Kittilä
Accommodation and Travel Stats

December 2022

Kittilä: Tourism in a nutshell

icon: star 96,400
15 %
icon: finland 20,000
32 %
icon: foreign 76,400
40 %
icon: star 27,000
17 %
icon: finland 6,600
25 %
icon: foreign 20,300
43 %
icon: star 6.5 mill. €
19 %
Average prices:
Night
67.70 €
2.40 €
Room
191.70 €
12.10 €
RevPAR
157.00 €
28.20 €
icon: establishment 21
0 %
icon: room 1,300
1 %
icon: bed 4,100
1 %
icon: temperature -11.5 °C
0.7 °C
icon: rainfall 1 mm
27 mm

Registered bed nights increased 15 percent

In December 2022, 96,400 registered bed nights were recorded in Kittilä (+14.7 %), of which 20,000 nights were spent by domestic visitors and 76,400 nights by foreigners. Registered domestic bed nights decreased 32 percent and registered foreign bed nights increased 40 percent. In total, registered bed nights increased 15 percent from last year's December.

78,700 nights (+29.8 %) were spend by leisure visitors and 17,700 nights (-24.3 %) by business visitors.

Between January and December, 273,000 registered bed nights (-6.1 %) were recorded for domestic visitors and 222,000 (+208.2 %) for foreigners in Kittilä, in total 496,000 (+36.5 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 5.4 percent

Total of 1.8 million registered bed nights (+11.8 %) were recorded in the whole country, of which 1.1 million nights (+5.2 %) were spent by domestic visitors and 731,000 nights (+23.2 %) by foreigners.

The market share of Kittilä out of total registered bed nights was 5.4 % (+0.1 percentage points), out of domestic bed nights 1.9 % and foreign bed nights 10.5 %.

Market share in Lapland 17.4 percent

Total of 555,000 registered bed nights (+12.5 %) were recorded in Lapland, of which 113,000 nights (-12.9 %) were spent by domestic visitors and 441,000 nights (+21.6 %) by foreigners.

The market share of Kittilä out of total registered bed nights in Lapland was 17.4 %, out of domestic bed nights 17.6 % and foreign bed nights 17.3 %.

27,000 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 17 percent compared to earlier year. Of all registered arrivals, 24.5 percent were domestic, and 75.5 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Kittilä on average 3.0 nights (-0.33) and foreigners 3.8 nights (-0.09).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

53,300 air travelers

The airport received a total of 53,300 passengers, which means air passenger arrivals increased 17 percent.

Of local passengers, 66.6 % arrived from abroad, thus the share of domestic passengers was 33.4 %.

In addition, there were 47,400 passengers departing the airport (+18.6 %), therefore the total number of trips via the airport was 101,000 (+17.9 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 8.8 million euro

Total accommodation sales in December were 8.8 million euro (+1.4 million). The share of Airbnb and Vrbo was 26.0 percent. Therefore, registered accommodation sales were 6.5 million euro (+1.0 million) and non-registered sales 2.3 million euro (+337,000).

Total January-December sales were 47.1 million euro and they increased 17.9 million euro from the previous year.

Average prices

= change at least 10 %
December 2022
Amount
Change jan-December 2022
Amount
Change
Adr (Non-Registered) 260 € 6.9 % 190 € 5.5 %
Adr (Registered) 192 € 6.8 % 150 € 27.0 %
Revpar (Non-Registered) 190 € 27.5 % 126 € 30.7 %
Revpar (Registered) 157 € 21.9 % 68 € 72.0 %
Bed Night (Registered) 68 € 3.7 % 65 € 26.7 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

21 accommodation establishments (+0)
1,300 rooms (-14)
4,100 beds (-45)

Room utilization 81.9 % (+10)
Unsold rooms 240

Airbnb and Vrbo

490 accommodation establishments (-20)
480 apartments (-25)
1,100 rooms (-49)

Apartment utilization 71.9 % (+12)
Unsold apartments 134

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kittilä + keyword"

Google searches for "kittilä" by search region

Visits to marketing website

There were a total of 215,000 user sessions at Kittilä marketing website in December. The share of visitors using a foreign language in their web browser was 38.5 percent out of all website visitors. The number of total user sessions increased 25 percent from last year's December.

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Share this report

Sources: Airdna, Finavia, Finnish Meteorological Institute, Google Analytics, Meteostat, Statistics Finland, Tak Research

Levin Matkailu Oy
Myllyjoentie 2, 99130 Sirkka
(016) 639 3300 , levi@levi.fi , levi.fi

kittila logo

More information available at the dashboard

Navigate

previous