Kainuu
Accommodation and Travel Stats

October 2020

Kainuu: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 83,700
3 %
icon: finland 82,200
4 %
icon: foreign 1,500
48 %
Top 3:
Portugal
530
26,350 %
Turkey
150
Spain
137
621 %
Visitors icon
Visitors
icon: star 25,100
2 %
icon: finland 24,900
0 %
icon: foreign 240
64 %
Top 3:
Portugal
30
2,900 %
Bulgaria
20
Russia
18
91 %
Accommodation Sales icon
Accommodation Sales
icon: star 3.3 mill. €
2 %
Average prices:
Night
39.00 €
1.80 €
Room
84.50 €
3.30 €
RevPAR
42.20 €
2.60 €
Capacity icon
Capacity
icon: establishment 34
6 %
icon: room 2,000
8 %
icon: bed 6,900
14 %
utilization icon
Utilization
icon: room 50 %
11 %
icon: bed 37 %
16 %
Weather icon
Weather
icon: temperature 5.2 °C
3.5 °C
icon: rainfall 80 mm
2 mm

Registered bed nights increased three percent

In October 2020, 83,700 registered bed nights were recorded in Kainuu (+2.5 %), of which 82,200 nights were spent by domestic visitors and 1,500 nights by foreigners. Registered domestic bed nights increased four percent and registered foreign bed nights decreased 48 percent. In total, registered bed nights increased three percent from last year's October.

Most foreign registered bed nights were recorded for travelers from Portugal (530 nights).

73,700 nights (+1.4 %) were spend by leisure visitors and 10,000 nights (+11.9 %) by business visitors.

Between January and October, 707,000 registered bed nights (-8.4 %) were recorded for domestic visitors and 38,400 (-53.8 %) for foreigners in Kainuu, in total 745,000 (-12.8 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 7.4 percent

Total of 1.1 million registered bed nights (-32.6 %) were recorded in the whole country, of which 1.0 million nights (-15.3 %) were spent by domestic visitors and 80,200 nights (-81.6 %) by foreigners.

The market share of Kainuu out of total registered bed nights was 7.4 % (+2.5 percentage points), out of domestic bed nights 7.9 % and foreign bed nights 1.8 %.

Registered bed nights comparison between regions

25,100 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased two percent compared to earlier year. Of all registered arrivals, 99.1 percent were domestic, and 0.9 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Kainuu on average 3.3 nights (+0.14) and foreigners 6.2 nights (+1.8).

Ferry arrivals from different harbors

25,600 Russian travelers via eastern border

A total of 25,600 Russians arrived in Finland over the eastern border crossings.

  • Vaalimaa: 7,200 (-90.3 %)
  • Nuijamaa: 6,600 (-94.3 %)
  • Imatra: 3,500 (-92.5 %)
  • Vainikkala (train): 0.0 (-100.0 %)
  • Niirala: 5,300 (-76.8 %)
  • Vartius: 2,000 (-77.9 %)
  • Kuusamo: 59 (-87.1 %)
  • Salla: 43 (-98.4 %)
  • Raja-Jooseppi: 36 (-98.6 %)

Russian visa applications decreased 99 percent

There was a total of 900 visa applications to Finland made by the Russians. 51.5 percent were done at St. Petersburg's consulate.

Accommodation sales 3.3 million euro

Registered accommodation sales in October were 3.3 million euro (-66,300).

Registered January-October sales were 31.0 million euro and they decreased 7.7 million euro from the previous year.

Average prices

= change at least 10 %
October 2020
Amount
Change jan-October 2020
Amount
Change
Adr (Registered) 84 € -3.8 % 89 € -1.1 %
Revpar (Registered) 42 € 6.6 % 44 € 0.6 %
Bed Night (Registered) 39 € -4.4 % 42 € -8.2 %

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

34 accommodation establishments (-2)
2,000 rooms (-183)
6,900 beds (-1,100)

Room utilization 50.0 % (+4.9)
Unsold rooms 1,000
Bed utilization 37.3 % (+5.2)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kainuu + keyword"

Google searches for "kainuu" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Finavia, Finnish Border Guard, Finnish Meteorological Institute, Ministry For Foreign Affairs Of Finland, Statistics Finland

Kainuun liitto, Kauppakatu 1, 87100 Kajaani

kainuu logo

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