Kainuu
Accommodation and Travel Stats

February 2020

Kainuu: Tourism in a nutshell

Total
icon: new 131,000
22 %
Registered Accommodation
icon: star 104,000
7 %
icon: finland 98,300
12 %
icon: foreign 6,000
37 %
Non-registered Accommodation
icon: star 27,000
167 %
Top 3 (Reg.):
Russia
1,500
4 %
France
1,000
9 %
Germany
850
14 %
Total
icon: new 40,000
33 %
Registered Accommodation
icon: star 32,700
20 %
icon: finland 30,500
20 %
icon: foreign 2,200
20 %
Non-registered Accommodation
icon: star 7,200
165 %
Top 3 (Reg.):
France
860
360 %
Russia
500
6 %
Germany
260
27 %
Total
icon: new 5.6 mill.
1 %
Registered Accommodation
icon: star 4.6 mill. €
1 %
Average prices:
Night
43.90 €
9.70 €
Room
101.80 €
1.00 €
RevPAR
65.20 €
7.80 €
Non-registered Accommodation
icon: star 995,000
1 %
Average prices:
Adr
164.40 €
19.40 €
RevPAR
124.00 €
45.80 €
Registered Accommodation
icon: establishment 35
3 %
icon: room 2,000
8 %
icon: bed 7,000
15 %
Non-registered Accommodation
icon: establishment 340
37 %
icon: room 800
41 %
Registered Accommodation
icon: room 64 %
12 %
icon: bed 50 %
21 %
Non-registered Accommodation
icon: entire place 75 %
76 %
Registered Accommodation
icon: star 3.2
11 %
icon: finland 3.2
6 %
icon: foreign 2.7
48 %

Paid bed nights

Registered bed nights increased seven percent

In February 2020, 104,000 registered bed nights were recorded in Kainuu (+7.4 %), of which 98,300 nights were spent by domestic visitors and 6,000 nights by foreigners. Registered domestic bed nights increased 12 percent and registered foreign bed nights decreased 37 percent. In total, registered bed nights increased seven percent from last year's February.

Most foreign registered bed nights were recorded for travelers from Russia (1,500 nights).

95,100 nights (+9.3 %) were spend by leisure visitors and 9,200 nights (-9.2 %) by business visitors.

Between January and February, 159,000 registered bed nights (+14.0 %) were recorded for domestic visitors and 24,300 (-24.5 %) for foreigners in Kainuu, in total 184,000 (+6.8 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 5.6 percent

Total of 1.9 million registered bed nights (+7.0 %) were recorded in the whole country, of which 1.2 million nights (+10.2 %) were spent by domestic visitors and 611,000 nights (+1.2 %) by foreigners.

The market share of Kainuu out of total registered bed nights was 5.6 % (0.0 percentage points), out of domestic bed nights 7.9 % and foreign bed nights 1.0 %.

Comparison of registered bed nights between regions

Length of stay was 3.2 nights in registered accommodation

Length of stay in registered accommodation decreased 11 percent compared to earlier year. In Kainuu, length of stay in February was on average 3.2 nights and in Finland 2.0 nights (+2.0 %).

During February, domestic visitors stayed in registered accommodation in Kainuu on average 3.2 nights (-8.0 %) and foreigners 2.7 nights (-36.3 %).

32,700 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 20 percent compared to earlier year. Of all registered arrivals, 93.2 percent were domestic, and 6.8 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Kainuu on average 3.2 nights (-0.22) and foreigners 2.7 nights (-2.5).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

3,200 air travelers (Kajaani)

The airport received a total of 3,200 passengers, which means air passenger arrivals decreased 18 percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 3,300 passengers departing the airport (-14.0 %), therefore the total number of trips via the airport was 6,500 (-16.0 %).

Arriving passengers (excl. transfers) (Kajaani)

Arriving passengers from (Kajaani)

Passengers on transfers from (Kajaani)

Departing passengers to (Kajaani)

Ferry arrivals from different harbors

Accommodation sales 5.6 million euro

Total accommodation sales in February were 5.6 million euro (-37,300). The share of Airbnb and Vrbo was 17.9 percent. Therefore, registered accommodation sales were 4.6 million euro (-629,000) and non-registered sales 995,000 euro (+592,000).

Total January-February sales were 10.2 million euro and they increased 437,000 euro from the previous year.

Average prices

= change at least 10 %
February 2020
Amount
Change jan-February 2020
Amount
Change
Adr (Non-Registered) 164 € -10.5 % 172 € -6.3 %
Revpar (Non-Registered) 124 € 58.5 % 122 € 32.2 %
Adr (Registered) 102 € 1.0 % 98 € 1.4 %
Revpar (Registered) 65 € 13.6 % 56 € 16.6 %
Bed Night (Registered) 44 € -18.1 % 45 € -12.5 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

35 accommodation establishments (-1)
2,000 rooms (-172)
7,000 beds (-1,200)

Room utilization 64.0 % (+7.1)
Unsold rooms 730
Bed utilization 50.4 % (+8.8)

Airbnb and Vrbo

340 accommodation establishments (+92)
330 apartments (+94)
800 rooms (+230)

Apartment utilization 74.6 % (+32)
Unsold apartments 84

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Finavia, Statistics Finland, Visitory Research Team

Kainuun liitto, Kauppakatu 1, 87100 Kajaani

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