Kajaani Region
Accommodation and Travel Stats

April 2020

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Kajaani Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 11,200
84 %
icon: finland 11,000
83 %
icon: foreign 153
96 %
Top 3:
Estonia
78
29 %
China
21
99 %
Russia
8.0
98 %
Visitors icon
Visitors
icon: star 2,400
88 %
icon: finland 2,400
88 %
icon: foreign 24
96 %
Top 3:
Estonia
12
59 %
China
7.0
89 %
Sweden
2.0
94 %
Accommodation Sales icon
Accommodation Sales
icon: star 662,000 €
77 %
Average prices:
Night
59.30 €
17.80 €
Room
85.70 €
1.00 €
RevPAR
11.60 €
33.30 €
Capacity icon
Capacity
icon: establishment 19
17 %
icon: room 1,400
19 %
icon: bed 5,400
11 %
utilization icon
Utilization
icon: room 0.13
74 %
icon: bed 0.07
82 %
Weather icon
Weather
icon: temperature 0.0 °C
4.1 °C
icon: rainfall 27 mm
18 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

11,200 registered bed nights

In April 2020, 11,200 bed nights were recorded in Kajaani Region (-83.9 %), of which 11,000 nights were spent by domestic visitors and 153 nights by foreigners. Domestic bed nights decreased 83 percent and foreign bed nights decreased 96 percent. In total, bed nights decreased 84 percent from last year's April.

Most foreign bed nights were recorded for travelers from Estonia (78 nights).

8,500 nights (-86.2 %) were spend by leisure visitors and 2,700 nights (-66.2 %) by business visitors.

Between January and April, 235,000 bed nights (-19.0 %) were recorded for domestic visitors and 23,000 (-39.9 %) for foreigners in Kajaani Region, in total 258,000 (-21.5 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 5.9 percent

Total of 190,000 bed nights (-88.0 %) were recorded in the whole country, of which 173,000 nights (-85.8 %) were spent by domestic visitors and 16,800 nights (-95.3 %) by foreigners.

The market share of Kajaani Region out of total bed nights was 5.9 % (+1.5 percentage points), out of domestic bed nights 6.4 % and foreign bed nights 0.9 %.

2,400 tourists arrived to accommodation

Arrivals to registered accommodation decreased 88 percent compared to earlier year. Of all arrivals, 99.0 percent were domestic, and 1.0 percent were from foreign countries.

During April, domestic visitors stayed in registered accommodation in Kajaani Region on average 4.7 nights (+1.4) and foreigners 6.4 nights (+0.34).

Ferry arrivals from different harbors

Accommodation sales 662,000 euro

Registered accommodation sales in April were 662,000 euro (-2.2 million).

Registered January-April sales were 11.4 million euro and they decreased 5.2 million euro from the previous year.

Average prices

= change at least 10 %
April 2020
Amount
Change jan-April 2020
Amount
Change
Adr (Registered) 86 € -1.1 % 98 € -2.1 %
Bed Night (Registered) 59 € 43.0 % 44 € -12.6 %
Revpar (Registered) 12 € -74.2 % 48 € -19.0 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

19 accommodation establishments (-4)
1,400 rooms (-320)
5,400 beds (-670)

Room utilization 13.5 % (-38)
Unsold rooms 1,200
Bed utilization 6.7 % (-31)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kajaani region + keyword"

Google searches for "kajaani region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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