Kalajoki
Accommodation and Travel Stats

March 2019

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Kalajoki: Tourism in a nutshell

Total
icon: new 8,600
14 %
Registered Accommodation
icon: star 8,000
18 %
icon: finland 7,800
18 %
icon: foreign 180
16 %
Non-registered Accommodation
icon: star 540
224 %
Total
icon: new 4,400
11 %
Registered Accommodation
icon: star 4,200
14 %
icon: finland 4,100
15 %
icon: foreign 52
30 %
Non-registered Accommodation
icon: star 250
224 %
Total
icon: new 303,000
14 %
Registered Accommodation
icon: star 292,000 €
14 %
Average prices:
Night
36.40 €
0.80 €
Room
85.40 €
4.30 €
RevPAR
20.90 €
0.60 €
Non-registered Accommodation
icon: star 10,500
14 %
Average prices:
Adr
72.00 €
42.20 €
RevPAR
25.20 €
3.30 €
Registered Accommodation
icon: establishment 8.0
0 %
icon: room 460
11 %
icon: bed 1,500
6 %
Non-registered Accommodation
icon: establishment 22
175 %
icon: room 40
176 %
Registered Accommodation
icon: room 25 %
8 %
icon: bed 17 %
9 %
Non-registered Accommodation
icon: entire place 35 %
40 %
Registered Accommodation
icon: star 1.9
4 %
icon: finland 1.9
4 %
icon: foreign 3.5
11 %

Paid bed nights

8,000 registered bed nights

In March 2019, 8,000 registered bed nights were recorded in Kalajoki (-17.9 %), of which 7,800 nights were spent by domestic visitors and 180 nights by foreigners. Registered domestic bed nights decreased 18 percent and registered foreign bed nights increased 16 percent. In total, registered bed nights decreased 18 percent from last year's March.

5,900 nights (-24.6 %) were spend by leisure visitors and 2,100 nights (+9.9 %) by business visitors.

Between January and March, 17,400 registered bed nights (-14.1 %) were recorded for domestic visitors and 670 (-22.5 %) for foreigners in Kalajoki, in total 18,100 (-14.4 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.4 percent

Total of 1.9 million registered bed nights (-2.0 %) were recorded in the whole country, of which 1.3 million nights (-2.3 %) were spent by domestic visitors and 567,000 nights (-1.2 %) by foreigners.

The market share of Kalajoki out of total registered bed nights was 0.4 % (-0.1 percentage points), out of domestic bed nights 0.6 % and foreign bed nights 0.0 %.

Comparison of registered bed nights between regions

Length of stay was 1.9 nights in registered accommodation

Length of stay in registered accommodation decreased four percent compared to earlier year. In Kalajoki, length of stay in March was on average 1.9 nights and in Finland 2.0 nights (-2.4 %).

During March, domestic visitors stayed in registered accommodation in Kalajoki on average 1.9 nights (-4.6 %) and foreigners 3.5 nights (-15.7 %).

4,200 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 14 percent compared to earlier year. Of all registered arrivals, 98.8 percent were domestic, and 1.2 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Kalajoki on average 1.9 nights (-0.08) and foreigners 3.5 nights (-0.41).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 303,000 euro

Total accommodation sales in March were 303,000 euro (-50,300). The share of Airbnb and Vrbo was 3.5 percent. Therefore, registered accommodation sales were 292,000 euro (-55,700) and non-registered sales 10,500 euro (+5,400).

Total January-March sales were 678,000 euro and they decreased 116,000 euro from the previous year.

Average prices

= change at least 10 %
March 2019
Amount
Change jan-March 2019
Amount
Change
Adr (Registered) 85 € 5.4 % 84 € 4.6 %
Adr (Non-Registered) 72 € -36.9 % 75 € -21.6 %
Bed Night (Registered) 36 € 2.3 % 36 € -2.8 %
Revpar (Non-Registered) 25 € -11.7 % 23 € 2.2 %
Revpar (Registered) 21 € -3.0 % 16 € -3.1 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

8.0 accommodation establishments (+0)
460 rooms (-59)
1,500 beds (-103)

Airbnb and Vrbo

22 accommodation establishments (+14)
22 apartments (+14)
40 rooms (+25)

Apartment utilization 35.0 % (+10)
Unsold apartments 14

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Statistics Finland, Visitory Research Team

Visit Kalajoki / Kalajoki Matkailuyhdistys ry

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