Kittilä
Accommodation and Travel Stats
March 2022
Kittilä: Tourism in a nutshell
Registered & non-registered accommodation. All changes are relative to the same period a year ago.
121,000
75,300
48,800
26,500
46,200
32,400
21,200
14,500
6,700
11,100
7.9 mill. €
6.1 mill. €
1.8 mill. €
21
1,300
4,200
470
1,000
77 %
81 %
3.5
3.4
3.9
121,000 bed nights in paid accommodation
Total of 121,000 bed nights (+63.9 %) were recorded in paid accommodation in Kittilä in March 2022. This figure includes bed nights at registered establishments as well as at AirBnB and Vrbo. The share of registered bed nights was 62 % and non-registered 38 %.
Between January and March, the number of paid bed nights was 314,000 (+70.4 %). Share of registered was 64 % and non-registered 36 %.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded. Non-registered bed nights statistics include bed nights from AirBnB and Vrbo.
Paid bed nights
Registered bed nights increased 86 percent
In March 2022, 75,300 registered bed nights were recorded in Kittilä (+85.9 %), of which 48,800 nights were spent by domestic visitors and 26,500 nights by foreigners. Registered domestic bed nights increased 23 percent and registered foreign bed nights increased 2,900 percent. In total, registered bed nights increased 86 percent from last year's March.
55,700 nights (+74.6 %) were spend by leisure visitors and 19,600 nights (+128.0 %) by business visitors.
Between January and March, 98,200 registered bed nights (+2.7 %) were recorded for domestic visitors and 103,000 (+3,694.4 %) for foreigners in Kittilä, in total 201,000 (+104.2 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
Length of stay was 3.5 nights in registered accommodation
Length of stay in registered accommodation decreased 18 percent compared to earlier year. In Kittilä, length of stay in March was on average 3.5 nights and in Finland 2.2 nights (-18.8 %).
During March, domestic visitors stayed in registered accommodation in Kittilä on average 3.4 nights (-14.0 %) and foreigners 3.9 nights (-2.7 %).
21,200 tourists arrived to registered accommodation
Arrivals to registered accommodation increased 127 percent compared to earlier year. Of all registered arrivals, 68.3 percent were domestic, and 31.7 percent were from foreign countries.
During March, domestic visitors stayed in registered accommodation in Kittilä on average 3.4 nights (-0.95) and foreigners 3.9 nights (-0.92).
Visitors
Visitors by region
Visitors by city
Visitors by postal code
Visitor nights
Visitor nights by region
24,100 air travelers
The airport received a total of 24,100 passengers, which means air passenger arrivals increased 200 percent.
Of local passengers, 24.9 % arrived from abroad, thus the share of domestic passengers was 75.1 %.
In addition, there were 27,900 passengers departing the airport (+270.3 %), therefore the total number of trips via the airport was 52,000 (+234.8 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 7.9 million euro
Total accommodation sales in March were 7.9 million euro (+4.5 million). The share of Airbnb and Vrbo was 22.9 percent. Therefore, registered accommodation sales were 6.1 million euro (+3.9 million) and non-registered sales 1.8 million euro (+589,000).
Total January-March sales were 19.5 million euro and they increased 11.4 million euro from the previous year.
Average prices
|
March 2022
Amount |
Change |
jan-March 2022
Amount |
Change | |
|---|---|---|---|---|
| Adr (Non-Registered) | 189 € | 7.8 % | 192 € | 11.6 % |
| Adr (Registered) | 184 € | 52.4 % | 166 € | 40.6 % |
| Revpar (Non-Registered) | 153 € | 26.4 % | 133 € | 26.9 % |
| Revpar (Registered) | 142 € | 191.8 % | 121 € | 196.2 % |
| Bed Night (Registered) | 81 € | 54.3 % | 75 € | 46.0 % |
Total accommodation sales
Registered accommodation sales
Non-registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
21 accommodation establishments (+0)
1,300 rooms (+40)
4,200 beds (+150)
Room utilization 77.0 % (+37)
Unsold rooms 310
Airbnb and Vrbo
470 accommodation establishments (+38)
460 apartments (+38)
1,000 rooms (+79)
Apartment utilization 81.3 % (+12)
Unsold apartments 85
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "kittilä + keyword"
Google searches for "kittilä" by search region
Visits to marketing website
There were a total of 244,000 user sessions at Kittilä marketing website in March. The share of visitors using a foreign language in their web browser was 18.6 percent out of all website visitors. The number of total user sessions increased three percent from last year's March.
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Airdna, Finavia, Google Analytics, Statistics Finland, Visitory Research Team
Levin Matkailu Oy
Myllyjoentie 2, 99130 Sirkka
(016) 639 3300
,
levi@levi.fi
,
levi.fi
More information available at the dashboard