Kalmar County
Accommodation and Travel Stats

April 2019

Kalmar County: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 79,100
11 %
icon: sweden 70,700
11 %
icon: foreign 8,500
5 %
Top 3:
Germany
2,900
14 %
Denmark
1,500
8 %
Poland
660
258 %
Accommodation Sales icon
Accommodation Sales
icon: star 33.0 mill. SEK
8 %
Average prices:
Night
417.40 SEK
10.10 SEK
Room
884.00 SEK
4.00 SEK
RevPAR
387.20 SEK
18.30 SEK
Capacity icon
Capacity
icon: establishment 115
8 %
icon: room 2,500
1 %
icon: bed 8,100
8 %
utilization icon
Utilization
icon: room 44 %
5 %
icon: bed 24 %
7 %

Registered bed nights increased 11 percent

In April 2019, 79,100 bed nights were recorded in Kalmar County (+10.6 %), of which 70,700 nights were spent by domestic visitors and 8,500 nights by foreigners. Domestic bed nights increased 11 percent and foreign bed nights increased five percent. In total, bed nights increased 11 percent from last year's April.

Most foreign bed nights were recorded for travelers from Germany (2,900 nights).

Between January and April, 201,000 bed nights (+4.4 %) were recorded for domestic visitors and 21,100 (-0.6 %) for foreigners in Kalmar County, in total 222,000 (+3.9 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.9 percent

Total of 4.3 million bed nights (+5.2 %) were recorded in the whole country, of which 3.3 million nights (+4.2 %) were spent by domestic visitors and 953,000 nights (+8.6 %) by foreigners.

The market share of Kalmar County out of total bed nights was 1.9 % (+0.1 percentage points), out of domestic bed nights 2.1 % and foreign bed nights 0.9 %.

Ferry arrivals from different harbors

Accommodation sales 33.0 million SEK

Registered accommodation sales in April were 33.0 million SEK (+2.4 million).

Registered January-April sales were 101.2 million SEK and they increased 5.1 million euro from the previous year.

Average prices

= change at least 10 %
April 2019
Amount
Change jan-April 2019
Amount
Change
Adr (Registered) 880 SEK -0.5 % 880 SEK 2.8 %
Bed Night (Registered) 420 SEK -2.4 % 460 SEK 1.4 %
Revpar (Registered) 390 SEK 4.9 % 330 SEK 2.1 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

115 accommodation establishments (+9)
2,500 rooms (-17)
8,100 beds (+590)

Room utilization 43.8 % (+2.3)
Unsold rooms 1,400
Bed utilization 24.5 % (+1.5)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kalmar county + keyword"

Google searches for "kalmar county" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Sweden

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