Kimitoön
Accommodation and Travel Stats

November 2020

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Kimitoön: Tourism in a nutshell

Total
icon: new 5,000
22 %
Registered Accommodation
icon: star 1,800
51 %
icon: finland 1,800
58 %
icon: foreign 0.0
100 %
Non-registered Accommodation
icon: star 3,200
10 %
Total
icon: new 1,900
28 %
Registered Accommodation
icon: star 1,100
43 %
icon: finland 1,100
47 %
icon: foreign 0.0
100 %
Non-registered Accommodation
icon: star 780
10 %
Total
icon: new 228,000 €
79 %
Registered Accommodation
icon: star 75,400 €
79 %
Average prices:
Night
42.80 €
18.20 €
Room
106.10 €
40.70 €
RevPAR
16.70 €
2.80 €
Non-registered Accommodation
icon: star 153,000 €
79 %
Average prices:
Adr
233.10 €
60.40 €
RevPAR
105.80 €
24.10 €
Registered Accommodation
icon: establishment 10
233 %
icon: room 151
116 %
icon: bed 470
176 %
Non-registered Accommodation
icon: establishment 88
31 %
icon: room 176
41 %
Registered Accommodation
icon: room 16 %
26 %
icon: bed 11 %
40 %
Non-registered Accommodation
icon: entire place 45 %
4 %
Registered Accommodation
icon: star 1.6
5 %
icon: finland 1.6
8 %

Paid bed nights

Registered bed nights increased 51 percent

In November 2020, 1,800 registered bed nights were recorded in Kimitoön (+50.7 %), of which 1,800 nights were spent by domestic visitors and 0.0 nights by foreigners. Registered domestic bed nights increased 58 percent and registered foreign bed nights decreased 100 percent. In total, registered bed nights increased 51 percent from last year's November.

Between January and November, 35,200 registered bed nights (+22.7 %) were recorded for domestic visitors and 500 (-74.8 %) for foreigners in Kimitoön, in total 35,700 (+16.4 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.2 percent

Total of 817,000 registered bed nights (-47.8 %) were recorded in the whole country, of which 730,000 nights (-34.2 %) were spent by domestic visitors and 86,800 nights (-81.0 %) by foreigners.

The market share of Kimitoön out of total registered bed nights was 0.2 % (+0.1 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.0 %.

Length of stay increased five percent in registered accommodation

Length of stay in registered accommodation increased five percent compared to earlier year. In Kimitoön, length of stay in November was on average 1.6 nights and in Finland 2.0 nights (+15.8 %).

1,100 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 43 percent compared to earlier year. Of all registered arrivals, 100.0 percent were domestic, and 0.0 percent were from foreign countries.

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 228,000 euro

Total accommodation sales in November were 228,000 euro (+101,000). The share of Airbnb and Vrbo was 67.0 percent. Therefore, registered accommodation sales were 75,400 euro (+46,600) and non-registered sales 153,000 euro (+53,900).

Total January-November sales were 3.7 million euro and they increased 1.8 million euro from the previous year.

Average prices

= change at least 10 %
November 2020
Amount
Change jan-November 2020
Amount
Change
Adr (Non-Registered) 230 € 34.9 % 220 € 33.4 %
Adr (Registered) 106 € 62.2 % 107 €
Revpar (Non-Registered) 106 € 29.5 % 127 € 52.3 %
Bed Night (Registered) 43 € 74.0 % 38 € 7.9 %
Revpar (Registered) 17 € 20.1 % 32 € 2.0 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

10 accommodation establishments (+7)
151 rooms (+81)
470 beds (+300)

Room utilization 15.7 % (-5.5)
Unsold rooms 127
Bed utilization 10.6 % (-7.0)

Airbnb and Vrbo

88 accommodation establishments (+21)
85 apartments (+24)
176 rooms (+51)

Apartment utilization 45.4 % (-1.9)
Unsold apartments 46

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Statistics Finland, Visitory Research Team

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