Kittilä
Accommodation and Travel Stats

April 2021

Kittilä: Tourism in a nutshell

Bed Nights icon
Bed Nights (March)
icon: star 40,400
20 %
icon: finland 39,600
39 %
icon: foreign 850
96 %
Visitors icon
Visitors (March)
icon: star 9,400
25 %
icon: finland 9,200
21 %
icon: foreign 199
96 %
Accommodation Sales icon
Accommodation Sales (March)
icon: star 2.0 mill. €
45 %
Average prices:
Night
50.40 €
23.70 €
Room
115.60 €
45.40 €
RevPAR
46.80 €
42.40 €
Capacity icon
Capacity (March)
icon: establishment 21
0 %
icon: room 1,300
4 %
icon: bed 4,000
4 %
utilization icon
Utilization (March)
icon: room 0.4
27 %
Weather icon
Weather
icon: temperature -0.6 °C
1.6 °C
icon: rainfall 25 mm
4 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

40,400 registered bed nights (March)

In March 2021, 40,400 bed nights were recorded in Kittilä (-19.5 %), of which 39,600 nights were spent by domestic visitors and 850 nights by foreigners. Domestic bed nights increased 39 percent and foreign bed nights decreased 96 percent. In total, bed nights decreased 20 percent from last year's March.

28,900 nights (-22.3 %) were spend by leisure visitors and 11,600 nights (-11.5 %) by business visitors.

Between January and March, 95,600 bed nights (+22.0 %) were recorded for domestic visitors and 2,700 (-97.9 %) for foreigners in Kittilä, in total 98,200 (-52.5 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 4.7 percent (March)

Total of 863,000 bed nights (-13.3 %) were recorded in the whole country, of which 816,000 nights (+11.7 %) were spent by domestic visitors and 47,500 nights (-82.1 %) by foreigners.

The market share of Kittilä out of total bed nights was 4.7 % (-0.4 percentage points), out of domestic bed nights 4.9 % and foreign bed nights 1.8 %.

9,400 tourists arrived to accommodation (March)

Arrivals to registered accommodation decreased 25 percent compared to earlier year. Of all arrivals, 97.9 percent were domestic, and 2.1 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Kittilä on average 4.3 nights (+0.56) and foreigners 4.3 nights (-0.12).

4,500 air travelers

The airport received a total of 4,500 passengers.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 5,500 passengers departing the airport, therefore the total number of trips via the airport was 10,000.

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 3.3 million euro (March)

Total accommodation sales in March were 3.3 million euro (-1.5 million). The share of Airbnb and Vrbo was 38.9 percent. Therefore, registered accommodation sales were 2.0 million euro (-1.7 million) and non-registered sales 1.3 million euro (+144,000).

Total January-March sales were 8.2 million euro and they decreased 8.9 million euro from the previous year.

Average prices

= change at least 10 %
March 2021
Amount
Change jan-March 2021
Amount
Change
Adr (Non-Registered) 173 € 8.9 % 171 € 10.1 %
Revpar (Non-Registered) 127 € 1.3 % 111 € -4.9 %
Adr (Registered) 116 € -28.2 % 116 € -24.4 %
Bed Night (Registered) 50 € -32.0 % 51 € -26.3 %
Revpar (Registered) 47 € -47.5 % 40 € -63.8 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (March)

Registered Accommodation

21 accommodation establishments (+0)
1,300 rooms (-51)
4,000 beds (-183)

Room utilization 40.5 % (-15)
Unsold rooms 770

Airbnb and Vrbo

430 accommodation establishments (+45)
420 apartments (+44)
930 rooms (+77)

Apartment utilization 73.7 % (-5.5)
Unsold apartments 109

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kittilä + keyword"

Google searches for "kittilä" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Airdna, Finavia, Finnish Meteorological Institute, Statistics Finland, Tak Research

Levin Matkailu Oy
Myllyjoentie 2, 99130 Sirkka
(016) 639 3300 , levi@levi.fi , levi.fi

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