Kimitoön
Accommodation and Travel Stats

January 2020

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Kimitoön: Tourism in a nutshell

Total
icon: new 4,000
180 %
Registered Accommodation
icon: star 1,300
72 %
icon: finland 1,100
55 %
icon: foreign 154
756 %
Non-registered Accommodation
icon: star 2,700
298 %
Total
icon: new 1,400
113 %
Registered Accommodation
icon: star 740
50 %
icon: finland 720
48 %
icon: foreign 20
233 %
Non-registered Accommodation
icon: star 660
298 %
Total
icon: new 125,000
184 %
Registered Accommodation
icon: star 32,800 €
184 %
Average prices:
Night
25.70 €
14.40 €
Room
69.00 €
RevPAR
12.90 €
0.60 €
Non-registered Accommodation
icon: star 92,500
184 %
Average prices:
Adr
173.90 €
76.30 €
RevPAR
78.30 €
52.50 €
Registered Accommodation
icon: establishment 6.0
50 %
icon: room 90
10 %
icon: bed 260
28 %
Non-registered Accommodation
icon: establishment 66
65 %
icon: room 143
83 %
Registered Accommodation
icon: room 19 %
icon: bed 12 %
Non-registered Accommodation
icon: entire place 45 %
70 %
Registered Accommodation
icon: star 1.7
14 %
icon: finland 1.6
4 %
icon: foreign 7.7
157 %

Paid bed nights

Registered bed nights increased 72 percent

In January 2020, 1,300 registered bed nights were recorded in Kimitoön (+71.5 %), of which 1,100 nights were spent by domestic visitors and 154 nights by foreigners. Registered domestic bed nights increased 55 percent and registered foreign bed nights increased 760 percent. In total, registered bed nights increased 72 percent from last year's January.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.1 percent

Total of 1.7 million registered bed nights (+8.0 %) were recorded in the whole country, of which 957,000 nights (+10.1 %) were spent by domestic visitors and 714,000 nights (+5.3 %) by foreigners.

The market share of Kimitoön out of total registered bed nights was 0.1 % (0.0 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.0 %.

Length of stay increased 14 percent in registered accommodation

Length of stay in registered accommodation increased 14 percent compared to earlier year. In Kimitoön, length of stay in January was on average 1.7 nights and in Finland 2.0 nights (-1.9 %).

During January, domestic visitors stayed in registered accommodation in Kimitoön on average 1.6 nights and foreigners 7.7 nights .

740 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 50 percent compared to earlier year. Of all registered arrivals, 97.3 percent were domestic, and 2.7 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Kimitoön on average 1.6 nights (+0.07) and foreigners 7.7 nights (+4.7).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 125,000 euro

Total accommodation sales in January were 125,000 euro (+81,200). The share of Airbnb and Vrbo was 73.8 percent. Therefore, registered accommodation sales were 32,800 euro (+3,000) and non-registered sales 92,500 euro (+78,300).

Average prices

= change at least 10 %
January 2020
Amount
Change
Adr (Non-Registered) 174 € 78.2 %
Revpar (Non-Registered) 78 € 203.0 %
Adr (Registered) 69 €
Bed Night (Registered) 26 € -35.9 %
Revpar (Registered) 13 € 5.0 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

6.0 accommodation establishments (+2)
90 rooms (+8)
260 beds (+57)

Room utilization 18.7 %
Unsold rooms 73
Bed utilization 12.5 %

Airbnb and Vrbo

66 accommodation establishments (+26)
60 apartments (+25)
143 rooms (+65)

Apartment utilization 45.0 % (+19)
Unsold apartments 33

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Statistics Finland, Visitory Research Team

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