Kiruna
Accommodation and Travel Stats

March 2020

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Kiruna: Tourism in a nutshell

Bed Nights

44,100

23 %

24,800

26 %

19,400

18 %

Visitors

18,300

28 %

9,800

28 %

8,500

27 %

Accommodation Sales

29.3 mill. SEK

17 %

Average prices:

Night

663.50 SEK

48.70 SEK

Room

1,437.40 SEK

148.70 SEK

RevPAR

638.90 SEK

145.30 SEK

Capacity

2 %

1,500

1 %

4,200

3 %

Utilization

0.44

27 %

0.34

25 %

Weather

-5.7 °C

1.9 °C

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

44,100 registered bed nights

In March 2020, 44,100 bed nights were recorded in Kiruna (-23.1 %), of which 24,800 nights were spent by domestic visitors and 19,400 nights by foreigners. Domestic bed nights decreased 26 percent and foreign bed nights decreased 18 percent. In total, bed nights decreased 23 percent from last year's March.

13,300 rooms (-20.3 %) were booked by leisure visitors and 7,100 rooms (-33.7 %) by business visitors.

Between January and March, 68,100 bed nights (-7.5 %) were recorded for domestic visitors and 74,400 (+8.9 %) for foreigners in Kiruna, in total 142,000 (+0.4 %) nights.

Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.

Registered bed nights

Bed nights by country of arrival

Market share 1.6 percent

Total of 2.8 million bed nights (-37.8 %) were recorded in the whole country, of which 2.4 million nights (-33.7 %) were spent by domestic visitors and 405,000 nights (-54.3 %) by foreigners.

The market share of Kiruna out of total bed nights was 1.6 % (+0.3 percentage points), out of domestic bed nights 1.0 % and foreign bed nights 4.8 %.

18,300 tourists arrived to accommodation

Arrivals to registered accommodation decreased 28 percent compared to earlier year. Of all arrivals, 53.5 percent were domestic, and 46.5 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Kiruna on average 2.5 nights (+0.06) and foreigners 2.3 nights (+0.24).

7,200 air travelers

The airport received a total of 7,200 passengers, which means air passenger arrivals decreased 51 percent.

Of local passengers, 3.5 % arrived from abroad, thus the share of domestic passengers was 96.5 %.

In addition, there were 8,800 passengers departing the airport (-45.7 %), therefore the total number of trips via the airport was 16,000 (-48.2 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

International = International cruise ships

Accommodation sales 29.3 million SEK

Registered accommodation sales in March were 29.3 million SEK (-6.0 million).

Registered January-March sales were 107.7 million SEK and they increased 3.8 million euro from the previous year.

Average prices

= change at least 10 %
	March 2020 Amount	Change	jan-March 2020 Amount	Change
Adr (Registered)	1,400 SEK	11.5 %	1,600 SEK	7.1 %
Bed Night (Registered)	660 SEK	7.9 %	760 SEK	3.2 %
Revpar (Registered)	640 SEK	-18.5 %	930 SEK	-0.2 %

adr=average daily rate, revpar=revenue per available room (adr * utilization), bed night=accommodation sales per bed nights

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

39 accommodation establishments (-1)
1,500 rooms (-19)
4,200 beds (+129)

Room utilization 44.4 % (-16)
Unsold rooms 810
Bed utilization 34.4 % (-11)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kiruna"

Global Google searches for "kiruna + keyword"

Google searches for "kiruna" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in March was 7.97/10 (-0.19).

Hotel customer satisfaction by nationalities

Sources: Booking.Com, Statistics Sweden, Swedavia, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

Kiruna Accommodation and Travel Stats