Kainuu
Accommodation and Travel Stats

December 2020

Kainuu: Tourism in a nutshell

Bed Nights icon
Bed Nights (November)
icon: star 58,100
1 %
icon: finland 53,600
1 %
icon: foreign 4,600
7 %
Visitors icon
Visitors (November)
icon: star 16,300
18 %
icon: finland 16,000
16 %
icon: foreign 260
59 %
Accommodation Sales icon
Accommodation Sales (November)
icon: star 2.8 mill. €
4 %
Average prices:
Night
48.40 €
2.10 €
Room
91.50 €
5.00 €
RevPAR
38.60 €
4.70 €
Capacity icon
Capacity (November)
icon: establishment 34
3 %
icon: room 2,000
10 %
icon: bed 6,600
18 %
Weather icon
Weather
icon: temperature -3.2 °C
0.6 °C
icon: rainfall 50 mm
3 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

58,100 registered bed nights (November)

In November 2020, 58,100 bed nights were recorded in Kainuu (-0.9 %), of which 53,600 nights were spent by domestic visitors and 4,600 nights by foreigners. Domestic bed nights decreased one percent and foreign bed nights increased seven percent. In total, bed nights decreased one percent from last year's November.

48,700 nights (-5.3 %) were spend by leisure visitors and 9,500 nights (+30.3 %) by business visitors.

Between January and November, 760,000 bed nights (-8.0 %) were recorded for domestic visitors and 43,000 (-50.8 %) for foreigners in Kainuu, in total 803,000 (-12.1 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 7.1 percent (November)

Total of 815,000 bed nights (-47.9 %) were recorded in the whole country, of which 728,000 nights (-34.3 %) were spent by domestic visitors and 87,200 nights (-80.9 %) by foreigners.

The market share of Kainuu out of total bed nights was 7.1 % (+3.4 percentage points), out of domestic bed nights 7.4 % and foreign bed nights 5.3 %.

Bed nights comparison between regions

16,300 tourists arrived to accommodation (November)

Arrivals to registered accommodation decreased 18 percent compared to earlier year. Of all arrivals, 98.4 percent were domestic, and 1.6 percent were from foreign countries.

During November, domestic visitors stayed in registered accommodation in Kainuu on average 3.3 nights (+0.51) and foreigners 17 nights (+11).

190 air travelers (Kajaani)

The airport received a total of 190 passengers, which means air passenger arrivals decreased 95 percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 146 passengers departing the airport (-95.3 %), therefore the total number of trips via the airport was 340 (-95.1 %).

Arriving passengers (excl. transfers) (Kajaani)

Arriving passengers from (Kajaani)

Passengers on transfers from (Kajaani)

Departing passengers to (Kajaani)

Ferry arrivals from different harbors

Accommodation sales 2.8 million euro (November)

Registered accommodation sales in November were 2.8 million euro (+96,700).

Registered January-November sales were 33.8 million euro and they decreased 7.7 million euro from the previous year.

Average prices

= change at least 10 %
November 2020
Amount
Change jan-November 2020
Amount
Change
Adr (Registered) 91 € 5.8 % 90 € -0.6 %
Bed Night (Registered) 48 € 4.5 % 42 € -7.3 %
Revpar (Registered) 39 € 13.9 %  43 € 1.5 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (November)

Registered Accommodation

34 accommodation establishments (-1)
2,000 rooms (-220)
6,600 beds (-1,500)

Room utilization 42.2 % (+3.0)
Unsold rooms 1,100
Bed utilization 28.8 % (+4.9)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kainuu + keyword"

Google searches for "kainuu" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

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Sources: Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland

Kainuun liitto, Kauppakatu 1, 87100 Kajaani

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