Kalmar County
Accommodation and Travel Stats

February 2020

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Kalmar County: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 51,200
9 %
icon: sweden 45,100
5 %
icon: foreign 6,200
47 %
Accommodation Sales icon
Accommodation Sales
icon: star 23.3 mill. SEK
5 %
Average prices:
Night
455.70 SEK
17.80 SEK
Room
874.00 SEK
3.00 SEK
RevPAR
333.10 SEK
10.90 SEK
Capacity icon
Capacity
icon: establishment 100
6 %
icon: room 2,200
0 %
icon: bed 6,800
1 %
utilization icon
Utilization
icon: room 0.38
3 %
icon: bed 0.22
5 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased nine percent

In February 2020, 51,200 bed nights were recorded in Kalmar County (+8.7 %), of which 45,100 nights were spent by domestic visitors and 6,200 nights by foreigners. Domestic bed nights increased five percent and foreign bed nights increased 47 percent. In total, bed nights increased nine percent from last year's February.

Between January and February, 82,900 bed nights (+4.6 %) were recorded for domestic visitors and 12,200 (+61.2 %) for foreigners in Kalmar County, in total 95,100 (+9.6 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.2 percent

Total of 4.4 million bed nights (+2.4 %) were recorded in the whole country, of which 3.5 million nights (+3.9 %) were spent by domestic visitors and 928,000 nights (-2.8 %) by foreigners.

The market share of Kalmar County out of total bed nights was 1.2 % (+0.1 percentage points), out of domestic bed nights 1.3 % and foreign bed nights 0.7 %.

Ferry arrivals from different harbors

Accommodation sales 23.3 million SEK

Registered accommodation sales in February were 23.3 million SEK (+1.0 million).

Registered January-February sales were 43.0 million SEK and they increased 1.2 million euro from the previous year.

Average prices

= change at least 10 %
February 2020
Amount
Change jan-February 2020
Amount
Change
Adr (Registered) 870 SEK 0.3 % 860 SEK -0.8 %
Bed Night (Registered) 460 SEK -3.8 % 450 SEK -6.1 %
Revpar (Registered) 330 SEK 3.4 % 300 SEK 0.9 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

100 accommodation establishments (+6)
2,200 rooms (-5)
6,800 beds (+66)

Room utilization 38.1 % (+1.1)
Unsold rooms 1,400
Bed utilization 21.5 % (+1.1)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kalmar county + keyword"

Google searches for "kalmar county" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

More information available at the dashboard

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