Kalmar County
Accommodation and Travel Stats

April 2020

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Kalmar County: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 33,600
58 %
icon: sweden 31,700
55 %
icon: foreign 1,900
78 %
Accommodation Sales icon
Accommodation Sales
icon: star 10.6 mill. SEK
68 %
Average prices:
Night
316.20 SEK
101.20 SEK
Room
751.00 SEK
133.00 SEK
RevPAR
140.20 SEK
247.00 SEK
Capacity icon
Capacity
icon: establishment 115
0 %
icon: room 2,200
11 %
icon: bed 7,500
8 %
utilization icon
Utilization
icon: room 0.19
57 %
icon: bed 0.1
58 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

33,600 registered bed nights

In April 2020, 33,600 bed nights were recorded in Kalmar County (-57.6 %), of which 31,700 nights were spent by domestic visitors and 1,900 nights by foreigners. Domestic bed nights decreased 55 percent and foreign bed nights decreased 78 percent. In total, bed nights decreased 58 percent from last year's April.

Between January and April, 152,000 bed nights (-24.3 %) were recorded for domestic visitors and 18,100 (-14.1 %) for foreigners in Kalmar County, in total 171,000 (-23.4 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 2.6 percent

Total of 1.3 million bed nights (-69.7 %) were recorded in the whole country, of which 1.2 million nights (-64.5 %) were spent by domestic visitors and 117,000 nights (-87.7 %) by foreigners.

The market share of Kalmar County out of total bed nights was 2.6 % (+0.7 percentage points), out of domestic bed nights 2.7 % and foreign bed nights 1.6 %.

Ferry arrivals from different harbors

Accommodation sales 10.6 million SEK

Registered accommodation sales in April were 10.6 million SEK (-22.4 million).

Registered January-April sales were 73.1 million SEK and they decreased 28.2 million euro from the previous year.

Average prices

= change at least 10 %
April 2020
Amount
Change jan-April 2020
Amount
Change
Adr (Registered) 750 SEK -15.0 % 850 SEK -2.9 %
Bed Night (Registered) 320 SEK -24.2 % 430 SEK -5.8 %
Revpar (Registered) 140 SEK -63.8 % 250 SEK -25.3 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

115 accommodation establishments (+0)
2,200 rooms (-270)
7,500 beds (-670)

Room utilization 18.7 % (-25)
Unsold rooms 1,800
Bed utilization 10.3 % (-14)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kalmar county + keyword"

Google searches for "kalmar county" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

More information available at the dashboard

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