Kalajoki
Accommodation and Travel Stats

June 2021

Kalajoki: Tourism in a nutshell

Bed Nights icon
Bed Nights (May)
icon: star 7,500
105 %
icon: finland 7,500
143 %
icon: foreign 75
88 %
Visitors icon
Visitors (May)
icon: star 3,900
265 %
icon: finland 3,900
265 %
icon: foreign 50
285 %
Accommodation Sales icon
Accommodation Sales (May)
icon: star 208,000 €
49 %
Average prices:
Night
27.50 €
10.30 €
Room
73.50 €
9.60 €
RevPAR
12.30 €
4.20 €
Capacity icon
Capacity (May)
icon: establishment 8.0
0 %
icon: room 490
1 %
icon: bed 1,500
11 %
utilization icon
Utilization (May)
icon: room 17 %
31 %
icon: bed 14 %
130 %
Weather icon
Weather
icon: temperature 13.2 °C
0.2 °C
icon: rainfall 40 mm
8 mm

Registered bed nights increased 105 percent (May)

In May 2021, 7,500 registered bed nights were recorded in Kalajoki (+104.7 %), of which 7,500 nights were spent by domestic visitors and 75 nights by foreigners. Registered domestic bed nights increased 143 percent and registered foreign bed nights decreased 88 percent. In total, registered bed nights increased 105 percent from last year's May.

4,900 nights (+132.2 %) were spend by leisure visitors and 2,600 nights (+67.8 %) by business visitors.

Between January and May, 26,600 registered bed nights (+23.6 %) were recorded for domestic visitors and 300 (-90.3 %) for foreigners in Kalajoki, in total 26,900 (+9.4 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.9 percent (May)

Total of 850,000 registered bed nights (+183.7 %) were recorded in the whole country, of which 779,000 nights (+177.9 %) were spent by domestic visitors and 71,600 nights (+266.2 %) by foreigners.

The market share of Kalajoki out of total registered bed nights was 0.9 % (-0.3 percentage points), out of domestic bed nights 1.0 % and foreign bed nights 0.1 %.

Registered bed nights comparison between regions

3,900 tourists arrived to registered accommodation (May)

Arrivals to registered accommodation increased 260 percent compared to earlier year. Of all registered arrivals, 98.7 percent were domestic, and 1.3 percent were from foreign countries.

During May, domestic visitors stayed in registered accommodation in Kalajoki on average 1.9 nights (-0.98) and foreigners 1.5 nights (-45).

Ferry arrivals from different harbors

Average prices

= change at least 10 %
June 2021
Amount
Change jan-June 2021
Amount
Change
Adr (Non-Registered) 129 € 6.2 % 119 € 12.7 %
Revpar (Non-Registered) 87 € 10.4 % 54 € 42.0 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Airbnb and Vrbo

50 accommodation establishments (+1)
46 apartments (+1)
74 rooms (-2)

Apartment utilization 66.8 % (+2.5)
Unsold apartments 15

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kalajoki + keyword"

Google searches for "kalajoki" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in June was 8.15/10 (+0.33).

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Booking.Com, Business Finland, Finnish Meteorological Institute, Statistics Finland, Tak Research

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