Kiruna
Accommodation and Travel Stats

June 2020

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Kiruna: Tourism in a nutshell

Registered accommodation. All changes are relative to the same period a year ago.

Bed Nights

24,000

47 %

21,800

30 %

2,200

84 %

Visitors

8,300

63 %

7,600

43 %

710

92 %

Accommodation Sales

12.6 mill. SEK

44 %

Average prices:

Night

523.20 SEK

24.30 SEK

Room

1,055.30 SEK

106.70 SEK

RevPAR

402.20 SEK

216.90 SEK

Capacity

16 %

1,200

13 %

3,700

6 %

Utilization

38 %

28 %

27 %

39 %

Weather

13.1 °C

2.6 °C

24,000 registered bed nights

In June 2020, 24,000 registered bed nights were recorded in Kiruna (-46.7 %), of which 21,800 nights were spent by domestic visitors and 2,200 nights by foreigners. Registered domestic bed nights decreased 30 percent and registered foreign bed nights decreased 84 percent. In total, registered bed nights decreased 47 percent from last year's June.

3,800 rooms (-60.6 %) were booked by leisure visitors and 8,100 rooms (-16.3 %) by business visitors.

Between January and June, 121,000 registered bed nights (-28.4 %) were recorded for domestic visitors and 79,800 (-21.5 %) for foreigners in Kiruna, in total 201,000 (-25.9 %) registered nights.

Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.7 percent

Total of 3.7 million registered bed nights (-48.4 %) were recorded in the whole country, of which 3.4 million nights (-32.3 %) were spent by domestic visitors and 257,000 nights (-87.6 %) by foreigners.

The market share of Kiruna out of total registered bed nights was 0.7 % (0.0 percentage points), out of domestic bed nights 0.6 % and foreign bed nights 0.9 %.

8,300 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 63 percent compared to earlier year. Of all registered arrivals, 91.5 percent were domestic, and 8.5 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Kiruna on average 2.9 nights (+0.56) and foreigners 3.1 nights (+1.5).

1,600 air travelers

The airport received a total of 1,600 passengers, which means air passenger arrivals decreased 85 percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 1,400 passengers departing the airport (-85.0 %), therefore the total number of trips via the airport was 2,900 (-84.8 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

International = International cruise ships

Accommodation sales 12.6 million SEK

Registered accommodation sales in June were 12.6 million SEK (-9.9 million).

Registered January-June sales were 136.7 million SEK and they decreased 33.7 million euro from the previous year.

Average prices

= change at least 10 %
	June 2020 Amount	Change	jan-June 2020 Amount	Change
Adr (Registered)	1,100 SEK	-9.2 %	1,400 SEK	6.6 %
Bed Night (Registered)	520 SEK	4.9 %	680 SEK	8.2 %
Revpar (Registered)	400 SEK	-35.0 %	600 SEK	-18.5 %

adr=average daily rate, revpar=revenue per available room (adr * utilization), bed night=accommodation sales per bed nights

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

32 accommodation establishments (-6)
1,200 rooms (-184)
3,700 beds (-230)

Room utilization 38.1 % (-15)
Unsold rooms 760
Bed utilization 27.3 % (-17)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kiruna"

Global Google searches for "kiruna + keyword"

Google searches for "kiruna" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in June was 7.34/10 (-0.83).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Sources: Booking.Com, Statistics Sweden, Swedavia, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

Kiruna Accommodation and Travel Stats