Kokkola Region
Accommodation and Travel Stats

January 2020

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Kokkola Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 6,300
1 %
icon: finland 5,500
1 %
icon: foreign 830
20 %
Visitors icon
Visitors
icon: star 3,900
0 %
icon: finland 3,700
0 %
icon: foreign 260
2 %
Accommodation Sales icon
Accommodation Sales
icon: star 492,000 €
7 %
Average prices:
Night
77.90 €
3.80 €
Room
102.00 €
4.10 €
RevPAR
40.50 €
3.10 €
Capacity icon
Capacity
icon: establishment 8.0
0 %
icon: room 390
3 %
icon: bed 780
3 %
utilization icon
Utilization
icon: room 0.4
4 %
icon: bed 0.25
3 %
Weather icon
Weather
icon: temperature -1.2 °C
4.9 °C
icon: rainfall 71 mm
39 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased one percent

In January 2020, 6,300 bed nights were recorded in Kokkola Region (+1.5 %), of which 5,500 nights were spent by domestic visitors and 830 nights by foreigners. Domestic bed nights decreased one percent and foreign bed nights increased 20 percent. In total, bed nights increased one percent from last year's January.

2,300 nights (+0.6 %) were spend by leisure visitors and 4,000 nights (+1.9 %) by business visitors.

Registered bed nights

Bed nights by country of arrival

Market share 0.4 percent

Total of 1.7 million bed nights (+8.0 %) were recorded in the whole country, of which 957,000 nights (+10.1 %) were spent by domestic visitors and 714,000 nights (+5.3 %) by foreigners.

The market share of Kokkola Region out of total bed nights was 0.4 % (-0.0 percentage points), out of domestic bed nights 0.6 % and foreign bed nights 0.1 %.

3,900 tourists arrived to accommodation

Arrivals to registered accommodation increased less than one percent compared to earlier year. Of all arrivals, 93.4 percent were domestic, and 6.6 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Kokkola Region on average 1.5 nights (-0.02) and foreigners 3.2 nights (+0.58).

Ferry arrivals from different harbors

Accommodation sales 492,000 euro

Registered accommodation sales in January were 492,000 euro (+30,700).

Average prices

= change at least 10 %
January 2020
Amount
Change
Adr (Registered) 102 € 4.1 %
Bed Night (Registered) 78 € 5.1 %
Revpar (Registered) 40 € 8.2 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

8.0 accommodation establishments (+0)
390 rooms (-11)
780 beds (-21)

Room utilization 39.7 % (+1.5)
Unsold rooms 240
Bed utilization 25.4 % (+0.8)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kokkola region + keyword"

Google searches for "kokkola region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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