Kalmar County
Accommodation and Travel Stats

October 2019

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Kalmar County: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 88,800
2 %
icon: sweden 75,000
1 %
icon: foreign 13,800
7 %
Top 3:
Germany
4,100
3 %
Denmark
2,900
63 %
Latvia
1,100
195 %
Accommodation Sales icon
Accommodation Sales
icon: star 41.7 mill. SEK
0 %
Average prices:
Night
470.10 SEK
8.80 SEK
Room
936.00 SEK
1.00 SEK
RevPAR
474.80 SEK
3.90 SEK
Capacity icon
Capacity
icon: establishment 116
8 %
icon: room 2,400
2 %
icon: bed 8,600
0 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased two percent

In October 2019, 88,800 bed nights were recorded in Kalmar County (+1.8 %), of which 75,000 nights were spent by domestic visitors and 13,800 nights by foreigners. Domestic bed nights increased one percent and foreign bed nights increased seven percent. In total, bed nights increased two percent from last year's October.

Most foreign bed nights were recorded for travelers from Germany (4,100 nights).

Between January and October, 2.3 million bed nights (+1.2 %) were recorded for domestic visitors and 534,000 (+9.0 %) for foreigners in Kalmar County, in total 2.9 million (+2.6 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 2.2 percent

Total of 4.1 million bed nights (+3.8 %) were recorded in the whole country, of which 3.1 million nights (+5.8 %) were spent by domestic visitors and 936,000 nights (-2.2 %) by foreigners.

The market share of Kalmar County out of total bed nights was 2.2 % (-0.0 percentage points), out of domestic bed nights 2.4 % and foreign bed nights 1.5 %.

Ferry arrivals from different harbors

Accommodation sales 41.7 million SEK

Registered accommodation sales in October were 41.7 million SEK (-41,000).

Registered January-October sales were 568.6 million SEK and they increased 48.6 million euro from the previous year.

Average prices

= change at least 10 %
October 2019
Amount
Change jan-October 2019
Amount
Change
Adr (Registered) 940 SEK -0.1 % 1,000 SEK 3.1 %
Revpar (Registered) 470 SEK -0.8 % 550 SEK 5.4 %
Bed Night (Registered) 470 SEK -1.8 % 198 SEK 6.6 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

116 accommodation establishments (+9)
2,400 rooms (-53)
8,600 beds (-28)

Room utilization 50.7 % (-0.37)
Unsold rooms 1,200
Bed utilization 27.0 % (+1.1)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kalmar county + keyword"

Google searches for "kalmar county" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

More information available in the dashboard

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