Kainuu
Accommodation and Travel Stats

December 2019

Kainuu: Tourism in a nutshell

Total
icon: new 107,000
10 %
Registered Accommodation
icon: star 78,900
4 %
icon: finland 68,000
1 %
icon: foreign 10,900
27 %
Non-registered Accommodation
icon: star 28,500
80 %
Total
icon: new 31,400
15 %
Registered Accommodation
icon: star 23,700
3 %
icon: finland 20,300
4 %
icon: foreign 3,500
5 %
Non-registered Accommodation
icon: star 7,600
84 %
Total
icon: new 4.9 mill. €
65 %
Registered Accommodation
icon: star 3.7 mill. €
65 %
Average prices:
Night
46.40 €
17.70 €
Room
103.00 €
28.60 €
RevPAR
45.70 €
13.30 €
Non-registered Accommodation
icon: star 1.2 mill. €
65 %
Average prices:
Adr
189.40 €
24.60 €
RevPAR
135.00 €
34.00 €
Registered Accommodation
icon: establishment 37
3 %
icon: room 2,200
1 %
icon: bed 8,000
2 %
Non-registered Accommodation
icon: establishment 370
42 %
icon: room 890
48 %
Registered Accommodation
icon: room 44 %
2 %
icon: bed 31 %
0 %
Non-registered Accommodation
icon: entire place 71 %
17 %
Registered Accommodation
icon: star 3.3
7 %
icon: finland 3.4
3 %
icon: foreign 3.1
23 %

Paid bed nights

78,900 registered bed nights

In December 2019, 78,900 registered bed nights were recorded in Kainuu (-4.0 %), of which 68,000 nights were spent by domestic visitors and 10,900 nights by foreigners. Registered domestic bed nights increased one percent and registered foreign bed nights decreased 27 percent. In total, registered bed nights decreased four percent from last year's December.

70,800 nights (+14.1 %) were spend by leisure visitors and 8,100 nights (-59.6 %) by business visitors.

Between January and December, 894,000 registered bed nights (+5.6 %) were recorded for domestic visitors and 98,400 (-8.4 %) for foreigners in Kainuu, in total 992,000 (+4.0 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 4.4 percent

Total of 1.8 million registered bed nights (+1.2 %) were recorded in the whole country, of which 988,000 nights (+2.2 %) were spent by domestic visitors and 789,000 nights (-0.0 %) by foreigners.

The market share of Kainuu out of total registered bed nights was 4.4 % (-0.2 percentage points), out of domestic bed nights 6.9 % and foreign bed nights 1.4 %.

Comparison of registered bed nights between regions

Length of stay was 3.3 nights in registered accommodation

Length of stay in registered accommodation decreased seven percent compared to earlier year. In Kainuu, length of stay in December was on average 3.3 nights and in Finland 2.0 nights (+1.9 %).

During December, domestic visitors stayed in registered accommodation in Kainuu on average 3.4 nights (+0.3 %) and foreigners 3.1 nights (-4.0 %).

23,700 tourists arrived to registered accommodation

Arrivals to registered accommodation increased three percent compared to earlier year. Of all registered arrivals, 85.3 percent were domestic, and 14.7 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Kainuu on average 3.4 nights (-0.11) and foreigners 3.1 nights (-0.93).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

3,800 air travelers (Kajaani)

The airport received a total of 3,800 passengers, which means air passenger arrivals decreased 13 percent.

Of local passengers, 4.3 % arrived from abroad, thus the share of domestic passengers was 95.7 %.

In addition, there were 3,100 passengers departing the airport (-11.0 %), therefore the total number of trips via the airport was 6,900 (-11.8 %).

Arriving passengers (excl. transfers) (Kajaani)

Arriving passengers from (Kajaani)

Passengers on transfers from (Kajaani)

Departing passengers to (Kajaani)

Ferry arrivals from different harbors

Accommodation sales 4.9 million euro

Total accommodation sales in December were 4.9 million euro (+1.9 million). The share of Airbnb and Vrbo was 24.5 percent. Therefore, registered accommodation sales were 3.7 million euro (+1.3 million) and non-registered sales 1.2 million euro (+614,000).

Total January-December sales were 53.9 million euro and they increased 22.4 million euro from the previous year.

Average prices

= change at least 10 %
December 2019
Amount
Change jan-December 2019
Amount
Change
Adr (Non-Registered) 189 € 14.9 % 162 € 16.6 %
Revpar (Non-Registered) 135 € 33.7 % 103 € 43.9 %
Adr (Registered) 103 € 38.5 % 91 € 36.1 %
Bed Night (Registered) 46 € 61.9 % 45 € 67.5 %
Revpar (Registered) 46 € 41.0 % 43 € 44.5 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

37 accommodation establishments (+1)
2,200 rooms (-13)
8,000 beds (-161)

Room utilization 44.4 % (+0.8)
Unsold rooms 1,200
Bed utilization 31.3 % (+0.1)

Airbnb and Vrbo

370 accommodation establishments (+110)
350 apartments (+105)
890 rooms (+290)

Apartment utilization 71.1 % (+10)
Unsold apartments 102

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Finavia, Statistics Finland, Visitory Research Team

Kainuun liitto, Kauppakatu 1, 87100 Kajaani

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