Karlstad
Accommodation and Travel Stats

March 2020

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Karlstad: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 22,500
55 %
icon: sweden 19,300
50 %
icon: foreign 3,200
72 %
Visitors icon
Visitors
icon: star 13,500
53 %
icon: sweden 11,700
51 %
icon: foreign 1,800
65 %
Accommodation Sales icon
Accommodation Sales
icon: star 14.8 mill. SEK
48 %
Average prices:
Night
658.10 SEK
86.00 SEK
Room
1,049.30 SEK
89.50 SEK
RevPAR
347.30 SEK
316.20 SEK
Capacity icon
Capacity
icon: establishment 17
0 %
icon: room 1,400
0 %
icon: bed 2,700
1 %
utilization icon
Utilization
icon: room 0.33
52 %
icon: bed 0.27
54 %
Weather icon
Weather
icon: temperature 2.4 °C
0.5 °C

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

22,500 registered bed nights

In March 2020, 22,500 bed nights were recorded in Karlstad (-54.7 %), of which 19,300 nights were spent by domestic visitors and 3,200 nights by foreigners. Domestic bed nights decreased 50 percent and foreign bed nights decreased 72 percent. In total, bed nights decreased 55 percent from last year's March.

4,400 rooms (-56.5 %) were booked by leisure visitors and 9,700 rooms (-50.2 %) by business visitors.

Between January and March, 87,300 bed nights (-10.3 %) were recorded for domestic visitors and 17,200 (-44.1 %) for foreigners in Karlstad, in total 104,000 (-18.4 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.8 percent

Total of 2.8 million bed nights (-37.8 %) were recorded in the whole country, of which 2.4 million nights (-33.7 %) were spent by domestic visitors and 405,000 nights (-54.3 %) by foreigners.

The market share of Karlstad out of total bed nights was 0.8 % (-0.3 percentage points), out of domestic bed nights 0.8 % and foreign bed nights 0.8 %.

13,500 tourists arrived to accommodation

Arrivals to registered accommodation decreased 53 percent compared to earlier year. Of all arrivals, 86.8 percent were domestic, and 13.2 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Karlstad on average 1.6 nights (+0.04) and foreigners 1.8 nights (-0.42).

Ferry arrivals from different harbors

Accommodation sales 14.8 million SEK

Registered accommodation sales in March were 14.8 million SEK (-13.6 million).

Registered January-March sales were 60.1 million SEK and they decreased 11.2 million euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Registered) 1,000 SEK 9.3 % 980 SEK 3.1 %
Bed Night (Registered) 660 SEK 15.0 % 570 SEK 3.3 %
Revpar (Registered) 350 SEK -47.7 % 480 SEK -16.7 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

17 accommodation establishments (+0)
1,400 rooms (+0)
2,700 beds (+17)

Room utilization 33.1 % (-36)
Unsold rooms 940
Bed utilization 27.0 % (-32)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "karlstad + keyword"

Google searches for "karlstad" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in March was 7.78/10 (-0.65).

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

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