Kalajoki
Accommodation and Travel Stats

March 2020

Kalajoki: Tourism in a nutshell

Bed Nights icon
Bed Nights (February)
icon: star 8,600
30 %
icon: finland 7,700
21 %
icon: foreign 860
308 %
Top 3:
Germany
430
355 %
Poland
50
Norway
46
Visitors icon
Visitors (February)
icon: star 4,400
25 %
icon: finland 4,300
24 %
icon: foreign 109
68 %
Top 3:
Germany
26
18 %
Japan
11
38 %
Italy
10
Accommodation Sales icon
Accommodation Sales (February)
icon: star 337,000
42 %
Average prices:
Night
39.30 €
3.40 €
Room
89.40 €
2.00 €
RevPAR
24.00 €
4.50 €
Capacity icon
Capacity (February)
icon: establishment 8.0
0 %
icon: room 490
11 %
icon: bed 1,700
9 %
Weather icon
Weather
icon: temperature -0.4 °C
2.6 °C
icon: rain 29 mm
21 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.

Temperature

Rainfall

Registered bed nights increased 30 percent (February)

In February 2020, 8,600 bed nights were recorded in Kalajoki (+29.6 %), of which 7,700 nights were spent by domestic visitors and 860 nights by foreigners. Domestic bed nights increased 21 percent and foreign bed nights increased 310 percent. In total, bed nights increased 30 percent from last year's February.

Most foreign bed nights were recorded for travelers from Germany (430 nights).

5,500 nights (+15.8 %) were spend by leisure visitors and 3,000 nights (+65.7 %) by business visitors.

Between January and February, 11,500 bed nights (+20.7 %) were recorded for domestic visitors and 1,300 (+169.6 %) for foreigners in Kalajoki, in total 12,900 (+28.0 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.5 percent (February)

Total of 1.8 million bed nights (+7.2 %) were recorded in the whole country, of which 1.2 million nights (+10.1 %) were spent by domestic visitors and 613,000 nights (+1.9 %) by foreigners.

The market share of Kalajoki out of total bed nights was 0.5 % (+0.1 percentage points), out of domestic bed nights 0.6 % and foreign bed nights 0.1 %.

4,400 tourists arrived to accommodation (February)

Arrivals to registered accommodation increased 25 percent compared to earlier year. Of all arrivals, 97.5 percent were domestic, and 2.5 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Kalajoki on average 1.8 nights (-0.05) and foreigners 7.9 nights (+4.6).

Ferry arrivals from different harbors

Accommodation sales 374,000 euro (February)

Total accommodation sales in February were 374,000 euro (+126,000). The share of Airbnb and HomeAway was 11.0 percent. Therefore, registered accommodation sales were 337,000 euro (+99,700) and Airbnb and HomeAway sales 37,000 euro (+26,100).

Total January-February sales were 560,000 euro and they increased 182,000 euro from the previous year.

Average prices

= change at least 10 %
February 2020
Amount
Change jan-February 2020
Amount
Change
Adr (Airbnb & Homeaway) 106 € 19.1 %  104 € 17.4 % 
Adr (Registered) 89 € -2.2 % 78 € -1.3 %
Bed Night (Registered) 39 € 9.5 % 38 € 7.5 %
Revpar (Airbnb & Homeaway) 37 € 21.5 %  32 € 29.7 % 
Revpar (Registered) 24 € 22.9 %  17 € 23.3 % 

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (February)

Registered Accommodation

8.0 accommodation establishments (+0)
490 rooms (+47)
1,700 beds (+138)

Room utilization 26.8 % (+5.5)
Unsold rooms 360

Airbnb and HomeAway

38 apartments (+20)
1.0 private rooms (+0)
0.0 shared rooms (+0)

Apartment utilization 35.2 % (+0.71)
Unsold apartments 25

Registered room utilization

Website's user sessions by language

Sources: Airdna, Finnish Meteorological Institute, Statistics Finland

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