Kajaani Region
Accommodation and Travel Stats

January 2020

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Kajaani Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 76,200
9 %
icon: finland 59,400
18 %
icon: foreign 16,800
15 %
Visitors icon
Visitors
icon: star 22,900
27 %
icon: finland 19,700
32 %
icon: foreign 3,200
4 %
Accommodation Sales icon
Accommodation Sales
icon: star 3.5 mill. €
4 %
Average prices:
Night
45.70 €
2.40 €
Room
96.70 €
3.20 €
RevPAR
53.00 €
5.40 €
Capacity icon
Capacity
icon: establishment 23
0 %
icon: room 1,700
2 %
icon: bed 6,200
3 %
utilization icon
Utilization
icon: room 0.55
8 %
icon: bed 0.39
5 %
Weather icon
Weather
icon: temperature -3.2 °C
9.9 °C
icon: rainfall 58 mm
16 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased nine percent

In January 2020, 76,200 bed nights were recorded in Kajaani Region (+8.9 %), of which 59,400 nights were spent by domestic visitors and 16,800 nights by foreigners. Domestic bed nights increased 18 percent and foreign bed nights decreased 15 percent. In total, bed nights increased nine percent from last year's January.

67,000 nights (+12.5 %) were spend by leisure visitors and 9,100 nights (-11.7 %) by business visitors.

Registered bed nights

Bed nights by country of arrival

Market share 4.6 percent

Total of 1.7 million bed nights (+8.0 %) were recorded in the whole country, of which 957,000 nights (+10.1 %) were spent by domestic visitors and 714,000 nights (+5.3 %) by foreigners.

The market share of Kajaani Region out of total bed nights was 4.6 % (0.0 percentage points), out of domestic bed nights 6.2 % and foreign bed nights 2.3 %.

22,900 tourists arrived to accommodation

Arrivals to registered accommodation increased 27 percent compared to earlier year. Of all arrivals, 85.9 percent were domestic, and 14.1 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Kajaani Region on average 3.0 nights (-0.34) and foreigners 5.2 nights (-1.2).

Ferry arrivals from different harbors

Accommodation sales 3.5 million euro

Registered accommodation sales in January were 3.5 million euro (+121,000).

Average prices

= change at least 10 %
January 2020
Amount
Change
Adr (Registered) 97 € 3.4 %
Revpar (Registered) 53 € 11.3 %
Bed Night (Registered) 46 € -4.9 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

23 accommodation establishments (+0)
1,700 rooms (+34)
6,200 beds (+180)

Room utilization 54.8 % (+3.9)
Unsold rooms 780
Bed utilization 38.8 % (+1.8)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kajaani region + keyword"

Google searches for "kajaani region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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