Kauhava
Accommodation and Travel Stats

November 2019

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Kauhava: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 8,300
8 %
icon: finland 8,300
8 %
icon: foreign 59
436 %
Top 3:
Estonia
20
Germany
16
Sweden
15
1,400 %
Visitors icon
Visitors
icon: star 3,800
7 %
icon: finland 3,700
6 %
icon: foreign 27
286 %
Top 3:
Sweden
8.0
700 %
Estonia
8.0
Germany
5.0
Accommodation Sales icon
Accommodation Sales
icon: star 304,000 €
17 %
Average prices:
Night
36.40 €
2.60 €
Room
72.50 €
8.00 €
RevPAR
38.60 €
21.50 €
Capacity icon
Capacity
icon: establishment 6.0
0 %
icon: room 270
49 %
icon: bed 610
60 %
Weather icon
Weather
icon: temperature -1.4 °C
3.0 °C
icon: rainfall 67 mm
48 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased eight percent

In November 2019, 8,300 bed nights were recorded in Kauhava (+8.3 %), of which 8,300 nights were spent by domestic visitors and 59 nights by foreigners. Domestic bed nights increased eight percent and foreign bed nights increased 440 percent. In total, bed nights increased eight percent from last year's November.

Most foreign bed nights were recorded for travelers from Estonia (20 nights).

7,300 nights (+1.9 %) were spend by leisure visitors and 1,100 nights (+91.1 %) by business visitors.

Between January and November, 133,000 bed nights (+7.8 %) were recorded for domestic visitors and 5,900 (+162.1 %) for foreigners in Kauhava, in total 139,000 (+10.6 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.5 percent

Total of 1.6 million bed nights (+5.3 %) were recorded in the whole country, of which 1.1 million nights (+5.8 %) were spent by domestic visitors and 457,000 nights (+4.3 %) by foreigners.

The market share of Kauhava out of total bed nights was 0.5 % (0.0 percentage points), out of domestic bed nights 0.7 % and foreign bed nights 0.0 %.

3,800 tourists arrived to accommodation

Arrivals to registered accommodation increased seven percent compared to earlier year. Of all arrivals, 99.3 percent were domestic, and 0.7 percent were from foreign countries.

During November, domestic visitors stayed in registered accommodation in Kauhava on average 2.2 nights (+0.03) and foreigners 2.2 nights (+0.61).

Ferry arrivals from different harbors

Accommodation sales 304,000 euro

Registered accommodation sales in November were 304,000 euro (+43,100).

Registered January-November sales were 4.3 million euro and they increased 307,000 euro from the previous year.

Average prices

= change at least 10 %
November 2019
Amount
Change jan-November 2019
Amount
Change
Adr (Registered) 72 € 12.4 %  71 € 1.4 %
Revpar (Registered) 39 € 125.6 %  37 € 29.6 % 
Bed Night (Registered) 36 € 7.6 % 31 € -2.7 %

Tax free sales +1,641.4 % (August)

Tax free sales increased 1,600 percent from the previous year.

(Russians -100.0 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

6.0 accommodation establishments (+0)
270 rooms (-260)
610 beds (-910)

Room utilization 53.2 % (+27)
Unsold rooms 126
Bed utilization 46.8 % (+30)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kauhava + keyword"

Google searches for "kauhava" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in August was 8.07/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland

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