Kittilä
Accommodation and Travel Stats

December 2019

Kittilä: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 93,500
4 %
icon: finland 27,100
34 %
icon: foreign 66,500
4 %
Top 3:
United Kingdom
39,500
8 %
France
3,300
18 %
Germany
3,100
36 %
Visitors icon
Visitors
icon: star 25,800
2 %
icon: finland 7,100
19 %
icon: foreign 18,700
3 %
Top 3:
United Kingdom
10,300
8 %
France
830
22 %
Germany
780
34 %
Accommodation Sales icon
Accommodation Sales
icon: star 5.5 mill.
33 %
Average prices:
Night
58.80 €
12.70 €
Room
164.90 €
47.80 €
RevPAR
125.80 €
37.20 €
Capacity icon
Capacity
icon: establishment 22
10 %
icon: room 1,400
5 %
icon: bed 4,400
3 %
Tax Free icon
Tax Free
icon: star 5 %
China
993 %
Russia
44 %
Weather icon
Weather
icon: temperature -6.0 °C
3.5 °C
icon: rainfall 69 mm
17 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased four percent

In December 2019, 93,500 bed nights were recorded in Kittilä (+4.4 %), of which 27,100 nights were spent by domestic visitors and 66,500 nights by foreigners. Domestic bed nights increased 34 percent and foreign bed nights decreased four percent. In total, bed nights increased four percent from last year's December.

Most foreign bed nights were recorded for travelers from United Kingdom (39,500 nights).

69,300 nights (+2.6 %) were spend by leisure visitors and 24,200 nights (+10.0 %) by business visitors.

Between January and December, 271,000 bed nights (+1.5 %) were recorded for domestic visitors and 259,000 (-3.0 %) for foreigners in Kittilä, in total 529,000 (-0.8 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 5.3 percent

Total of 1.8 million bed nights (+1.2 %) were recorded in the whole country, of which 988,000 nights (+2.2 %) were spent by domestic visitors and 789,000 nights (-0.0 %) by foreigners.

The market share of Kittilä out of total bed nights was 5.3 % (+0.2 percentage points), out of domestic bed nights 2.7 % and foreign bed nights 8.4 %.

25,800 tourists arrived to accommodation

Arrivals to registered accommodation increased two percent compared to earlier year. Of all arrivals, 27.4 percent were domestic, and 72.6 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Kittilä on average 3.8 nights (+0.44) and foreigners 3.6 nights (-0.06).

1,600 international congress guests in 2019

The number of international congress quests increased 750 percent from the previous year.

There was a total of 3.0 congresses organized (+1.0) in 2019.

51,200 air travelers

The airport received a total of 51,200 passengers, which means air passenger arrivals decreased less than one percent.

Of local passengers, 64.7 % arrived from abroad, thus the share of domestic passengers was 35.3 %.

In addition, there were 42,900 passengers departing the airport (-2.0 %), therefore the total number of trips via the airport was 94,100 (-1.2 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 6.7 million euro

Total accommodation sales in December were 6.7 million euro (+1.9 million). The share of Airbnb and HomeAway was 16.2 percent. Therefore, registered accommodation sales were 5.5 million euro (+1.4 million) and non-registered sales 1.1 million euro (+454,000).

Total January-December sales were 36.4 million euro and they increased 5.9 million euro from the previous year.

Average prices

= change at least 10 %
December 2019
Amount
Change jan-December 2019
Amount
Change
Adr (Non-Registered) 183 € 4.2 % 157 € 22.8 % 
Adr (Registered) 165 € 40.8 %  124 € 14.0 % 
Revpar (Non-Registered) 133 € 25.3 %  98 € 38.7 % 
Revpar (Registered) 126 € 41.9 %  61 € 13.2 % 
Bed Night (Registered) 59 € 27.5 %  55 € 13.0 % 

Tax free sales +5.1 %

Tax free sales increased five percent from the previous year.

(Russians -43.9 %, Chinese +993.2 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

22 accommodation establishments (+2)
1,400 rooms (-74)
4,400 beds (-136)

Room utilization 76.3 % (+0.6)
Unsold rooms 330

Airbnb and HomeAway

330 accommodation establishments (+82)
320 apartments (+80)
750 rooms (+198)

Apartment utilization 72.8 % (+12)
Unsold apartments 88

Registered room utilization for establishments

Website's user sessions by language

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in March was 7.79/10.

Hotel customer satisfaction by nationalities

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Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland, Tak Research

Levin Matkailu Oy
Myllyjoentie 2, 99130 Sirkka
(016) 639 3300, levi@levi.fi, levi.fi

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