Kainuu
Accommodation and Travel Stats

March 2021

Kainuu: Tourism in a nutshell

Bed Nights icon
Bed Nights (February)
icon: star 82,800
21 %
icon: finland 76,600
22 %
icon: foreign 6,200
3 %
Top 3:
Russia
620
60 %
Germany
500
41 %
Poland
390
6,350 %
Visitors icon
Visitors (February)
icon: star 21,100
35 %
icon: finland 20,500
33 %
icon: foreign 660
70 %
Top 3:
Denmark
91
2,933 %
Czech Republic
43
975 %
Germany
38
85 %
Accommodation Sales icon
Accommodation Sales (February)
icon: star 3.6 mill. €
21 %
Average prices:
Night
43.60 €
0.30 €
Room
94.00 €
7.80 €
RevPAR
51.40 €
13.70 €
Capacity icon
Capacity (February)
icon: establishment 34
3 %
icon: room 2,000
0 %
icon: bed 7,000
1 %
utilization icon
Utilization (February)
icon: room 0.55
15 %
icon: bed 0.41
18 %
Weather icon
Weather
icon: temperature -4.9 °C
2.3 °C
icon: rainfall 37 mm
8 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

82,800 registered bed nights (February)

In February 2021, 82,800 bed nights were recorded in Kainuu (-20.6 %), of which 76,600 nights were spent by domestic visitors and 6,200 nights by foreigners. Domestic bed nights decreased 22 percent and foreign bed nights increased three percent. In total, bed nights decreased 21 percent from last year's February.

Most foreign bed nights were recorded for travelers from Russia (620 nights).

72,400 nights (-23.8 %) were spend by leisure visitors and 10,300 nights (+12.8 %) by business visitors.

Between January and February, 128,000 bed nights (-19.4 %) were recorded for domestic visitors and 7,500 (-69.2 %) for foreigners in Kainuu, in total 136,000 (-26.0 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 9.2 percent (February)

Total of 902,000 bed nights (-51.3 %) were recorded in the whole country, of which 842,000 nights (-32.1 %) were spent by domestic visitors and 59,500 nights (-90.3 %) by foreigners.

The market share of Kainuu out of total bed nights was 9.2 % (+3.6 percentage points), out of domestic bed nights 9.1 % and foreign bed nights 10.4 %.

Bed nights comparison between regions

21,100 tourists arrived to accommodation (February)

Arrivals to registered accommodation decreased 35 percent compared to earlier year. Of all arrivals, 96.9 percent were domestic, and 3.1 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Kainuu on average 3.7 nights (+0.52) and foreigners 9.3 nights (+6.6).

230 air travelers (Kajaani)

The airport received a total of 230 passengers, which means air passenger arrivals decreased 87 percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 166 passengers departing the airport (-89.2 %), therefore the total number of trips via the airport was 390 (-88.1 %).

Arriving passengers (excl. transfers) (Kajaani)

Arriving passengers from (Kajaani)

Passengers on transfers from (Kajaani)

Departing passengers to (Kajaani)

Ferry arrivals from different harbors

Accommodation sales 3.6 million euro (February)

Registered accommodation sales in February were 3.6 million euro (-966,000).

Registered January-February sales were 6.0 million euro and they decreased 2.3 million euro from the previous year.

Average prices

= change at least 10 %
February 2021
Amount
Change jan-February 2021
Amount
Change
Adr (Registered) 94 € -7.6 % 91 € -7.4 %
Revpar (Registered) 51 € -21.1 % 42 € -25.4 %
Bed Night (Registered) 44 € -0.6 % 44 € -1.9 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (February)

Registered Accommodation

34 accommodation establishments (-1)
2,000 rooms (-9)
7,000 beds (+69)

Room utilization 54.7 % (-9.3)
Unsold rooms 920
Bed utilization 41.3 % (-9.1)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kainuu + keyword"

Google searches for "kainuu" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

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Sources: Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland

Kainuun liitto, Kauppakatu 1, 87100 Kajaani

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