Kokkola Region
Accommodation and Travel Stats

September 2021

Kokkola Region: Tourism in a nutshell

Bed Nights icon
Bed Nights (July)
icon: star 25,500
44 %
icon: finland 25,200
47 %
icon: foreign 290
52 %
Visitors icon
Visitors (July)
icon: star 16,400
30 %
icon: finland 16,300
30 %
icon: foreign 159
19 %
Accommodation Sales icon
Accommodation Sales (July)
icon: star 1.0 mill. €
51 %
Average prices:
Night
39.50 €
1.80 €
Room
95.60 €
6.60 €
RevPAR
64.60 €
18.00 €
Capacity icon
Capacity (July)
icon: establishment 10
11 %
icon: room 470
10 %
icon: bed 960
7 %
Weather icon
Weather
icon: temperature 7.4 °C
3.8 °C
icon: rainfall 39 mm
66 mm

Registered bed nights increased 44 percent (July)

In July 2021, 25,500 registered bed nights were recorded in Kokkola Region (+43.8 %), of which 25,200 nights were spent by domestic visitors and 290 nights by foreigners. Registered domestic bed nights increased 47 percent and registered foreign bed nights decreased 52 percent. In total, registered bed nights increased 44 percent from last year's July.

22,000 nights (+43.8 %) were spend by leisure visitors and 3,500 nights (+43.8 %) by business visitors.

Between January and July, 58,700 registered bed nights (+29.3 %) were recorded for domestic visitors and 1,300 (-59.3 %) for foreigners in Kokkola Region, in total 59,900 (+23.5 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Registered bed nights comparison between regions

16,400 tourists arrived to registered accommodation (July)

Arrivals to registered accommodation increased 30 percent compared to earlier year. Of all registered arrivals, 99.0 percent were domestic, and 1.0 percent were from foreign countries.

During July, domestic visitors stayed in registered accommodation in Kokkola Region on average 1.6 nights (+0.18) and foreigners 1.8 nights (-1.3).

Ferry arrivals from different harbors

Accommodation sales 1.0 million euro (July)

Registered accommodation sales in July were 1.0 million euro (+338,000).

Registered January-July sales were 3.0 million euro and they increased 356,000 euro from the previous year.

Average prices

= change at least 10 %
July 2021
Amount
Change jan-July 2021
Amount
Change
Adr (Registered) 96 € 7.4 % 94 € -1.9 %
Revpar (Registered) 65 € 38.6 % 34 € 8.3 %
Bed Night (Registered) 39 € 4.7 % 50 € -8.2 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (July)

Registered Accommodation

10 accommodation establishments (+1)
470 rooms (+42)
960 beds (+60)

Room utilization 67.6 % (+15)
Unsold rooms 153
Bed utilization 64.9 % (+17)

Registered room utilization for establishments

Global Google searches for "kokkola region + keyword"

Google searches for "kokkola region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

Oy Kokkolan Matkailu Ab
Kauppatori 5, PL 43 / Salutorget 5, PB 43
67100 Kokkola / Karleby
Puh/tel 040 8065 075
e-mail: tourism@visitkokkola.fi

More information available at the dashboard

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