Kalmar
Accommodation and Travel Stats

June 2020

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Kalmar: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 29,700
34 %
icon: sweden 28,200
21 %
icon: foreign 1,500
85 %
Visitors icon
Visitors
icon: star 15,500
38 %
icon: sweden 14,800
27 %
icon: foreign 740
85 %
Accommodation Sales icon
Accommodation Sales
icon: star 11.9 mill. SEK
46 %
Average prices:
Night
400.90 SEK
85.10 SEK
Room
1,069.70 SEK
72.10 SEK
RevPAR
476.80 SEK
327.60 SEK
Capacity icon
Capacity
icon: establishment 20
0 %
icon: room 910
1 %
icon: bed 1,900
0 %
utilization icon
Utilization
icon: room 45 %
37 %
icon: bed 57 %
30 %
Weather icon
Weather
icon: temperature 16.1 °C
1.7 °C
icon: rainfall 42 mm
14 mm

29,700 registered bed nights

In June 2020, 29,700 registered bed nights were recorded in Kalmar (-34.3 %), of which 28,200 nights were spent by domestic visitors and 1,500 nights by foreigners. Registered domestic bed nights decreased 21 percent and registered foreign bed nights decreased 85 percent. In total, registered bed nights decreased 34 percent from last year's June.

6,300 rooms (-43.6 %) were booked by leisure visitors and 4,800 rooms (-40.1 %) by business visitors.

Between January and June, 97,100 registered bed nights (-32.2 %) were recorded for domestic visitors and 6,300 (-67.1 %) for foreigners in Kalmar, in total 103,000 (-36.3 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.8 percent

Total of 3.7 million registered bed nights (-48.4 %) were recorded in the whole country, of which 3.4 million nights (-32.3 %) were spent by domestic visitors and 257,000 nights (-87.6 %) by foreigners.

The market share of Kalmar out of total registered bed nights was 0.8 % (+0.2 percentage points), out of domestic bed nights 0.8 % and foreign bed nights 0.6 %.

15,500 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 38 percent compared to earlier year. Of all registered arrivals, 95.2 percent were domestic, and 4.8 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Kalmar on average 1.9 nights (+0.15) and foreigners 2.0 nights (+0.03).

Ferry arrivals from different harbors

Accommodation sales 11.9 million SEK

Registered accommodation sales in June were 11.9 million SEK (-10.0 million).

Registered January-June sales were 55.0 million SEK and they decreased 40.3 million euro from the previous year.

Average prices

= change at least 10 %
June 2020
Amount
Change jan-June 2020
Amount
Change
Adr (Registered) 1,100 SEK -6.3 % 960 SEK -4.3 %
Revpar (Registered) 480 SEK -40.7 % 360 SEK -37.0 %
Bed Night (Registered) 400 SEK -17.5 % 530 SEK -9.4 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

20 accommodation establishments (+0)
910 rooms (-6)
1,900 beds (-7)

Room utilization 44.6 % (-26)
Unsold rooms 510
Bed utilization 56.9 % (-24)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kalmar + keyword"

Google searches for "kalmar" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in June was 7.85/10 (-0.31).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

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