Kittilä
Accommodation and Travel Stats

February 2021

Kittilä: Tourism in a nutshell

Bed Nights icon
Bed Nights (January)
icon: star 24,000
68 %
icon: finland 23,000
7 %
icon: foreign 1,000
98 %
Visitors icon
Visitors (January)
icon: star 5,900
66 %
icon: finland 5,700
11 %
icon: foreign 180
98 %
Accommodation Sales icon
Accommodation Sales (January)
icon: star 1.1 mill. €
77 %
Average prices:
Night
47.50 €
18.80 €
Room
115.70 €
33.50 €
RevPAR
28.40 €
85.00 €
Capacity icon
Capacity (January)
icon: establishment 21
0 %
icon: room 1,300
9 %
icon: bed 4,000
8 %
utilization icon
Utilization (January)
icon: room 0.24
68 %
Weather icon
Weather (January)
icon: temperature -14.6 °C
6.5 °C
icon: rainfall 42 mm
14 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

24,000 registered bed nights (January)

In January 2021, 24,000 bed nights were recorded in Kittilä (-68.2 %), of which 23,000 nights were spent by domestic visitors and 1,000 nights by foreigners. Domestic bed nights increased seven percent and foreign bed nights decreased 98 percent. In total, bed nights decreased 68 percent from last year's January.

16,900 nights (-68.8 %) were spend by leisure visitors and 7,100 nights (-66.8 %) by business visitors.

Registered bed nights

Bed nights by country of arrival

Market share 3.5 percent (January)

Total of 681,000 bed nights (-59.2 %) were recorded in the whole country, of which 629,000 nights (-34.3 %) were spent by domestic visitors and 52,000 nights (-92.7 %) by foreigners.

The market share of Kittilä out of total bed nights was 3.5 % (-1.0 percentage points), out of domestic bed nights 3.7 % and foreign bed nights 1.9 %.

5,900 tourists arrived to accommodation (January)

Arrivals to registered accommodation decreased 66 percent compared to earlier year. Of all arrivals, 96.9 percent were domestic, and 3.1 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Kittilä on average 4.0 nights (+0.68) and foreigners 5.5 nights (+0.64).

5,300 air travelers (January)

The airport received a total of 5,300 passengers, which means air passenger arrivals decreased 81 percent.

Of local passengers, 2.1 % arrived from abroad, thus the share of domestic passengers was 97.9 %.

In addition, there were 7,100 passengers departing the airport (-77.8 %), therefore the total number of trips via the airport was 12,300 (-79.1 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 2.0 million euro (January)

Total accommodation sales in January were 2.0 million euro (-3.8 million). The share of Airbnb and Vrbo was 43.9 percent. Therefore, registered accommodation sales were 1.1 million euro (-3.9 million) and non-registered sales 894,000 euro (+96,700).

Average prices

= change at least 10 %
January 2021
Amount
Change
Adr (Non-Registered) 165 € 4.7 %
Adr (Registered) 116 € -22.4 %
Revpar (Non-Registered) 86 € -13.9 %
Bed Night (Registered) 48 € -28.3 %
Revpar (Registered) 28 € -75.0 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (January)

Registered Accommodation

21 accommodation establishments (+0)
1,300 rooms (-120)
4,000 beds (-330)

Room utilization 24.5 % (-52)
Unsold rooms 960

Airbnb and Vrbo

440 accommodation establishments (+104)
430 apartments (+104)
980 rooms (+220)

Apartment utilization 52.5 % (-11)
Unsold apartments 200

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kittilä + keyword"

Google searches for "kittilä" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Airdna, Finavia, Finnish Meteorological Institute, Statistics Finland, Tak Research

Levin Matkailu Oy
Myllyjoentie 2, 99130 Sirkka
(016) 639 3300 , levi@levi.fi , levi.fi

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