Kalmar County
Accommodation and Travel Stats

March 2020

Kalmar County: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 41,800
26 %
icon: sweden 37,900
27 %
icon: foreign 4,000
21 %
Accommodation Sales icon
Accommodation Sales
icon: star 19.5 mill. SEK
26 %
Average prices:
Night
465.50 SEK
2.00 SEK
Room
885.00 SEK
8.00 SEK
RevPAR
249.30 SEK
86.20 SEK
Capacity icon
Capacity
icon: establishment 105
6 %
icon: room 2,300
1 %
icon: bed 7,100
1 %
utilization icon
Utilization
icon: room 28 %
26 %
icon: bed 16 %
25 %

41,800 registered bed nights

In March 2020, 41,800 bed nights were recorded in Kalmar County (-26.0 %), of which 37,900 nights were spent by domestic visitors and 4,000 nights by foreigners. Domestic bed nights decreased 27 percent and foreign bed nights decreased 21 percent. In total, bed nights decreased 26 percent from last year's March.

Between January and March, 121,000 bed nights (-7.7 %) were recorded for domestic visitors and 16,200 (+28.4 %) for foreigners in Kalmar County, in total 137,000 (-4.5 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.5 percent

Total of 2.8 million bed nights (-37.8 %) were recorded in the whole country, of which 2.4 million nights (-33.7 %) were spent by domestic visitors and 405,000 nights (-54.3 %) by foreigners.

The market share of Kalmar County out of total bed nights was 1.5 % (+0.2 percentage points), out of domestic bed nights 1.6 % and foreign bed nights 1.0 %.

Ferry arrivals from different harbors

Accommodation sales 19.5 million SEK

Registered accommodation sales in March were 19.5 million SEK (-7.0 million).

Registered January-March sales were 62.5 million SEK and they decreased 5.8 million euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Registered) 890 SEK 0.9 % 870 SEK -0.4 %
Bed Night (Registered) 470 SEK -0.4 % 460 SEK -4.2 %
Revpar (Registered) 250 SEK -25.7 % 280 SEK -9.0 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

105 accommodation establishments (+6)
2,300 rooms (-28)
7,100 beds (+47)

Room utilization 28.2 % (-10)
Unsold rooms 1,600
Bed utilization 15.9 % (-5.3)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kalmar county + keyword"

Google searches for "kalmar county" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Sweden

More information available at the dashboard

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