Kittilä
Accommodation and Travel Stats

January 2019

Kittilä: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 64,800
5 %
icon: finland 15,700
10 %
icon: foreign 49,200
4 %
Top 3:
United Kingdom
10,700
16 %
France
6,600
15 %
Russia
6,200
11 %
Visitors icon
Visitors
icon: star 15,100
0 %
icon: finland 5,600
6 %
icon: foreign 9,500
4 %
Top 3:
United Kingdom
1,700
12 %
Netherlands
1,100
11 %
France
1,000
17 %
Accommodation Sales icon
Accommodation Sales
icon: star 3.5 mill.
4 %
Average prices:
Night
53.50 €
4.80 €
Room
116.10 €
4.20 €
RevPAR
85.10 €
3.90 €
Capacity icon
Capacity
icon: establishment 20
5 %
icon: room 1,300
0 %
icon: bed 4,200
0 %
Tax Free icon
Tax Free
icon: star 37 %
Russia
42 %
China
35 %
Japan
445 %
Weather icon
Weather
icon: temperature -12.7 °C
0.3 °C
icon: rainfall 37 mm
8 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

64,800 registered bed nights

In January 2019, 64,800 bed nights were recorded in Kittilä (-5.2 %), of which 15,700 nights were spent by domestic visitors and 49,200 nights by foreigners. Domestic bed nights decreased 10 percent and foreign bed nights decreased four percent. In total, bed nights decreased five percent from last year's January.

Most foreign bed nights were recorded for travelers from United Kingdom (10,700 nights).

47,100 nights (-11.3 %) were spend by leisure visitors and 17,800 nights (+15.9 %) by business visitors.

Registered bed nights

Bed nights by country of arrival

Market share 4.2 percent

Total of 1.5 million bed nights (+1.3 %) were recorded in the whole country, of which 869,000 nights (+1.6 %) were spent by domestic visitors and 678,000 nights (+0.9 %) by foreigners.

The market share of Kittilä out of total bed nights was 4.2 % (-0.3 percentage points), out of domestic bed nights 1.8 % and foreign bed nights 7.3 %.

15,100 tourists arrived to accommodation

Arrivals to registered accommodation decreased less than one percent compared to earlier year. Of all arrivals, 37.1 percent were domestic, and 62.9 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Kittilä on average 2.8 nights (-0.1) and foreigners 5.2 nights (-0.39).

1,600 international congress guests in 2019

The number of international congress quests increased 750 percent from the previous year.

There was a total of 3.0 congresses organized (+1.0) in 2019.

26,800 air travelers

The airport received a total of 26,800 passengers, which means air passenger arrivals decreased one percent.

Of local passengers, 51.1 % arrived from abroad, thus the share of domestic passengers was 48.9 %.

In addition, there were 31,700 passengers departing the airport (+2.2 %), therefore the total number of trips via the airport was 58,500 (+0.7 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 4.0 million euro

Total accommodation sales in January were 4.0 million euro (+125,000). The share of Airbnb and HomeAway was 12.9 percent. Therefore, registered accommodation sales were 3.5 million euro (+134,000) and non-registered sales 515,000 euro (-9,200).

Average prices

= change at least 10 %
January 2019
Amount
Change
Adr (Non-Registered) 166 € 27.5 % 
Adr (Registered) 116 € 3.8 %
Revpar (Non-Registered) 94 € 26.6 % 
Revpar (Registered) 85 € 4.8 %
Bed Night (Registered) 54 € 9.7 %

Tax free sales -37.2 %

Tax free sales decreased 37 percent from the previous year.

(Russians -41.8 %, Chinese +34.6 %, Japanese +445.3 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

20 accommodation establishments (+1)
1,300 rooms (-1)
4,200 beds (+9)

Room utilization 73.3 % (+0.7)
Unsold rooms 340

Airbnb and HomeAway

240 accommodation establishments (-16)
230 apartments (-6)
560 rooms (+18)

Apartment utilization 56.8 % (-0.4)
Unsold apartments 101

Registered room utilization for establishments

Website's user sessions by language

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in January was 8.63/10.

Hotel customer satisfaction by nationalities

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Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland, Tak Research

Levin Matkailu Oy
Myllyjoentie 2, 99130 Sirkka
(016) 639 3300, levi@levi.fi, levi.fi

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