Kittilä
Accommodation and Travel Stats

March 2020

Kittilä: Tourism in a nutshell

Bed Nights icon
Bed Nights (February)
icon: star 81,100
12 %
icon: finland 28,400
25 %
icon: foreign 52,700
6 %
Top 3:
United Kingdom
10,500
7 %
Germany
8,400
3 %
France
7,800
35 %
Visitors icon
Visitors (February)
icon: star 20,200
7 %
icon: finland 8,000
7 %
icon: foreign 12,200
6 %
Top 3:
Germany
1,800
8 %
United Kingdom
1,700
8 %
France
1,400
35 %
Accommodation Sales icon
Accommodation Sales (February)
icon: star 5.1 mill.
19 %
Average prices:
Night
62.60 €
3.90 €
Room
142.70 €
8.00 €
RevPAR
122.30 €
7.50 €
Capacity icon
Capacity (February)
icon: establishment 21
5 %
icon: room 1,400
8 %
icon: bed 4,400
5 %
Tax Free icon
Tax Free (January)
icon: star 11 %
Russia
5 %
China
33 %
Japan
51 %
Weather icon
Weather
icon: temperature -5.0 °C
1.8 °C
icon: rain 28 mm
30 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.

Temperature

Rainfall

Registered bed nights increased 12 percent (February)

In February 2020, 81,100 bed nights were recorded in Kittilä (+11.9 %), of which 28,400 nights were spent by domestic visitors and 52,700 nights by foreigners. Domestic bed nights increased 25 percent and foreign bed nights increased six percent. In total, bed nights increased 12 percent from last year's February.

Most foreign bed nights were recorded for travelers from United Kingdom (10,500 nights).

59,900 nights (+8.4 %) were spend by leisure visitors and 21,200 nights (+23.3 %) by business visitors.

Between January and February, 49,800 bed nights (+29.9 %) were recorded for domestic visitors and 107,000 (+7.9 %) for foreigners in Kittilä, in total 157,000 (+14.1 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 4.4 percent (February)

Total of 1.8 million bed nights (+7.2 %) were recorded in the whole country, of which 1.2 million nights (+10.1 %) were spent by domestic visitors and 613,000 nights (+1.9 %) by foreigners.

The market share of Kittilä out of total bed nights was 4.4 % (+0.2 percentage points), out of domestic bed nights 2.3 % and foreign bed nights 8.6 %.

20,200 tourists arrived to accommodation (February)

Arrivals to registered accommodation increased seven percent compared to earlier year. Of all arrivals, 39.5 percent were domestic, and 60.5 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Kittilä on average 3.6 nights (+0.5) and foreigners 4.3 nights (-0.01).

1,600 international congress guests in 2019

The number of international congress quests increased 750 percent from the previous year.

There was a total of 3.0 congresses organized (+1.0) in 2019.

17,200 air travelers

The airport received a total of 17,200 passengers, which means air passenger arrivals decreased 51 percent.

Of local passengers, 28.3 % arrived from abroad, thus the share of domestic passengers was 71.7 %.

In addition, there were 23,300 passengers departing the airport (-38.3 %), therefore the total number of trips via the airport was 40,600.

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 6.2 million euro (February)

Total accommodation sales in February were 6.2 million euro (+1.2 million). The share of Airbnb and HomeAway was 22.4 percent. Therefore, registered accommodation sales were 5.1 million euro (+825,000) and Airbnb and HomeAway sales 1.1 million euro (+414,000).

Total January-February sales were 12.2 million euro and they increased 3.2 million euro from the previous year.

Average prices

= change at least 10 %
February 2020
Amount
Change jan-February 2020
Amount
Change
Adr (Airbnb & Homeaway) 168 € -15.8 %  171 € -12.4 % 
Adr (Registered) 143 € 5.9 % 146 € 16.3 % 
Revpar (Airbnb & Homeaway) 139 € 8.6 % 125 € 6.2 %
Revpar (Registered) 122 € 6.5 % 118 € 17.8 % 
Bed Night (Registered) 63 € 6.7 % 64 € 14.4 % 

Tax free sales -10.9 % (January)

Tax free sales decreased 11 percent from the previous year.

(Russians +4.6 %, Chinese -32.8 %, Japanese -50.6 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (February)

Registered Accommodation

21 accommodation establishments (+1)
1,400 rooms (+103)
4,400 beds (+193)

Room utilization 85.7 % (+0.5)
Unsold rooms 199

Airbnb and HomeAway

320 apartments (+82)
10 private rooms (+3)
3.0 shared rooms (+1)

Apartment utilization 82.7 % (+19)
Unsold apartments 56

Registered room utilization

Website's user sessions by language

Sources: Airdna, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland

Levin Matkailu Oy
Myllyjoentie 2, 99130 Sirkka
(016) 639 3300, levi@levi.fi, levi.fi

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