Kajaani Region
Accommodation and Travel Stats

June 2020

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Kajaani Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 68,900
3 %
icon: finland 68,200
0 %
icon: foreign 780
77 %
Visitors icon
Visitors
icon: star 19,600
20 %
icon: finland 19,400
16 %
icon: foreign 149
88 %
Accommodation Sales icon
Accommodation Sales
icon: star 2.5 mill. €
18 %
Average prices:
Night
36.90 €
6.30 €
Room
83.30 €
5.10 €
RevPAR
48.40 €
1.60 €
Capacity icon
Capacity
icon: establishment 21
5 %
icon: room 1,700
2 %
icon: bed 6,100
1 %
utilization icon
Utilization
icon: room 58 %
10 %
icon: bed 38 %
1 %
Weather icon
Weather
icon: temperature 17.2 °C
2.3 °C
icon: rainfall 67 mm
6 mm

68,900 registered bed nights

In June 2020, 68,900 registered bed nights were recorded in Kajaani Region (-3.4 %), of which 68,200 nights were spent by domestic visitors and 780 nights by foreigners. Registered domestic bed nights increased less than one percent and registered foreign bed nights decreased 77 percent. In total, registered bed nights decreased three percent from last year's June.

62,000 nights (-3.2 %) were spend by leisure visitors and 6,900 nights (-5.3 %) by business visitors.

Between January and June, 323,000 registered bed nights (-18.8 %) were recorded for domestic visitors and 23,800 (-45.9 %) for foreigners in Kajaani Region, in total 346,000 (-21.5 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 6.1 percent

Total of 1.1 million registered bed nights (-50.9 %) were recorded in the whole country, of which 1.1 million nights (-36.1 %) were spent by domestic visitors and 50,900 nights (-91.6 %) by foreigners.

The market share of Kajaani Region out of total registered bed nights was 6.1 % (+3.0 percentage points), out of domestic bed nights 6.4 % and foreign bed nights 1.5 %.

19,600 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 20 percent compared to earlier year. Of all registered arrivals, 99.2 percent were domestic, and 0.8 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Kajaani Region on average 3.5 nights (+0.58) and foreigners 5.2 nights (+2.3).

Ferry arrivals from different harbors

Accommodation sales 2.5 million euro

Registered accommodation sales in June were 2.5 million euro (-541,000).

Registered January-June sales were 15.1 million euro and they decreased 6.6 million euro from the previous year.

Average prices

= change at least 10 %
June 2020
Amount
Change jan-June 2020
Amount
Change
Adr (Registered) 83 € -5.7 % 94 € -1.8 %
Revpar (Registered) 48 € 3.5 % 44 € -15.9 %
Bed Night (Registered) 37 € -14.6 % 44 € -11.2 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

21 accommodation establishments (-1)
1,700 rooms (-27)
6,100 beds (+51)

Room utilization 58.1 % (+5.2)
Unsold rooms 720
Bed utilization 38.4 % (+0.5)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kajaani region + keyword"

Google searches for "kajaani region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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