Kimitoön
Accommodation and Travel Stats

January 2020

Kimitoön: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 1,300
72 %
icon: finland 1,100
55 %
icon: foreign 154
756 %
Visitors icon
Visitors
icon: star 740
50 %
icon: finland 720
48 %
icon: foreign 20
233 %
Accommodation Sales icon
Accommodation Sales
icon: star 31,900 €
Average prices:
Night
24.90 €
Room
69.50 €
RevPAR
13.00 €
Capacity icon
Capacity
icon: establishment 6.0
50 %
icon: room 90
10 %
icon: bed 260
28 %
utilization icon
Utilization
icon: room 0.19
icon: bed 0.12

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 72 percent

In January 2020, 1,300 bed nights were recorded in Kimitoön (+71.5 %), of which 1,100 nights were spent by domestic visitors and 154 nights by foreigners. Domestic bed nights increased 55 percent and foreign bed nights increased 760 percent. In total, bed nights increased 72 percent from last year's January.

Registered bed nights

Bed nights by country of arrival

Market share 0.1 percent

Total of 1.7 million bed nights (+8.0 %) were recorded in the whole country, of which 957,000 nights (+10.1 %) were spent by domestic visitors and 714,000 nights (+5.3 %) by foreigners.

The market share of Kimitoön out of total bed nights was 0.1 % (0.0 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.0 %.

740 tourists arrived to accommodation

Arrivals to registered accommodation increased 50 percent compared to earlier year. Of all arrivals, 97.3 percent were domestic, and 2.7 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Kimitoön on average 1.6 nights (+0.07) and foreigners 7.7 nights (+4.7).

Ferry arrivals from different harbors

Average prices

= change at least 10 %
January 2020
Amount
Change
Adr (Non-Registered) 173 € 80.5 %
Revpar (Non-Registered) 78 € 206.8 %
Adr (Registered) 69 €
Bed Night (Registered) 25 €
Revpar (Registered) 13 €

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

6.0 accommodation establishments (+2)
90 rooms (+8)
260 beds (+57)

Room utilization 18.8 %
Unsold rooms 73
Bed utilization 12.5 %

Airbnb and Vrbo

66 accommodation establishments (+27)
60 apartments (+26)
148 rooms (+70)

Apartment utilization 45.0 % (+19)
Unsold apartments 33

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kimitoön + keyword"

Google searches for "kimitoön" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Airdna, Business Finland, Statistics Finland

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