Kajaani
Accommodation and Travel Stats

September 2020

Kajaani: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 8,500
4 %
icon: finland 7,600
7 %
icon: foreign 900
43 %
Top 3:
Portugal
600
Estonia
114
2 %
Germany
57
41 %
Visitors icon
Visitors
icon: star 5,100
14 %
icon: finland 5,000
12 %
icon: foreign 142
55 %
Top 3:
Estonia
46
21 %
Portugal
39
United States
29
262 %
Accommodation Sales icon
Accommodation Sales
icon: star 520,000 €
12 %
Average prices:
Night
61.20 €
5.70 €
Room
82.00 €
6.40 €
RevPAR
39.60 €
5.40 €
Capacity icon
Capacity
icon: establishment 7.0
0 %
icon: room 430
0 %
icon: bed 830
0 %
Weather icon
Weather
icon: temperature 10.0 °C
0.7 °C
icon: rainfall 129 mm
97 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

8,500 registered bed nights

In September 2020, 8,500 bed nights were recorded in Kajaani (-3.6 %), of which 7,600 nights were spent by domestic visitors and 900 nights by foreigners. Domestic bed nights decreased seven percent and foreign bed nights increased 43 percent. In total, bed nights decreased four percent from last year's September.

Most foreign bed nights were recorded for travelers from Portugal (600 nights).

4,500 nights (+3.7 %) were spend by leisure visitors and 4,000 nights (-10.6 %) by business visitors.

Between January and September, 56,000 bed nights (-24.6 %) were recorded for domestic visitors and 4,700 (-30.4 %) for foreigners in Kajaani, in total 60,600 (-25.0 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.7 percent

Total of 1.2 million bed nights (-32.3 %) were recorded in the whole country, of which 1.1 million nights (-12.3 %) were spent by domestic visitors and 87,000 nights (-83.1 %) by foreigners.

The market share of Kajaani out of total bed nights was 0.7 % (+0.2 percentage points), out of domestic bed nights 0.7 % and foreign bed nights 1.0 %.

5,100 tourists arrived to accommodation

Arrivals to registered accommodation decreased 14 percent compared to earlier year. Of all arrivals, 97.2 percent were domestic, and 2.8 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Kajaani on average 1.5 nights (+0.08) and foreigners 6.4 nights (+4.4).

148 international congress guests in 2019

There was a total of 1.0 congresses organized in 2019.

Ferry arrivals from different harbors

Accommodation sales 520,000 euro

Registered accommodation sales in September were 520,000 euro (-69,400).

Registered January-September sales were 3.4 million euro and they decreased 1.5 million euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 82 € -7.3 % 85 € -2.2 %
Bed Night (Registered) 61 € -8.5 % 57 € -6.2 %
Revpar (Registered) 40 € -12.0 %  38 € -8.5 %

Tax free sales +9.5 % (January)

Tax free sales increased nine percent from the previous year.

(Russians +10.3 %, Chinese -100.0 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

7.0 accommodation establishments (+0)
430 rooms (-2)
830 beds (+3)

Room utilization 48.3 % (-2.6)
Unsold rooms 220
Bed utilization 34.1 % (-1.4)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kajaani + keyword"

Google searches for "kajaani" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in September was 7.61/10 (-0.07).

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland

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