Kittilä
Accommodation and Travel Stats

September 2021

Kittilä: Tourism in a nutshell

Bed Nights icon
Bed Nights (August)
icon: star 18,900
28 %
icon: finland 17,200
26 %
icon: foreign 1,600
64 %
Visitors icon
Visitors (August)
icon: star 9,800
29 %
icon: finland 8,500
19 %
icon: foreign 1,300
183 %
Accommodation Sales icon
Accommodation Sales (August)
icon: star 714,000 €
36 %
Average prices:
Night
37.90 €
2.00 €
Room
75.00 €
7.90 €
RevPAR
18.40 €
2.50 €
Capacity icon
Capacity (August)
icon: establishment 19
5 %
icon: room 1,200
19 %
icon: bed 3,900
10 %
utilization icon
Utilization (August)
icon: room 25 %
4 %
Weather icon
Weather
icon: temperature 5.0 °C
2.6 °C
icon: rainfall 36 mm
13 mm

Registered bed nights increased 28 percent (August)

In August 2021, 18,900 registered bed nights were recorded in Kittilä (+28.4 %), of which 17,200 nights were spent by domestic visitors and 1,600 nights by foreigners. Registered domestic bed nights increased 26 percent and registered foreign bed nights increased 64 percent. In total, registered bed nights increased 28 percent from last year's August.

14,300 nights (+25.1 %) were spend by leisure visitors and 4,600 nights (+40.0 %) by business visitors.

Between January and August, 191,000 registered bed nights (+59.3 %) were recorded for domestic visitors and 5,800 (-95.6 %) for foreigners in Kittilä, in total 197,000 (-21.6 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.9 percent (August)

Total of 2.1 million registered bed nights (+23.1 %) were recorded in the whole country, of which 1.8 million nights (+17.9 %) were spent by domestic visitors and 264,000 nights (+77.0 %) by foreigners.

The market share of Kittilä out of total registered bed nights was 0.9 % (0.0 percentage points), out of domestic bed nights 1.0 % and foreign bed nights 0.6 %.

9,800 tourists arrived to registered accommodation (August)

Arrivals to registered accommodation increased 29 percent compared to earlier year. Of all registered arrivals, 86.7 percent were domestic, and 13.3 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Kittilä on average 2.0 nights (+0.11) and foreigners 1.2 nights (-0.89).

4,100 air travelers

The airport received a total of 4,100 passengers, which means air passenger arrivals increased 54 percent.

Of local passengers, 3.7 % arrived from abroad, thus the share of domestic passengers was 96.3 %.

In addition, there were 4,100 passengers departing the airport (+48.3 %), therefore the total number of trips via the airport was 8,200 (+51.2 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Average prices

= change at least 10 %
September 2021
Amount
Change jan-September 2021
Amount
Change
Adr (Non-Registered) 159 € 8.3 % 166 € 8.4 %
Revpar (Non-Registered) 83 € -19.2 % 91 € -8.9 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Airbnb and Vrbo

390 accommodation establishments (+4)
380 apartments (+6)
840 rooms (+46)

Apartment utilization 52.0 % (-18)
Unsold apartments 184

Registered room utilization for establishments

Global Google searches for "kittilä + keyword"

Google searches for "kittilä" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in September was 7.94/10.

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Booking.Com, Finavia, Finnish Meteorological Institute, Statistics Finland, Tak Research

Levin Matkailu Oy
Myllyjoentie 2, 99130 Sirkka
(016) 639 3300 , levi@levi.fi , levi.fi

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