Kalajoki
Accommodation and Travel Stats

February 2020

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Kalajoki: Tourism in a nutshell

Total
icon: new 9,800
38 %
Registered Accommodation
icon: star 8,600
30 %
icon: finland 7,700
21 %
icon: foreign 860
308 %
Non-registered Accommodation
icon: star 1,200
147 %
Total
icon: new 4,900
32 %
Registered Accommodation
icon: star 4,400
25 %
icon: finland 4,300
24 %
icon: foreign 109
68 %
Non-registered Accommodation
icon: star 540
147 %
Total
icon: new 370,000 €
49 %
Registered Accommodation
icon: star 337,000 €
49 %
Average prices:
Night
39.30 €
3.40 €
Room
89.60 €
2.10 €
RevPAR
24.00 €
4.50 €
Non-registered Accommodation
icon: star 32,200 €
49 %
Average prices:
Adr
99.80 €
21.50 €
RevPAR
33.20 €
6.20 €
Registered Accommodation
icon: establishment 8.0
0 %
icon: room 490
11 %
icon: bed 1,700
9 %
Non-registered Accommodation
icon: establishment 39
105 %
icon: room 67
89 %
Registered Accommodation
icon: room 27 %
26 %
icon: bed 18 %
16 %
Non-registered Accommodation
icon: entire place 33 %
3 %
Registered Accommodation
icon: star 2.0
4 %
icon: finland 1.8
3 %
icon: foreign 7.9
143 %

Paid bed nights

Registered bed nights increased 30 percent

In February 2020, 8,600 registered bed nights were recorded in Kalajoki (+29.6 %), of which 7,700 nights were spent by domestic visitors and 860 nights by foreigners. Registered domestic bed nights increased 21 percent and registered foreign bed nights increased 310 percent. In total, registered bed nights increased 30 percent from last year's February.

5,500 nights (+15.8 %) were spend by leisure visitors and 3,000 nights (+65.7 %) by business visitors.

Between January and February, 11,500 registered bed nights (+20.7 %) were recorded for domestic visitors and 1,300 (+169.6 %) for foreigners in Kalajoki, in total 12,900 (+28.0 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.5 percent

Total of 1.9 million registered bed nights (+7.0 %) were recorded in the whole country, of which 1.2 million nights (+10.2 %) were spent by domestic visitors and 611,000 nights (+1.2 %) by foreigners.

The market share of Kalajoki out of total registered bed nights was 0.5 % (+0.1 percentage points), out of domestic bed nights 0.6 % and foreign bed nights 0.1 %.

Comparison of registered bed nights between regions

Length of stay increased four percent in registered accommodation

Length of stay in registered accommodation increased four percent compared to earlier year. In Kalajoki, length of stay in February was on average 2.0 nights and in Finland 2.0 nights (+2.0 %).

During February, domestic visitors stayed in registered accommodation in Kalajoki on average 1.8 nights (-3.0 %) and foreigners 7.9 nights (+92.9 %).

4,400 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 25 percent compared to earlier year. Of all registered arrivals, 97.5 percent were domestic, and 2.5 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Kalajoki on average 1.8 nights (-0.05) and foreigners 7.9 nights (+4.6).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 370,000 euro

Total accommodation sales in February were 370,000 euro (+122,000). The share of Airbnb and Vrbo was 8.7 percent. Therefore, registered accommodation sales were 337,000 euro (+99,700) and non-registered sales 32,200 euro (+22,700).

Total January-February sales were 550,000 euro and they increased 174,000 euro from the previous year.

Average prices

= change at least 10 %
February 2020
Amount
Change jan-February 2020
Amount
Change
Adr (Non-Registered) 100 € 27.4 % 97 € 25.4 %
Adr (Registered) 90 € -2.3 % 81 € -1.4 %
Bed Night (Registered) 39 € 9.5 % 38 € 7.5 %
Revpar (Non-Registered) 33 € 23.1 % 27 € 27.2 %
Revpar (Registered) 24 € 22.9 % 17 € 23.3 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

8.0 accommodation establishments (+0)
490 rooms (+47)
1,700 beds (+138)

Airbnb and Vrbo

39 accommodation establishments (+20)
38 apartments (+20)
67 rooms (+32)

Apartment utilization 33.3 % (-1.2)
Unsold apartments 25

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Statistics Finland, Visitory Research Team

Visit Kalajoki / Kalajoki Matkailuyhdistys ry

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