Kokkola Region
Accommodation and Travel Stats

April 2020

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Kokkola Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 2,000
70 %
icon: finland 2,000
67 %
icon: foreign 0.0
100 %
Visitors icon
Visitors
icon: star 760
83 %
icon: finland 760
82 %
icon: foreign 0.0
100 %
Accommodation Sales icon
Accommodation Sales
icon: star 126,000 €
73 %
Average prices:
Night
64.10 €
6.20 €
Room
94.40 €
4.30 €
RevPAR
12.90 €
26.50 €
Capacity icon
Capacity
icon: establishment 7.0
12 %
icon: room 330
17 %
icon: bed 660
16 %
utilization icon
Utilization
icon: room 0.14
66 %
icon: bed 0.09
68 %
Weather icon
Weather
icon: temperature 0.7 °C
3.7 °C
icon: rainfall 25 mm
8 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

2,000 registered bed nights

In April 2020, 2,000 bed nights were recorded in Kokkola Region (-70.4 %), of which 2,000 nights were spent by domestic visitors and 0.0 nights by foreigners. Domestic bed nights decreased 67 percent and foreign bed nights decreased 100 percent. In total, bed nights decreased 70 percent from last year's April.

490 nights (-81.4 %) were spend by leisure visitors and 1,500 nights (-63.0 %) by business visitors.

Between January and April, 16,600 bed nights (-31.3 %) were recorded for domestic visitors and 2,400 (-27.8 %) for foreigners in Kokkola Region, in total 19,000 (-30.9 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.0 percent

Total of 190,000 bed nights (-88.0 %) were recorded in the whole country, of which 173,000 nights (-85.8 %) were spent by domestic visitors and 16,800 nights (-95.3 %) by foreigners.

The market share of Kokkola Region out of total bed nights was 1.0 % (+0.6 percentage points), out of domestic bed nights 1.1 % and foreign bed nights 0.0 %.

760 tourists arrived to accommodation

Arrivals to registered accommodation decreased 83 percent compared to earlier year. Of all arrivals, 100.0 percent were domestic, and 0.0 percent were from foreign countries.

Ferry arrivals from different harbors

Accommodation sales 126,000 euro

Registered accommodation sales in April were 126,000 euro (-341,000).

Registered January-April sales were 1.4 million euro and they decreased 599,000 euro from the previous year.

Average prices

= change at least 10 %
April 2020
Amount
Change jan-April 2020
Amount
Change
Adr (Registered) 94 € -4.3 % 100 € 1.5 %
Bed Night (Registered) 64 € -8.9 % 73 € 0.9 %
Revpar (Registered) 13 € -67.2 % 31 € -24.7 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

7.0 accommodation establishments (-1)
330 rooms (-70)
660 beds (-128)

Room utilization 13.7 % (-26)
Unsold rooms 290
Bed utilization 9.0 % (-19)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kokkola region + keyword"

Google searches for "kokkola region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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