Kalajoki
Accommodation and Travel Stats

October 2020

Kalajoki: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 9,000
7 %
icon: finland 8,700
8 %
icon: foreign 270
2 %
Top 3:
Portugal
109
Ireland
31
United Kingdom
30
27 %
Visitors icon
Visitors
icon: star 5,800
14 %
icon: finland 5,500
10 %
icon: foreign 260
408 %
Top 3:
Portugal
109
Ireland
31
Germany
27
93 %
Accommodation Sales icon
Accommodation Sales
icon: star 392,000 €
4 %
Average prices:
Night
43.50 €
4.90 €
Room
85.50 €
0.50 €
RevPAR
22.70 €
0.60 €
Capacity icon
Capacity
icon: establishment 8.0
0 %
icon: room 530
5 %
icon: bed 1,800
6 %
Weather icon
Weather (September)
icon: temperature 7.7 °C
3.1 °C
icon: rainfall 121 mm
56 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

9,000 registered bed nights

In October 2020, 9,000 bed nights were recorded in Kalajoki (-7.4 %), of which 8,700 nights were spent by domestic visitors and 270 nights by foreigners. Domestic bed nights decreased eight percent and foreign bed nights increased two percent. In total, bed nights decreased seven percent from last year's October.

Most foreign bed nights were recorded for travelers from Portugal (109 nights).

8,100 nights (+21.9 %) were spend by leisure visitors and 900 nights (-70.7 %) by business visitors.

Between January and October, 215,000 bed nights (-0.5 %) were recorded for domestic visitors and 7,900 (+76.0 %) for foreigners in Kalajoki, in total 223,000 (+1.1 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.8 percent

Total of 1.1 million bed nights (-32.3 %) were recorded in the whole country, of which 1.1 million nights (-14.8 %) were spent by domestic visitors and 79,700 nights (-81.7 %) by foreigners.

The market share of Kalajoki out of total bed nights was 0.8 % (+0.2 percentage points), out of domestic bed nights 0.8 % and foreign bed nights 0.3 %.

Bed nights comparison between regions

5,800 tourists arrived to accommodation

Arrivals to registered accommodation increased 14 percent compared to earlier year. Of all arrivals, 95.5 percent were domestic, and 4.5 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Kalajoki on average 1.6 nights (-0.3) and foreigners 1.0 nights (-4.2).

Ferry arrivals from different harbors

Accommodation sales 445,000 euro

Total accommodation sales in October were 445,000 euro (+37,800). The share of Airbnb and Vrbo was 12.0 percent. Therefore, registered accommodation sales were 392,000 euro (+16,600) and non-registered sales 53,500 euro (+21,200).

Total January-October sales were 6.9 million euro and they increased 475,000 euro from the previous year.

Average prices

= change at least 10 %
October 2020
Amount
Change jan-October 2020
Amount
Change
Adr (Non-Registered) 122 € 29.2 %  116 € 12.3 % 
Adr (Registered) 85 € -0.6 % 108 € 1.6 %
Revpar (Non-Registered) 51 € 42.4 %  51 € 6.8 %
Bed Night (Registered) 44 € 12.7 %  28 € 3.5 %
Revpar (Registered) 23 € -2.8 % 34 € -2.5 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

8.0 accommodation establishments (+0)
530 rooms (+27)
1,800 beds (+98)

Room utilization 26.6 % (-0.6)
Unsold rooms 390
Bed utilization 15.2 % (-2.6)

Airbnb and Vrbo

48 accommodation establishments (+10)
44 apartments (+7)
80 rooms (+14)

Apartment utilization 41.6 % (+3.9)
Unsold apartments 26

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kalajoki + keyword"

Google searches for "kalajoki" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in October was 8.39/10 (-0.11).

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

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Sources: Airdna, Booking.Com, Business Finland, Finnish Meteorological Institute, Statistics Finland, Tak Research

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