Kiruna
Accommodation and Travel Stats

October 2019

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Kiruna: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 23,300
1 %
icon: sweden 16,400
0 %
icon: foreign 6,900
4 %
Top 3:
Germany
740
33 %
United Kingdom
550
61 %
Norway
550
55 %
Visitors icon
Visitors
icon: star 10,600
8 %
icon: sweden 6,700
1 %
icon: foreign 3,800
24 %
Accommodation Sales icon
Accommodation Sales
icon: star 13.6 mill. SEK
2 %
Average prices:
Night
582.10 SEK
8.70 SEK
Room
1,055.70 SEK
99.90 SEK
RevPAR
443.10 SEK
99.30 SEK
Capacity icon
Capacity
icon: establishment 28
4 %
icon: room 1,100
19 %
icon: bed 2,800
2 %
Weather icon
Weather
icon: temperature -4.0 °C
3.6 °C

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased one percent

In October 2019, 23,300 bed nights were recorded in Kiruna (+0.9 %), of which 16,400 nights were spent by domestic visitors and 6,900 nights by foreigners. Domestic bed nights decreased less than one percent and foreign bed nights increased four percent. In total, bed nights increased one percent from last year's October.

Most foreign bed nights were recorded for travelers from Germany (740 nights).

4,100 rooms (+33.0 %) were booked by leisure visitors and 8,800 rooms (+4.5 %) by business visitors.

Between January and October, 305,000 bed nights (+4.4 %) were recorded for domestic visitors and 174,000 (+1.5 %) for foreigners in Kiruna, in total 479,000 (+3.4 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.6 percent

Total of 4.1 million bed nights (+3.8 %) were recorded in the whole country, of which 3.1 million nights (+5.8 %) were spent by domestic visitors and 936,000 nights (-2.2 %) by foreigners.

The market share of Kiruna out of total bed nights was 0.6 % (-0.0 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.7 %.

10,600 tourists arrived to accommodation

Arrivals to registered accommodation increased eight percent compared to earlier year. Of all arrivals, 63.7 percent were domestic, and 36.3 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Kiruna on average 2.4 nights (-0.04) and foreigners 1.8 nights (-0.35).

8,000 air travelers

The airport received a total of 8,000 passengers, which means air passenger arrivals decreased five percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 8,100 passengers departing the airport (-2.9 %), therefore the total number of trips via the airport was 16,100 (-4.0 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 13.6 million SEK

Registered accommodation sales in October were 13.6 million SEK (+318,000).

Registered January-October sales were 273.1 million SEK and they increased 25.7 million euro from the previous year.

Average prices

= change at least 10 %
October 2019
Amount
Change jan-October 2019
Amount
Change
Adr (Registered) 1,100 SEK -8.6 % 1,300 SEK -9.5 %
Bed Night (Registered) 580 SEK 1.5 % 570 SEK 6.8 %
Revpar (Registered) 440 SEK -18.3 %  720 SEK -11.2 % 

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

28 accommodation establishments (+1)
1,100 rooms (+167)
2,800 beds (+68)

Room utilization 42.0 % (-5.0)
Unsold rooms 610
Bed utilization 27.8 % (-1.9)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kiruna + keyword"

Google searches for "kiruna" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in October was 8.72/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden, Swedavia, Swedish Meteorological And Hydrological Institute

More information available in the dashboard

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