Kalmar
Accommodation and Travel Stats

December 2019

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Kalmar: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 17,000
1 %
icon: sweden 16,000
0 %
icon: foreign 1,000
12 %
Visitors icon
Visitors
icon: star 10,400
0 %
icon: sweden 9,900
1 %
icon: foreign 550
3 %
Accommodation Sales icon
Accommodation Sales
icon: star 10.4 mill. SEK
0 %
Average prices:
Night
613.40 SEK
8.00 SEK
Room
927.40 SEK
20.20 SEK
RevPAR
393.30 SEK
2.50 SEK
Capacity icon
Capacity
icon: establishment 15
12 %
icon: room 900
1 %
icon: bed 1,800
0 %
Weather icon
Weather
icon: temperature 3.6 °C
1.5 °C
icon: rainfall 38 mm
11 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased one percent

In December 2019, 17,000 bed nights were recorded in Kalmar (+1.0 %), of which 16,000 nights were spent by domestic visitors and 1,000 nights by foreigners. Domestic bed nights increased less than one percent and foreign bed nights increased 12 percent. In total, bed nights increased one percent from last year's December.

5,400 rooms (+8.8 %) were booked by leisure visitors and 5,800 rooms (-3.8 %) by business visitors.

Between January and December, 355,000 bed nights (+4.5 %) were recorded for domestic visitors and 63,400 (+8.1 %) for foreigners in Kalmar, in total 418,000 (+5.0 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.5 percent

Total of 3.5 million bed nights (+0.3 %) were recorded in the whole country, of which 2.7 million nights (+1.3 %) were spent by domestic visitors and 764,000 nights (-2.9 %) by foreigners.

The market share of Kalmar out of total bed nights was 0.5 % (0.0 percentage points), out of domestic bed nights 0.6 % and foreign bed nights 0.1 %.

10,400 tourists arrived to accommodation

Arrivals to registered accommodation increased less than one percent compared to earlier year. Of all arrivals, 94.8 percent were domestic, and 5.2 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Kalmar on average 1.6 nights (0.0) and foreigners 1.9 nights (+0.25).

Ferry arrivals from different harbors

Accommodation sales 10.4 million SEK

Registered accommodation sales in December were 10.4 million SEK (-29,900).

Registered January-December sales were 231.7 million SEK and they increased 22.9 million euro from the previous year.

Average prices

= change at least 10 %
December 2019
Amount
Change jan-December 2019
Amount
Change
Adr (Registered) 930 SEK -2.1 % 1,100 SEK 4.0 %
Bed Night (Registered) 610 SEK -1.3 % 550 SEK 5.7 %
Revpar (Registered) 390 SEK 0.6 % 690 SEK 8.4 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

15 accommodation establishments (-2)
900 rooms (-11)
1,800 beds (-7)

Room utilization 42.4 % (+1.2)
Unsold rooms 520
Bed utilization 31.4 % (+0.3)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kalmar + keyword"

Google searches for "kalmar" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in December was 8.79/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available in the dashboard

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