Kalix
Accommodation and Travel Stats

March 2020

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Kalix: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 2,100
51 %
icon: sweden 1,700
52 %
icon: foreign 410
42 %
Visitors icon
Visitors
icon: star 860
51 %
icon: sweden 660
54 %
icon: foreign 200
41 %
Accommodation Sales icon
Accommodation Sales
icon: star 847,000 SEK
60 %
Average prices:
Night
410.30 SEK
90.80 SEK
Room
1,027.70 SEK
125.70 SEK
RevPAR
184.60 SEK
348.90 SEK
Capacity icon
Capacity
icon: establishment 9.0
0 %
icon: room 148
12 %
icon: bed 330
8 %
utilization icon
Utilization
icon: room 0.18
61 %
icon: bed 0.2
56 %
Weather icon
Weather
icon: rainfall 23 mm
55 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

2,100 registered bed nights

In March 2020, 2,100 bed nights were recorded in Kalix (-50.7 %), of which 1,700 nights were spent by domestic visitors and 410 nights by foreigners. Domestic bed nights decreased 52 percent and foreign bed nights decreased 42 percent. In total, bed nights decreased 51 percent from last year's March.

210 rooms (-73.0 %) were booked by leisure visitors and 610 rooms (-40.5 %) by business visitors.

Between January and March, 5,500 bed nights (-28.1 %) were recorded for domestic visitors and 1,200 (-24.5 %) for foreigners in Kalix, in total 6,700 (-27.5 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.1 percent

Total of 2.8 million bed nights (-37.8 %) were recorded in the whole country, of which 2.4 million nights (-33.7 %) were spent by domestic visitors and 405,000 nights (-54.3 %) by foreigners.

The market share of Kalix out of total bed nights was 0.1 % (-0.0 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.1 %.

860 tourists arrived to accommodation

Arrivals to registered accommodation decreased 51 percent compared to earlier year. Of all arrivals, 76.6 percent were domestic, and 23.4 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Kalix on average 2.5 nights (+0.08) and foreigners 2.1 nights (-0.03).

Ferry arrivals from different harbors

Accommodation sales 847,000 SEK

Registered accommodation sales in March were 847,000 SEK (-1.3 million).

Registered January-March sales were 3.1 million SEK and they decreased 1.7 million euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Registered) 1,000 SEK -10.9 % 1,000 SEK -2.7 %
Bed Night (Registered) 410 SEK -18.1 % 460 SEK -10.4 %
Revpar (Registered) 185 SEK -65.4 % 230 SEK -45.2 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

9.0 accommodation establishments (+0)
148 rooms (+16)
330 beds (+26)

Room utilization 18.0 % (-28)
Unsold rooms 121
Bed utilization 20.1 % (-25)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kalix + keyword"

Google searches for "kalix" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

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