Kittilä
Accommodation and Travel Stats

August 2023

Kittilä: Tourism in a nutshell

icon: star 14,300
11 %
icon: finland 9,800
22 %
icon: foreign 4,600
23 %
icon: star 9,200
0 %
icon: finland 5,000
18 %
icon: foreign 4,100
37 %
icon: star 623,000 €
6 %
Average prices:
Night
43.40 €
2.30 €
Room
75.90 €
2.70 €
RevPAR
16.80 €
1.30 €
icon: establishment 19
0 %
icon: room 1,200
4 %
icon: bed 3,700
7 %

14,300 registered bed nights

In August 2023, 14,300 registered bed nights were recorded in Kittilä (-11.4 %), of which 9,800 nights were spent by domestic visitors and 4,600 nights by foreigners. Registered domestic bed nights decreased 22 percent and registered foreign bed nights increased 23 percent. In total, registered bed nights decreased 11 percent from last year's August.

10,900 nights (-6.9 %) were spend by leisure visitors and 3,400 nights (-23.3 %) by business visitors.

Between January and August, 161,000 registered bed nights (-15.8 %) were recorded for domestic visitors and 171,000 (+35.2 %) for foreigners in Kittilä, in total 332,000 (+4.5 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.6 percent

Total of 2.3 million registered bed nights (-0.4 %) were recorded in the whole country, of which 1.7 million nights (-2.9 %) were spent by domestic visitors and 604,000 nights (+7.5 %) by foreigners.

The market share of Kittilä out of total registered bed nights was 0.6 % (-0.1 percentage points), out of domestic bed nights 0.6 % and foreign bed nights 0.8 %.

Market share in Lapland 7.4 percent

Total of 194,000 registered bed nights (-2.8 %) were recorded in Lapland, of which 141,000 nights (-4.6 %) were spent by domestic visitors and 53,300 nights (+2.2 %) by foreigners.

The market share of Kittilä out of total registered bed nights in Lapland was 7.4 %, out of domestic bed nights 6.9 % and foreign bed nights 8.6 %.

9,200 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased less than one percent compared to earlier year. Of all registered arrivals, 55.0 percent were domestic, and 45.0 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Kittilä on average 1.9 nights (-0.08) and foreigners 1.1 nights (-0.13).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

1,700 air travelers

The airport received a total of 1,700 passengers, which means air passenger arrivals increased 24 percent.

Of local passengers, 16.4 % arrived from abroad, thus the share of domestic passengers was 83.6 %.

In addition, there were 1,900 passengers departing the airport (+19.3 %), therefore the total number of trips via the airport was 3,700 (+21.3 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 1.5 million euro

Total accommodation sales in August were 1.5 million euro (-15,400). The share of Airbnb and Vrbo was 57.7 percent. Therefore, registered accommodation sales were 623,000 euro (-43,000) and non-registered sales 850,000 euro (+27,600).

Total January-August sales were 34.7 million euro and they increased 4.6 million euro from the previous year.

Average prices

= change at least 10 %
August 2023
Amount
Change jan-August 2023
Amount
Change
Adr (Non-Registered) 200 € 24.3 % 197 € 12.6 %
Revpar (Non-Registered) 91 € -9.1 % 123 € 3.9 %
Adr (Registered) 76 € -3.5 % 157 € 7.1 %
Bed Night (Registered) 43 € 5.6 % 74 € 11.7 %
Revpar (Registered) 17 € -7.2 % 83 € 25.1 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

19 accommodation establishments (+0)
1,200 rooms (-44)
3,700 beds (-280)

Room utilization 22.2 % (-0.9)
Unsold rooms 910

Airbnb and Vrbo

490 accommodation establishments (+75)
470 apartments (+73)
1,100 rooms (+175)

Apartment utilization 44.5 % (-16)
Unsold apartments 260

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kittilä + keyword"

Google searches for "kittilä" by search region

Visits to marketing website

There were a total of 58,100 user sessions at Kittilä marketing website in August. The share of visitors using a foreign language in their web browser was 26.3 percent out of all website visitors. The number of total user sessions decreased 19 percent from last year's August.

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Finavia, Google Analytics, Statistics Finland, Tak Research

Levin Matkailu Oy
Myllyjoentie 2, 99130 Sirkka
(016) 639 3300 , levi@levi.fi , levi.fi

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