Kittilä
Accommodation and Travel Stats

April 2022

Kittilä: Tourism in a nutshell

Registered accommodation. All changes are relative to the same period a year ago.

Bed Nights (March)

73,600

82 %

46,800

18 %

26,800

2,970 %

Top 3:

France

4,700

4,988 %

Netherlands

4,200

Norway

3,400

336,900 %

Visitors (March)

21,000

125 %

14,200

54 %

6,800

3,706 %

Top 3:

Norway

1,200

124,100 %

France

780

4,256 %

Germany

660

2,540 %

Accommodation Sales (March)

5.9 mill. €

181 %

Average prices:

Night

80.50 €

28.40 €

Room

184.10 €

63.40 €

RevPAR

140.40 €

91.90 €

Capacity (March)

0 %

1,300

3 %

4,200

3 %

Utilization (March)

76 %

90 %

Weather

-1.1 °C

0.5 °C

49 mm

24 mm

Registered bed nights increased 82 percent (March)

In March 2022, 73,600 registered bed nights were recorded in Kittilä (+81.8 %), of which 46,800 nights were spent by domestic visitors and 26,800 nights by foreigners. Registered domestic bed nights increased 18 percent and registered foreign bed nights increased 3,000 percent. In total, registered bed nights increased 82 percent from last year's March.

Most foreign registered bed nights were recorded for travelers from France (4,700 nights).

53,900 nights (+69.1 %) were spend by leisure visitors and 19,600 nights (+129.0 %) by business visitors.

Between January and March, 96,100 registered bed nights (+0.5 %) were recorded for domestic visitors and 102,000 (+3,671.3 %) for foreigners in Kittilä, in total 198,000 (+101.4 %) registered nights.

Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.

Registered bed nights

Registered bed nights by country of arrival

Market share 4.2 percent (March)

Total of 1.8 million registered bed nights (+105.0 %) were recorded in the whole country, of which 1.4 million nights (+70.7 %) were spent by domestic visitors and 377,000 nights (+699.7 %) by foreigners.

The market share of Kittilä out of total registered bed nights was 4.2 % (-0.5 percentage points), out of domestic bed nights 3.4 % and foreign bed nights 7.1 %.

21,000 tourists arrived to registered accommodation (March)

Arrivals to registered accommodation increased 125 percent compared to earlier year. Of all registered arrivals, 67.4 percent were domestic, and 32.6 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Kittilä on average 3.3 nights (-1.0) and foreigners 3.9 nights (-0.94).

10,400 air travelers

The airport received a total of 10,400 passengers, which means air passenger arrivals increased 131 percent.

Of local passengers, 4.3 % arrived from abroad, thus the share of domestic passengers was 95.7 %.

In addition, there were 12,400 passengers departing the airport (+125.2 %), therefore the total number of trips via the airport was 22,900 (+127.9 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

International = International cruise ships

Average prices

= change at least 10 %
	April 2022 Amount	Change	jan-April 2022 Amount	Change
Adr (Non-Registered)	180 €	1.5 %	188 €	8.9 %
Revpar (Non-Registered)	134 €	48.2 %	137 €	31.1 %

adr=average daily rate, revpar=revenue per available room (adr * utilization), bed night=accommodation sales per bed nights

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Airbnb and Vrbo

450 accommodation establishments (-70)
440 apartments (-73)
970 rooms (-150)

Apartment utilization 74.3 % (+23)
Unsold apartments 113

Registered room utilization for establishments

Visits to marketing website

There were a total of 160,000 user sessions at Kittilä marketing website in April. The share of visitors using a foreign language in their web browser was 18.9 percent out of all website visitors. The number of total user sessions increased 11 percent from last year's April.

Website's user sessions by language

Global Google searches for "kittilä"

Global Google searches for "kittilä + keyword"

Google searches for "kittilä" by search region

Accommodation customer satisfaction (March)

Average customer satisfaction score on Booking.com given by accommodation customers in March was 7.63/10.

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Sources: Airdna, Booking.Com, Finavia, Finnish Meteorological Institute, Google Analytics, Statistics Finland, Tak Research

Levin Matkailu Oy
Myllyjoentie 2, 99130 Sirkka
(016) 639 3300 , levi@levi.fi , levi.fi

More information available at the dashboard

Kittilä Accommodation and Travel Stats