Kainuu
Accommodation and Travel Stats

January 2023

Kainuu: Tourism in a nutshell

Total
icon: new 82,000
1 %
Registered Accommodation
icon: star 63,300
0 %
icon: finland 59,500
1 %
icon: foreign 3,800
13 %
Non-registered Accommodation
icon: star 18,700
3 %
Total
icon: new 26,200
11 %
Registered Accommodation
icon: star 20,600
14 %
icon: finland 19,500
12 %
icon: foreign 1,100
72 %
Non-registered Accommodation
icon: star 5,600
3 %
Total
icon: new 3.9 mill. €
7 %
Registered Accommodation
icon: star 3.1 mill. €
7 %
Average prices:
Night
49.10 €
2.60 €
Room
100.30 €
4.40 €
RevPAR
42.60 €
0.90 €
Non-registered Accommodation
icon: star 747,000 €
7 %
Average prices:
Adr
167.30 €
10.00 €
RevPAR
63.00 €
1.60 €
Registered Accommodation
icon: establishment 31
11 %
icon: room 2,000
1 %
icon: bed 7,200
1 %
Non-registered Accommodation
icon: establishment 500
15 %
icon: room 1,000
15 %
Registered Accommodation
icon: room 43 %
7 %
icon: bed 28 %
1 %
Non-registered Accommodation
icon: entire place 38 %
3 %
Registered Accommodation
icon: star 3.1
12 %
icon: finland 3.1
11 %
icon: foreign 3.5
34 %

Paid bed nights

Forecast of bed nights in paid accommodation

In February 2023, the number of bed nights in paid accommodation is expected to increase by 6.3 % compared to the previous year in Kainuu.

The number of bed nights is expected to decrease by 4.1 % in the next six months compared to the previous year.

63,300 registered bed nights

In January 2023, 63,300 registered bed nights were recorded in Kainuu (-0.2 %), of which 59,500 nights were spent by domestic visitors and 3,800 nights by foreigners. Registered domestic bed nights decreased one percent and registered foreign bed nights increased 13 percent. In total, registered bed nights decreased less than one percent from last year's January.

54,200 nights (-1.1 %) were spend by leisure visitors and 9,100 nights (+5.7 %) by business visitors.

Registered bed nights

Registered bed nights by country of arrival

Market share 4.1 percent

Total of 1.5 million registered bed nights (+48.1 %) were recorded in the whole country, of which 994,000 nights (+43.8 %) were spent by domestic visitors and 535,000 nights (+56.6 %) by foreigners.

The market share of Kainuu out of total registered bed nights was 4.1 % (-2.0 percentage points), out of domestic bed nights 6.0 % and foreign bed nights 0.7 %.

Comparison of registered bed nights between regions

Length of stay was 3.1 nights in registered accommodation

Length of stay in registered accommodation decreased 12 percent compared to earlier year. In Kainuu, length of stay in January was on average 3.1 nights and in Finland 2.0 nights (-17.8 %).

During January, domestic visitors stayed in registered accommodation in Kainuu on average 3.1 nights and foreigners 3.5 nights .

20,600 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 14 percent compared to earlier year. Of all registered arrivals, 94.8 percent were domestic, and 5.2 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Kainuu on average 3.1 nights (-0.39) and foreigners 3.5 nights (-1.8).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

1,200 air travelers (Kajaani)

The airport received a total of 1,200 passengers, which means air passenger arrivals increased 62 percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 1,400 passengers departing the airport (+65.1 %), therefore the total number of trips via the airport was 2,500 (+63.6 %).

Arriving passengers (excl. transfers) (Kajaani)

Arriving passengers from (Kajaani)

Passengers on transfers from (Kajaani)

Departing passengers to (Kajaani)

Ferry arrivals from different harbors

Accommodation sales 3.9 million euro

Total accommodation sales in January were 3.9 million euro (+250,000). The share of Airbnb and Vrbo was 19.4 percent. Therefore, registered accommodation sales were 3.1 million euro (+162,000) and non-registered sales 747,000 euro (+88,100).

Average prices

= change at least 10 %
January 2023
Amount
Change
Adr (Non-Registered) 167 € 6.4 %
Adr (Registered) 100 € -4.2 %
Revpar (Non-Registered) 63 € 2.6 %
Bed Night (Registered) 49 € 5.7 %
Revpar (Registered) 43 € 2.1 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

31 accommodation establishments (-4)
2,000 rooms (-25)
7,200 beds (-49)

Room utilization 42.5 % (+2.6)
Unsold rooms 1,100
Bed utilization 28.3 % (+0.2)

Airbnb and Vrbo

500 accommodation establishments (+64)
460 apartments (+58)
1,000 rooms (+134)

Apartment utilization 37.7 % (-1.3)
Unsold apartments 290

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Finavia, Statistics Finland, Visitory Research Team

Kainuun liitto, Kauppakatu 1, 87100 Kajaani

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