Kalajoki
Accommodation and Travel Stats

February 2021

Kalajoki: Tourism in a nutshell

Bed Nights icon
Bed Nights (January)
icon: star 3,400
21 %
icon: finland 3,300
14 %
icon: foreign 116
76 %
Top 3:
Portugal
54
440 %
Germany
23
93 %
Poland
20
400 %
Visitors icon
Visitors (January)
icon: star 1,700
25 %
icon: finland 1,700
24 %
icon: foreign 9.0
79 %
Top 3:
Germany
4.0
75 %
Portugal
2.0
0 %
Poland
2.0
33 %
Accommodation Sales icon
Accommodation Sales (January)
icon: star 170,000 €
8 %
Average prices:
Night
50.00 €
13.50 €
Room
66.10 €
0.60 €
RevPAR
11.60 €
0.80 €
Capacity icon
Capacity (January)
icon: establishment 8.0
0 %
icon: room 460
3 %
icon: bed 1,500
10 %
utilization icon
Utilization (January)
icon: room 0.18
9 %
icon: bed 0.07
14 %
Weather icon
Weather
icon: temperature -6.5 °C
6.1 °C
icon: rainfall 37 mm
26 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

3,400 registered bed nights (January)

In January 2021, 3,400 bed nights were recorded in Kalajoki (-20.8 %), of which 3,300 nights were spent by domestic visitors and 116 nights by foreigners. Domestic bed nights decreased 14 percent and foreign bed nights decreased 76 percent. In total, bed nights decreased 21 percent from last year's January.

Most foreign bed nights were recorded for travelers from Portugal (54 nights).

1,900 nights (-28.1 %) were spend by leisure visitors and 1,500 nights (-9.5 %) by business visitors.

Registered bed nights

Bed nights by country of arrival

Market share 0.5 percent (January)

Total of 681,000 bed nights (-59.2 %) were recorded in the whole country, of which 629,000 nights (-34.3 %) were spent by domestic visitors and 52,000 nights (-92.7 %) by foreigners.

The market share of Kalajoki out of total bed nights was 0.5 % (+0.2 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.2 %.

Bed nights comparison between regions

1,700 tourists arrived to accommodation (January)

Arrivals to registered accommodation decreased 25 percent compared to earlier year. Of all arrivals, 99.5 percent were domestic, and 0.5 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Kalajoki on average 1.9 nights (+0.23) and foreigners 13 nights (+1.6).

Ferry arrivals from different harbors

Accommodation sales 212,000 euro (January)

Total accommodation sales in January were 212,000 euro (+29,200). The share of Airbnb and Vrbo was 20.0 percent. Therefore, registered accommodation sales were 170,000 euro (+13,300) and non-registered sales 42,400 euro (+19,900).

Average prices

= change at least 10 %
January 2021
Amount
Change
Adr (Non-Registered) 117 € 29.2 %
Adr (Registered) 66 € -0.9 %
Bed Night (Registered) 50 € 37.0 %
Revpar (Non-Registered) 40 € 88.5 %
Revpar (Registered) 12 € 7.7 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (January)

Registered Accommodation

8.0 accommodation establishments (+0)
460 rooms (-12)
1,500 beds (-160)

Room utilization 17.5 % (+1.4)
Unsold rooms 380
Bed utilization 7.2 % (-1.2)

Airbnb and Vrbo

46 accommodation establishments (+3)
43 apartments (+1)
74 rooms (-1)

Apartment utilization 34.3 % (+11)
Unsold apartments 28

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kalajoki + keyword"

Google searches for "kalajoki" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in January was 8.81/10 (-0.07).

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

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Sources: Airdna, Booking.Com, Business Finland, Finnish Meteorological Institute, Statistics Finland, Tak Research

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