Kittilä
Accommodation and Travel Stats

August 2020

Kittilä: Tourism in a nutshell

Bed Nights icon
Bed Nights (July)
icon: star 22,300
21 %
icon: finland 20,900
6 %
icon: foreign 1,300
77 %
Top 3:
Norway
820
32 %
Bulgaria
124
100 %
Sweden
83
79 %
Visitors icon
Visitors (July)
icon: star 12,700
18 %
icon: finland 12,000
10 %
icon: foreign 740
84 %
Top 3:
Norway
560
26 %
Estonia
29
107 %
Sweden
27
89 %
Accommodation Sales icon
Accommodation Sales (July)
icon: star 695,000
14 %
Average prices:
Night
31.20 €
2.20 €
Room
69.10 €
3.50 €
RevPAR
21.40 €
0.70 €
Capacity icon
Capacity (July)
icon: establishment 19
6 %
icon: room 1,000
16 %
icon: bed 3,500
13 %
Tax Free icon
Tax Free (January)
icon: star 11 %
Russia
5 %
China
33 %
Japan
51 %
Weather icon
Weather
icon: temperature 12.7 °C
1.3 °C
icon: rainfall 37 mm
21 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

22,300 registered bed nights (July)

In July 2020, 22,300 bed nights were recorded in Kittilä (-20.6 %), of which 20,900 nights were spent by domestic visitors and 1,300 nights by foreigners. Domestic bed nights decreased six percent and foreign bed nights decreased 77 percent. In total, bed nights decreased 21 percent from last year's July.

Most foreign bed nights were recorded for travelers from Norway (820 nights).

19,100 nights (-9.5 %) were spend by leisure visitors and 3,200 nights (-54.3 %) by business visitors.

Between January and July, 106,000 bed nights (-36.3 %) were recorded for domestic visitors and 131,000 (-21.8 %) for foreigners in Kittilä, in total 237,000 (-29.0 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.9 percent (July)

Total of 2.6 million bed nights (-21.7 %) were recorded in the whole country, of which 2.4 million nights (-2.2 %) were spent by domestic visitors and 141,000 nights (-82.3 %) by foreigners.

The market share of Kittilä out of total bed nights was 0.9 % (0.0 percentage points), out of domestic bed nights 0.9 % and foreign bed nights 0.9 %.

12,700 tourists arrived to accommodation (July)

Arrivals to registered accommodation decreased 18 percent compared to earlier year. Of all arrivals, 94.2 percent were domestic, and 5.8 percent were from foreign countries.

During July, domestic visitors stayed in registered accommodation in Kittilä on average 1.7 nights (-0.29) and foreigners 1.8 nights (+0.55).

1,600 international congress guests in 2019

The number of international congress quests increased 750 percent from the previous year.

There was a total of 3.0 congresses organized (+1.0) in 2019.

890 air travelers

The airport received a total of 890 passengers, which means air passenger arrivals decreased 52 percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 810 passengers departing the airport (-60.9 %), therefore the total number of trips via the airport was 1,700 (-56.8 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 1.3 million euro (July)

Total accommodation sales in July were 1.3 million euro (+122,000). The share of Airbnb and HomeAway was 46.9 percent. Therefore, registered accommodation sales were 695,000 euro (-117,000) and non-registered sales 613,000 euro (+239,000).

Total January-July sales were 20.9 million euro and they decreased 1.8 million euro from the previous year.

Average prices

= change at least 10 %
July 2020
Amount
Change jan-July 2020
Amount
Change
Adr (Non-Registered) 145 € 23.8 %  154 € -0.5 %
Revpar (Non-Registered) 72 € 8.2 % 101 € 4.0 %
Adr (Registered) 69 € 5.4 % 137 € 9.1 %
Bed Night (Registered) 31 € 7.8 % 62 € 10.7 % 
Revpar (Registered) 21 € 3.4 % 72 € 4.3 %

Tax free sales -10.9 % (January)

Tax free sales decreased 11 percent from the previous year.

(Russians +4.6 %, Chinese -32.8 %, Japanese -50.6 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (July)

Registered Accommodation

19 accommodation establishments (+1)
1,000 rooms (-200)
3,500 beds (-510)

Room utilization 31.0 % (-0.6)
Unsold rooms 720

Airbnb and HomeAway

380 accommodation establishments (+107)
380 apartments (+111)
800 rooms (+182)

Apartment utilization 49.9 % (-7.2)
Unsold apartments 189

Registered room utilization for establishments

Website's user sessions by language

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in August was 7.14/10.

Hotel customer satisfaction by nationalities

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Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland, Tak Research

Levin Matkailu Oy
Myllyjoentie 2, 99130 Sirkka
(016) 639 3300, levi@levi.fi, levi.fi

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