Kainuu
Accommodation and Travel Stats

January 2019

Kainuu: Tourism in a nutshell

Total
icon: new 88,900
5 %
Registered Accommodation
icon: star 75,000
2 %
icon: finland 52,400
1 %
icon: foreign 22,600
9 %
Non-registered Accommodation
icon: star 13,900
30 %
Total
icon: new 23,400
13 %
Registered Accommodation
icon: star 19,700
9 %
icon: finland 16,100
10 %
icon: foreign 3,600
3 %
Non-registered Accommodation
icon: star 3,700
29 %
Total
icon: new 4.2 mill. €
61 %
Registered Accommodation
icon: star 3.6 mill. €
61 %
Average prices:
Night
48.10 €
22.00 €
Room
91.10 €
26.20 €
RevPAR
38.70 €
11.70 €
Non-registered Accommodation
icon: star 557,000 €
61 %
Average prices:
Adr
183.30 €
31.00 €
RevPAR
105.50 €
31.10 €
Registered Accommodation
icon: establishment 36
5 %
icon: room 2,200
1 %
icon: bed 8,200
14 %
Non-registered Accommodation
icon: establishment 260
26 %
icon: room 620
24 %
Registered Accommodation
icon: room 43 %
2 %
icon: bed 29 %
20 %
Non-registered Accommodation
icon: entire place 58 %
19 %
Registered Accommodation
icon: star 3.8
12 %
icon: finland 3.3
10 %
icon: foreign 6.3
12 %

Paid bed nights

Registered bed nights increased two percent

In January 2019, 75,000 registered bed nights were recorded in Kainuu (+1.7 %), of which 52,400 nights were spent by domestic visitors and 22,600 nights by foreigners. Registered domestic bed nights decreased one percent and registered foreign bed nights increased nine percent. In total, registered bed nights increased two percent from last year's January.

64,400 nights (+25.8 %) were spend by leisure visitors and 10,600 nights (-53.2 %) by business visitors.

Registered bed nights

Registered bed nights by country of arrival

Market share 4.8 percent

Total of 1.5 million registered bed nights (+1.3 %) were recorded in the whole country, of which 869,000 nights (+1.6 %) were spent by domestic visitors and 678,000 nights (+0.9 %) by foreigners.

The market share of Kainuu out of total registered bed nights was 4.8 % (0.0 percentage points), out of domestic bed nights 6.0 % and foreign bed nights 3.3 %.

Comparison of registered bed nights between regions

Length of stay increased 12 percent in registered accommodation

Length of stay in registered accommodation increased 12 percent compared to earlier year. In Kainuu, length of stay in January was on average 3.8 nights and in Finland 2.0 nights (+0.4 %).

During January, domestic visitors stayed in registered accommodation in Kainuu on average 3.3 nights and foreigners 6.3 nights .

19,700 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased nine percent compared to earlier year. Of all registered arrivals, 81.7 percent were domestic, and 18.3 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Kainuu on average 3.3 nights (+0.31) and foreigners 6.3 nights (+0.68).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

3,800 air travelers (Kajaani)

The airport received a total of 3,800 passengers, which means air passenger arrivals increased three percent.

Of local passengers, 6.5 % arrived from abroad, thus the share of domestic passengers was 93.5 %.

In addition, there were 4,500 passengers departing the airport (+5.4 %), therefore the total number of trips via the airport was 8,300 (+4.4 %).

Arriving passengers (excl. transfers) (Kajaani)

Arriving passengers from (Kajaani)

Passengers on transfers from (Kajaani)

Departing passengers to (Kajaani)

Ferry arrivals from different harbors

Accommodation sales 4.2 million euro

Total accommodation sales in January were 4.2 million euro (+1.6 million). The share of Airbnb and Vrbo was 13.4 percent. Therefore, registered accommodation sales were 3.6 million euro (+1.7 million) and non-registered sales 557,000 euro (-108,000).

Average prices

= change at least 10 %
January 2019
Amount
Change
Adr (Non-Registered) 183 € 20.3 %
Revpar (Non-Registered) 105 € 41.7 %
Adr (Registered) 91 € 40.4 %
Bed Night (Registered) 48 € 84.2 %
Revpar (Registered) 39 € 43.4 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

36 accommodation establishments (-2)
2,200 rooms (+18)
8,200 beds (-1,300)

Room utilization 42.5 % (+0.9)
Unsold rooms 1,300
Bed utilization 29.0 % (+4.8)

Airbnb and Vrbo

260 accommodation establishments (-89)
240 apartments (-89)
620 rooms (-194)

Apartment utilization 57.9 % (+9.4)
Unsold apartments 103

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Finavia, Statistics Finland, Visitory Research Team

Kainuun liitto, Kauppakatu 1, 87100 Kajaani

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