Kalmar County
Accommodation and Travel Stats

June 2020

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Kalmar County: Tourism in a nutshell

Registered accommodation. All changes are relative to the same period a year ago.

Bed Nights

272,000

36 %

263,000

24 %

9,700

88 %

Accommodation Sales

38.4 mill. SEK

50 %

Average prices:

Night

141.00 SEK

40.20 SEK

Room

979.00 SEK

50.00 SEK

RevPAR

351.40 SEK

261.00 SEK

Capacity

143

5 %

2,700

4 %

10,300

5 %

Utilization

36 %

40 %

24 %

46 %

272,000 registered bed nights

In June 2020, 272,000 registered bed nights were recorded in Kalmar County (-36.1 %), of which 263,000 nights were spent by domestic visitors and 9,700 nights by foreigners. Registered domestic bed nights decreased 24 percent and registered foreign bed nights decreased 88 percent. In total, registered bed nights decreased 36 percent from last year's June.

Between January and June, 539,000 registered bed nights (-26.3 %) were recorded for domestic visitors and 32,900 (-75.1 %) for foreigners in Kalmar County, in total 572,000 (-33.8 %) registered nights.

Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.

Registered bed nights

Registered bed nights by country of arrival

Market share 7.4 percent

Total of 3.7 million registered bed nights (-48.4 %) were recorded in the whole country, of which 3.4 million nights (-32.3 %) were spent by domestic visitors and 257,000 nights (-87.6 %) by foreigners.

The market share of Kalmar County out of total registered bed nights was 7.4 % (+1.4 percentage points), out of domestic bed nights 7.7 % and foreign bed nights 3.8 %.

Ferry arrivals from different harbors

International = International cruise ships

Accommodation sales 38.4 million SEK

Registered accommodation sales in June were 38.4 million SEK (-38.8 million).

Registered January-June sales were 129.1 million SEK and they decreased 103.0 million euro from the previous year.

Average prices

= change at least 10 %
	June 2020 Amount	Change	jan-June 2020 Amount	Change
Adr (Registered)	980 SEK	-4.9 %	880 SEK	-6.1 %
Revpar (Registered)	350 SEK	-42.6 %	260 SEK	-38.4 %
Bed Night (Registered)	141 SEK	-22.2 %	230 SEK	-16.1 %

adr=average daily rate, revpar=revenue per available room (adr * utilization), bed night=accommodation sales per bed nights

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

143 accommodation establishments (-7)
2,700 rooms (-121)
10,300 beds (-560)

Room utilization 35.9 % (-24)
Unsold rooms 1,700
Bed utilization 24.2 % (-21)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kalmar county"

Global Google searches for "kalmar county + keyword"

Google searches for "kalmar county" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Sources: Statistics Sweden

More information available at the dashboard

Kalmar County Accommodation and Travel Stats