Kemi
Accommodation and Travel Stats

January 2020

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Kemi: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 11,300
24 %
icon: finland 4,200
8 %
icon: foreign 7,200
36 %
Visitors icon
Visitors
icon: star 7,800
29 %
icon: finland 2,800
12 %
icon: foreign 4,900
41 %
Accommodation Sales icon
Accommodation Sales
icon: star 687,000 €
10 %
Average prices:
Night
60.60 €
7.40 €
Room
104.00 €
10.80 €
RevPAR
51.80 €
6.00 €
Capacity icon
Capacity
icon: establishment 10
0 %
icon: room 420
3 %
icon: bed 880
1 %
utilization icon
Utilization
icon: room 0.5
25 %
icon: bed 0.42
26 %
Weather icon
Weather
icon: temperature -3.5 °C
8.7 °C

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 24 percent

In January 2020, 11,300 bed nights were recorded in Kemi (+23.6 %), of which 4,200 nights were spent by domestic visitors and 7,200 nights by foreigners. Domestic bed nights increased eight percent and foreign bed nights increased 36 percent. In total, bed nights increased 24 percent from last year's January.

7,600 nights (+23.6 %) were spend by leisure visitors and 3,800 nights (+23.6 %) by business visitors.

Registered bed nights

Bed nights by country of arrival

Market share 0.7 percent

Total of 1.7 million bed nights (+8.0 %) were recorded in the whole country, of which 957,000 nights (+10.1 %) were spent by domestic visitors and 714,000 nights (+5.3 %) by foreigners.

The market share of Kemi out of total bed nights was 0.7 % (+0.1 percentage points), out of domestic bed nights 0.4 % and foreign bed nights 1.0 %.

7,800 tourists arrived to accommodation

Arrivals to registered accommodation increased 29 percent compared to earlier year. Of all arrivals, 36.7 percent were domestic, and 63.3 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Kemi on average 1.5 nights (-0.07) and foreigners 1.5 nights (-0.06).

2,300 air travelers

The airport received a total of 2,300 passengers, which means air passenger arrivals decreased 11 percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 3,000 passengers departing the airport (-8.4 %), therefore the total number of trips via the airport was 5,300 (-9.4 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 687,000 euro

Registered accommodation sales in January were 687,000 euro (+62,900).

Average prices

= change at least 10 %
January 2020
Amount
Change
Adr (Registered) 104 € -9.4 %
Bed Night (Registered) 61 € -10.9 %
Revpar (Registered) 52 € 13.0 %

Tax free sales -35.3 %

Tax free sales decreased 35 percent from the previous year.

(Russians +10.3 %, Chinese -58.5 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

10 accommodation establishments (+0)
420 rooms (-12)
880 beds (-13)

Room utilization 49.8 % (+9.9)
Unsold rooms 210
Bed utilization 41.6 % (+8.5)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kemi + keyword"

Google searches for "kemi" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in January was 8.21/10 (-0.71).

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland

More information available at the dashboard

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