Kainuu
Accommodation and Travel Stats

September 2020

Kainuu: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 73,300
5 %
icon: finland 71,700
2 %
icon: foreign 1,600
61 %
Top 3:
Portugal
620
15,525 %
Spain
270
639 %
Estonia
181
22 %
Visitors icon
Visitors
icon: star 26,400
2 %
icon: finland 26,000
2 %
icon: foreign 320
74 %
Top 3:
Estonia
92
18 %
Portugal
43
2,050 %
United States
29
7 %
Accommodation Sales icon
Accommodation Sales
icon: star 3.4 mill. €
3 %
Average prices:
Night
46.20 €
0.90 €
Room
86.50 €
2.50 €
RevPAR
44.80 €
3.40 €
Capacity icon
Capacity
icon: establishment 39
2 %
icon: room 2,100
8 %
icon: bed 7,200
13 %
Weather icon
Weather
icon: temperature 9.9 °C
0.8 °C
icon: rainfall 136 mm
103 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

73,300 registered bed nights

In September 2020, 73,300 bed nights were recorded in Kainuu (-5.3 %), of which 71,700 nights were spent by domestic visitors and 1,600 nights by foreigners. Domestic bed nights decreased two percent and foreign bed nights decreased 61 percent. In total, bed nights decreased five percent from last year's September.

Most foreign bed nights were recorded for travelers from Portugal (620 nights).

62,700 nights (-5.3 %) were spend by leisure visitors and 10,600 nights (-5.3 %) by business visitors.

Between January and September, 624,000 bed nights (-9.9 %) were recorded for domestic visitors and 37,000 (-54.0 %) for foreigners in Kainuu, in total 661,000 (-14.5 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 5.9 percent

Total of 1.2 million bed nights (-32.3 %) were recorded in the whole country, of which 1.1 million nights (-12.3 %) were spent by domestic visitors and 87,000 nights (-83.1 %) by foreigners.

The market share of Kainuu out of total bed nights was 5.9 % (+1.7 percentage points), out of domestic bed nights 6.2 % and foreign bed nights 1.9 %.

Bed nights comparison between regions

26,400 tourists arrived to accommodation

Arrivals to registered accommodation decreased two percent compared to earlier year. Of all arrivals, 98.8 percent were domestic, and 1.2 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Kainuu on average 2.8 nights (-0.1) and foreigners 5.1 nights (+1.7).

Ferry arrivals from different harbors

Accommodation sales 3.4 million euro

Registered accommodation sales in September were 3.4 million euro (-120,000).

Registered January-September sales were 27.7 million euro and they decreased 7.7 million euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 86 € 3.0 % 90 € -1.1 %
Bed Night (Registered) 46 € 2.0 % 42 € -8.6 %
Revpar (Registered) 45 € 8.2 % 44 € -0.7 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

39 accommodation establishments (-1)
2,100 rooms (-187)
7,200 beds (-1,100)

Room utilization 51.8 % (+2.5)
Unsold rooms 1,000
Bed utilization 32.1 % (+2.6)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kainuu + keyword"

Google searches for "kainuu" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

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Sources: Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland

Kainuun liitto, Kauppakatu 1, 87100 Kajaani

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