Kimitoön
Accommodation and Travel Stats

September 2021

Kimitoön: Tourism in a nutshell

Bed Nights icon
Bed Nights (August)
icon: star 7,400
7 %
icon: finland 7,200
8 %
icon: foreign 171
10 %
Visitors icon
Visitors (August)
icon: star 4,700
10 %
icon: finland 4,600
11 %
icon: foreign 44
36 %
Accommodation Sales icon
Accommodation Sales (August)
icon: star 335,000 €
21 %
Average prices:
Night
45.50 €
5.10 €
Room
116.30 €
0.20 €
RevPAR
50.20 €
0.10 €
Capacity icon
Capacity (August)
icon: establishment 13
8 %
icon: room 200
10 %
icon: bed 640
5 %
utilization icon
Utilization (August)
icon: room 43 %
0 %
icon: bed 30 %
0 %
Weather icon
Weather
icon: temperature 11.4 °C
icon: rainfall 45 mm

Registered bed nights increased seven percent (August)

In August 2021, 7,400 registered bed nights were recorded in Kimitoön (+7.3 %), of which 7,200 nights were spent by domestic visitors and 171 nights by foreigners. Registered domestic bed nights increased eight percent and registered foreign bed nights decreased 10 percent. In total, registered bed nights increased seven percent from last year's August.

Between January and August, 36,200 registered bed nights (+39.2 %) were recorded for domestic visitors and 360 (-8.2 %) for foreigners in Kimitoön, in total 36,600 (+38.5 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.4 percent (August)

Total of 2.1 million registered bed nights (+23.1 %) were recorded in the whole country, of which 1.8 million nights (+17.9 %) were spent by domestic visitors and 264,000 nights (+77.0 %) by foreigners.

The market share of Kimitoön out of total registered bed nights was 0.4 % (-0.1 percentage points), out of domestic bed nights 0.4 % and foreign bed nights 0.1 %.

4,700 tourists arrived to registered accommodation (August)

Arrivals to registered accommodation increased 10 percent compared to earlier year. Of all registered arrivals, 99.1 percent were domestic, and 0.9 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Kimitoön on average 1.6 nights (-0.05) and foreigners 3.9 nights (+1.1).

Ferry arrivals from different harbors

Average prices

= change at least 10 %
September 2021
Amount
Change jan-September 2021
Amount
Change
Adr (Non-Registered) 200 € -9.5 % 196 € -10.4 %
Revpar (Non-Registered) 80 € -40.2 % 112 € -14.0 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Airbnb and Vrbo

81 accommodation establishments (-8)
77 apartments (-8)
154 rooms (-31)

Apartment utilization 39.3 % (-20)
Unsold apartments 47

Registered room utilization for establishments

Global Google searches for "kimitoön + keyword"

Google searches for "kimitoön" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Business Finland, Finnish Meteorological Institute, Statistics Finland, Tak Research

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