Kalajoki
Accommodation and Travel Stats
October 2020
Kalajoki: Tourism in a nutshell
9,000
8,700
270
5,800
5,500
260
392,000 €
8.0
530
1,800
7.7 °C
121 mm
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
9,000 registered bed nights
In October 2020, 9,000 bed nights were recorded in Kalajoki (-7.4 %), of which 8,700 nights were spent by domestic visitors and 270 nights by foreigners. Domestic bed nights decreased eight percent and foreign bed nights increased two percent. In total, bed nights decreased seven percent from last year's October.
Most foreign bed nights were recorded for travelers from Portugal (109 nights).
8,100 nights (+21.9 %) were spend by leisure visitors and 900 nights (-70.7 %) by business visitors.
Between January and October, 215,000 bed nights (-0.5 %) were recorded for domestic visitors and 7,900 (+76.0 %) for foreigners in Kalajoki, in total 223,000 (+1.1 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
Bed nights comparison between regions
5,800 tourists arrived to accommodation
Arrivals to registered accommodation increased 14 percent compared to earlier year. Of all arrivals, 95.5 percent were domestic, and 4.5 percent were from foreign countries.
During October, domestic visitors stayed in registered accommodation in Kalajoki on average 1.6 nights (-0.3) and foreigners 1.0 nights (-4.2).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 445,000 euro
Total accommodation sales in October were 445,000 euro (+37,800). The share of Airbnb and Vrbo was 12.0 percent. Therefore, registered accommodation sales were 392,000 euro (+16,600) and non-registered sales 53,500 euro (+21,200).
Total January-October sales were 6.9 million euro and they increased 475,000 euro from the previous year.
Average prices
| October 2020 Amount |
Change |
jan-October 2020
Amount |
Change | |
|---|---|---|---|---|
| Adr (Non-Registered) | 122 € | 29.2 % | 116 € | 12.3 % |
| Adr (Registered) | 85 € | -0.6 % | 108 € | 1.6 % |
| Revpar (Non-Registered) | 51 € | 42.4 % | 51 € | 6.8 % |
| Bed Night (Registered) | 44 € | 12.7 % | 28 € | 3.5 % |
| Revpar (Registered) | 23 € | -2.8 % | 34 € | -2.5 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
8.0 accommodation establishments (+0)
530 rooms (+27)
1,800 beds (+98)
Room utilization 26.6 % (-0.6)
Unsold rooms 390
Bed utilization 15.2 % (-2.6)
Airbnb and Vrbo
48 accommodation establishments (+10)
44 apartments (+7)
80 rooms (+14)
Apartment utilization 41.6 % (+3.9)
Unsold apartments 26
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "kalajoki"
Global Google searches for "kalajoki + keyword"
Google searches for "kalajoki" by search region
The occurrence of hashtags on Instagram
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in October was 8.39/10 (-0.11).
Hotel customer satisfaction by nationalities
Hotel customer satisfaction comparison between regions
Sources: Airdna, Booking.Com, Business Finland, Finnish Meteorological Institute, Statistics Finland, Tak Research
Visit Kalajoki / Kalajoki Matkailuyhdistys ry
More information available in the dashboard