December were 2.1 million euro (+853,000). The share of Airbnb and Vrbo was 17.4 percent. Therefore, registered accommodation sales were 1.7 million euro (+873,000) and non-registered sales 365,000 euro (-19,300).

Total January-December sales were 28.2 million euro and they increased 3.0 million euro from the previous year.

Average prices

= change at least 10 %
December 2021
Amount
Change jan-December 2021
Amount
Change
Adr (Non-Registered) 133 € 5.9 % 122 € 2.0 %
Adr (Registered) 100 € 16.8 % 99 € 1.9 %
Revpar (Non-Registered) 61 € -5.7 % 63 € -2.7 %
Bed Night (Registered) 60 € 13.1 % 59 € -1.1 %
Revpar (Registered) 38 € 78.3 % 43 € 6.0 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

16 accommodation establishments (+1)
1,600 rooms (+193)
3,100 beds (+290)

Room utilization 38.0 % (+13)
Unsold rooms 990
Bed utilization 31.9 % (+12)

Airbnb and Vrbo

310 accommodation establishments (-54)
270 apartments (-56)
530 rooms (-109)

Apartment utilization 45.9 % (-5.6)
Unsold apartments 145

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Finavia, Statistics Finland, Visitory Research Team

More information available at the dashboard

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