Kiruna
Accommodation and Travel Stats

December 2019

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Kiruna: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 39,400
12 %
icon: sweden 13,900
11 %
icon: foreign 25,500
30 %
Top 3:
United Kingdom
4,100
33 %
Germany
2,700
44 %
United States
1,700
20 %
Visitors icon
Visitors
icon: star 20,100
15 %
icon: sweden 6,800
9 %
icon: foreign 13,300
34 %
Accommodation Sales icon
Accommodation Sales
icon: star 29.4 mill. SEK
32 %
Average prices:
Night
746.20 SEK
114.60 SEK
Room
1,532.00 SEK
92.90 SEK
RevPAR
825.10 SEK
34.20 SEK
Capacity icon
Capacity
icon: establishment 31
7 %
icon: room 1,100
24 %
icon: bed 3,000
6 %
Weather icon
Weather
icon: temperature -6.3 °C
2.1 °C

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 12 percent

In December 2019, 39,400 bed nights were recorded in Kiruna (+12.0 %), of which 13,900 nights were spent by domestic visitors and 25,500 nights by foreigners. Domestic bed nights decreased 11 percent and foreign bed nights increased 30 percent. In total, bed nights increased 12 percent from last year's December.

Most foreign bed nights were recorded for travelers from United Kingdom (4,100 nights).

11,700 rooms (+28.5 %) were booked by leisure visitors and 7,500 rooms (+18.2 %) by business visitors.

Between January and December, 333,000 bed nights (+3.6 %) were recorded for domestic visitors and 211,000 (+5.2 %) for foreigners in Kiruna, in total 544,000 (+4.2 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.1 percent

Total of 3.5 million bed nights (+0.3 %) were recorded in the whole country, of which 2.7 million nights (+1.3 %) were spent by domestic visitors and 764,000 nights (-2.9 %) by foreigners.

The market share of Kiruna out of total bed nights was 1.1 % (+0.1 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 3.3 %.

20,100 tourists arrived to accommodation

Arrivals to registered accommodation increased 15 percent compared to earlier year. Of all arrivals, 34.0 percent were domestic, and 66.0 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Kiruna on average 2.0 nights (-0.04) and foreigners 1.9 nights (-0.06).

25,600 air travelers

The airport received a total of 25,600 passengers, which means air passenger arrivals increased three percent.

Of local passengers, 8.7 % arrived from abroad, thus the share of domestic passengers was 91.3 %.

In addition, there were 25,400 passengers departing the airport (+2.3 %), therefore the total number of trips via the airport was 23,500 (+2.8 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 29.4 million SEK

Registered accommodation sales in December were 29.4 million SEK (+7.2 million).

Registered January-December sales were 318.3 million SEK and they increased 34.2 million euro from the previous year.

Average prices

= change at least 10 %
December 2019
Amount
Change jan-December 2019
Amount
Change
Adr (Registered) 1,500 SEK 6.5 % 1,300 SEK -8.2 %
Revpar (Registered) 830 SEK 4.3 % 720 SEK -10.0 % 
Bed Night (Registered) 750 SEK 18.2 %  590 SEK 7.5 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

31 accommodation establishments (+2)
1,100 rooms (+220)
3,000 beds (+172)

Room utilization 53.9 % (-1.1)
Unsold rooms 520
Bed utilization 41.9 % (+1.0)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kiruna + keyword"

Google searches for "kiruna" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in December was 8.25/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden, Swedavia, Swedish Meteorological And Hydrological Institute

More information available in the dashboard

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