Kittilä
Accommodation and Travel Stats
March 2019
Kittilä: Tourism in a nutshell
Registered & non-registered accommodation. All changes are relative to the same period a year ago.
105,000
78,800
42,300
36,600
25,700
30,300
24,100
14,400
9,700
6,200
6.6 mill. €
5.6 mill. €
928,000 €
20
1,300
4,200
270
590
83 %
78 %
3.3
2.9
3.8
105,000 bed nights in paid accommodation
Total of 105,000 bed nights (-1.9 %) were recorded in paid accommodation in Kittilä in March 2019. This figure includes bed nights at registered establishments as well as at AirBnB and Vrbo. The share of registered bed nights was 75 % and non-registered 25 %.
Between January and March, the number of paid bed nights was 275,000 (-5.5 %). Share of registered was 79 % and non-registered 21 %.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded. Non-registered bed nights statistics include bed nights from AirBnB and Vrbo.
Paid bed nights
78,800 registered bed nights
In March 2019, 78,800 registered bed nights were recorded in Kittilä (-3.1 %), of which 42,300 nights were spent by domestic visitors and 36,600 nights by foreigners. Registered domestic bed nights decreased nine percent and registered foreign bed nights increased five percent. In total, registered bed nights decreased three percent from last year's March.
56,200 nights (-16.8 %) were spend by leisure visitors and 22,600 nights (+63.6 %) by business visitors.
Between January and March, 80,600 registered bed nights (-8.8 %) were recorded for domestic visitors and 135,000 (+0.8 %) for foreigners in Kittilä, in total 216,000 (-3.0 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
Length of stay was 3.3 nights in registered accommodation
Length of stay in registered accommodation decreased six percent compared to earlier year. In Kittilä, length of stay in March was on average 3.3 nights and in Finland 2.0 nights (-2.4 %).
During March, domestic visitors stayed in registered accommodation in Kittilä on average 2.9 nights (-4.0 %) and foreigners 3.8 nights (-7.6 %).
24,100 tourists arrived to registered accommodation
Arrivals to registered accommodation increased three percent compared to earlier year. Of all registered arrivals, 59.7 percent were domestic, and 40.3 percent were from foreign countries.
During March, domestic visitors stayed in registered accommodation in Kittilä on average 2.9 nights (-0.16) and foreigners 3.8 nights (-0.45).
Visitors
Visitors by region
Visitors by city
Visitors by postal code
Visitor nights
Visitor nights by region
1,600 international congress guests in 2019
The number of international congress quests increased 750 percent from the previous year.
There was a total of 3.0 congresses organized (+1.0) in 2019.
35,100 air travelers
The airport received a total of 35,100 passengers, which means air passenger arrivals increased eight percent.
Of local passengers, 26.0 % arrived from abroad, thus the share of domestic passengers was 74.0 %.
In addition, there were 37,800 passengers departing the airport (+14.7 %), therefore the total number of trips via the airport was 72,900 (+11.2 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 6.6 million euro
Total accommodation sales in March were 6.6 million euro (+549,000). The share of Airbnb and Vrbo was 14.1 percent. Therefore, registered accommodation sales were 5.6 million euro (+269,000) and non-registered sales 928,000 euro (+280,000).
Total January-March sales were 15.4 million euro and they increased 1.2 million euro from the previous year.
Average prices
|
March 2019
Amount |
Change |
jan-March 2019
Amount |
Change | |
|---|---|---|---|---|
| Adr (Non-Registered) | 177 € | 41.2 % | 175 € | 38.9 % |
| Adr (Registered) | 164 € | 8.5 % | 139 € | 8.3 % |
| Revpar (Non-Registered) | 137 € | 25.3 % | 117 € | 28.2 % |
| Revpar (Registered) | 136 € | 5.0 % | 112 € | 7.5 % |
| Bed Night (Registered) | 71 € | 8.4 % | 62 € | 10.0 % |
Total accommodation sales
Registered accommodation sales
Non-registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
20 accommodation establishments (+1)
1,300 rooms (+15)
4,200 beds (+44)
Room utilization 83.0 % (-2.8)
Unsold rooms 220
Airbnb and Vrbo
270 accommodation establishments (+56)
260 apartments (+53)
590 rooms (+156)
Apartment utilization 77.5 % (-9.8)
Unsold apartments 58
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "kittilä + keyword"
Google searches for "kittilä" by search region
Visits to marketing website
There were a total of 321,000 user sessions at Kittilä marketing website in March. The share of visitors using a foreign language in their web browser was 23.4 percent out of all website visitors. The number of total user sessions decreased three percent from last year's March.
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Airdna, Business Finland, Finavia, Google Analytics, Statistics Finland, Visitory Research Team
Levin Matkailu Oy
Myllyjoentie 2, 99130 Sirkka
(016) 639 3300
,
levi@levi.fi
,
levi.fi
More information available at the dashboard