Kalajoki
Accommodation and Travel Stats

March 2021

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Kalajoki: Tourism in a nutshell

Total
icon: new 7,600
19 %
Registered Accommodation
icon: star 6,200
10 %
icon: finland 6,200
24 %
icon: foreign 11
98 %
Non-registered Accommodation
icon: star 1,400
83 %
Top 3 (Reg.):
Ireland
7.0
77 %
Sweden
4.0
Total
icon: new 3,200
21 %
Registered Accommodation
icon: star 2,600
12 %
icon: finland 2,600
13 %
icon: foreign 1.0
95 %
Non-registered Accommodation
icon: star 630
83 %
Top 3 (Reg.):
Sweden
1.0
Total
icon: new 265,000
14 %
Registered Accommodation
icon: star 225,000 €
14 %
Average prices:
Night
36.10 €
1.10 €
Room
74.30 €
1.60 €
RevPAR
14.30 €
1.00 €
Non-registered Accommodation
icon: star 40,600
14 %
Average prices:
Adr
115.40 €
12.50 €
RevPAR
53.20 €
28.90 €
Registered Accommodation
icon: establishment 9.0
12 %
icon: room 500
1 %
icon: bed 1,500
12 %
Non-registered Accommodation
icon: establishment 41
8 %
icon: room 70
8 %
Registered Accommodation
icon: room 19 %
5 %
icon: bed 13 %
24 %
Non-registered Accommodation
icon: entire place 46 %
95 %
Registered Accommodation
icon: star 2.4
1 %
icon: finland 2.4
10 %
icon: foreign 11
64 %

Paid bed nights

Registered bed nights increased 10 percent

In March 2021, 6,200 registered bed nights were recorded in Kalajoki (+10.0 %), of which 6,200 nights were spent by domestic visitors and 11 nights by foreigners. Registered domestic bed nights increased 24 percent and registered foreign bed nights decreased 98 percent. In total, registered bed nights increased 10 percent from last year's March.

Most foreign registered bed nights were recorded for travelers from Ireland (7.0 nights).

4,300 nights (+46.0 %) were spend by leisure visitors and 2,000 nights (-28.5 %) by business visitors.

Between January and March, 14,400 registered bed nights (-13.3 %) were recorded for domestic visitors and 189 (-90.4 %) for foreigners in Kalajoki, in total 14,600 (-21.5 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.7 percent

Total of 863,000 registered bed nights (-13.4 %) were recorded in the whole country, of which 816,000 nights (+11.7 %) were spent by domestic visitors and 47,100 nights (-82.2 %) by foreigners.

The market share of Kalajoki out of total registered bed nights was 0.7 % (+0.2 percentage points), out of domestic bed nights 0.8 % and foreign bed nights 0.0 %.

Comparison of registered bed nights between regions

Length of stay was 2.4 nights in registered accommodation

Length of stay in registered accommodation decreased one percent compared to earlier year. In Kalajoki, length of stay in March was on average 2.4 nights and in Finland 2.7 nights (+16.1 %).

During March, domestic visitors stayed in registered accommodation in Kalajoki on average 2.4 nights (+11.5 %) and foreigners 11 nights (-77.0 %).

2,600 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 12 percent compared to earlier year. Of all registered arrivals, 100.0 percent were domestic, and 0.0 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Kalajoki on average 2.4 nights (+0.22) and foreigners 11 nights (-19).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 265,000 euro

Total accommodation sales in March were 265,000 euro (+33,500). The share of Airbnb and Vrbo was 15.3 percent. Therefore, registered accommodation sales were 225,000 euro (+14,100) and non-registered sales 40,600 euro (+19,400).

Total January-March sales were 722,000 euro and they decreased 59,100 euro from the previous year.

Average prices

= change at least 10 %
March 2021
Amount
Change jan-March 2021
Amount
Change
Adr (Non-Registered) 115 € 12.2 % 113 € 14.7 %
Adr (Registered) 74 € 2.2 % 75 € -5.1 %
Revpar (Non-Registered) 53 € 119.0 % 44 € 65.7 %
Bed Night (Registered) 36 € -3.0 % 42 € 9.7 %
Revpar (Registered) 14 € 7.8 % 13 € -17.2 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

9.0 accommodation establishments (+1)
500 rooms (-5)
1,500 beds (-197)

Airbnb and Vrbo

41 accommodation establishments (+3)
37 apartments (+0)
70 rooms (+5)

Apartment utilization 46.1 % (+22)
Unsold apartments 20

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Statistics Finland, Visitory Research Team

Visit Kalajoki / Kalajoki Matkailuyhdistys ry

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