Kajaani
Accommodation and Travel Stats

December 2020

Kajaani: Tourism in a nutshell

Bed Nights icon
Bed Nights (November)
icon: star 5,700
19 %
icon: finland 4,900
26 %
icon: foreign 830
111 %
Top 3:
Portugal
600
Denmark
51
325 %
Estonia
40
43 %
Visitors icon
Visitors (November)
icon: star 3,200
36 %
icon: finland 3,100
35 %
icon: foreign 58
69 %
Top 3:
Portugal
19
Germany
9.0
50 %
Sweden
8.0
78 %
Accommodation Sales icon
Accommodation Sales (November)
icon: star 382,000 €
16 %
Average prices:
Night
67.10 €
1.90 €
Room
85.00 €
0.30 €
RevPAR
28.90 €
5.80 €
Weather icon
Weather
icon: temperature -2.9 °C
0.3 °C
icon: rainfall 38 mm
11 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

5,700 registered bed nights (November)

In November 2020, 5,700 bed nights were recorded in Kajaani (-18.6 %), of which 4,900 nights were spent by domestic visitors and 830 nights by foreigners. Domestic bed nights decreased 26 percent and foreign bed nights increased 111 percent. In total, bed nights decreased 19 percent from last year's November.

Most foreign bed nights were recorded for travelers from Portugal (600 nights).

2,600 nights (-27.1 %) were spend by leisure visitors and 3,100 nights (-9.5 %) by business visitors.

Between January and November, 67,300 bed nights (-24.4 %) were recorded for domestic visitors and 6,300 (-16.7 %) for foreigners in Kajaani, in total 73,600 (-23.8 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.7 percent (November)

Total of 815,000 bed nights (-47.9 %) were recorded in the whole country, of which 728,000 nights (-34.3 %) were spent by domestic visitors and 87,200 nights (-80.9 %) by foreigners.

The market share of Kajaani out of total bed nights was 0.7 % (+0.3 percentage points), out of domestic bed nights 0.7 % and foreign bed nights 1.0 %.

3,200 tourists arrived to accommodation (November)

Arrivals to registered accommodation decreased 36 percent compared to earlier year. Of all arrivals, 98.2 percent were domestic, and 1.8 percent were from foreign countries.

During November, domestic visitors stayed in registered accommodation in Kajaani on average 1.6 nights (+0.17) and foreigners 14 nights (+12).

148 international congress guests in 2019

There was a total of 1.0 congresses organized in 2019.

190 air travelers

The airport received a total of 190 passengers, which means air passenger arrivals decreased 95 percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 146 passengers departing the airport (-95.3 %), therefore the total number of trips via the airport was 340 (-95.1 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Average prices

= change at least 10 %
December 2019
Amount
Change jan-December 2019
Amount
Change
Adr (Registered) 87 € 86 €
Bed Night (Registered) 59 € 61 €
Revpar (Registered) 32 € 40 €

Tax free sales +9.5 % (January)

Tax free sales increased nine percent from the previous year.

(Russians +10.3 %, Chinese -100.0 %)

Registered accommodation sales

Average registered room price (ADR)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kajaani + keyword"

Google searches for "kajaani" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in November was 7.35/10 (-0.78).

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland

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