Kajaani Region
Accommodation and Travel Stats

September 2020

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Kajaani Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 62,300
3 %
icon: finland 61,100
7 %
icon: foreign 1,300
63 %
Visitors icon
Visitors
icon: star 20,700
1 %
icon: finland 20,500
2 %
icon: foreign 260
71 %
Accommodation Sales icon
Accommodation Sales
icon: star 3.0 mill. €
7 %
Average prices:
Night
47.90 €
1.70 €
Room
86.40 €
2.30 €
RevPAR
47.60 €
2.20 €
Capacity icon
Capacity
icon: establishment 22
0 %
icon: room 1,700
1 %
icon: bed 6,200
3 %
utilization icon
Utilization
icon: room 55 %
2 %
icon: bed 33 %
1 %
Weather icon
Weather
icon: temperature 9.9 °C
0.8 °C
icon: rainfall 136 mm
103 mm

Registered bed nights increased three percent

In September 2020, 62,300 registered bed nights were recorded in Kajaani Region (+3.4 %), of which 61,100 nights were spent by domestic visitors and 1,300 nights by foreigners. Registered domestic bed nights increased seven percent and registered foreign bed nights decreased 63 percent. In total, registered bed nights increased three percent from last year's September.

53,100 nights (+3.8 %) were spend by leisure visitors and 9,200 nights (+1.4 %) by business visitors.

Between January and September, 560,000 registered bed nights (-8.3 %) were recorded for domestic visitors and 28,900 (-51.6 %) for foreigners in Kajaani Region, in total 589,000 (-12.2 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 5.0 percent

Total of 1.2 million registered bed nights (-32.1 %) were recorded in the whole country, of which 1.1 million nights (-12.4 %) were spent by domestic visitors and 92,200 nights (-82.1 %) by foreigners.

The market share of Kajaani Region out of total registered bed nights was 5.0 % (+1.7 percentage points), out of domestic bed nights 5.3 % and foreign bed nights 1.4 %.

20,700 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased one percent compared to earlier year. Of all registered arrivals, 98.7 percent were domestic, and 1.3 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Kajaani Region on average 3.0 nights (+0.15) and foreigners 4.9 nights (+1.0).

Ferry arrivals from different harbors

Accommodation sales 3.0 million euro

Registered accommodation sales in September were 3.0 million euro (+200,000).

Registered January-September sales were 25.1 million euro and they decreased 6.3 million euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 86 € 2.7 % 91 € -1.6 %
Bed Night (Registered) 48 € 3.6 % 43 € -9.0 %
Revpar (Registered) 48 € 4.8 % 47 € -8.2 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

22 accommodation establishments (+0)
1,700 rooms (+18)
6,200 beds (+158)

Room utilization 55.1 % (+1.1)
Unsold rooms 780
Bed utilization 33.3 % (+0.3)

Registered room utilization for establishments

Global Google searches for "kajaani region + keyword"

Google searches for "kajaani region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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