Kajaani
Accommodation and Travel Stats

June 2021

Kajaani: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 8,200
72 %
icon: finland 7,700
72 %
icon: foreign 500
63 %
Top 3:
Denmark
182
Poland
44
Sweden
41
720 %
Visitors icon
Visitors
icon: star 5,400
107 %
icon: finland 5,300
106 %
icon: foreign 115
167 %
Top 3:
Sweden
19
533 %
Denmark
18
Germany
12
200 %
Accommodation Sales icon
Accommodation Sales
icon: star 522,000 €
96 %
Average prices:
Night
63.70 €
7.70 €
Room
89.30 €
12.90 €
RevPAR
40.40 €
1.40 €
Capacity icon
Capacity
icon: establishment 7.0
17 %
icon: room 430
10 %
icon: bed 840
12 %
utilization icon
Utilization
icon: room 45 %
17 %
icon: bed 33 %
17 %
Weather icon
Weather
icon: temperature 17.6 °C
0.2 °C
icon: rainfall 65 mm
4 mm

Registered bed nights increased 72 percent

In June 2021, 8,200 registered bed nights were recorded in Kajaani (+71.9 %), of which 7,700 nights were spent by domestic visitors and 500 nights by foreigners. Registered domestic bed nights increased 72 percent and registered foreign bed nights increased 63 percent. In total, registered bed nights increased 72 percent from last year's June.

Most foreign registered bed nights were recorded for travelers from Denmark (182 nights).

4,500 nights (+34.4 %) were spend by leisure visitors and 3,700 nights (+161.9 %) by business visitors.

Between January and June, 36,100 registered bed nights (+29.2 %) were recorded for domestic visitors and 2,900 (+10.0 %) for foreigners in Kajaani, in total 39,100 (+27.6 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.5 percent

Total of 1.7 million registered bed nights (+51.9 %) were recorded in the whole country, of which 1.6 million nights (+52.0 %) were spent by domestic visitors and 76,300 nights (+49.8 %) by foreigners.

The market share of Kajaani out of total registered bed nights was 0.5 % (+0.1 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.7 %.

5,400 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 107 percent compared to earlier year. Of all registered arrivals, 97.9 percent were domestic, and 2.1 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Kajaani on average 1.4 nights (-0.28) and foreigners 4.4 nights (-2.8).

690 air travelers

The airport received a total of 690 passengers.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 660 passengers departing the airport, therefore the total number of trips via the airport was 1,400.

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 522,000 euro

Registered accommodation sales in June were 522,000 euro (+255,000).

Registered January-June sales were 2.4 million euro and they increased 642,000 euro from the previous year.

Average prices

= change at least 10 %
June 2021
Amount
Change jan-June 2021
Amount
Change
Adr (Registered) 89 € 16.9 % 86 € 0.4 %
Bed Night (Registered) 64 € 13.8 % 63 € 6.3 %
Revpar (Registered) 40 € -3.4 % 35 € -2.9 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

7.0 accommodation establishments (+1)
430 rooms (+38)
840 beds (+90)

Room utilization 45.2 % (-9.5)
Unsold rooms 240
Bed utilization 32.6 % (-6.7)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kajaani + keyword"

Google searches for "kajaani" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in June was 7.41/10 (-0.32).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland

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