Kalajoki
Accommodation and Travel Stats

September 2021

Kalajoki: Tourism in a nutshell

Bed Nights icon
Bed Nights (August)
icon: star 39,300
19 %
icon: finland 39,000
17 %
icon: foreign 360
68 %
Visitors icon
Visitors (August)
icon: star 26,600
10 %
icon: finland 26,400
10 %
icon: foreign 220
35 %
Accommodation Sales icon
Accommodation Sales (August)
icon: star 1.5 mill. €
31 %
Average prices:
Night
38.20 €
14.40 €
Room
164.40 €
52.00 €
RevPAR
70.40 €
20.90 €
Capacity icon
Capacity (August)
icon: establishment 9.0
0 %
icon: room 660
0 %
icon: bed 2,100
3 %
utilization icon
Utilization (August)
icon: room 43 %
3 %
icon: bed 30 %
1 %
Weather icon
Weather (August)
icon: temperature 8.9 °C
3.7 °C
icon: rainfall 98 mm

39,300 registered bed nights (August)

In August 2021, 39,300 registered bed nights were recorded in Kalajoki (-18.6 %), of which 39,000 nights were spent by domestic visitors and 360 nights by foreigners. Registered domestic bed nights decreased 17 percent and registered foreign bed nights decreased 68 percent. In total, registered bed nights decreased 19 percent from last year's August.

37,200 nights (-16.9 %) were spend by leisure visitors and 2,100 nights (-40.6 %) by business visitors.

Between January and August, 216,000 registered bed nights (+9.5 %) were recorded for domestic visitors and 1,300 (-81.4 %) for foreigners in Kalajoki, in total 217,000 (+6.3 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.9 percent (August)

Total of 2.1 million registered bed nights (+23.1 %) were recorded in the whole country, of which 1.8 million nights (+17.9 %) were spent by domestic visitors and 264,000 nights (+77.0 %) by foreigners.

The market share of Kalajoki out of total registered bed nights was 1.9 % (-1.0 percentage points), out of domestic bed nights 2.2 % and foreign bed nights 0.1 %.

Registered bed nights comparison between regions

26,600 tourists arrived to registered accommodation (August)

Arrivals to registered accommodation decreased 10 percent compared to earlier year. Of all registered arrivals, 99.2 percent were domestic, and 0.8 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Kalajoki on average 1.5 nights (-0.13) and foreigners 1.6 nights (-5.2).

Ferry arrivals from different harbors

Average prices

= change at least 10 %
September 2021
Amount
Change jan-September 2021
Amount
Change
Adr (Non-Registered) 120 € 5.7 % 125 € 7.8 %
Revpar (Non-Registered) 48 € 25.0 % 66 € 30.3 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Airbnb and Vrbo

45 accommodation establishments (-3)
39 apartments (-5)
77 rooms (+2)

Apartment utilization 40.3 % (+6.2)
Unsold apartments 23

Registered room utilization for establishments

Global Google searches for "kalajoki + keyword"

Google searches for "kalajoki" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in September was 8.39/10 (+0.17).

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Booking.Com, Business Finland, Finnish Meteorological Institute, Statistics Finland, Tak Research

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