Kokkola Region
Accommodation and Travel Stats

June 2020

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Kokkola Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 8,300
36 %
icon: finland 8,200
30 %
icon: foreign 124
91 %
Top 3:
Germany
42
76 %
Norway
12
83 %
Sweden
12
94 %
Visitors icon
Visitors
icon: star 5,200
32 %
icon: finland 5,100
28 %
icon: foreign 58
90 %
Top 3:
Germany
16
83 %
Sweden
9.0
95 %
Estonia
4.0
84 %
Accommodation Sales icon
Accommodation Sales
icon: star 383,000 €
46 %
Average prices:
Night
46.20 €
7.80 €
Room
93.60 €
0.60 €
RevPAR
28.20 €
20.50 €
Capacity icon
Capacity
icon: establishment 10
0 %
icon: room 450
8 %
icon: bed 950
8 %
utilization icon
Utilization
icon: room 30 %
43 %
icon: bed 23 %
38 %
Weather icon
Weather
icon: temperature 16.7 °C
3.9 °C
icon: rainfall 17 mm
9 mm

8,300 registered bed nights

In June 2020, 8,300 registered bed nights were recorded in Kokkola Region (-36.3 %), of which 8,200 nights were spent by domestic visitors and 124 nights by foreigners. Registered domestic bed nights decreased 30 percent and registered foreign bed nights decreased 91 percent. In total, registered bed nights decreased 36 percent from last year's June.

Most foreign registered bed nights were recorded for travelers from Germany (42 nights).

5,700 nights (-26.5 %) were spend by leisure visitors and 2,600 nights (-50.7 %) by business visitors.

Between January and June, 28,200 registered bed nights (-35.5 %) were recorded for domestic visitors and 2,500 (-57.5 %) for foreigners in Kokkola Region, in total 30,800 (-38.1 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.7 percent

Total of 1.1 million registered bed nights (-50.9 %) were recorded in the whole country, of which 1.1 million nights (-36.1 %) were spent by domestic visitors and 50,900 nights (-91.6 %) by foreigners.

The market share of Kokkola Region out of total registered bed nights was 0.7 % (+0.2 percentage points), out of domestic bed nights 0.8 % and foreign bed nights 0.2 %.

5,200 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 32 percent compared to earlier year. Of all registered arrivals, 98.9 percent were domestic, and 1.1 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Kokkola Region on average 1.6 nights (-0.04) and foreigners 2.1 nights (-0.39).

Ferry arrivals from different harbors

Accommodation sales 383,000 euro

Registered accommodation sales in June were 383,000 euro (-320,000).

Registered January-June sales were 2.0 million euro and they decreased 1.4 million euro from the previous year.

Average prices

= change at least 10 %
June 2020
Amount
Change jan-June 2020
Amount
Change
Adr (Registered) 94 € 0.7 % 98 € -0.0 %
Bed Night (Registered) 46 € -14.4 % 64 € -4.9 %
Revpar (Registered) 28 € -42.2 % 28 € -36.7 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

10 accommodation establishments (+0)
450 rooms (-37)
950 beds (-78)

Room utilization 30.1 % (-22)
Unsold rooms 310
Bed utilization 22.6 % (-14)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kokkola region + keyword"

Google searches for "kokkola region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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