Kiruna
Accommodation and Travel Stats

September 2020

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Kiruna: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 31,600
10 %
icon: sweden 25,800
5 %
icon: foreign 5,700
46 %
Top 3:
Germany
1,000
43 %
Norway
700
33 %
Finland
680
13 %
Visitors icon
Visitors
icon: star 13,800
28 %
icon: sweden 11,200
10 %
icon: foreign 2,600
61 %
Accommodation Sales icon
Accommodation Sales
icon: star 17.5 mill. SEK
20 %
Average prices:
Night
554.60 SEK
70.80 SEK
Room
1,132.60 SEK
75.20 SEK
RevPAR
519.70 SEK
121.90 SEK
Capacity icon
Capacity
icon: establishment 34
3 %
icon: room 1,200
0 %
icon: bed 3,400
2 %
utilization icon
Utilization
icon: room 46 %
14 %
icon: bed 34 %
10 %
Weather icon
Weather
icon: temperature 6.6 °C
1.0 °C

31,600 registered bed nights

In September 2020, 31,600 registered bed nights were recorded in Kiruna (-10.1 %), of which 25,800 nights were spent by domestic visitors and 5,700 nights by foreigners. Registered domestic bed nights increased five percent and registered foreign bed nights decreased 46 percent. In total, registered bed nights decreased 10 percent from last year's September.

Most foreign registered bed nights were recorded for travelers from Germany (1,000 nights).

5,800 rooms (-35.8 %) were booked by leisure visitors and 9,700 rooms (+5.5 %) by business visitors.

Between January and September, 225,000 registered bed nights (-21.9 %) were recorded for domestic visitors and 93,800 (-43.8 %) for foreigners in Kiruna, in total 319,000 (-29.9 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.0 percent

Total of 3.1 million registered bed nights (-30.6 %) were recorded in the whole country, of which 2.7 million nights (-19.9 %) were spent by domestic visitors and 441,000 nights (-61.9 %) by foreigners.

The market share of Kiruna out of total registered bed nights was 1.0 % (+0.2 percentage points), out of domestic bed nights 1.0 % and foreign bed nights 1.3 %.

13,800 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 28 percent compared to earlier year. Of all registered arrivals, 81.1 percent were domestic, and 18.9 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Kiruna on average 2.3 nights (+0.35) and foreigners 2.2 nights (+0.63).

2,900 air travelers

The airport received a total of 2,900 passengers, which means air passenger arrivals decreased 68 percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 3,100 passengers departing the airport (-68.7 %), therefore the total number of trips via the airport was 6,000 (-68.5 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 17.5 million SEK

Registered accommodation sales in September were 17.5 million SEK (-4.5 million).

Registered January-September sales were 196.7 million SEK and they decreased 62.9 million euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 1,100 SEK -6.2 % 1,400 SEK 2.6 %
Bed Night (Registered) 550 SEK -11.3 % 620 SEK 8.1 %
Revpar (Registered) 520 SEK -19.0 % 590 SEK -21.4 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

34 accommodation establishments (-1)
1,200 rooms (+5)
3,400 beds (+68)

Room utilization 45.9 % (-7.2)
Unsold rooms 650
Bed utilization 33.5 % (-3.6)

Registered room utilization for establishments

Global Google searches for "kiruna + keyword"

Google searches for "kiruna" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in September was 7.86/10 (-0.04).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden, Swedavia, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

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