Kittilä
Accommodation and Travel Stats

November 2020

Kittilä: Tourism in a nutshell

Bed Nights icon
Bed Nights (October)
icon: star 14,300
26 %
icon: finland 14,100
12 %
icon: foreign 250
93 %
Visitors icon
Visitors (October)
icon: star 5,000
43 %
icon: finland 4,900
31 %
icon: foreign 62
96 %
Accommodation Sales icon
Accommodation Sales (October)
icon: star 650,000 €
32 %
Average prices:
Night
45.50 €
3.80 €
Room
91.70 €
2.80 €
RevPAR
21.90 €
4.80 €
Capacity icon
Capacity (October)
icon: establishment 19
10 %
icon: room 960
27 %
icon: bed 3,200
25 %
Weather icon
Weather
icon: temperature -2.3 °C
6.1 °C
icon: rainfall 44 mm
2 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

14,300 registered bed nights (October)

In October 2020, 14,300 bed nights were recorded in Kittilä (-26.4 %), of which 14,100 nights were spent by domestic visitors and 250 nights by foreigners. Domestic bed nights decreased 12 percent and foreign bed nights decreased 93 percent. In total, bed nights decreased 26 percent from last year's October.

10,700 nights (+0.5 %) were spend by leisure visitors and 3,600 nights (-59.3 %) by business visitors.

Between January and October, 160,000 bed nights (-28.5 %) were recorded for domestic visitors and 132,000 (-25.6 %) for foreigners in Kittilä, in total 293,000 (-27.2 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.3 percent (October)

Total of 1.1 million bed nights (-32.3 %) were recorded in the whole country, of which 1.1 million nights (-14.8 %) were spent by domestic visitors and 79,700 nights (-81.7 %) by foreigners.

The market share of Kittilä out of total bed nights was 1.3 % (+0.1 percentage points), out of domestic bed nights 1.3 % and foreign bed nights 0.3 %.

5,000 tourists arrived to accommodation (October)

Arrivals to registered accommodation decreased 43 percent compared to earlier year. Of all arrivals, 98.8 percent were domestic, and 1.2 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Kittilä on average 2.8 nights (+0.61) and foreigners 4.0 nights (+1.9).

1,600 international congress guests in 2019

The number of international congress quests increased 750 percent from the previous year.

There was a total of 3.0 congresses organized (+1.0) in 2019.

2,400 air travelers (October)

The airport received a total of 2,400 passengers, which means air passenger arrivals increased 29 percent.

Of local passengers, 0.1 % arrived from abroad, thus the share of domestic passengers was 99.9 %.

In addition, there were 2,400 passengers departing the airport (+38.5 %), therefore the total number of trips via the airport was 4,900 (+33.4 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 1.5 million euro (October)

Total accommodation sales in October were 1.5 million euro (+2,000). The share of Airbnb and Vrbo was 55.4 percent. Therefore, registered accommodation sales were 650,000 euro (-307,000) and non-registered sales 807,000 euro (+309,000).

Total January-October sales were 25.6 million euro and they decreased 1.7 million euro from the previous year.

Average prices

= change at least 10 %
October 2020
Amount
Change jan-October 2020
Amount
Change
Adr (Non-Registered) 158 € 2.4 % 153 € 0.7 %
Revpar (Non-Registered) 95 € 16.1 %  99 € 5.6 %
Adr (Registered) 92 € -2.9 % 126 € 7.2 %
Bed Night (Registered) 45 € -7.7 % 59 € 8.4 %
Revpar (Registered) 22 € -18.0 %  57 € 1.3 %

Tax free sales -10.9 % (January)

Tax free sales decreased 11 percent from the previous year.

(Russians +4.6 %, Chinese -32.8 %, Japanese -50.6 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (October)

Registered Accommodation

19 accommodation establishments (-2)
960 rooms (-350)
3,200 beds (-1,000)

Room utilization 23.9 % (-4.4)
Unsold rooms 730

Airbnb and Vrbo

400 accommodation establishments (+111)
390 apartments (+107)
870 rooms (+220)

Apartment utilization 60.2 % (+7.1)
Unsold apartments 154

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kittilä + keyword"

Google searches for "kittilä" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in March was 7.67/10 (-0.09).

Hotel customer satisfaction by nationalities

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Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland, Tak Research

Levin Matkailu Oy
Myllyjoentie 2, 99130 Sirkka
(016) 639 3300, levi@levi.fi, levi.fi

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