Kittilä - Accommodation and Travel Stats

Kittilä: Tourism in a nutshell

Registered accommodation. All changes are relative to the same period a year ago.

Bed Nights (August)

16,500

12 %

12,700

27 %

3,800

174 %

Visitors (August)

9,500

1 %

6,400

22 %

3,000

166 %

Accommodation Sales (August)

678,000 €

5 %

Average prices:

Night

41.10 €

3.30 €

Room

78.60 €

4.00 €

RevPAR

17.90 €

0.20 €

Capacity (August)

19

0 %

1,200

3 %

4,000

1 %

Utilization (August)

23 %

6 %

Weather

6.1 °C

1.1 °C

44 mm

8 mm

42,500 bed nights in paid accommodation (August)

Total of 42,500 bed nights (+26.2 %) were recorded in paid accommodation in Kittilä in August 2022. This figure includes bed nights at registered establishments as well as at AirBnB and Vrbo. The share of registered bed nights was 39 % and non-registered 61 %.

Between January and August, the number of paid bed nights was 571,000 (+48.9 %). Share of registered was 55 % and non-registered 45 %.

Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded. Non-registered bed nights statistics include bed nights from AirBnB and Vrbo.

16,500 registered bed nights (August)

In August 2022, 16,500 registered bed nights were recorded in Kittilä (-12.5 %), of which 12,700 nights were spent by domestic visitors and 3,800 nights by foreigners. Registered domestic bed nights decreased 27 percent and registered foreign bed nights increased 174 percent. In total, registered bed nights decreased 12 percent from last year's August.

11,800 nights (-17.7 %) were spend by leisure visitors and 4,700 nights (+3.8 %) by business visitors.

Between January and August, 189,000 registered bed nights (-1.5 %) were recorded for domestic visitors and 127,000 (+2,176.4 %) for foreigners in Kittilä, in total 316,000 (+60.1 %) registered nights.

Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.7 percent (August)

Total of 2.3 million registered bed nights (+12.6 %) were recorded in the whole country, of which 1.8 million nights (-2.2 %) were spent by domestic visitors and 560,000 nights (+114.2 %) by foreigners.

The market share of Kittilä out of total registered bed nights was 0.7 % (-0.2 percentage points), out of domestic bed nights 0.7 % and foreign bed nights 0.7 %.

Market share in Lapland 8.2 percent (August)

Total of 200,000 registered bed nights (-6.2 %) were recorded in Lapland, of which 148,000 nights (-20.1 %) were spent by domestic visitors and 51,500 nights (+88.4 %) by foreigners.

The market share of Kittilä out of total registered bed nights in Lapland was 8.2 %, out of domestic bed nights 8.5 % and foreign bed nights 7.4 %.

9,500 tourists arrived to registered accommodation (August)

Arrivals to registered accommodation increased one percent compared to earlier year. Of all registered arrivals, 67.9 percent were domestic, and 32.1 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Kittilä on average 2.0 nights (-0.16) and foreigners 1.3 nights (+0.04).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

1,400 air travelers (August)

The airport received a total of 1,400 passengers, which means air passenger arrivals decreased 26 percent.

Of local passengers, 15.9 % arrived from abroad, thus the share of domestic passengers was 84.1 %.

In addition, there were 1,600 passengers departing the airport (-17.6 %), therefore the total number of trips via the airport was 3,000 (-21.6 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

International = International cruise ships

Accommodation sales 1.6 million euro (August)

Total accommodation sales in August were 1.6 million euro (+406,000). The share of Airbnb and Vrbo was 56.8 percent. Therefore, registered accommodation sales were 678,000 euro (-34,600) and non-registered sales 891,000 euro (+440,000).

Total January-August sales were 30.1 million euro and they increased 14.7 million euro from the previous year.

Average prices

= change at least 10 %
	August 2022 Amount	Change	jan-August 2022 Amount	Change
Adr (Non-Registered)	165 €	12.8 %	175 €	5.0 %
Revpar (Non-Registered)	99 €	56.7 %	118 €	28.2 %
Adr (Registered)	79 €	5.3 %	147 €	44.5 %
Bed Night (Registered)	41 €	8.7 %	66 €	45.5 %
Revpar (Registered)	18 €	-1.2 %	66 €	125.0 %

adr=average daily rate, revpar=revenue per available room (adr * utilization), bed night=accommodation sales per bed nights

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (August)

Registered Accommodation

19 accommodation establishments (+0)
1,200 rooms (-36)
4,000 beds (+50)

Room utilization 22.8 % (-1.5)
Unsold rooms 940

Airbnb and Vrbo

410 accommodation establishments (+50)
400 apartments (+48)
920 rooms (+152)

Apartment utilization 60.2 % (+17)
Unsold apartments 159

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kittilä + keyword"

Google searches for "kittilä" by search region

Visits to marketing website

There were a total of 105,000 user sessions at Kittilä marketing website in September. The share of visitors using a foreign language in their web browser was 24.1 percent out of all website visitors. The number of total user sessions decreased 41 percent from last year's September.

Accommodation customer satisfaction (March)

Average customer satisfaction score on Booking.com given by accommodation customers in March was 7.63/10.

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Kittilä Accommodation and Travel Stats

September 2022