Kalmar County
Accommodation and Travel Stats

May 2020

Kalmar County: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 129,000
40 %
icon: sweden 124,000
33 %
icon: foreign 5,100
83 %
Top 3:
Germany
2,400
82 %
Denmark
710
83 %
Norway
580
56 %
Accommodation Sales icon
Accommodation Sales
icon: star 17.6 mill. SEK
67 %
Average prices:
Night
136.50 SEK
113.60 SEK
Room
838.20 SEK
134.80 SEK
RevPAR
194.00 SEK
315.50 SEK
Capacity icon
Capacity
icon: establishment 133
4 %
icon: room 2,500
7 %
icon: bed 8,500
16 %
utilization icon
Utilization
icon: room 23 %
56 %
icon: bed 13 %
55 %

129,000 registered bed nights

In May 2020, 129,000 registered bed nights were recorded in Kalmar County (-40.1 %), of which 124,000 nights were spent by domestic visitors and 5,100 nights by foreigners. Registered domestic bed nights decreased 33 percent and registered foreign bed nights decreased 83 percent. In total, registered bed nights decreased 40 percent from last year's May.

Most foreign registered bed nights were recorded for travelers from Germany (2,400 nights).

Between January and May, 277,000 registered bed nights (-28.4 %) were recorded for domestic visitors and 23,200 (-55.2 %) for foreigners in Kalmar County, in total 300,000 (-31.6 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 5.8 percent

Total of 2.2 million registered bed nights (-58.1 %) were recorded in the whole country, of which 2.1 million nights (-49.3 %) were spent by domestic visitors and 178,000 nights (-86.1 %) by foreigners.

The market share of Kalmar County out of total registered bed nights was 5.8 % (+1.7 percentage points), out of domestic bed nights 6.0 % and foreign bed nights 2.9 %.

Ferry arrivals from different harbors

Accommodation sales 17.6 million SEK

Registered accommodation sales in May were 17.6 million SEK (-36.3 million).

Registered January-May sales were 90.7 million SEK and they decreased 64.5 million euro from the previous year.

Average prices

= change at least 10 %
May 2020
Amount
Change jan-May 2020
Amount
Change
Adr (Registered) 840 SEK -13.9 % 850 SEK -6.2 %
Revpar (Registered) 194 SEK -61.9 % 230 SEK -36.7 %
Bed Night (Registered) 136 SEK -45.4 % 300 SEK -14.6 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

133 accommodation establishments (-5)
2,500 rooms (-180)
8,500 beds (-1,600)

Room utilization 23.1 % (-29)
Unsold rooms 1,900
Bed utilization 13.4 % (-16)

Registered room utilization for establishments

Global Google searches for "kalmar county + keyword"

Google searches for "kalmar county" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Sweden

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