Kittilä
Accommodation and Travel Stats
January 2018
Kittilä: Tourism in a nutshell
Registered & non-registered accommodation. All changes are relative to the same period a year ago.
88,600
68,400
17,400
51,100
20,200
20,000
15,200
6,000
9,200
4,900
3.9 mill. €
3.3 mill. €
519,000 €
19
1,300
4,200
250
540
73 %
57 %
4.5
2.9
5.6
88,600 bed nights in paid accommodation
Total of 88,600 bed nights (+25.1 %) were recorded in paid accommodation in Kittilä in January 2018. This figure includes bed nights at registered establishments as well as at AirBnB and Vrbo. The share of registered bed nights was 77 % and non-registered 23 %.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded. Non-registered bed nights statistics include bed nights from AirBnB and Vrbo.
Paid bed nights
Registered bed nights increased one percent
In January 2018, 68,400 registered bed nights were recorded in Kittilä (+1.1 %), of which 17,400 nights were spent by domestic visitors and 51,100 nights by foreigners. Registered domestic bed nights increased 18 percent and registered foreign bed nights decreased four percent. In total, registered bed nights increased one percent from last year's January.
53,100 nights (-8.2 %) were spend by leisure visitors and 15,300 nights (+56.2 %) by business visitors.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
Length of stay increased two percent in registered accommodation
Length of stay in registered accommodation increased two percent compared to earlier year. In Kittilä, length of stay in January was on average 4.5 nights and in Finland 2.0 nights (-0.3 %).
During January, domestic visitors stayed in registered accommodation in Kittilä on average 2.9 nights and foreigners 5.6 nights .
15,200 tourists arrived to registered accommodation
Arrivals to registered accommodation decreased one percent compared to earlier year. Of all registered arrivals, 39.5 percent were domestic, and 60.5 percent were from foreign countries.
During January, domestic visitors stayed in registered accommodation in Kittilä on average 2.9 nights (+0.05) and foreigners 5.6 nights (+0.35).
Visitors
Visitors by region
Visitors by city
Visitors by postal code
Visitor nights
Visitor nights by region
183 international congress guests in 2018
The number of international congress quests increased 260 percent from the previous year.
There was a total of 2.0 congresses organized (+1.0) in 2018.
27,100 air travelers
The airport received a total of 27,100 passengers, which means air passenger arrivals increased 13 percent.
Of local passengers, 50.7 % arrived from abroad, thus the share of domestic passengers was 49.3 %.
In addition, there were 31,000 passengers departing the airport (+11.5 %), therefore the total number of trips via the airport was 58,100 (+12.1 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 3.9 million euro
Total accommodation sales in January were 3.9 million euro (+625,000). The share of Airbnb and Vrbo was 13.5 percent. Therefore, registered accommodation sales were 3.3 million euro (+195,000) and non-registered sales 519,000 euro (+430,000).
Average prices
|
January 2018
Amount |
Change | |
|---|---|---|
| Adr (Non-Registered) | 131 € | -21.1 % |
| Adr (Registered) | 112 € | 15.1 % |
| Revpar (Registered) | 81 € | 12.5 % |
| Revpar (Non-Registered) | 75 € | 22.0 % |
| Bed Night (Registered) | 49 € | 5.0 % |
Total accommodation sales
Registered accommodation sales
Non-registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
19 accommodation establishments (-3)
1,300 rooms (-68)
4,200 beds (-260)
Room utilization 72.6 % (-1.7)
Unsold rooms 350
Airbnb and Vrbo
250 accommodation establishments (+179)
240 apartments (+179)
540 rooms (+400)
Apartment utilization 57.3 % (+20)
Unsold apartments 100
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "kittilä + keyword"
Google searches for "kittilä" by search region
Visits to marketing website
There were a total of 296,000 user sessions at Kittilä marketing website in January. The share of visitors using a foreign language in their web browser was 34.1 percent out of all website visitors. The number of total user sessions increased eight percent from last year's January.
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Airdna, Business Finland, Finavia, Google Analytics, Statistics Finland, Visitory Research Team
Levin Matkailu Oy
Myllyjoentie 2, 99130 Sirkka
(016) 639 3300
,
levi@levi.fi
,
levi.fi
More information available at the dashboard